Email Marketing for WordPress and WooCommerce – Retainful vs UpdraftPlus

Retainful is a powerful email marketing tool for WooCommerce and WordPress that gives you everything to grow revenue —without the complexity or enterprise pricing. Build your list, recover abandoned carts, automate customer journeys, and send beautiful email campaigns, capture email addresses with signup forms & exit intent popups, and more. Start free today → The Problem with Most Email Marketing Tools You’ve tried the big platforms. You know the frustration: complicated interfaces, expensive pricing tiers that punish growth, and integrations that never quite work the way you need. Your WordPress / WooCommerce store deserves an email marketing solution that actually understands eCommerce—one that connects deeply with your customer data and helps you sell more without the headaches. Retainful was built specifically for WordPress and WooCommerce store owners who want professional email marketing without hiring a team to manage it. Why Store Owners Trust Retainful Built for WooCommerce – Not a generic tool with a WooCommerce add-on. Deep native integration from day one. Complete automation – Pre-built flows for abandoned cart recovery, customer winback, welcome series, and post-purchase follow-ups ready to activate in minutes. Beautiful emails, zero coding – Drag and drop email editor with ready-made templates designed for conversions. Grow your list faster – Exit-intent popups, add-to-cart popups, and embedded signup forms capture more subscribers. Smart segmentation – Send the right message to the right customer based on purchase history, behavior, and engagement. One dashboard, all your stores – Manage multiple WooCommerce sites from a single Retainful account. Affordable at any scale – Predictable pricing that doesn’t punish you for growing your list. Start free today → 📧 Email Campaigns & Newsletters Create and send one-time email campaigns or recurring newsletters that your subscribers actually want to open. Segment your audience, personalize your content, and track performance with detailed analytics. One-time promotional campaigns Recurring newsletter broadcasts A/B testing for subject lines Send time optimization Automated follow-up emails Detailed campaign analytics ⚡ Email Automation & Flows Set up automated email sequences that run 24/7, turning browsers into buyers and one-time customers into loyal fans. Our visual automation builder makes it easy to create sophisticated customer journeys without technical skills. Pre-built automation flows included: Abandoned Cart Recovery – Automatically remind customers about items left in their cart and recover lost sales Browse Abandonment – Re-engage visitors who viewed products but didn’t add to cart Welcome Email Series – Make a great first impression when new subscribers join your list Post-Purchase Thank You – Build loyalty with personalized thank you emails after every order Customer Winback – Reconnect with customers who haven’t purchased in a while Order Follow-Up – Request reviews, suggest related products, and keep the conversation going Each flow is ready to activate with proven templates—or customize every detail to match your brand. Start free today → 🎨 Drag and Drop Email Editor Design professional emails that look great on every device. No coding, no design skills required. Just drag, drop, and publish. Visual drag and drop interface Mobile-responsive designs Product blocks that pull directly from your WooCommerce catalog Dynamic content based on customer data Save and reuse custom templates HTML editing for advanced users 📝 Ready-Made Email Templates Start with conversion-optimized templates designed specifically for eCommerce. Every template is fully customizable and mobile-ready. Cart recovery templates Welcome series templates Promotional campaign templates Holiday and seasonal templates Transactional email templates Newsletter layouts 📋 Signup Forms & List Building Capture more email subscribers with high-converting forms that appear at exactly the right moment. Exit-Intent Popups – Capture leaving visitors before they’re gone Add-to-Cart Popups – Collect emails when purchase intent is highest Welcome Popups – Greet new visitors with an offer they can’t refuse Embedded Newsletter Subscription Forms – Place signup forms anywhere on your site Start free today → 👥 Lists, Segments & Audience Management Organize your subscribers and send targeted messages that resonate. Complete audience management tools give you full control over your customer data. Unlimited lists and segments Behavior-based segmentation (purchase history, email engagement) Dynamic segments that update automatically Customer profiles with complete purchase history Import/export subscribers GDPR-compliant list management, double opt-in, and more 🛒 Deep WooCommerce Integration Retainful doesn’t just connect to WooCommerce—it becomes part of it. Use your store data for truly personalized email marketing automation. Real-time cart tracking for recovery campaigns Complete order history based email sequences Product recommendations based on purchase behavior Customer lifetime value tracking Automatic coupon code generation and tracking Revenue attribution for every email Start free today → 🌍 Multi-Language & Multi-Store Running multiple stores or serving international customers? Retainful scales with you. Multi-lingual compatibility – Send emails in your customers’ preferred language Multi-store management – Connect and manage multiple WooCommerce sites from one account Centralized reporting – See performance across all your stores in one dashboard 🎯 Complete Personalization Every customer is unique. Your emails should be too. Use dynamic content and personalization to make every message feel like it was written just for them. First name, last name, and custom field personalization Product recommendations based on browsing and purchase history Dynamic coupon codes unique to each recipient Conditional content blocks based on customer segments Personalized subject lines that boost open rates Who Should Use Retainful? ✅ WooCommerce store owners who want to recover abandoned carts and increase repeat purchases ✅ Growing eCommerce brands looking for a Klaviyo or Mailchimp alternative that won’t break the budget ✅ Marketers who need powerful automation without a steep learning curve ✅ Agencies managing email marketing for multiple client stores ✅ International sellers who need multi-language email capabilities Start free today → Quick Start Guide Step 1: Install and Connect Your Store Install & activate the plugin. Create an account at Retainful and login. The setup wizard will guide you with connecting your WordPress site / WooCommerce store. Step 2: Activate Abandoned Cart Recovery Go to Retainful dashboard → Flows and enable the abandoned cart flow. The pre-built sequence includes three reminder emails timed to maximize recovery rates. Customize the templates or use them as-is. Step 3: Set Up Your First Popup Navigate to Retainful dashboard → Signup Forms to create an exit-intent popup or welcome form. Choose a template, customize your offer, and set your display rules. Step 4: Send Your First Campaign Go to Retainful dashboard → Campaigns → Create New. Choose your template, write your content using the drag and drop editor, select your audience segment, and schedule your send.

The UpdraftPlus Backup & Migration Plugin is trusted by the WordPress community to backup, restore and migrate their WordPress websites. UpdraftPlus is actively installed on more than 3 million websites around the world. Backup with UpdraftPlus UpdraftPlus is the world’s highest ranking and most popular scheduled backup and migration plugin. Backup to your preferred storage location and restore in just three clicks. Backup to Dropbox, Google Drive, Amazon S3 (or compatible), Rackspace Cloud, FTP, DreamObjects, Openstack Swift or email. The paid version also allows you to backup to Microsoft OneDrive, Microsoft Azure, Google Cloud, Backblaze B2, SFTP, SCP, pCloud, WebDAV or UpdraftVault, our integrated storage option for UpdraftPlus. Backup manually or schedule to run every 2, 4, 8 or 12 hours, daily, weekly, monthly or fortnightly. Restore with UpdraftPlus Your WordPress website is vulnerable. Your site may get hacked. Something could go wrong with an update or your server could crash. You might need to reverse a change made or a mistake caused by human error. Whatever the reason, you can restore your WordPress website in just a few clicks with UpdraftPlus. Choose which components to restore (e.g. plugins, themes, database etc.), click again to restore, then click again to return to the main screen. Migrate with UpdraftPlus It’s easy to migrate your WordPress website to another web host, server or domain with this free version of UpdraftPlus. To migrate, simply download your database, plugins, themes etc. from the source site, then upload them into your destination site. When migrating, a built-in search-and-replace engine identifies old strings and replaces these to reflect the new location. UpdraftPlus saves you time and reduces the risk of broken links or missing files associated with manual migrations. Why UpdraftPlus? Writing a reliable backup and migration plugin that ‘just works’ consistently across millions of different WordPress deployments is hard. UpdraftPlus is relied upon to do exactly that. We’re trusted and actively deployed on more websites around the world than any other WordPress backup and migration plugin. UpdraftPlus: Backs up, migrates and restores Offers a huge number of remote storage locations Allows you to schedule backups, so you can ‘set and forget’ Is comprehensive and easy to use Is proven to work on over 3 million sites. UpdraftPlus Premium The free version of UpdraftPlus will back up and migrate your website perfectly well. However if you need more features and options you can purchase our Premium version. Backup and Migrate with UpdraftPlus Premium, and: Get automatic backups before updates. Restore the very latest version if a WordPress or plugin update breaks your site. Backup Incrementally. Changes are added to the master, saving server resources vs repeatedly backing up in full. Get more remote storage options including Microsoft OneDrive, SFTP, Microsoft Azure, WebDAV, Google Cloud, SCP, Backblaze and pCloud. Get 1GB of integrated storage with UpdraftVault for 99.999% reliability, redundancy and scalability. Get more control over how many backups are stored in a specified interval. Restore from other backup plugins including BackWPup, BackupWordPress, Simple Backups and more. Run backups at set times e.g. during periods of low traffic. Backup to more than one location for added protection. Get detailed reports. Includes cryptographic checksums so you can verify the integrity of the backup files and more. Get Premium migration. Migrating to the destination site is more direct and can be done from the source site. Get Multisite / multi-network compatibility. Backup non-WP files and databases e.g. tables belonging to your e-commerce store or customisations to WordPress core. Get database encryption. Manage your backups and migrations from the WP-CLI. Get Premium Support. Find out more on our comparison page. UpdraftPlus Premium is available for purchase here. Managing multiple websites? UpdraftCentral is a powerful remote control dashboard for WordPress that allows you to manage your backups, as well as updates, users, pages, posts, plugins and themes from one central location. Choose between: UpdraftCentral (free, self-hosted) UpdraftCentral Premium (paid-for, self-hosted) UpdraftCentral Cloud (paid-for, fully-hosted) Optimize your sites centrally by combining the power of WP-Optimize and UpdraftCentral or manage your backups centrally by combining the power of UpdraftPlus with UpdraftCentral. Need to create a temporary clone of your site? UpdraftClone makes it quick and easy to create a temporary sandbox for changes you want to try out. Simply select the versions of WordPress and PHP that you want, and we’ll do the rest. More about UpdraftClone The full suite of plugins from Team Updraft and friends UpdraftPlus. Backup, migrate and restore. Rated 5* on the plugin directory and trusted by more than 3 million WordPress website owner WP-Optimize. Clean the database, compress images and caching. Optimize your WordPress website. 5* user rating. 1 million + active installs. All-In-One Security (AIOS). Secure your WordPress website. Comprehensive, feature rich and easy to use. 5* user rating and 1 million + active installs. WP Overnight. Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management, customer management solutions and more. Easy Updates Manager. Take control of updates. Lots of features for free, and a Premium version with even more – over 300,000 users. Internal Link Juicer.Boost your SEO. Automate internal links within your WordPress website. Save time and rank higher in the search engines. For other useful, free plugins see our lead developer’s profile, here. Are you multilingual? Can you translate? Do you want to help people that speak your language to backup, migrate and restore their WordPress websites? The UpdraftPlus backup, migration and restoration plugin is ready and waiting. The translation process is easy, and web-based – please go here for instructions: https://updraftplus.com/translate/. Or, if you’re already an expert WordPress translator, just pick out the .pot file from the wp-content/plugins/updraftplus/languages/ directory – if you scan for translatable strings manually, then you need to get these functions: _x(), __(), _e(), _ex(), log_e(). Many thanks to our existing translators. License Copyright 2011-24 David Anderson This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 3 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA Non-English translators are provided by volunteers, and wordpress.org does not give plugin developers control over their translations; thus relying on them is at your own risk; UpdraftPlus cannot guarantee that translations from the original English are accurate. We recognise and thank those mentioned at https://updraftplus.com/acknowledgements/ for code and/or libraries used and/or modified under the terms of their open source licences.