Side-by-side comparison · 24 data points
Improve WordPress email deliverability. Connect Gmail SMTP, Microsoft 365, Brevo, SendGrid, Mailgun, Zoho, Amazon SES, etc. #1 WordPress SMTP Plugin.
| Post SMTP – Complete | UpdraftPlus | |
|---|---|---|
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Backup, restore or migrate your WordPress website to another host or domain. Schedule backups or run manually. Migrate in minutes.
| Metric | Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App | UpdraftPlus: WP Backup & Migration Plugin |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.8 ★ |
| Total reviews | 518 | ★ 8.4k |
| Active installs | 300,000+ | 3,000,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App and UpdraftPlus: WP Backup & Migration Plugin are evenly matched on rating (4.7★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. UpdraftPlus: WP Backup & Migration Plugin has the larger user base (8,405 reviews vs 518), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App audit • UpdraftPlus: WP Backup & Migration Plugin audit
| Keyword | Post SMTP – Complete | UpdraftPlus |
|---|---|---|
| customer support | #66 | #86 |
| customer service | #56 | #115 |
| online forms | #83 | Not ranked |
Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App (4.7★, 518 reviews) and UpdraftPlus: WP Backup & Migration Plugin (4.8★, 8,405 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App fits better if you prioritize broader integrations; UpdraftPlus: WP Backup & Migration Plugin is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. UpdraftPlus: WP Backup & Migration Plugin has more onboarding documentation maturity (8,405 reviews vs 518), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App typically suits early-stage and growth-mode stores based on its review-base composition (518 reviews). UpdraftPlus: WP Backup & Migration Plugin aligns more with established stores with steady traffic (8,405 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App and UpdraftPlus: WP Backup & Migration Plugin both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.