MailPoet – Newsletters, vs Poptin –

Use MailPoet to create, send, manage, and grow your email marketing campaigns – all without leaving your WordPress dashboard. Our newsletter builder integrates perfectly with WordPress so any website owner can create beautiful emails from scratch, or by using our responsive templates that display flawlessly across all devices. Schedule your newsletters, send them right away, or set up new blog post notifications to send automatically, in just a few clicks. Trusted by 500,000 WordPress websites since 2011. With a free plan to get started, and scaling paid plans with enhanced functionality available, MailPoet is an email marketing solution suitable for both beginners and proficient email marketers. Visit our website for more information on plans and pricing All features Create and add a newsletter subscription form to your website Manage your subscribers and subscriber lists in WordPress Build and send newsletters with WordPress Create automatic emails to send new post notifications Send automated welcome emails Behavior and interest-based subscriber segmentation options Pre-built and customizable email and subscription form templates Multiple subscription form placements: below pages, fixed bar, popup, slide-in, shortcode, on exit intent WooCommerce emails: abandoned cart, first purchase, specific product, product category, order status change, review added Customize WooCommerce transactional emails Automate subscriber management (add/remove from list, add/remove tags, update subscriber data) (paid plan required) Create custom automation triggers and actions (paid plan required) Branch your automations with if/else conditions to improve engagement (paid plan required) Reliable email delivery with MailPoet Sending Service (available for free – plan required) Basic engagement statistics (available for free) and detailed engagement statistics (paid plan required) Multi-condition segmentation (paid plan required) Google Analytics integration (paid plan required) Support via our Knowledge Base and Community Forums (available for free), and Priority Customer Support (paid plan required). Why choose MailPoet Easy to use WordPress newsletter builder Beautiful templates that work perfectly across all devices No configuration needed: works out of the box Manage everything within your WordPress dashboard Higher delivery rates with the MailPoet Sending Service GDPR compliant Free plan for small senders or those just starting out Advanced functionality available to help achieve growth. WooCommerce emails Promote your business, sell more products, and enhance your customer service with MailPoet’s WooCommerce features. Use the automated email options to: Welcome your new customers when they make their first purchase Upsell by sending emails to customers who purchased a specific product or from a specific product category Convert more customers by sending a series of abandoned cart emails Re-engage customers who haven’t made a purchase in a while with personalized offers (paid plan required) Follow up with customers who left a review to encourage more engagement (paid plan required). And with WooCommerce-specific segmentation options, you’ll be able to send targeted emails to your customers based on criteria such as their country, the number of orders they’ve placed, how much they’ve spent, and if they have an active product subscription (powered by WooCommerce Subscriptions) or membership (powered by WooCommerce Memberships). In addition, you’ll also be able to increase brand recognition by customizing your WooCommerce transactional emails. Create a unified brand experience by changing the layout, colors, and fonts used in your emails, as well as adding any images or additional information to them. MailPoet Sending Service The MailPoet Sending Service is free if you only have a few subscribers, with scaling plans available thereafter. Read more. Sending emails and newsletters with your host is not a good idea. You might face sending speed limitations and see your emails ending up in the spam box. To help your sending go without a hitch, we’ve created an advanced email delivery infrastructure built for WordPress. Our technology allows you to: Reach inboxes, not spam boxes Send your emails super fast (up to 50,000 emails per hour) Maintain your sender reputation and improve engagement levels with automated bounce and complaint handling. Stop sending to non-deliverable and complaining addresses, automatically Authenticate your emails (with SPF and DKIM) to improve deliverability and avoid spam boxes. The MailPoet Sending Service is very easy to set up, you just have to enter a key in your WordPress dashboard and you’re all set! MailPoet plans and pricing MailPoet is available to download for free. Our free download includes all of the features listed above (with the exception of those indicating a plan requirement) under the following criteria: Up to 1,000 subscribers MailPoet branding in emails Send emails with your own sending method (host, SendGrid, Amazon SES, etc). Or if you opt for a MailPoet plan, you’ll get access to the MailPoet Sending Service. A free plan is available for those who want to get started with a few subscribers and would like to use the MailPoet Sending Service. And our paid plans offer features and functionality for those with larger lists who are looking to grow their business using email marketing. Take a look at our pricing page for full details on what’s included in each plan. Before you install Please note: Multisite support is limited Review our minimum requirements. Translations Albanian Arabic Catalan Czech Danish Dutch Dutch (Formal) French (Canada) French (France) German German (Switzerland) German (Formal) Greek Hindi Italian Japanese Polish Portuguese (Brazil) Portuguese (Portugal) Romanian Russian Serbian Slovak Spanish (Mexico) Spanish (Spain) Swedish Turkish Ukrainian We welcome experienced translators to translate directly on our Transifex project. Please note that any translations submitted via the “Translating WordPress” website will not work. Security Our repository is public on GitHub. Have a question for us? Reach us at security@ our domain, or report security issues to our Bug Bounty program. Use of 3rd Party Services MailPoet uses the following services that are necessary for its full functionality: Translate WordPress.com – used to download translations for the plugin. To improve user experience, MailPoet may use the following 3rd party libraries if the Load 3rd-party libraries setting is enabled: Google Fonts – used in Form Editor which you can use to customize your forms, and in the Email Editor to style emails. This can be individually disabled by a filter. TOS and Privacy Policy WordPress.com – used for searching in Knowledge Base with the help of AI. Mixpanel – used to send data about the usage of the MailPoet plugin when you agree with sharing usage data with us. TOS and Privacy Policy Satismeter – used to ask for feedback. TOS and Privacy Policy Crowdsignal – used to load our deactivation poll to improve our plugin. TOS and Privacy Policy Loading all these libraries is disabled by default. The option can be enabled in the MailPoet’s Settings > Advanced > Load 3rd-party libraries.

All-in-one email marketing, email automation, pop ups, forms, and coupon platform to grow your audience, nurture customer relationships, and drive more sales. 🎉 Support | Demo | Upgrade | Sign Up for Free Create beautiful email campaigns, newsletters, email popups, sms pop ups, exit intent popup, coupons and email marketing automation to convert more visitors into leads, subscribers, and sales. How Poptin Emails & Pop Ups Can Help Your Business Grow 🚀 Grow your email list using email popups and forms Segment contacts using behavior, tags, pop up interaction, and custom properties Send targeted newsletters and email campaigns Automate welcome, abandoned cart, birthday, reactivation and lifecycle emails Recover cart abandonment with spin the wheel, exit offers, upsell pop up and email automation Nurture customers with personalized email marketing journeys, coupons and promotions Create a Poptin account for free Poptin is an all-in-one web application that works seamlessly with WordPress and many other platforms. Create popups, forms, email campaigns, newsletters, and email marketing automation by opening your free account 📧 EMAIL MARKETING AUTOMATION Poptin gives you everything you need to grow and engage your audience in one platform. Organize and segment contacts using behavioral and engagement data, create and send unlimited email campaigns and newsletters, and automate personalized customer journeys based on subscriber activity, website behavior, ecommerce events, and lifecycle stages to increase conversions, retention, and revenue. Unlimited email campaigns and unlimited email sending on all email marketing plans – no monthly sending caps. Contact Management & Segmentation Organize, manage, and segment your audience using tags, custom properties, popup and form interactions, engagement history, activity tracking, and behavioral data. Create highly targeted segments based on subscriber attributes, actions, website activity, and email campaign engagement to deliver more relevant experience Contact profiles with complete activity history and engagement timeline Custom properties including text, number, date, and boolean fields Tags, subscriber preferences, and custom attributes Popup and form interaction tracking Website activity and visitor behavior tracking UTM campaign, source, medium, content, term, and ID tracking Email engagement tracking (opens, clicks, bounces, unsubscribes) Consent and subscription status tracking Contact search, filtering, import, and export Dynamic merge tags and contact personalization Segment by * Tags, newsletter preferences, and custom properties * Popup and form submissions * Popup views, conversions, and gamified popup interactions * Email opens, clicks, bounces, and engagement activity * Website visits, page views, and browsing behavior * Traffic source, referral source, and UTM campaigns * Location, country, language, browser, OS, and device * Subscription status, consent status, and lifecycle stage Dynamic segments that update automatically as contacts change Email Campaigns & Newsletters Create, personalize, and send beautiful email campaigns and newsletters with our drag-and-drop editor. Use audience segmentation, preferences, dynamic content, personalization, coupons, scheduling, and advanced targeting to reach the right contacts at the right time and improve engagement, conversions, and sales. * Visual automation workflow builder * Welcome email automations * Abandoned cart recovery sequences * Birthday and anniversary email automations * Reactivation and win-back campaigns * Lead nurturing sequences * Coupon delivery automations * Customer onboarding journeys * Cross-sell and upsell campaigns * Trigger email automations from popup and form activity * Trigger email automations from website activity and visitor behavior * Trigger automation from email opens, clicks, and engagement activity * Trigger email automations from tags, subscriber preferences, and contact property changes * Trigger automations from dates, birthdays, anniversaries, and custom date fields * Wait and delay actions for timed email automation and customer journeys * Split conditions and branching logic for advanced automation flows * Multi-step customer journeys with personalized paths * Automation performance tracking and reporting 💻 SMART POP UPS & EMBEDDED FORMS Poptin forms and popup plugin tracks the website’s visitors’ behavior and shows the right message at the right time. The platform helps to improve conversion rate and turn more visitors into leads, sales, newsletter subscribers, increases engagement, and recovers abandoning website and cart visitors using exit offers and exit intent technology and many other pop ups triggers. You can create anything your marketing heart desires, from advanced overlays to SMS popups, inline forms, call button pop up, WhatsApp button, welcome bar, exit popups, and social widgets – it’s all on-brand and fully customizable with our powerful popup builder. Our popup plugin includes exit intent trigger on the free plan and many other advanced features. The free plan comes with 1,000 visitors of popups and forms per month, and 250 contact for email marketing. Unlimited popups, forms, integrations & leads. What do you get with Poptin? Drag-and-Drop Pop Up Builder – Create popups and contact forms in minutes without coding Responsive Templates – Choose from popup and form templates including lightbox, slide-in, floating bar, notification bar, fullscreen, video, countdown, mobile popups, and more Inline Forms – Build inline forms and embed them anywhere on your website using a shortcode Exit-Intent Technology – Unlimited exit popups. Our exit intent trigger is included on all plans 🥳 Analytics & Reporting – Track popup, form, and conversion analytics to optimize performance Advanced Targeting & Triggers – Target visitors using exit intent, scroll depth, inactivity, page visits, clicks, URL targeting, device targeting, geolocation, traffic source, schedules, and audience targeting. Run your popup with our Autopilot trigger and get optimized results Custom Design – Customize popups and forms with images, videos, HTML, CTAs, effects, layouts, and positioning Integrations – Connect your pop ups with MailChimp, GetResponse, Omnisend, Kit, Pipedrive, ActiveCampaign, HubSpot, Klaviyo, Zoho CRM, Salesforce, Zapier, Make, and many more email marketing, CRM, and marketing automation platforms A/B Testing – Compare video popups, popup forms, triggers and other pop up variations to improve conversion rate optimization Custom Fields – Add predefined and custom fields to your pop ups including dropdowns, radio buttons, checkboxes, hidden fields, dates, and more Gamified Popups – Increase engagement with Spin the Wheel, Scratch Card, and Pick a Gift popups. Highly recommended for WooCommerce stores to increase sales Landing Page Links – Collect leads using dedicated landing page links for popups and forms Draft & Autosave – Automatically save and protect your work while creating and editing popups and forms Multiple Users Management – Manage multiple users and sub-accounts with Agency and Growth plans. SEO-Friendly & Accessibility Ready – SEO-friendly, accessible popups, forms, and widgets optimized for desktop and mobile devices. Multi-Language Support & RTL – Create popups and forms in English, Hebrew, German, Japanese, Italian, Arabic, French, and many more languages & Full RTL support Dynamic Content & Merge Tags – Display personalized text and images in popups and forms using Merge Tags and UTM parameters Custom HTML Embeds – Embed quizzes, surveys, polls, maps, forms, social share buttons, and more directly into your popups Multi-Step Popup Flows – Launch a popup from another popup and create double opt-in, 2-step lightbox, slide-in, fullscreen overlays, and advanced conversion flows Heatmaps & Session Recording Integrations – Track popup and form performance with Hotjar, Microsoft Clarity, Lucky Orange, ClickTale, FullStory, Smartlook, Crazy Egg, Mouseflow, and other heatmap and session recording tools Compatible with Popular WordPress Builders – Show popups and forms on websites built with Elementor, Divi, Bricks Builder, Beaver Builder, WPBakery, SeedProd, Oxygen, Breakdance, Gutenberg, and more Deep WooCommerce integration – coming soon! Advanced Triggers & Targeting Rules Pop up Triggers Display popups based on visitor actions and behavior, including Exit Intent, Time Delay, Scroll Depth, Pages Visited, Click Count, Inactivity, On-Click Triggers, JavaScript Triggers, and Cart Triggers. Pop up Targeting Options Target your pop ups to visitors based on URL/Page Targeting, Device, Countries & Geo-Location (including US states), OS & Browsers, Days, Hours & Dates, Traffic Sources (Organic, Google Ads, Facebook, ChatGPT, Gemini, Claude, Perplexity, Reddit, YouTube, Pinterest, X, and more), New vs Returning Visitors, Cookies, Previous Pages Visited, Popup Engagement, View Count, Title Tags, Source Code, JavaScript Conditions, IP Blocking, AdBlock Detection, and more. Gamified Pop ups Increase engagement, capture more leads, and drive more sales with interactive gamified popups. Create Spin the Wheel pop up, Scratch Card, and Pick a Gift popups with our gamified popup builder to reward visitors with coupon codes, discounts, and special offers. Perfect for WooCommerce stores looking to boost conversions and make pop ups promotions more engaging. Available gamified popups: Spin to Win pop up Wheel of fortune pop ups or spin wheel pop ups let your visitors spin a wheel and get the chance to win one of the many prizes or codes on your wheel. Use the wheel of fortune pop up or spin wheel popup for almost always win situation for your visitors. Scratch Card pop up Scratch off pop ups or scratch card pop ups are where you set a code and the customer will “scratch” the card to reveal the code for your customers to use in your shop. Use a scratch off popup for that lottery card feel. There’s always a code that customers will win with the scratch cards popups. Pick a Gift pop up Pick a gift pop ups let your customers pick from one of three gifts for a chance to win a special code that can be used in your store. Use the gift pop ups if you want a bit of more thrill, with the visitors getting a chance to win a code or nothing at all. Drag and Drop Inline Form Builder Create inline contact forms with Poptin and easily embed them anywhere on your website using a shortcode. Use smart targeting and trigger options to maximize conversions, and build beautiful forms from scratch or with ready-made templates. Similar to pop ups, add powerful elements such as countdown timers, videos, custom HTML, images, shapes, and button attention effects to increase engagement. We support all field types, including name, email, phone, custom fields, dates, websites, numbers, dropdowns, radio buttons, checkboxes, and more, giving you complete flexibility to create the perfect form for any use case. Use our form builder to create different versions for desktop and mobile, and display them using the same shortcode. Run A/B tests – use our form builder to create a different version of your form, and also create a different trigger and targeting rules. Display different versions of your contact form using the same shortcode, and find out what’s the best version of your inline contact form. Just like our pop ups, inline forms support all of Poptin’s integrations, allowing you to automatically send leads to your CRM, email marketing platform, help desk, webinar software, and more. Create advanced experiences by triggering a pop up after a form submission, showing a form only to visitors who interacted with a specific pop up, and combining forms and pop ups together to build highly targeted conversion funnels. Create a Poptin account for free Poptin is an all-in-one web application that works seamlessly with WordPress and many other platforms. Create popups, forms, email campaigns, newsletters, and email marketing automation by opening your free account Coupons Create and manage fixed-value or unique coupon codes and display them directly in your coupon popups, discount pop ups, forms, and email campaign. Automatically reward visitors with personalized discounts, promotional offers, and coupon codes to increase conversions, recover abandoned visitors, grow your email list, and drive more sales. Track coupon usage through pop ups, redemptions, and performance to measure the effectiveness of your promotions and marketing campaigns. Email & Pop Ups API & MCP (Coming Soon) Automate your email marketing workflows with our upcoming API. Update contact properties, tags, preferences, and subscriber data programmatically, trigger email automations based on customer actions, and send email campaigns directly from your applications, websites, and internal systems. The API will also provide access to popup creation and management, including MCP support for AI agents that can build and optimize pop ups automatically. Retrieve popup performance and conversion statistics, manage campaigns at scale, and connect Poptin with your custom applications, workflows, and AI-powered experiences. 70+ Popup Integrations Connect pop ups & forms with the tools you already use, including Mailchimp, HubSpot, Salesforce, Pipedrive, Klaviyo, Omnisend, ActiveCampaign, Kit (ConvertKit), Brevo, Zapier, Make, Google Sheets, Webhooks, and many more. Sync contacts, automate workflows, trigger campaigns, and keep your marketing data connected across your entire tech stack. Manage API keys securely from your account and connect Poptin with Zapier, Make, webhooks, custom applications, and thousands of other tools. Use Poptin directly from your WordPress admin panel or as a standalone app Access and manage your contacts, email campaigns, email automation, pop ups, forms, coupons, and analytics directly from your WordPress admin panel. Create, publish, track, and optimize your popups and email campaigns without switching between multiple tools, platforms or tabs. Security & GDPR Features: Poptin follows industry-standard security practices and is ISO 27001 compliant, ensuring your data is handled securely. Poptin includes built-in tools to help you comply with GDPR and other privacy regulations. Lead and Contact Deletion Controls – Manually delete leads at any time from the Leads dashboard. Automatic Data Retention – Automatically delete lead data after 1, 3, 6, 12, 18, or 24 months, or choose to never store or never delete leads Lead Information Access – View lead details, including IP addresses, for compliance, auditing, and record-keeping purposes. Consent Checkboxes – Add consent checkboxes to require visitors to agree to your terms before submitting a pop up or form. Double Opt-In Support – Enable double opt-in email confirmations to verify subscribers before adding them to your email list Account Management – Easily update the email address and other information associated with your account. Privacy-Friendly Tracking – Reduced cookie usage to help support privacy and compliance requirements Click here to read more Popular popups, email campaigns & mail automation use cases * Show an exit-intent popup with a discount and automatically send abandoned cart emails to visitors who leave your checkout page before completing a purchase. * Display a newsletter popup after visitors scroll 60% of a blog post, then automatically enroll them in a multi-email welcome series. * Display personalized popups with coupon codes to visitors arriving from Google Ads, Facebook Ads, ChatGPT, or other marketing campaigns, and follow up with targeted email campaign. * Collect dates through your forms and automatically send birthday emails, anniversary offers, and special promotions. * Automatically identify contacts who haven’t opened or clicked emails recently and launch reactivation campaigns to win them back.