Popup Builder & Popup Maker for WordPress – OptinMonster vs SoftMarket

🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales – #1 most popular popup builder plugin! 🚀 The Best Popup Builder for WordPress and Email Newsletter Popup Plugin OptinMonster is the best WordPress popup plugin and the most popular, too! Over 1.2 MILLION smart marketers like you trust us to make sure no good lead goes uncaptured! OptinMonster turns your website visitors into new leads, subscribers and sales. Excellent product and customer service “I love the product. I didn’t think popups were important, but with the seamless integration of other products such as MailChimp and WPForms, they are a winner! It makes it easier to collect data and leads. OptinMonster team is always ready to fix any problem you encounter when setting up the forms. They are patient, kind, and upbeat. They make life easier for those who are not developers. This plugin is a must for your business.” @sarana01 OptinMonster’s easy-to-use popup maker makes creating pop-ups and email subscription forms, sticky floating bars, engaging spin-a-wheel campaigns, and interactive popups a breeze. And our mobile popups ensure that your marketing messages look great on all devices. …all WITHOUT needing a coder or designer…saving you time AND money. OptinMonster integrates with dozens of the most popular email marketing services, CRMs and eCommerce platforms including MailChimp, Hubspot, ConvertKit, Klaviyo, Keap/Infusionsoft, Active Campaign, WooCommerce, Easy Digital Downloads, MemberPress, Google Analytics and many others. If we don’t have a native integration with your marketing platform, we’ve got you covered still with one of our no-code integrations: Copy/paste your form’s code using our Embedded Form block Embed WPForms, Gravity Forms, Formidable Forms, NinjaForms, CF7, or any other shortcode based form plugin for WordPress Use our powerful Webhooks to send lead information wherever you’d like Connect OptinMonster to Zapier Unlock hundreds of automations using Uncanny Automator for WordPress Do all this and more without sacrificing website performance because we’ve optimized the OptinMonster popup builder for both web and server performance. And we have the best Customer Support team! With almost 800 five-star reviews on WordPress.org, award winning support (including optional live chat or video calls), our team is here to help you win and win more often! OptinMonster is a SaaS service and requires an OptinMonster account. When you install this plugin, you’ll get to register for a free account that includes 3 campaigns and up to 500 campaign impression credits. Those credits are yours forever. If you use all of them, your account will be upgraded so your campaigns continue to display. Of course, you can always control your upgrade preferences within your account. When you’re ready to explode your growth, try OptinMonster Pro to access more advanced solutions like Exit-Intent, Campaign Scheduling, Countdown Timers and more. Here’s why smart business owners, designers, and developers love OptinMonster! Easy Pop-up Builder From OptinMonster Increase Conversions Lightbox Popups – Easily create custom popups to grow your email list, show coupons, make a WooCommerce cross-sell or WooCommerce upsell campaign, and more using our popup maker. Floating Bar Popups – Create sticky header bars, hello bars and floating bars to show free shipping notices, website announcement alert, sale countdown timer, and more. Slide-in Popups – Create scroll box popups that slide out from bottom of the screen to highlight your offer, like WooCommerce upsells, related posts, and coupon codes. Fullscreen Welcome Mats – Create full screen popups and welcome mats to focus your visitor’s attention on your best offer. Gamified Spin a Wheel Popup – Create coupon wheel optins to increase your store’s conversions with gamification. Inline Signup Forms – Unlike a popup, inline newsletter signup forms can be embedded anywhere inside your page content, or automatically at the start or end of each post. Sidebar Forms – Add an email newsletter signup form in your blog’s sidebar to get more subscribers using a shortcode or Gutenberg block. Content Locker Popups – Turn any inline campaign into a content locker or gated content with our easy to use inline optins. Countdown Timers – Boost urgency and scarcity for limited time offers with countdown timers (great for sales promotion, live events, webinars, and product launches). Both static and evergreen timers included. Yes / No Popups – Create multi-step, progressive optins that results in better list segmentation and higher marketing conversions. Mobile Popups – Create mobile-specific popups that are only shown to users on smart phones and tablets. Great for mobile app downloads or making specific offers to your mobile visitors. Canvas Custom Popup – Create campaigns from scratch using our drag & drop popup builder for any use case. AI Popups Smart Optimizations – Our Smart Optimizations use proven, time-tested, high-converting copywriting principles and Artificial Intelligence (AI) to automatically improve the copy present within a text block. Our Drag and Drop Popup Maker and Popup Templates Make It Easy Easily customize the look and feel of your campaigns, and even add dynamic elements like countdown timers, spin a wheel, etc that change based on user behavior (no code necessary). OptinMonster comes with hundreds of popup templates to help you save time, far more than competitors like Popup Builder, Popup Maker, Icegram (sometimes called Ice Gram), Sumo or Hustle. Easily search them by your industry, business goal, holiday or features. I have never before seen such effectiveness and efficiency in an optin tool than I have with OptinMonster. In under 2 hours of work, I doubled my daily optin rates thanks to OptinMonster’s incredible options. Dave Chesson, Owner of Kindlepreneur See Case Study Exit Intent Popups and OnSite Retargeting Did you know that over 70% of visitors abandoning your website will never return? OptinMonster’s signature exit-intent popup technology can help you convert abandoning visitors into subscribers and customers. With exit intent popups, visitors see a popup message with your best offer at the precise moment they’re about to leave. Exit popups are proven to convert an additional 2 – 4% of your visitors into email subscribers and paying customers. You can use exit intent popups combined with OnSite Retargeting to show different popup messages to new visitors vs returning visitors. These advanced popup triggers are highly effective in growing your email list, reducing cart abandonment, and saving you moeny on PPC advertising and retargeting ads. In only 7 months, we added more than 95,000 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it! Michael Stelzner, Founder of Social Media Examiner See Case Study Smart Page Targeting and Behavior Based Personalization And the best WordPress popup plugin comes with advanced page targeting and behavior based personalization, too! This means you can show a popup for specific page or section of your site, or based on users’ geolocation, or even when a visitor clicks a specific link…and so much more. You can even show unique popups based on user’s past behavior such as: have they clicked on an existing marketing popup, seen another popup campaign, closed a marketing popup, viewed X number of pages, etc. These personalization features of OptinMonster popups make them highly effective in improving your lead generation, increasing subscribers, and growing sales. Using OptinMonster, I was able to increase sales $55,000 after capturing nearly 7% more leads with a single optin! Cole Joseph, Owner of Cole’s Classroom See Case Study Popup A/B Testing, Email Marketing Integrations, and Popup Analytics Unlike other WordPress lead generation plugins, OptinMonster comes with reliable A/B split testing and accurate analytics without slowing down your site. Most of them use wp-ajax to setup analytics. This slows down your site and also results in unreliable analytics due to cache plugin settings. Similarly, A/B testing in a most WordPress popup plugins is broken because caching plugins can skew the data. We fixed both these issues with our superior infrastructure, so you can have reliable A/B testing for popups, accurate conversion analytics, and seamless email marketing / CRM integrations for your marketing (bonus: lead storage & lead backup are included, too). Credits This WordPress popup plugin is created by Thomas Griffin and Syed Balkhi. Branding Guideline OptinMonster® is a registered trademark of Retyp LLC. When writing about the popup plugin by OptinMonster, please make sure to uppercase the letter O and M. OptinMonster (correct) Optin Monster (incorrect) optinmonster (incorrect) optin monster (incorrect) Exit-Intent®, OnSite Retargeting®, and OnSite Follow Up Campaigns® are also registered trademarks of Retyp LLC. See our Press & Brand Assets page for more details.

SoftMarket transforms any WordPress site into a full-featured digital software marketplace. Sellers can list products, buyers can purchase and download instantly, and admins earn a configurable commission on every sale. Core Features Product Management — Submit products with images, screenshots, changelogs, demo URLs, version tracking, and license types Order System — Secure order creation with commission calculation, test mode, and order keys Payment Gateways — Stripe (credit/debit card) and PayPal Checkout built-in; test/free gateway for development License Keys — Auto-generated license keys emailed to buyers on purchase; activations tracking Live Chat — Real-time buyer–seller chat unlocked after a completed purchase Email Verification — All new accounts must verify their email before logging in Seller Dashboard — Revenue charts, product management, coupons, earnings, TIN/VAT submission Buyer Dashboard — Purchase history, downloads, licenses, spending charts, wishlist Commission System — Configurable global rate; per-seller overrides; full admin commission dashboard Withdrawal System — Sellers request payouts; admin approves/rejects with notes Wallet System — Internal balance tracking, deposit/withdraw, transaction history Reviews & Ratings — Verified-buyer-only reviews with half-star display Wishlist & Compare — Buyers save products and compare up to 4 at once Coupon System — Sellers create % or fixed discount codes with expiry and usage limits TIN / VAT Compliance — Sellers upload tax certificates; admin verifies User Profiles — Public profiles with products, stats, and order history Admin Panel — Professional SaaS-style dashboard with Chart.js charts, all management pages Security Nonce verification on all AJAX requests sanitize_* functions on every input esc_* functions on all output $wpdb->prepare() on all database queries Capability checks on all admin actions Email verification required for all users Protected upload directory with .htaccess Buyers/Sellers redirected away from wp-admin Requirements WordPress 5.8+ PHP 7.4+ MySQL 5.7+ (or MariaDB 10.3+) SMTP plugin recommended for email verification Configuration Payments Go to SoftMarket → Settings → Stripe — enter your Stripe Publishable and Secret keys Go to SoftMarket → Settings → PayPal — enter your PayPal App Client ID and Secret Enable Test Mode for development (all purchases are free) Commission Go to SoftMarket → Settings → Marketplace Set the Platform Commission Rate (default: 20%) Sellers receive the remainder of each sale automatically Email Verification Email verification is always required — users cannot log in until verified Ensure your WordPress installation can send email (use an SMTP plugin such as WP Mail SMTP) Free Features Product Management — Submit products with title, description, version, demo URL, and file upload Shop Page — Browse all approved products with search and category filtering Order System — Orders processed via free/test gateway Buyer Dashboard — View purchases and download files Seller Dashboard — Manage products, view orders and earnings Reviews & Ratings — Verified-buyer-only reviews with star rating display Email Verification — All accounts must verify email before logging in Admin Panel — Approve/reject products, view orders, configure settings Commission System — Configurable platform commission rate Pro Features (Upgrade Required) 💳 Stripe & PayPal payment gateways for real transactions 🔑 License Keys — Auto-generated and emailed to buyers on purchase 💬 Live Chat — Real-time buyer–seller chat after purchase 👛 Wallet System — Internal balance, deposit/withdraw, transaction history 🎟 Coupon Codes — % and fixed discount codes with expiry 💸 Withdrawal System — Seller payout requests with admin approval 🧾 TIN / VAT Compliance — Tax certificate upload and admin verification 📊 Advanced Reports — Revenue charts (Chart.js), per-seller analytics ❤️ Wishlist & Compare — Save and compare up to 4 products 📸 Screenshot Galleries — Multiple product screenshots 📋 Changelogs — Per-product version changelog Upgrade at: https://lotussk.com/softmarket