Optinmate vs UTM Tracker for Gravity Forms

Convert More Visitors Into Customers, Subscribers and Social Fans When your visitors land on your store, the biggest challenge is to keep their interest and convert them from simple visitors into customers, subscribers and social followers. OptinMate lets you create beautiful and and engaging popups, slide-ins and sticky bars that greatly increase your store’s conversions and perfectly fit your store’s theme and aesthetics. Recover Abandoning Visitors Before They Leave Your Store OptinMate tracks the visitor’s behavior on your website and allows you to prompt them with a message right before they leave your store. This is a second chance to convert your visitors into email subscribers or paying customers with a coupon or a special offer, allowing you to get the most out of your marketing efforts Different Message Types Modal Popups Slide-ins Sticky Bars Sticky bars are proven to convert very well on many popular websites. Multiple Smart Trigger Events Timing is crucial when showing a popup. It can either improve or ruin the user experience. It is therefore very important to carefully choose the time your popup is going to be displayed. To ensure a great experience for your visitors, OptinMate gives you full control over when to show your popup, slide-in or sticky bar. On Exit Intent On Page Load On Page Scroll When User is Inactive On Click Handcrafted and Tested High Converting designs OptinMate comes with a wide range of premium quality templates that have been split tested for maximum conversion rates. You can pick any of the templates, modify its text and style to needs and you’re all set. Works With Services You Already Use And Love Connect with your favorite email service provider and CRM. See the list on the sidebar. Multiple Form Fields OptinMate form builder supports multiple fields & option to synchronizing it with the fields in the third party software you choose to integrate with. No Need to Touch the Code Everything is ridiculously easy to set up in just a few clicks. We’ve done all the coding for you. Audience Targeting & Segmentation Target specific segments of your audience with unique offers to match their interests. You can segment your visitors by visited page, geolocation, device type or referring site. Track Your Results With Realtime Analytics Get real-time graphical overview & firm analysis of number of clicks, unique views & conversions. With meaningful analytical insights, you can easily understand what is working for your business. Now you can think of actionable ideas and make data-driven decisions to increase your revenue. A/B Split Testing Because great marketing is all about testing, you can split test different ideas to find out which one works best. Integrates with MailChimp, ConvertKit, GetResponse, iContact, Klaviyo, Sendlane

Your forms collect leads. UTM Tracker for Gravity Forms tells you which marketing earned them. The plugin reads campaign data from the URL a visitor arrives on, remembers it in first-party cookies, and automatically fills matching hidden fields when any Gravity Form is submitted. Every entry arrives with the exact campaign, ad click, landing page, and traffic channel that generated it — ready for reports, CRM sync, and follow-up. Stop guessing which marketing works. See which Google Ads campaign fills your pipeline, which social post actually converts, and which leads arrived from AI search — directly in your Gravity Forms entries. Why UTM Tracker? Set up in minutes — a guided wizard connects your forms and creates the hidden fields for you Captures everything that matters — UTMs, click IDs from every major ad platform, landing pages, referrer, device data, and your own custom parameters Attribution in your inbox — merge tags like {utm_tracker:utm_source} put the campaign behind each lead right in your notification emails Attribution built in — first-touch and last-touch models, plus automatic traffic channel detection including AI Search Reports included — a live attribution dashboard with interactive charts, right inside WordPress Campaign tools — a visual URL Builder with saved templates and print-ready QR codes Developer friendly — REST API, JavaScript API, shortcodes, and hooks Private by design — tracking data lives in first-party cookies and your own database; none of it is ever sent to external services What gets captured UTM parameters — utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id Advertising click IDs — Google Ads (gclid, gbraid, wbraid), Meta (fbclid), Microsoft (msclkid), TikTok (ttclid), LinkedIn (li_fat_id), X/Twitter (twclid) Custom parameters — add your own URL keys such as affiliate, coupon, or salesperson; they appear automatically in the URL Builder, Templates, and field setup Landing pages & page context — first and current landing page, page URL, title, path, and query string Visitor & session data (optional) — browser, OS, device type, referrer, session ID, visit date, time, and timezone To capture any value, add a Hidden field in Gravity Forms with a matching parameter name — or let the One-Click Field Setup create the fields for you. Attribution & traffic channels Choose how returning visitors are recorded: Last Touch (the most recent campaign wins) or First Touch (the original campaign stays locked in). First/last touch UTM summaries are available on every lead. Every visit is also classified into a marketing channel automatically — Paid Search, Organic Search, Paid Social, Organic Social, Email, Referral, Direct, and AI Search, which recognizes visits from ChatGPT, Perplexity, Claude, and other AI platforms. Reports dashboard A live attribution summary read straight from your Gravity Forms entries: leads over time, traffic channel share, top sources, mediums and campaigns, plus device, form, and landing-page breakdowns. Click any chart to filter the leads table, download charts as PNG, and refresh on demand. No extra database tables, no external requests. Campaign tools URL Builder — compose campaign links visually: pick fields, drag to reorder, live preview, one-click copy Templates — save complete campaign links as reusable templates with search, duplicate, and a default QR codes — a print-quality PNG or SVG for every campaign URL, generated entirely in your browser Admin toolbox Get Started wizard, One-Click Field Setup with duplicate detection, Cookie Manager, Debug Panel (admin page or ?utgf_debug=1 frontend overlay), settings export/import as JSON, and configurable cookie duration (1–3650 days). For developers JavaScript API — the global UTMTracker object: get(), getAll(), has(), clear(), and attribution helpers REST API — GET /wp-json/utm-tracker/v1/current returns the active tracked values Dynamic shortcodes — for example [utm_source] or [landing_page] Action & filter hooks — customize parameters, cookie behavior, field aliases, and more Full documentation lives in the Developer tab under UTM Tracker settings. Privacy & performance Tracking values are stored in first-party cookies and saved to Gravity Forms entries in your own database — tracking makes no external requests. The only external call the plugin can ever make is the optional email-updates signup in the Get Started wizard, with your explicit consent (see External Services below). The dependency-free frontend tracker loads deferred, and admin assets load only on the plugin’s own pages. For direct support, email [email protected]. External Services The optional “Stay Updated” email signup on the final step of the Get Started wizard connects to a newsletter service run by the plugin author, Auxano Global Services. Nothing is sent unless you enter an email address, tick the consent checkbox, and click Finish setup — leaving the field empty or using Skip sends nothing. With your consent, your email address and basic site information (site URL and software versions) are sent so we can email you about plugin updates, and you can unsubscribe at any time. No visitor, tracking, or form data is ever transmitted. Third-Party Libraries All libraries are bundled locally and load only on the plugin’s own admin pages — no CDNs, no external requests. Lucide icons — ISC License. Source: https://github.com/lucide-icons/lucide DataTables 2.3.8 — MIT License. Non-minified source included alongside the minified files. qrcode-generator 1.4.4 — MIT License, shipped non-minified. “QR Code” is a registered trademark of DENSO WAVE INCORPORATED. Chart.js 4.5.1 with chartjs-plugin-datalabels 2.2.0 — MIT License. Source: https://github.com/chartjs/Chart.js and https://github.com/chartjs/chartjs-plugin-datalabels