Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms vs Poptin –

Optinly Optinly is the best goal-based WordPress popup plugin that helps you capture more leads, engage audience and increase sales on the go. With Optinly’s popup builder plugin, you can create responsive popup forms in under a few minutes, thanks to the readymade free website popup templates. Optinly comes with different types of popup forms like email popups/subscription popups,spin the wheel popups, fullscreen overlays, countdown popups and more. This helps you achieve all your business goals with extreme ease and comfort. Also, the pre-existing growth marketing goals like build audience, promote special offers, increase cart value, reduce cart abandonment, etc helps you create popup campaigns quickly. All growth goals are backed by appropriate popup templates, making the campaign creation process super easy! This free popup tool comes with a clean UI/UX and has a lot of sophisticated features. Let’s look into Optinly and know how it can help with the list building/lead generation process, your business growth and also the other powerful features that come along. Optinly App Optinly popups and tools are part of the standalone Optinly app. You will need to create an Optinly account to access our popup builder, opt-in form builder and conversion tools Click here to create a free Optinly account now! What is Optinly Popup Maker? Put in a sentence, Optinly is a readymade popup maker that helps you create highly converting popups! Sounds great right? At Optinly, we understand how hard it is to create popups for your website/eCommerce store. And that’s the reason why we have come up with 75+ highly responsive predesigned templates. Also, we understand that every eCommerce owner has different perspectives and ideas. As a result, Optinly’s built-in popup editor allows you to customize the WordPress popup templates to a very high level. You can basically create website popups that are a clear reflection of your brand and ideas. Here’s what you can do with Optinly’s inbuilt popup editor. You can, Edit Popup Text – Change font style (bold, italics, underline), font color, font family and font size. You can also add hyperlinks to any part of the popup text and redirect users to the desired landing page. Customize Call to Action Buttons – Change CTA button color, CTA button text color, font family, background color and more with Optinly. You can also change the color of the close icon on your popup template. Customize Images – Optinly popup maker allows you to replace images that come with the popup templates. You can either choose an image from your local storage or choose from 1 million+ images in Pixabay. Popup Transition effects – You can also choose to display popups with smooth animation effects. You get popup animation effects like fade-in, flip in, back in up and zoom in. Device Responsiveness Check – You can have a preview of how your popup template is going to appear on multiple devices like mobiles, tablets and desktops using the device preview option. GDPR Compliant – Most of Optinly’s popup templates come with the option to add/remove the “Accept Terms & Conditions” checkbox. This helps you showcase that you are GDPR compliant to your web audience. Let’s not reveal everything right away! Before we take an in-depth look at Optinly’s free popup creator, here are a few basics. Learn how to connect Optinly popup tool with your WordPress website. Learn how to create a campaign with Optinly popup tool. Know more about Optinly popup tool. ★★★★★ Great Popup Plugin ” I have used this plugin for one of my blog and it was working fine as expected. I hardly need documentation or help from the support team. Thanks for providing it for free so user can fulfill their basic needs without purchasing the plugin”. – Naveen Why Do People Trust Optinly’s Free Popup Builder? People love Optinly WordPress popup plugin, thanks to its easy installation and user-friendly popup creating approach. Optinly for a long time has been helping eCommerce owners and businesses capture leads and increase sales simultaneously – all in autopilot. With a lot of popup builder plugins around, take a look at why Optinly is being loved the most. Here are 5 robust reasons why people choose Optinly popup plugin as their go-to popup tool. Optinly Helps Save Huge Time – As we said already, creating popups is hard. But with Optinly WordPress popup tool, you can create popups with a few clicks. The user-centric approach helps all kinds of users create website popups with ease. All you have to do is, select your popup campaign goal, choose an appropriate WordPress popup template, set display rules and go live. No Design/Development Skills Needed – The primary goal was to make Optinly as the best WordPress popup plugin around. Optinly follows a hassle-free installation process – whether it’s a WordPress website or a custom website, you can install Optinly in a few minutes (find the installation instructions here). As for the design part, Optinly’s inbuilt popup editor makes it a walk in the park. Ideal for Businesses & eCommerce Stores – Optinly is an ideal lead capturing tool for both businesses and eCommerce stores. With marketing goals covering the most common growth scenarios, creating popups with Optinly is a no-brainer. You can simply collect leads or increase sales or engage audience with Optinly popup maker plugin – it’s totally up to you. Help Docs – We want our users to have the best experience when they use Optinly popup plugin. And clean documentation helps products go a long way. Optinly has a dedicated knowledge base to help users out with the most common issues and queries. Whether it’s about creating a spin the wheel popup campaign or integrating with an Email marketing service provider, you can find everything you need in Optinly’s knowledge base. There are also in-depth details about what you can do with Optinly’s popup editor, a couple of use cases, installation instructions and more. Excellent Customer Support – Optinly’s customer support team is also an important factor why people stick with Optinly popup plugin. The team is more than happy to help grow your business. You can contact Optinly’s support team from the chat option available on the homepage and the application or reach out via [email protected]. Here’s what people say about Optinly popup builder tool. ★★★★★ User Friendly Popup Plugin “I am selling info products on my woocommerce store and this plugin really helps me to capture the leads and I am sending follow-ups and upselling emails to them. Customer data is the base of any business and this plugin really helps me to gather the data that I wanted.” – Sumit Sumit also finds Optinly as an ideal lead capturing popup tool for his eCommerce store – does the intended task well! ★★★★★ One tool you don’t know you need “I have been creating websites for a while now and I was using free tools to create popups for Cookie Policy or Email optins. These free plugins although serves the purpose does not give options to track or customize. Was looking for a solution for a while and Optinly pops up in my mail.” – ***Amarnath *** This one’s huge! Here’s a user who has listed a few significant benefits of Optinly popup maker tool. And as for the CONS, the user is unsure if there exists any! ★★★★★ A must-have even if you don’t like it “I was never a fan of optins, I don’t like them myself, but unfortunately, they work and there is no way around that. Having said that I have tried several of them, and the free are annoying and the paid expensive. Then we have these guys to solve the problem. So far so good, and with an awesome price!.” – Joaomreis Now you get why Optinly is the best WordPress popup plugin, don’t you? Here’s more on what people say about Optinly popup maker! What Productive Features Does Optinly Responsive WordPress Newsletter Plugin Offer? Like we already said, Optinly popup plugin helps businesses capture leads and comes with sophisticated features in its free version. And this makes Optinly one of the best newsletter WordPress popup plugins around. Let’s look at some of the best features of Optinly WordPress email newsletter popup plugin. 1. Simple Popup WordPress Plugin Optinly is a WordPress popup plugin that’s extremely easy to use and display popups with. The clean UI/UX makes it a seamless experience when users try to create popups with Optinly. The clean dashboard, the goal-based approach, the WYSIWYG editor and the in-depth campaign analytics section together make Optinly a powerful yet a simple popup WordPress plugin. 2. Seamless Integration With Top Email Marketing Platforms One of Optinly popup tool’s special features is the integration part. With Optinly, you can integrate with the best Email marketing service providers. Below mentioned are the integrations and webhooks Optinly popup plugin supports, MailChimp ConvertKit Hubspot MailerLite SendGrid Sendinblue CampaignMonitor Intercom Klaviyo ActiveCampaign GetResponse Customer.io SendFox Pabbly Integrately The additional number of planned ESPs and webhooks in the future makes Optinly a reliable popup maker WordPress plugin. Learn how to integrate Optinly with ESPs. 3. WordPress Widget-Based Popup Position Positioning plays a crucial role when it comes to displaying popups. You need to make sure that the user experience isn’t sabotaged at any point. With Optinly popup plugin, you can display popup templates on different screen positions. You have options to Display slide-ins on the left and right corners of your screen. Display floating bar popups either on the top or bottom of your screen. Fix floating bar popups to the screen while being scrolled. 4. Different Types of Popups We definitely know that one type of popup isn’t going to be enough for all your goals. And that is why Optinly popup tool comes with 6 different types of popups. Coupon Popups – Coupons are a great way to increase your store/product sales. Optinly comes with pre-designed coupon popup templates. The coupon code automatically gets copied to the user’s clipboard when he/she clicks and tries to use it. Spin the Wheel Popups – Gamification popups have helped engage and increase stickiness among web visitors. With Optinly’s spin the wheel popups, you can capture leads and increase sales simultaneously. Display coupons on spin to win templates as well. Learn how to create a spin to win campaign with Optinly. Countdown Timer Popups – General stat states that 60% of people buy products because of FOMO (Fear of Missing Out). Leverage this strategy to promote impulsive buying during holiday sales. Use Optinly’s countdown timer popups to create FOMO on your store. You get both countdown timer bars and countdown timer popups. Exit Intent Popups – Prevent visitors from abandoning your web page/shopping carts using exit triggers. Fullscreen Overlay Popups – More screen space means undivided attention and more conversions. Optinly popup tool comes with highly customizable fullscreen overlay popup templates. Talk more to your audience and increase the chances of making a conversion. Popup Launchers – The subtle lead generation popup lies at the bottom corner of your screen, giving a unique no-nonsense experience to your web audience. With different types of popups on deck, all you have to do is choose the one that’s going to be ideal for your marketing goals. 5. Exit Intent WordPress Popup Triggers Abandonment has been the biggest problem of the decade for both websites and eCommerce owners. Stats say that around 70% of your store visitors end up abandoning their shopping carts and websites they visit. Luckily, Optinly is also a free exit popup tool that allows you to trigger popups when visitors exit. Exit intent popups can be used to prevent visitors from abandoning your web page/shopping carts. Display free exit intent popups with Optinly using the exit trigger display rule found on the popup triggering section. 6. Advanced Popup Display Rules Displaying popups at the right time to your web audience is getting half the job done. Optinly popup plugin comes with advanced popup display rules/popup triggering options to help you with this. You get options to Display popups when users exit (exit intent). Display popups only on specific pages. Exclude popups from being displayed on specific pages. Display popups after a specific period of time (time-delayed triggers). Display popups based on device – mobile/desktops/tablets. Display popups after a specific number of days to a visitor (retargeting). By using a combination of these triggers, you can capture more leads and increase sales on the go. Know more about Optinly’s display rules and how you can use them. 7. WYSIWYG Editor – Customizable WordPress Popups Optinly is one of the best custom pop up builders around. You can seamlessly customize a chosen WordPress popup template using Optinly’s built-in popup editor. Since the editor follows a WYSIWYG (what you see is what you get) approach, you can edit predesigned templates with ease. 8. 75+ Email Popup WordPress Templates Optinly comes with 75+ pre-designed WordPress popup templates. The different types of templates include slide-ins, floating bars, spin wheel popups, countdown timer popups, email collection popups and more. 9. WordPress Gamification Popups – Spin the Wheel Pop Up Gamification helps with the engagement factor and increases visitor stickiness. Optinly is also a WordPress gamification popup plugin that comes with spin the wheel popups. Spin the wheel popups are a great tool for list building and increasing sales. 10. DIfferent Types of Popup Animations Throw in some life to your popups! Make use of smooth display animation options Optinly has. Optinly popup maker comes with different types of popup animations like Fade In, Flip-In, Back in Up and Zoom In. You can simply choose the popup animation type you want when you customize your popup template. 11. Free WordPress Subscription Popup Tool Optinly is one of the best free WordPress popup tools for your list building process. You can seamlessly grow your email list with the predesigned subscription popup templates and the sophisticated features that come in the free version. Since Optinly is a responsive popup WordPress plugin, you can display subscription popups on all devices – mobiles, tablets and desktops at zero cost. 12. Reduce Cart Abandonment Using Promotional Popups WIth inbuilt exit intent triggers, Optinly helps you reduce cart abandonment to a great extent. Display coupons on popups or use countdown timer popups with promotional offers and stop visitors from abandoning their shopping carts. Coupons and timer popups are a great technique to create FOMO and promote impulsive buying. 13. Intuitive SaaS Popup Dashboard Popup campaigns are all about conversions. With Optinly WordPress popup plugin, you get to know how …

All-in-one email marketing, email automation, pop ups, forms, and coupon platform to grow your audience, nurture customer relationships, and drive more sales. 🎉 Support | Demo | Upgrade | Sign Up for Free Create beautiful email campaigns, newsletters, email popups, sms pop ups, exit intent popup, coupons and email marketing automation to convert more visitors into leads, subscribers, and sales. How Poptin Emails & Pop Ups Can Help Your Business Grow 🚀 Grow your email list using email popups and forms Segment contacts using behavior, tags, pop up interaction, and custom properties Send targeted newsletters and email campaigns Automate welcome, abandoned cart, birthday, reactivation and lifecycle emails Recover cart abandonment with spin the wheel, exit offers, upsell pop up and email automation Nurture customers with personalized email marketing journeys, coupons and promotions Create a Poptin account for free Poptin is an all-in-one web application that works seamlessly with WordPress and many other platforms. Create popups, forms, email campaigns, newsletters, and email marketing automation by opening your free account 📧 EMAIL MARKETING AUTOMATION Poptin gives you everything you need to grow and engage your audience in one platform. Organize and segment contacts using behavioral and engagement data, create and send unlimited email campaigns and newsletters, and automate personalized customer journeys based on subscriber activity, website behavior, ecommerce events, and lifecycle stages to increase conversions, retention, and revenue. Unlimited email campaigns and unlimited email sending on all email marketing plans – no monthly sending caps. Contact Management & Segmentation Organize, manage, and segment your audience using tags, custom properties, popup and form interactions, engagement history, activity tracking, and behavioral data. Create highly targeted segments based on subscriber attributes, actions, website activity, and email campaign engagement to deliver more relevant experience Contact profiles with complete activity history and engagement timeline Custom properties including text, number, date, and boolean fields Tags, subscriber preferences, and custom attributes Popup and form interaction tracking Website activity and visitor behavior tracking UTM campaign, source, medium, content, term, and ID tracking Email engagement tracking (opens, clicks, bounces, unsubscribes) Consent and subscription status tracking Contact search, filtering, import, and export Dynamic merge tags and contact personalization Segment by * Tags, newsletter preferences, and custom properties * Popup and form submissions * Popup views, conversions, and gamified popup interactions * Email opens, clicks, bounces, and engagement activity * Website visits, page views, and browsing behavior * Traffic source, referral source, and UTM campaigns * Location, country, language, browser, OS, and device * Subscription status, consent status, and lifecycle stage Dynamic segments that update automatically as contacts change Email Campaigns & Newsletters Create, personalize, and send beautiful email campaigns and newsletters with our drag-and-drop editor. Use audience segmentation, preferences, dynamic content, personalization, coupons, scheduling, and advanced targeting to reach the right contacts at the right time and improve engagement, conversions, and sales. * Visual automation workflow builder * Welcome email automations * Abandoned cart recovery sequences * Birthday and anniversary email automations * Reactivation and win-back campaigns * Lead nurturing sequences * Coupon delivery automations * Customer onboarding journeys * Cross-sell and upsell campaigns * Trigger email automations from popup and form activity * Trigger email automations from website activity and visitor behavior * Trigger automation from email opens, clicks, and engagement activity * Trigger email automations from tags, subscriber preferences, and contact property changes * Trigger automations from dates, birthdays, anniversaries, and custom date fields * Wait and delay actions for timed email automation and customer journeys * Split conditions and branching logic for advanced automation flows * Multi-step customer journeys with personalized paths * Automation performance tracking and reporting 💻 SMART POP UPS & EMBEDDED FORMS Poptin forms and popup plugin tracks the website’s visitors’ behavior and shows the right message at the right time. The platform helps to improve conversion rate and turn more visitors into leads, sales, newsletter subscribers, increases engagement, and recovers abandoning website and cart visitors using exit offers and exit intent technology and many other pop ups triggers. You can create anything your marketing heart desires, from advanced overlays to SMS popups, inline forms, call button pop up, WhatsApp button, welcome bar, exit popups, and social widgets – it’s all on-brand and fully customizable with our powerful popup builder. Our popup plugin includes exit intent trigger on the free plan and many other advanced features. The free plan comes with 1,000 visitors of popups and forms per month, and 250 contact for email marketing. Unlimited popups, forms, integrations & leads. What do you get with Poptin? Drag-and-Drop Pop Up Builder – Create popups and contact forms in minutes without coding Responsive Templates – Choose from popup and form templates including lightbox, slide-in, floating bar, notification bar, fullscreen, video, countdown, mobile popups, and more Inline Forms – Build inline forms and embed them anywhere on your website using a shortcode Exit-Intent Technology – Unlimited exit popups. Our exit intent trigger is included on all plans 🥳 Analytics & Reporting – Track popup, form, and conversion analytics to optimize performance Advanced Targeting & Triggers – Target visitors using exit intent, scroll depth, inactivity, page visits, clicks, URL targeting, device targeting, geolocation, traffic source, schedules, and audience targeting. Run your popup with our Autopilot trigger and get optimized results Custom Design – Customize popups and forms with images, videos, HTML, CTAs, effects, layouts, and positioning Integrations – Connect your pop ups with MailChimp, GetResponse, Omnisend, Kit, Pipedrive, ActiveCampaign, HubSpot, Klaviyo, Zoho CRM, Salesforce, Zapier, Make, and many more email marketing, CRM, and marketing automation platforms A/B Testing – Compare video popups, popup forms, triggers and other pop up variations to improve conversion rate optimization Custom Fields – Add predefined and custom fields to your pop ups including dropdowns, radio buttons, checkboxes, hidden fields, dates, and more Gamified Popups – Increase engagement with Spin the Wheel, Scratch Card, and Pick a Gift popups. Highly recommended for WooCommerce stores to increase sales Landing Page Links – Collect leads using dedicated landing page links for popups and forms Draft & Autosave – Automatically save and protect your work while creating and editing popups and forms Multiple Users Management – Manage multiple users and sub-accounts with Agency and Growth plans. SEO-Friendly & Accessibility Ready – SEO-friendly, accessible popups, forms, and widgets optimized for desktop and mobile devices. Multi-Language Support & RTL – Create popups and forms in English, Hebrew, German, Japanese, Italian, Arabic, French, and many more languages & Full RTL support Dynamic Content & Merge Tags – Display personalized text and images in popups and forms using Merge Tags and UTM parameters Custom HTML Embeds – Embed quizzes, surveys, polls, maps, forms, social share buttons, and more directly into your popups Multi-Step Popup Flows – Launch a popup from another popup and create double opt-in, 2-step lightbox, slide-in, fullscreen overlays, and advanced conversion flows Heatmaps & Session Recording Integrations – Track popup and form performance with Hotjar, Microsoft Clarity, Lucky Orange, ClickTale, FullStory, Smartlook, Crazy Egg, Mouseflow, and other heatmap and session recording tools Compatible with Popular WordPress Builders – Show popups and forms on websites built with Elementor, Divi, Bricks Builder, Beaver Builder, WPBakery, SeedProd, Oxygen, Breakdance, Gutenberg, and more Deep WooCommerce integration – coming soon! Advanced Triggers & Targeting Rules Pop up Triggers Display popups based on visitor actions and behavior, including Exit Intent, Time Delay, Scroll Depth, Pages Visited, Click Count, Inactivity, On-Click Triggers, JavaScript Triggers, and Cart Triggers. Pop up Targeting Options Target your pop ups to visitors based on URL/Page Targeting, Device, Countries & Geo-Location (including US states), OS & Browsers, Days, Hours & Dates, Traffic Sources (Organic, Google Ads, Facebook, ChatGPT, Gemini, Claude, Perplexity, Reddit, YouTube, Pinterest, X, and more), New vs Returning Visitors, Cookies, Previous Pages Visited, Popup Engagement, View Count, Title Tags, Source Code, JavaScript Conditions, IP Blocking, AdBlock Detection, and more. Gamified Pop ups Increase engagement, capture more leads, and drive more sales with interactive gamified popups. Create Spin the Wheel pop up, Scratch Card, and Pick a Gift popups with our gamified popup builder to reward visitors with coupon codes, discounts, and special offers. Perfect for WooCommerce stores looking to boost conversions and make pop ups promotions more engaging. Available gamified popups: Spin to Win pop up Wheel of fortune pop ups or spin wheel pop ups let your visitors spin a wheel and get the chance to win one of the many prizes or codes on your wheel. Use the wheel of fortune pop up or spin wheel popup for almost always win situation for your visitors. Scratch Card pop up Scratch off pop ups or scratch card pop ups are where you set a code and the customer will “scratch” the card to reveal the code for your customers to use in your shop. Use a scratch off popup for that lottery card feel. There’s always a code that customers will win with the scratch cards popups. Pick a Gift pop up Pick a gift pop ups let your customers pick from one of three gifts for a chance to win a special code that can be used in your store. Use the gift pop ups if you want a bit of more thrill, with the visitors getting a chance to win a code or nothing at all. Drag and Drop Inline Form Builder Create inline contact forms with Poptin and easily embed them anywhere on your website using a shortcode. Use smart targeting and trigger options to maximize conversions, and build beautiful forms from scratch or with ready-made templates. Similar to pop ups, add powerful elements such as countdown timers, videos, custom HTML, images, shapes, and button attention effects to increase engagement. We support all field types, including name, email, phone, custom fields, dates, websites, numbers, dropdowns, radio buttons, checkboxes, and more, giving you complete flexibility to create the perfect form for any use case. Use our form builder to create different versions for desktop and mobile, and display them using the same shortcode. Run A/B tests – use our form builder to create a different version of your form, and also create a different trigger and targeting rules. Display different versions of your contact form using the same shortcode, and find out what’s the best version of your inline contact form. Just like our pop ups, inline forms support all of Poptin’s integrations, allowing you to automatically send leads to your CRM, email marketing platform, help desk, webinar software, and more. Create advanced experiences by triggering a pop up after a form submission, showing a form only to visitors who interacted with a specific pop up, and combining forms and pop ups together to build highly targeted conversion funnels. Create a Poptin account for free Poptin is an all-in-one web application that works seamlessly with WordPress and many other platforms. Create popups, forms, email campaigns, newsletters, and email marketing automation by opening your free account Coupons Create and manage fixed-value or unique coupon codes and display them directly in your coupon popups, discount pop ups, forms, and email campaign. Automatically reward visitors with personalized discounts, promotional offers, and coupon codes to increase conversions, recover abandoned visitors, grow your email list, and drive more sales. Track coupon usage through pop ups, redemptions, and performance to measure the effectiveness of your promotions and marketing campaigns. Email & Pop Ups API & MCP (Coming Soon) Automate your email marketing workflows with our upcoming API. Update contact properties, tags, preferences, and subscriber data programmatically, trigger email automations based on customer actions, and send email campaigns directly from your applications, websites, and internal systems. The API will also provide access to popup creation and management, including MCP support for AI agents that can build and optimize pop ups automatically. Retrieve popup performance and conversion statistics, manage campaigns at scale, and connect Poptin with your custom applications, workflows, and AI-powered experiences. 70+ Popup Integrations Connect pop ups & forms with the tools you already use, including Mailchimp, HubSpot, Salesforce, Pipedrive, Klaviyo, Omnisend, ActiveCampaign, Kit (ConvertKit), Brevo, Zapier, Make, Google Sheets, Webhooks, and many more. Sync contacts, automate workflows, trigger campaigns, and keep your marketing data connected across your entire tech stack. Manage API keys securely from your account and connect Poptin with Zapier, Make, webhooks, custom applications, and thousands of other tools. Use Poptin directly from your WordPress admin panel or as a standalone app Access and manage your contacts, email campaigns, email automation, pop ups, forms, coupons, and analytics directly from your WordPress admin panel. Create, publish, track, and optimize your popups and email campaigns without switching between multiple tools, platforms or tabs. Security & GDPR Features: Poptin follows industry-standard security practices and is ISO 27001 compliant, ensuring your data is handled securely. Poptin includes built-in tools to help you comply with GDPR and other privacy regulations. Lead and Contact Deletion Controls – Manually delete leads at any time from the Leads dashboard. Automatic Data Retention – Automatically delete lead data after 1, 3, 6, 12, 18, or 24 months, or choose to never store or never delete leads Lead Information Access – View lead details, including IP addresses, for compliance, auditing, and record-keeping purposes. Consent Checkboxes – Add consent checkboxes to require visitors to agree to your terms before submitting a pop up or form. Double Opt-In Support – Enable double opt-in email confirmations to verify subscribers before adding them to your email list Account Management – Easily update the email address and other information associated with your account. Privacy-Friendly Tracking – Reduced cookie usage to help support privacy and compliance requirements Click here to read more Popular popups, email campaigns & mail automation use cases * Show an exit-intent popup with a discount and automatically send abandoned cart emails to visitors who leave your checkout page before completing a purchase. * Display a newsletter popup after visitors scroll 60% of a blog post, then automatically enroll them in a multi-email welcome series. * Display personalized popups with coupon codes to visitors arriving from Google Ads, Facebook Ads, ChatGPT, or other marketing campaigns, and follow up with targeted email campaign. * Collect dates through your forms and automatically send birthday emails, anniversary offers, and special promotions. * Automatically identify contacts who haven’t opened or clicked emails recently and launch reactivation campaigns to win them back.