Matomo Site Kit vs Popup Builder & Popup Maker for WordPress – OptinMonster

Matomo Site Kit is the ultimate WordPress plugin for integrating Matomo Analytics – the leading open-source, privacy-focused alternative to Google Analytics. Whether you use Matomo Cloud or self-hosted Matomo On-Premise, this plugin provides everything you need for comprehensive website analytics while respecting your visitors’ privacy. Why Choose Matomo Site Kit? Privacy-First Analytics – Full GDPR, CCPA, and PECR compliance out of the box No Data Sampling – 100% accurate data, unlike Google Analytics You Own Your Data – No third-party data sharing Ad-Blocker Resistant – Server-side tracking bypasses most ad blockers WooCommerce Ready – Complete ecommerce tracking for your online store Three Powerful Tracking Methods Choose the tracking method that best fits your needs: Classic JavaScript Tracking – Traditional Matomo tracking with full feature support using _paq.push(). Best for most websites. Matomo Tag Manager (MTM) – Advanced tag management with dataLayer integration. Perfect for marketing teams who need flexible trigger and variable management. Server-Side PHP Tracking – Privacy-friendly tracking that works even when JavaScript is disabled or blocked. Ideal for GDPR-focused websites and bypassing ad blockers. Complete Feature List Analytics Dashboard * Real-time analytics overview in WordPress admin * Visits, page views, bounce rate, and session duration * WordPress Dashboard widget for quick stats * Per-post and per-page analytics metabox WooCommerce Ecommerce Tracking * Product view tracking with SKU, name, price, and categories * Category page view tracking * Add to cart and remove from cart events * Cart update tracking * Complete order tracking with revenue, tax, and shipping * Works with all three tracking methods Site Search Tracking * Automatic WordPress search tracking * Search keyword capture * Category filter detection * Search result count * Zero configuration required Automatic Annotations * Create Matomo annotations when content is published * Select which post types trigger annotations * Customizable format with variables: {post_type}, {title}, {url}, {author} * Live preview in settings Privacy & GDPR Compliance * Consent mode options (requireConsent, requireCookieConsent) * Privacy opt-out shortcode [matomo_opt_out] * Server-side tracking for cookieless analytics * Exclude tracking by user role * Compatible with cookie consent plugins Advanced Features * User ID tracking with SHA256 hashed email * Heartbeat Timer for accurate time-on-page measurement * DataLayer integration for Tag Manager (Matomo config + page context: page_type, post_type label, taxonomies, locale, login status, post_id) * AI Bot Tracking – Track visits from AI assistants (ChatGPT, Perplexity, Claude, etc.) separately in Matomo (requires Matomo 5.7+) * Bot detection and filtering * Noscript fallback for JavaScript-disabled browsers * DNS prefetch and script preloading for performance * Matomo Cloud and On-Premise support Perfect For Bloggers who want simple, privacy-respecting analytics WooCommerce stores needing detailed ecommerce insights Agencies managing multiple client websites Enterprise organizations with strict data privacy requirements GDPR-conscious website owners in the EU Marketing teams using Matomo Tag Manager Matomo Cloud vs On-Premise This plugin works seamlessly with both: Matomo Cloud – Hosted solution at matomo.cloud, no server management needed Matomo On-Premise – Self-hosted on your own server for complete data ownership

🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales – #1 most popular popup builder plugin! 🚀 The Best Popup Builder for WordPress and Email Newsletter Popup Plugin OptinMonster is the best WordPress popup plugin and the most popular, too! Over 1.2 MILLION smart marketers like you trust us to make sure no good lead goes uncaptured! OptinMonster turns your website visitors into new leads, subscribers and sales. Excellent product and customer service “I love the product. I didn’t think popups were important, but with the seamless integration of other products such as MailChimp and WPForms, they are a winner! It makes it easier to collect data and leads. OptinMonster team is always ready to fix any problem you encounter when setting up the forms. They are patient, kind, and upbeat. They make life easier for those who are not developers. This plugin is a must for your business.” @sarana01 OptinMonster’s easy-to-use popup maker makes creating pop-ups and email subscription forms, sticky floating bars, engaging spin-a-wheel campaigns, and interactive popups a breeze. And our mobile popups ensure that your marketing messages look great on all devices. …all WITHOUT needing a coder or designer…saving you time AND money. OptinMonster integrates with dozens of the most popular email marketing services, CRMs and eCommerce platforms including MailChimp, Hubspot, ConvertKit, Klaviyo, Keap/Infusionsoft, Active Campaign, WooCommerce, Easy Digital Downloads, MemberPress, Google Analytics and many others. If we don’t have a native integration with your marketing platform, we’ve got you covered still with one of our no-code integrations: Copy/paste your form’s code using our Embedded Form block Embed WPForms, Gravity Forms, Formidable Forms, NinjaForms, CF7, or any other shortcode based form plugin for WordPress Use our powerful Webhooks to send lead information wherever you’d like Connect OptinMonster to Zapier Unlock hundreds of automations using Uncanny Automator for WordPress Do all this and more without sacrificing website performance because we’ve optimized the OptinMonster popup builder for both web and server performance. And we have the best Customer Support team! With almost 800 five-star reviews on WordPress.org, award winning support (including optional live chat or video calls), our team is here to help you win and win more often! OptinMonster is a SaaS service and requires an OptinMonster account. When you install this plugin, you’ll get to register for a free account that includes 3 campaigns and up to 500 campaign impression credits. Those credits are yours forever. If you use all of them, your account will be upgraded so your campaigns continue to display. Of course, you can always control your upgrade preferences within your account. When you’re ready to explode your growth, try OptinMonster Pro to access more advanced solutions like Exit-Intent, Campaign Scheduling, Countdown Timers and more. Here’s why smart business owners, designers, and developers love OptinMonster! Easy Pop-up Builder From OptinMonster Increase Conversions Lightbox Popups – Easily create custom popups to grow your email list, show coupons, make a WooCommerce cross-sell or WooCommerce upsell campaign, and more using our popup maker. Floating Bar Popups – Create sticky header bars, hello bars and floating bars to show free shipping notices, website announcement alert, sale countdown timer, and more. Slide-in Popups – Create scroll box popups that slide out from bottom of the screen to highlight your offer, like WooCommerce upsells, related posts, and coupon codes. Fullscreen Welcome Mats – Create full screen popups and welcome mats to focus your visitor’s attention on your best offer. Gamified Spin a Wheel Popup – Create coupon wheel optins to increase your store’s conversions with gamification. Inline Signup Forms – Unlike a popup, inline newsletter signup forms can be embedded anywhere inside your page content, or automatically at the start or end of each post. Sidebar Forms – Add an email newsletter signup form in your blog’s sidebar to get more subscribers using a shortcode or Gutenberg block. Content Locker Popups – Turn any inline campaign into a content locker or gated content with our easy to use inline optins. Countdown Timers – Boost urgency and scarcity for limited time offers with countdown timers (great for sales promotion, live events, webinars, and product launches). Both static and evergreen timers included. Yes / No Popups – Create multi-step, progressive optins that results in better list segmentation and higher marketing conversions. Mobile Popups – Create mobile-specific popups that are only shown to users on smart phones and tablets. Great for mobile app downloads or making specific offers to your mobile visitors. Canvas Custom Popup – Create campaigns from scratch using our drag & drop popup builder for any use case. AI Popups Smart Optimizations – Our Smart Optimizations use proven, time-tested, high-converting copywriting principles and Artificial Intelligence (AI) to automatically improve the copy present within a text block. Our Drag and Drop Popup Maker and Popup Templates Make It Easy Easily customize the look and feel of your campaigns, and even add dynamic elements like countdown timers, spin a wheel, etc that change based on user behavior (no code necessary). OptinMonster comes with hundreds of popup templates to help you save time, far more than competitors like Popup Builder, Popup Maker, Icegram (sometimes called Ice Gram), Sumo or Hustle. Easily search them by your industry, business goal, holiday or features. I have never before seen such effectiveness and efficiency in an optin tool than I have with OptinMonster. In under 2 hours of work, I doubled my daily optin rates thanks to OptinMonster’s incredible options. Dave Chesson, Owner of Kindlepreneur See Case Study Exit Intent Popups and OnSite Retargeting Did you know that over 70% of visitors abandoning your website will never return? OptinMonster’s signature exit-intent popup technology can help you convert abandoning visitors into subscribers and customers. With exit intent popups, visitors see a popup message with your best offer at the precise moment they’re about to leave. Exit popups are proven to convert an additional 2 – 4% of your visitors into email subscribers and paying customers. You can use exit intent popups combined with OnSite Retargeting to show different popup messages to new visitors vs returning visitors. These advanced popup triggers are highly effective in growing your email list, reducing cart abandonment, and saving you moeny on PPC advertising and retargeting ads. In only 7 months, we added more than 95,000 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it! Michael Stelzner, Founder of Social Media Examiner See Case Study Smart Page Targeting and Behavior Based Personalization And the best WordPress popup plugin comes with advanced page targeting and behavior based personalization, too! This means you can show a popup for specific page or section of your site, or based on users’ geolocation, or even when a visitor clicks a specific link…and so much more. You can even show unique popups based on user’s past behavior such as: have they clicked on an existing marketing popup, seen another popup campaign, closed a marketing popup, viewed X number of pages, etc. These personalization features of OptinMonster popups make them highly effective in improving your lead generation, increasing subscribers, and growing sales. Using OptinMonster, I was able to increase sales $55,000 after capturing nearly 7% more leads with a single optin! Cole Joseph, Owner of Cole’s Classroom See Case Study Popup A/B Testing, Email Marketing Integrations, and Popup Analytics Unlike other WordPress lead generation plugins, OptinMonster comes with reliable A/B split testing and accurate analytics without slowing down your site. Most of them use wp-ajax to setup analytics. This slows down your site and also results in unreliable analytics due to cache plugin settings. Similarly, A/B testing in a most WordPress popup plugins is broken because caching plugins can skew the data. We fixed both these issues with our superior infrastructure, so you can have reliable A/B testing for popups, accurate conversion analytics, and seamless email marketing / CRM integrations for your marketing (bonus: lead storage & lead backup are included, too). Credits This WordPress popup plugin is created by Thomas Griffin and Syed Balkhi. Branding Guideline OptinMonster® is a registered trademark of Retyp LLC. When writing about the popup plugin by OptinMonster, please make sure to uppercase the letter O and M. OptinMonster (correct) Optin Monster (incorrect) optinmonster (incorrect) optin monster (incorrect) Exit-Intent®, OnSite Retargeting®, and OnSite Follow Up Campaigns® are also registered trademarks of Retyp LLC. See our Press & Brand Assets page for more details.