Email Marketing for WooCommerce by Omnisend vs FunnelKit Automations –

POWERFUL, YET INTUITIVE EMAIL MARKETING, NEWSLETTER, SMS MARKETING & AUTOMATION PLUGIN FOR WOOCOMMERCE Omnisend is the ultimate email & SMS marketing plugin and CRM solution for WooCommerce, and helps more than 150,000 ecommerce stores around the world sell more stuff to more people. Our email marketing platform is designed to help you increase your revenue and effortlessly grow your business. With Omnisend, you can manage your customer relationships, build your email & SMS lists, send targeted campaigns, create automation workflows, and track your results — all from within your WordPress dashboard. Best of all, it’s completely free to get started! Some of the features of Omnisend include: 🎉 All-in-one email & SMS marketing solution With Omnisend, you can create and send email and SMS campaigns to targeted audiences, send sequential emails, onboard your new customers, and automate your full marketing strategy with a powerful automation visual workflow builder. Once your email marketing campaigns are sent, reports with stats like open rate, click rate, and sales made from that specific campaign are ready for you to analyze. You can also track the data like who opened the emails and who clicked, and segment your customers further based on this information. 📧📱 Email & SMS Campaigns Build beautiful email and SMS campaigns using our intuitive drag-and-drop editor Use dynamic content to personalize the experience for your customers Automatically import your store’s branding (logos, colors and fonts) into your email marketing messages & popups to save even more time Send or schedule emails and SMS messages at a future date and time, and track your results in real-time Use customer data to segment and target your email marketing campaigns to the right audience at the right time — create segments based on behavior, demographics, purchase history, and more Set up automated campaigns that trigger based on customer behavior: Welcome new subscribers, recover abandoned carts, upsell and cross-sell products, and more Use Omnisend’s product recommendation feature to automatically suggest products that your customers are most likely to buy Test different subject lines, content, and designs to see what works best for your audience Get insights into your campaigns with detailed reporting and analytics, and see how many people opened, clicked, and converted from your emails 🎉 Automation workflows Build powerful automation workflows with our visual workflow builder Automate your email marketing strategy from welcome emails to abandoned cart reminders and win-back campaigns Trigger automation workflows based on user actions like sign-up, form submission, product purchase, or even inactivity Measure workflow metrics in every step and find where you can do better Use Omnisend’s powerful automation workflows to create seamless multi-channel experiences — send emails, SMS, push notifications, and more in a single workflow Automatically sync your email and SMS audiences with Facebook Custom Audiences and Google Ads Use our visual workflow builder to create complex automation workflows that drive conversions and revenue, and trigger campaigns based on behavior, demographics, purchase history, and more Use dynamic content to personalize your email marketing campaigns based on customer data, show different product recommendations, pricing, and messaging to different segments 📱 SMS marketing Set up automated SMS campaigns to engage customers with targeted messaging. Use SMS for order confirmations, shipping updates, and promotions Use customer data to segment and target your SMS campaigns to the right audience at the right time by creating segments based on behavior, demographics, purchase history, and more Use our customizable opt-in forms to collect phone numbers and consent to send SMS messages Get insights into your SMS campaigns with advanced reporting and analytics to see how many people received, clicked, and converted from your messages 🎉 Integrated opt-in forms Create and use opt-in forms right from Omnisend, and for more advanced forms, use our integrations with popular form builders Use forms with your automation workflows as a trigger and automate your post-form submission Segment your users based on different form submissions or submitted data 🎉 Built-in analytics & dashboards View your full business insights right from the Omnisend dashboard with graphs, charts, and data widgets Track every email marketing and SMS message and get in-detail metrics 🤖Omnisend AI Instantly generate email copy, subject lines, and preheaders in your brand’s voice Get AI-powered suggestions for grammar, tone, and style improvements Automatically personalize messages based on customer behavior and preferences Recommend the right products for each shopper using browsing and purchase history Dynamically adapt one campaign to different customer types – no need to create multiples Automatically build segments based on purchase data, engagement, RFM, and more Predict churn and re-engage at-risk customers before they drop off Identify high-value shoppers so you can target them with tailored campaigns 🎉 Ecommerce integrations Integrations: Omnisend integrates with all major ecommerce tools, including Gorgias, Yotpo, Zapier, ShipStation, and 100s more Product recommendations: Use Omnisend’s product recommendation feature to automatically suggest products that your customers are most likely to buy Facebook and Google Ads sync: Automatically sync your contact data with Facebook ads or Google Ads to create targeted lookalike audiences Advanced ecommerce reporting: Get insights into your ecommerce performance with detailed reporting and analytics to see how much revenue you generated, what products are selling, and more 🎉 Even more features Turn your website visitors into subscribers with our website signup forms Push notifications that let you reach all people online who opted in to receive push messages Double opt-in feature for getting quality leads Find out which contacts are becoming unengaged and optimize your email and SMS campaigns accordingly 🛡️ FULLY GDPR READY Omnisend is a self-hosted WordPress plugin. You own your data, and it is protected with the latest security standards. Our platform is fully GDPR compliant, so you can be confident that your customers’ data is being collected and used in a responsible way. DRIVE ENGAGEMENT WITH OMNISEND Omnisend is an all-in-one email and SMS marketing automation platform designed to help ecommerce businesses drive engagement and increase revenue. Built by a team of experienced developers with a passion for ecommerce, Omnisend has been a top choice for merchants across the globe for over 10 years. Omnisend started in 2014 as an email marketing platform called Soundest. From day one, we made it our priority to put ecommerce marketers at the center of every decision we’d make — and that hasn’t changed at all. Join thousands of happy customers and start driving engagement with Omnisend today. Here’s what our customers are saying about us: ★★★★★ “Very great functionality that makes my WooCommerce business grow rapidly. The support is outstanding, and they always do their best to solve everything I need.” ★★★★★ “Omnisend is excellent for a very beginner. It’s so easy to use but if you do not understand something, customer service is always ready to help. There is a chat icon on every page, and they answer just some minutes after the question. I feel very encouraged even if is my very first experience with such a service.” ★★★★★ “I manage multiple stores with different providers, mostly were mailchimp, well after trying omnisend (especially with big data stores) I decided to switch multiple big stores (over 100k orders); the decision was easy to make as the sync process on mailchimp, it took a week! Here it took 3 hours! That is just the biggest leap for me as mailchimp would randomly disconnect the store or cancel automations without notice (multiple accounts). Using omnisend on almost 10 stores for 4 months and everything is great! The interface, automations and support are very good, I strongly recommend them for stores who need data statistics and segmentation (grouping) on their audience (lists), who need fast automations, great, reliable and fast support. P.S. Their API has responses and it’s pretty well documented, I’ve made a few implementations and everything looks great!” ★★★★★ “We have been using Omnisend for some time now and their interface is easy and intuitive and integrating with our other systems and apps has been seamless. If ever we have a question they are quick to answer and are always helpful. A big shout out to both Agustine and Stefan they are a credit to your team 🙂” WPBeginner talks about us in this video: Omnisend Email & SMS marketing reviews by other experts: NATIVE WOOCOMMERCE INTEGRATION: Omnisend’s email marketing & SMS plugin seamlessly integrates with WooCommerce to help you collect leads, create targeted segments, send emails, and grow your email and SMS list. FORM INTEGRATION: Add Omnisend’s signup forms to your WordPress site with a few clicks and automatically add new subscribers to your Omnisend account. You can also segment your email marketing & SMS subscribers based on the form they filled out or the page they signed up from. WOO COMMERCE INTEGRATION: Omnisend’s plugin is the perfect tool for WooCommerce users. You can segment your email marketing & SMS contacts based on their purchase history, including items purchased, total spend, and more. You can also send targeted campaigns to customers based on their purchase history, such as abandoned cart reminders and post-purchase follow-ups. SMS MARKETING: With Omnisend’s SMS integration, you can effortlessly send targeted SMS campaigns to your customers. You can segment customers based on their purchase history, website activity, and more. GREAT USER EXPERIENCE: Omnisend’s plugin is intuitive, with a user-friendly interface that lets you create and manage email marketing & SMS campaigns directly from your WordPress dashboard. With Omnisend’s plugin, you can take your email & SMS marketing to the next level. Ads integrations: Drive more traffic to your store with improved targeting and reporting. Facebook Lead Ads Facebook Custom Audiences Google Ads Customer Match Facebook Auto-Post Campaigns Amazon Attribution PageFly Landing Page Builder Reelevant GemPages Quizell Postcard Marketing Automation Subscription integrations: Send targeted campaigns and trigger automated messages based on contact subscription status and activity. Recharge Owids Glew.io Govalo Subscriptions by Loop Getsitecontrol Reviews integrations: Show your customers you care about them by following up on their reviews. Judge.me Yotpo Product Reviews Loox Product Reviews & Photos Stamped.io Reviews, Ratings & Loyalty Growave ‑ Loyalty, Wishlist, Reviews Junip – Product Reviews & UGC Reviews and Customer Platform Opinew Product Reviews Reviews.io: Product Reviews POWR UGC Galleries Fera Vitals: All-in-One Marketing Loyalty & Rewards integrations: Discover apps that’ll help you turn one-time customers into repeat customers. Smile Loyalty Lion Happy Birthday Discount Gameball Stamped.io Reviews, Ratings & Loyalty Yotpo Loyalty & Referrals ReConvert Upsell & Cross-Sell Growave ‑ Loyalty, Wishlist, Reviews ONE: Popups, SMS & Email Marketing 99minds – Gift Card, Loyalty & Promotion UpViral Lateshipment – Automate Post-Purchase Emails Goaffpro Affiliate Marketing Conjured Referrals Lootly Audmate Giveaway Ninja Affiliate & Influencer marketing integrations: Use influencer marketing and affiliate data to make your workflows more relevant. Gatsby GrowthHero – Partner Marketing Goaffpro Affiliate Marketing Conjured Referrals UpPromote: Affiliate Marketing Webplanex Cashback Rewards Giveaway Ninja Automations & Middleware integrations: Set up and customize automations between Omnisend and your favorite apps. MESA – Workflow Automation Zapier Make Alloy Integrately GemPages Tresl – Segments Supermetrics Glew.io Appy Pie Connect SyncSpider Argoid Upsell Cross‑sell Engine Shipping & Logistics integrations: Keep your customers up-to-date about their order status and shipping information. AfterShip ShipStation Easyship MultiParcels Rush – Order Tracking & Lookup Sufio ParcelPanel Order Tracking Lateshipment – Automate Post-Purchase Emails WeSupply – Track Order, Lookup & Returns TrackingMore Tracktor Loop Exchanges and Returns Customer support integrations: Apps to help you keep your brand top of mind. Gorgias Re:amaze Intercom Sufio PageFly Landing Page Builder Attentive Contact Form Builder Tidio ‑ Live Chat & Chatbots Back-in-stock & wishlist integrations: Build workflows based on back-in-stock items and your contact’s wishlists. Swym Back In Stock – Restock Alerts Wishlist Hero Notify Me! Back in Stock Alerts SEAMLESS MIGRATION FROM MAILCHIMP, KLAVIYO, & MORE Omnisend has made migration from other ESPs or CRMs — like Mailchimp and Klaviyo — a seamless experience, thanks to our dedicated migration tools. That’s right, just a few clicks and a few minutes, and you’ll get your data imported into Omnisend. Switch now from Klaviyo, Mailchimp, ConvertKit, MailerLite, Drip and Active Campaign in just minutes.

FunnelKit Automations (formerly Autonami) is a powerful WordPress marketing automation engine that allows you to automate your marketing workflows. You can use FunnelKit Automations to: Create WooCommerce abandoned cart campaigns to recover the lost revenue. Create post-purchase follow-up sequences to educate and upsell customers. Set up a welcome email workflow to greet and get your customers onboard with on-brand welcome emails. Tag contacts, and add them to specified lists or sequences, update custom fields, and do so much more – just like you can in a popular CRM such as ActiveCampaign, Drip, ConvertKit, MailChimp, Klaviyo and others (PRO feature). Customize WooCommerce email templates – order confirmation, login details, delivery completed emails – with the in-built drag-and-drop visual email builder. Create targeted audience segments and reach out to them via beautifully designed broadcast campaigns. Unlock more money-making opportunities by connecting your business with various WordPress plug-ins such as LearnDash, WishList Member, Affiliate WP, and more. Connect your website to 1000’s other services by connecting FunnelKit Automations with Zapier, Integromat, Pabbly, Integrately, and more. And more. FunnelKit Automations (Formerly Autonami) is a simple yet powerful automation plugin that gives you complete control over your website and automation. It is user-friendly and makes it easy for you to set up effective automation that helps drive more sales while helping customers. FunnelKit Automations is backed by a fantastic support team that is helpful, caring, and responsive. I always receive quick replies, and they go out of their way to help me. I am genuinely grateful for their plugin, help, and the FunnelKit Team. — Anthony, And the best thing about FunnelKit Automations? We have no cap on contacts, which means you do not have to pay more as your contact list grows. That’s what FunnelKit Automations is to your eCommerce marketing automation game. How Can FunnelKit Automations Help You Automate Your Marketing? Engage better with your buyers with essential WooCommerce automations like welcome emails, abandoned cart recovery, post-purchase email sequences, customer win-back campaigns, and much more. You can create beautiful emails with a drag-and-drop builder and interact with your leads via newsletter campaigns. Now, you no longer need to have ten different plugins to do eCommerce marketing. FunnelKit Automations Lite (Free) Version FunnelKit Automations comes in two versions – Lite (Free) and Pro. The Lite version comes equipped with crucial pre-built automations that give you a headstart in your WooCommerce marketing automation journey, and you can build on it as your business grows. Create Automated Campaigns on the All-New Canvas Interface FunnelKit Automations is powered by the robust automation builder and the minimalist Canvas interface. A clean interface that allows you to visualize your workflow as you build it. It simplifies the automation-building process and view in-line analytics such as email open/click-through rates and more on the interface itself. In the Pro version, you can even view individual contact’s journey and in-depth analytics. Visualize and create powerful workflows precisely the way you want. View Abandoned Users and Other Cart-Related Details at One Place Abandoned cart users are crucial to your profits. These are the users who had almost completed their purchases but got distracted and left. If targeted properly, these users are very likely to come back and complete their purchases. FunnelKit Automations gives you cart-related information such as – recoverable, recovered, and lost carts. This information can be crucial to understanding your users and be the building blocks for your WooCommerce abandoned cart recovery campaign. Get One-Click Import Recipes FunnelKit Automations Lite comes with crucial pre-built marketing campaigns that you can import with one click, customize the email copy and delay time, and go live in a matter of minutes. You get automations such as – abandoned cart recovery, welcome email sequence for new customers, review collection emails, and a first purchase anniversary campaign. There are various other WooCommerce events that you can try out and create your custom WooCommerce marketing automations from scratch. With Autonami Lite, the following WooCommerce events are available at your disposal: Cart Abandoned Cart Recovered Order Created Order Created – Per Product Order Status Changed Order Item Refunded Order Item Stock Reduced Order Note Added Review Received If there are other users you’ve given permission to access your store, then you can track their activity with WordPress events such as User Created and User Login. Send Simple Text-Based Emails FunnelKit Automations Lite comes with a text-based email builder that allows you to create and send text emails with ease. Do not underestimate the power of simple text emails. In some automated campaigns, simple text emails have performed better than visual ones. Personalize your emails with merge tags, add a catchy subject line, and a persuasive preview text. FunnelKit Automations is GDPR compliant; hence, the ‘unsubscribe text’ comes pre-inserted. Time Your Emails Right with Delays FunnelKit Automations allows you to add delays to your email sequence and communicate with your customers on the right time. You can set delays in minutes, hours, days, weeks, and even months to better optimize your automated campaigns. My respect and appreciation for the FunnelKit Automations Team continue to grow as we migrate from a major ESP into FunnelKit. FunnelKit Automations is powerful and intuitive—and the support we receive (when needed) continually exceeds our expectations. What a delight it is to work with folks who care so deeply about the customers they serve and the products they build! — Stacy Farrell, FunnelKit Automations Lite Use Cases 1. Create High-Converting Abandoned Cart Recovery Sequence FunnelKit Automations allows you to create targeted and well-segmented WooCommerce abandoned cart recovery campaigns. Live-capture the cart as soon as the user enters the email. Works perfectly on mobile as well. Create segmented automated campaigns based on cart total, cart items items in the cart, the coupon used, whether the cart has coupons or not, etc. Intuitive cart abandonment analytics for quick stats of recoverable carts, recovered carts, etc. Auto ends the automation when a user completes the purchase. Set up delays in your emails in minutes, hours, and days. Pro feature: Send personalized WooCommerce discount coupon code based on the cart value or items (or any rule) with a set expiry time. Take a look at the video below: 2. Set up WooCommerce Follow-Up Emails for Post-Purchase Engagement Post-purchase or follow-up emails are sent out to engage with your customers after they’ve just bought from you. Here are some of the post-purchase engagement emails you can send: Shipment Check-In Email – Check with your new buyers about their shopping experience with you. Cross-Sell or Product Recommendation Email – Send automated emails to recommend products to customers based on the items they bought. Purchase Anniversary Email – Create an automated anniversary campaign with a WooCommerce discount coupon code on the 6-months or 1-year anniversary. Product Education Email – Educate them on how to use the product that they’ve just bought. This depends on what item they purchased and if that needs education. Take a look at the video to see all the post-purchase use cases: This is not it, we have some powerful use cases that you can execute with FunnelKit Automations Pro. But, before that, let’s understand what FunnelKit Automations Pro brings to the table! FunnelKit Automations Pro Version Even though you can do a lot with FunnelKit Automations Lite version, the Pro version unlocks a whole new spectrum of WooCommerce marketing automation that you never knew was possible within WordPress. FunnelKit Automations Pro lets you communicate with buyers to strengthen the relationship and lay the ground for the second sale. FunnelKit Automations Pro makes FunnelKit Automations a mini-CRM, allowing you to view 360° contact profiles, build targeted audiences, tag users, add them to sequences, run automated campaigns, send broadcasts, connect with form builders, and more – perform all the actions you can in an expensive SAAS-based CRM. All without leaving WordPress. Like many people, we have used Infusionsoft, Active Campaign, Mail Chimp, you name it, we have tried them all at one point or another, and NOTHING, ABSOLUTELY NOTHING, compares to FunnelKit Automations. When you pair FunnelKit Automations with your own SMTP servers like Sendgrid, Mailgun, and Amazon SES, you instantly control your own email marketing service, and even better, you control your own email marketing REPUTATION. Gone are the days of using services that send all their email from the same servers, so you don’t have to suffer from unreliable email delivery based on the bad habits of other users of the same service. You can now control everything and tie all your marketing in with your WordPress website, run email broadcasts, abandon WooCommerce cart emails, automated sequences based on user activity, and so much more. FunnelKit Automations is WONDERFUL, and their support is top-notch. — Monster Development, Get Actionable Insights on Your Dashboard FunnelKit Automations Pro adds more to the already incredible analytics dashboard. Along with the cart-related data, you get a list of your Top Automations, Top Broadcasts, and even Popular Emails. These lists can help you replicate your success by following the same formula. The dashboard also displays: – Total Contacts – Emails Sent – SMSs Sent – Total Orders – Total Revenues View Detailed Customer Profiles With detailed customer profiles, you can view all the important details of every contact on your list. With FunnelKit Automations Pro, you can get a deeper understanding of your customers. Quickly see the most important details about them – the latest engagement with your emails, total spend, total orders, last order date, AOV (individual), comparison to the store’s AOV, etc. These details can help you create targeted automated campaigns. Create advanced segmentation by tagging and listing the customers and creating a precise set of audiences to use in marketing campaigns. Send Broadcast Campaigns To Multiple Contacts With live cart capturing, FunnelKit Automations captures emails the moment it is entered on the checkout page. You can create an automation to tag users in real time. You can segment these users into audience sets like – US customers, repeat buyers, high-value customers, etc. You can tag your users in real-time and segment them into audience sets based on: – Geographical location – US Customers, Canada Customers, etc. – Products Purchased – Order Values – Coupon Used – AOV and Lifetime Spend – Engagement-related parameters – WordPress User Status, and more This audience segmentation will help pinpoint your emails and attain more engagement. Get Access to 20+ Advance Pre-Built Automations with One Click FunnelKit Automations Pro version unleashes 20+ marketing automations that you can import with just one click and boost your sales instantly. The library is every-growing and currently includes various email sequences like: Abandoned Cart Recovery Post-purchase email sequence Condition-based email sequence for precise targeting Turning Subscribers into Customers in 7 days WooCommerce Subscriptions – related email sequences Affiliates-related email sequences Customer Win-back campaign and even more Create Condition-Based Automated Workflows The most important and EXCITING benefit of FunnelKit Automations Pro is Condition – the ability to create condition-based automations. Create conditions based on cart total, cart items, contact fields, order total, items purchased, average order value, geographical location, and even saved audiences. Here are a few most-used Condition categories: Customer Details: Gender, Company, Date of Birth, etc. WooCommerce Cart Details: Cart Total, Total Revenue, Total Orders Count, Purchased Products, Used Coupons, AOV, First Order, Last Order, etc. Geography: Country, State, City, etc. Engagement: Last Open, Engaged, Unengaged, Last Click, etc. Broadcast: Broadcast Sent/Open/Clicked And more such amazing Conditions to create personalized email sequences. Such conditions allow you to focus more on the profitable side of your customers. Build advanced email and SMS sequences according to the conditions set and take your eCommerce marketing game up a notch. Create Targeted Campaigns with Advanced Actions Unlock a whole new spectrum of Actions with the Pro version. You can customize your email workflow with various actions such as: Messaging: Send Email, Send SMS, Send Message to a Channel/User FunnelKit Automations: Create Contact, Change Status, Update Fields, Add/Remove Tags, Add/Remove Contact to/from a List, Add Contact Note, End Automation WooCommerce: Create/Delete Coupon, Change Subscription Status, Assign/Update Membership Plan This is just the cream of the crop, as you delve deeper into FunnelKit Automations, you can add more actions to your email sequence. The Pro version opens up the advanced Actions and Delay functionalities and even more helpful features like adding Goals, Jumps, and Exits to your automations. Delay: Advanced delay functionalities let you send emails in the contact’s timezone, as well as at a specific time of a specific day. Add a delay until a custom date is picked by the user on a form submitted. Goals: If your email sequence has a common goal, then the automation will stop when the goal is achieved, i.e., the subsequent emails won’t go out. Examples of goals include – a link clicked, an order placed, a user subscribed, and more. Jump: Shorten your automations by making contacts jump from one node to another within the workflow. Exit: Exit the automation for all those contacts that don’t meet the set condition. These contacts will move out of your automation. Create Dynamic Coupon Codes to Instigate Urgency Who doesn’t love coupons? FunnelKit Automations Pro lets you build dynamic coupons from scratch right inside WordPress. Customize your WooCommerce discount coupon settings without leaving your workflow – set an expiry date for the coupon, add a discount amount (fixed or in percentage), add a prefix to the coupon code, enable free shipping, and more. Create personalized coupon codes with merge tags – with the user’s first name or last name. Once done, embed the coupon code inside your emails with ease. Create Beautiful Emails Using Built-In Email Builder and Engage Better with Broadcast Campaigns Do not know where to start with email designing? Our WooCommerce marketing automation plugin comes with an in-built visual email builder that empowers you to create beautiful emails that can send your click-through rates through the roof. FunnelKit Automations gives you content blocks for designing emails. From writing text and adding logos to showing products in emails – there are blocks for just about everything. Save these emails as templates and reuse them in future automated campaigns. Send and schedule broadcast campaigns/ newsletters in real-time. Engage better with your audience with newsletters and create a stronger bond. A/B Test Your Emails and Choose the Best-Performing Copy A lot of your email marketing campaign’s success depends on the copy of your email. If the subject line is catchy and the copy is engaging, you are halfway home. FunnelKit Automations Pro lets you split-test your emails and choose the best version that can maximize your campaign’s performance and bring in profits. You can create multiple versions of the same email by changing the subject line, altering the preview text, and more. FunnelKit Automations Pro Use Cases **1. [Create …