Meta pixel for WordPress vs PixelFlow

This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API. You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More You can find more information about our Privacy Policy here.

Stop losing 30-50% of your WooCommerce conversions to iOS restrictions and ad blockers. PixelFlow is the no-code solution for implementing Meta’s Conversions API on WooCommerce – so your ads finally get the data they need to optimize. No more missing sales or conversions in Facebook ads manager See every single event and where it came from down to the campaign, adset and ad No for developers, Google Tags Manager or expensive solution Why PixelFlow? Most server-side tracking solutions are built for developers or enterprise teams. They require complex setups, expensive consultants, or per-event pricing that spirals out of control. PixelFlow is different: No developer needed — install plugin, click enable and you’re DONE. Unlimited event tracking — flat monthly pricing, no per-event fees or surprise charges Set up in minutes — not days or weeks What You Get Recover lost conversions that browser-based tracking misses Improve Event Match Quality scores for better ad targeting and lower CPAs Track WooCommerce events automatically — Add to Cart, Checkout, Purchase Real-time event monitoring — see exactly what’s being sent to Meta Works alongside your existing Pixel — CAPI supplements browser tracking, it doesn’t replace it. PixelFlow automatically loads both your pixel & CAPI for you for perfect event. deduplication and more coverage. Why Server-Side Tracking Matters Since iOS 14, Meta’s browser-based Pixel misses up to half your conversions. Ad blockers make it worse. When Meta doesn’t receive your conversion data, it can’t optimize your campaigns — so you pay more for worse results. PixelFlow sends events directly from your server to Meta, bypassing ad blockers and privacy restrictions entirely. Your ads get complete data. Your ROAS improves. Built for WooCommerce When WooCommerce is active, PixelFlow automatically tracks: Add to Cart — with product name, price, and quantity Initiate Checkout — captures cart totals Purchase — full order data including revenue No manual setup. No custom code. Works instantly. Additional options: Exclude free products from tracking Exclude admins and specific user roles Control which events fire and when Not Using WooCommerce? We’ve Got You Covered. Running a WordPress site without an online store? PixelFlow works for you too without the need for a plugin. Learn more at PixelFlow Privacy Policy PixelFlow integrates with Meta’s Conversions API to track customer actions on your website (when configured). This may include: Page views Product interactions Purchase events Form submissions All data is processed according to Meta’s privacy policies and your local privacy regulations. Please ensure you have appropriate user consent mechanisms in place if required by law (e.g., GDPR, CCPA). For more information: * PixelFlow Privacy Policy * Meta Business Tools Additional Information Links: * PixelFlow Website * Documentation * Event Classes Reference * Support Requirements: * WordPress 5.0 or higher * PHP 7.4 or higher * WooCommerce 4.0+ (optional, for e-commerce features) Developer Resources: * The plugin is developer-friendly with filters and hooks * Custom event tracking can be implemented using PixelFlow classes * Compatible with custom WooCommerce themes * GitHub Repository – feel free to contribute or report issues