Side-by-side comparison · 24 data points
Backup, restore or migrate your WordPress website to another host or domain. Schedule backups or run manually. Migrate in minutes.
| Nav Menu Roles | UpdraftPlus | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | — | — |
| Listed | — | — |
| Last updated | — | — |
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| Metric | Nav Menu Roles | UpdraftPlus: WP Backup & Migration Plugin |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.8 ★ |
| Total reviews | 218 | ★ 8.4k |
| Active installs | 70,000+ | 3,000,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Nav Menu Roles edges out UpdraftPlus: WP Backup & Migration Plugin on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. UpdraftPlus: WP Backup & Migration Plugin has the larger user base (8,405 reviews vs 218), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Nav Menu Roles's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Nav Menu Roles; mid-market and enterprise merchants with specific feature requirements should evaluate both — UpdraftPlus: WP Backup & Migration Plugin's 8,405-review base may include the workflow context that matches your specific use case better than Nav Menu Roles's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Nav Menu Roles audit • UpdraftPlus: WP Backup & Migration Plugin audit
| Keyword | Nav Menu Roles | UpdraftPlus |
|---|---|---|
| faq | #69 | Not ranked |
| customer support | Not ranked | #86 |
| customer service | Not ranked | #115 |
Nav Menu Roles has the higher average rating (4.9★ from 218 reviews) compared to UpdraftPlus: WP Backup & Migration Plugin (4.8★ from 8,405 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Nav Menu Roles fits better if you prioritize rating consistency; UpdraftPlus: WP Backup & Migration Plugin is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. UpdraftPlus: WP Backup & Migration Plugin has more onboarding documentation maturity (8,405 reviews vs 218), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Nav Menu Roles typically suits early-stage and growth-mode stores based on its review-base composition (218 reviews). UpdraftPlus: WP Backup & Migration Plugin aligns more with established stores with steady traffic (8,405 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Nav Menu Roles and UpdraftPlus: WP Backup & Migration Plugin both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Nav Menu Roles" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
