Mediapapa – Your WordPress Media Library Manager & Copilot vs UpdraftPlus

Mediapapa is the effortless WordPress media library manager. It gives you full visibility into where and how your media files are used across your site, helping you organize, optimize, and maintain a healthy media library. Mediapapa manages images, videos, audio, and documents in one place. Most WordPress sites accumulate thousands of media files over time: duplicates, unused media, missing metadata, and oversized images. Previously, you needed multiple plugins to understand and manage your media library. Mediapapa replaces them all. Know Where Every File Is Used This is Mediapapa’s core feature: comprehensive usage detection across your entire site. The foundation of safe media management is knowing where your files actually appear. Mediapapa scans your entire WordPress site with high-precision detection to show you exactly where each media file is used: posts, pages, Gutenberg blocks, Elementor sections, custom post types, custom fields, widgets, and navigation menus. This comprehensive usage tracking makes everything else safe. You will not accidentally delete a media file that is still in use. You can confidently identify unused files and understand the full impact before taking any action. Complete Media Library Intelligence Media Score Every media file receives a Media Score based on storage optimization, accessibility, SEO, and performance. Your entire library receives a Library Health rating, making it easy to track improvements over time. Usage Detection Mediapapa detects usage across all media types and content sources: images, videos, audio files, and documents in Gutenberg blocks, Elementor, Classic Editor, custom post types, custom fields, widgets, and navigation menus. Duplicate Detection Automatically identifies duplicate images and shows you which one is the reference version. See which duplicates are safe to remove without breaking your site. No more wasted storage from identical files uploaded multiple times. Unused Media Detection Identify every media file that is not referenced anywhere on your site. Review the full list before deciding what to clean up. Nothing is deleted without your explicit confirmation. Metadata Analysis Find missing alt text, titles, and captions that hurt your SEO and accessibility. Get clear guidance on what needs attention and why it matters. Image Optimization Recommendations Detect oversized images, inefficient formats, and missing compression. Get recommendations you can act on to improve your site’s performance. Smart Library Organization Filter and organize your media library by health status, usage, duplicates, or optimization needs. Find what matters without risking accidental changes. Media Tagging System Assign multiple tags per media file and filter the library with smart search suggestions. Organize large libraries with tagging and search. Built for Safety and Full Control Mediapapa analyses your media and lets you act manually with full control. You decide what to clean, optimize, or keep. This makes it ideal for auditing media libraries, planning cleanups, and understanding your WordPress media before taking action. No files are modified or deleted without your explicit confirmation. When you need bulk actions, AVIF conversion, and automated size optimization, Mediapapa Pro handles that. Upgrade to Mediapapa Pro → What You Get for Free Mediapapa Free is a complete WordPress media library manager at no cost: Complete usage tracking across your entire site Duplicate detection with reference file identification Unused media detection with full preview before cleanup Media Score and Library Health analysis for accessibility, SEO, and performance Image optimization recommendations for file size and format Metadata writing tools with improved Media Library and Gutenberg interfaces Manual cleanup actions with full control Anti-duplication checker when adding new media Library filtering and smart organization tools Compatible with Gutenberg, Elementor, Classic Editor, custom post types, and custom fields Mediapapa Pro Designed for freelancers maintaining client sites, agencies auditing media across projects, and e-commerce stores managing large product image libraries. AI-powered metadata generation (with credits purchase): auto-generate SEO-friendly alt text, titles, and captions Bulk Operations: delete unused files and remove duplicate images in bulk, with safety checks throughout Unlimited Image Optimization: compression and AVIF conversion via the Mediapapa API with no monthly quotas or usage limits WP-CLI: command-line tools for indexing, scoring, optimization, duplicates, and media replacement WordPress Multisite: analyse and manage media libraries across your entire network Scheduled Indexing: automate library indexing on a schedule Priority Support: dedicated response times through your account dashboard Compare Free vs Pro → Who Uses Mediapapa WordPress site owners who have accumulated years of uploads and want to understand what is safe to remove before running a cleanup. Freelancers and agencies who audit and optimize client media libraries as part of a site handover or performance review. E-commerce stores managing large product image libraries where duplicates and oversized images directly affect page speed and storage costs. Content teams publishing regularly who need confidence that deleting an old image will not break a page built three years ago. Privacy and Safety Mediapapa analyses your media locally on your server. Core features (usage tracking, duplicate detection, health scoring, optimization recommendations) run entirely on your server with no data sent externally. The free version’s AI-powered metadata (opt-in) sends image data to the Mediapapa API only when you explicitly request metadata generation. Mediapapa Pro adds optimization and AVIF conversion via the API: you choose when to use these features. See the FAQ section for full details on external services and data handling. Documentation and Support Help other WordPress users find Mediapapa by leaving a 5-star review. Support: Free plugin support is available via WordPress.org forums. Mediapapa Pro customers receive priority support through their account dashboard. Documentation and user guide Public roadmap and feature requests

The UpdraftPlus Backup & Migration Plugin is trusted by the WordPress community to backup, restore and migrate their WordPress websites. UpdraftPlus is actively installed on more than 3 million websites around the world. Backup with UpdraftPlus UpdraftPlus is the world’s highest ranking and most popular scheduled backup and migration plugin. Backup to your preferred storage location and restore in just three clicks. Backup to Dropbox, Google Drive, Amazon S3 (or compatible), Rackspace Cloud, FTP, DreamObjects, Openstack Swift or email. The paid version also allows you to backup to Microsoft OneDrive, Microsoft Azure, Google Cloud, Backblaze B2, SFTP, SCP, pCloud, WebDAV or UpdraftVault, our integrated storage option for UpdraftPlus. Backup manually or schedule to run every 2, 4, 8 or 12 hours, daily, weekly, monthly or fortnightly. Restore with UpdraftPlus Your WordPress website is vulnerable. Your site may get hacked. Something could go wrong with an update or your server could crash. You might need to reverse a change made or a mistake caused by human error. Whatever the reason, you can restore your WordPress website in just a few clicks with UpdraftPlus. Choose which components to restore (e.g. plugins, themes, database etc.), click again to restore, then click again to return to the main screen. Migrate with UpdraftPlus It’s easy to migrate your WordPress website to another web host, server or domain with this free version of UpdraftPlus. To migrate, simply download your database, plugins, themes etc. from the source site, then upload them into your destination site. When migrating, a built-in search-and-replace engine identifies old strings and replaces these to reflect the new location. UpdraftPlus saves you time and reduces the risk of broken links or missing files associated with manual migrations. Why UpdraftPlus? Writing a reliable backup and migration plugin that ‘just works’ consistently across millions of different WordPress deployments is hard. UpdraftPlus is relied upon to do exactly that. We’re trusted and actively deployed on more websites around the world than any other WordPress backup and migration plugin. UpdraftPlus: Backs up, migrates and restores Offers a huge number of remote storage locations Allows you to schedule backups, so you can ‘set and forget’ Is comprehensive and easy to use Is proven to work on over 3 million sites. UpdraftPlus Premium The free version of UpdraftPlus will back up and migrate your website perfectly well. However if you need more features and options you can purchase our Premium version. Backup and Migrate with UpdraftPlus Premium, and: Get automatic backups before updates. Restore the very latest version if a WordPress or plugin update breaks your site. Backup Incrementally. Changes are added to the master, saving server resources vs repeatedly backing up in full. Get more remote storage options including Microsoft OneDrive, SFTP, Microsoft Azure, WebDAV, Google Cloud, SCP, Backblaze and pCloud. Get 1GB of integrated storage with UpdraftVault for 99.999% reliability, redundancy and scalability. Get more control over how many backups are stored in a specified interval. Restore from other backup plugins including BackWPup, BackupWordPress, Simple Backups and more. Run backups at set times e.g. during periods of low traffic. Backup to more than one location for added protection. Get detailed reports. Includes cryptographic checksums so you can verify the integrity of the backup files and more. Get Premium migration. Migrating to the destination site is more direct and can be done from the source site. Get Multisite / multi-network compatibility. Backup non-WP files and databases e.g. tables belonging to your e-commerce store or customisations to WordPress core. Get database encryption. Manage your backups and migrations from the WP-CLI. Get Premium Support. Find out more on our comparison page. UpdraftPlus Premium is available for purchase here. Managing multiple websites? UpdraftCentral is a powerful remote control dashboard for WordPress that allows you to manage your backups, as well as updates, users, pages, posts, plugins and themes from one central location. Choose between: UpdraftCentral (free, self-hosted) UpdraftCentral Premium (paid-for, self-hosted) UpdraftCentral Cloud (paid-for, fully-hosted) Optimize your sites centrally by combining the power of WP-Optimize and UpdraftCentral or manage your backups centrally by combining the power of UpdraftPlus with UpdraftCentral. Need to create a temporary clone of your site? UpdraftClone makes it quick and easy to create a temporary sandbox for changes you want to try out. Simply select the versions of WordPress and PHP that you want, and we’ll do the rest. More about UpdraftClone The full suite of plugins from Team Updraft and friends UpdraftPlus. Backup, migrate and restore. Rated 5* on the plugin directory and trusted by more than 3 million WordPress website owner WP-Optimize. Clean the database, compress images and caching. Optimize your WordPress website. 5* user rating. 1 million + active installs. All-In-One Security (AIOS). Secure your WordPress website. Comprehensive, feature rich and easy to use. 5* user rating and 1 million + active installs. WP Overnight. Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management, customer management solutions and more. Easy Updates Manager. Take control of updates. Lots of features for free, and a Premium version with even more – over 300,000 users. Internal Link Juicer.Boost your SEO. Automate internal links within your WordPress website. Save time and rank higher in the search engines. For other useful, free plugins see our lead developer’s profile, here. Are you multilingual? Can you translate? Do you want to help people that speak your language to backup, migrate and restore their WordPress websites? The UpdraftPlus backup, migration and restoration plugin is ready and waiting. The translation process is easy, and web-based – please go here for instructions: https://updraftplus.com/translate/. Or, if you’re already an expert WordPress translator, just pick out the .pot file from the wp-content/plugins/updraftplus/languages/ directory – if you scan for translatable strings manually, then you need to get these functions: _x(), __(), _e(), _ex(), log_e(). Many thanks to our existing translators. License Copyright 2011-24 David Anderson This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 3 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA Non-English translators are provided by volunteers, and wordpress.org does not give plugin developers control over their translations; thus relying on them is at your own risk; UpdraftPlus cannot guarantee that translations from the original English are accurate. We recognise and thank those mentioned at https://updraftplus.com/acknowledgements/ for code and/or libraries used and/or modified under the terms of their open source licences.