Multi-Page Campaign Tracking vs Simple Web Marketing Attribution

Multi-Page Campaign Tracking automatically captures and persists specific URL parameters (like UTM tags and campaign data) across multiple page visits. This is essential for accurate marketing attribution and analytics tracking. Persistent UTM Parameters for Accurate Marketing Attribution Are You Missing Attribution On Your Marketing Campaigns? You launch an ad campaign, post on social media, send an email blast, or invest in a press release. Traffic starts coming in—but when you look at your analytics or CRM, attribution is incomplete or missing altogether. Visitors arrive on your site with UTM parameters in the URL, click to another page, fill out a form, and the original source data disappears. This leads to unclear reporting, unreliable conversion data, and marketing decisions based on guesses instead of facts. This plugin solves that problem. What This Plugin Does Persistent UTM Parameters ensures that UTM parameters—and other query parameters you define—persist as users navigate your website. If a visitor arrives on your site with tracking parameters in the URL, those parameters are automatically carried forward as they move from page to page. When the visitor eventually submits a form, requests a quote, or reaches a key conversion point, the original attribution data is still intact. This allows you to correctly attribute form submissions, lead sources, campaign performance, content engagement, and conversions with confidence. Why This Matters Without persistent parameters, attribution is often lost after the first page view, forms submit without source data, analytics platforms misclassify traffic, and even high-cost campaigns can appear ineffective. With persistent parameters in place, source, medium, and campaign data remain accurate throughout the user journey. Marketing ROI becomes measurable, CRM records receive clean attribution data, and analytics reflect how users actually discover, engage with, and convert on your site. This is especially important for marketing teams, agencies, lead-generation websites, SaaS companies, service businesses, and anyone who relies on accurate attribution to make informed decisions. Fully Customizable Parameter Support While UTMs are the most common use case, this plugin is not limited to them. You can choose which query parameters should persist, include custom parameters beyond standard UTMs, and adapt the plugin to your existing analytics, CRM, or form setup. This flexibility supports advanced marketing stacks, custom tracking needs, and non-standard attribution models. Simple Setup — Expert Help Available The plugin is designed to work out of the box with minimal configuration. For more advanced setups—such as passing parameters into specific form fields, CRMs, or analytics platforms—expert help is available to ensure everything is configured correctly. GET SUPPORT https://mediuminteractive.com/contact

The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not. The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated. The plugin is tested and works with: HubSpot Salesforce (Web-to-Lead) Contact Form 7 WPForms Ninja Forms Gravity Forms The plugin includes: A lightweight JavaScript file to capture url attribution data from the browser. An admin dashboard to view instructions for using the plugin. A UTM tag generator and logging tool. A HubSpot proxy to forward attribution data to your HubSpot account. Resilient AJAX form integration for modern, single-page submission tracking. External services This plugin optionally connects to two external services, both operated by Simple Web Marketing. Connection to the Simple Web Marketing Cloud is opt-in and can be disabled from the Settings screen at any time. Simple Web Marketing Cloud (opt-in) Service: Simple Web Marketing Cloud Platform (operated by Simple Web Marketing, simplewebmarketing.com) Purpose (registration): When cloud sync is first enabled, the plugin registers your site by sending your site URL, admin email address, and site name to the registration endpoint. This creates an account and returns an API key that is stored locally. Registration only happens once per site. Purpose (conversion sync): After each form submission or phone-click conversion recorded locally, the plugin sends the UTM attribution data (source, medium, campaign, term, content), page URL, event type, and timestamp to the SWM Cloud ingest endpoint. This is a fire-and-forget request that does not affect page performance. Data Sent: Site URL, admin email (registration only), site name (registration only), UTM parameters, page URL, event type, timestamp. When data is sent: Only when cloud sync is enabled in Settings and only on conversion events. Terms & Privacy: Terms of Service — Privacy Policy HubSpot Forms API (opt-in, existing feature) Service: HubSpot Forms API (provided by HubSpot, Inc.) Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used. Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log). Terms & Privacy: This service is subject to HubSpot’s Terms of Service and Privacy Policy.