Matomo Analytics – Powerful, Privacy-First Insights for WordPress vs VigIA – AI Visibility, Analytics & Control

Version 5.11.1 and above include an important security related fix, it is highly recommended to update to this version. Already a Matomo On-Premise or Matomo Cloud user? You need to use the Connect Matomo plugin instead of this plugin. For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free! Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way. Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control. It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics. Matomo is free, secure and open – your ethical user insights platform. How Matomo Analytics for WordPress solves problems: 100% data ownership, no one else can see your data All data is stored in your WordPress and not sent to any third party or different country Super easy to install. No coding or technical knowledge needed #nocode Free to use forever Designed to save you time as an out-of-box solution (including many Ecommerce stores) Protects the privacy of your users GDPR Manager No data sampling Opportunities to extend with an ever-growing marketplace Supports over 50 languages Comes equipped with Matomo Tag Manager How Matomo focuses on privacy: Superb user privacy protection Heaps of features to anonymize data and IP addresses WP shortcode to embed an opt-out feature into your website Features to export and delete data for GDPR Ability to configure data retention Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers. Features include: Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box) Campaign tracking Visitor profiles Tag Manager Dashboards Segmentation Real time reports Transitions JavaScript error tracking Extensive geolocation reports / maps Many different visualisations Row evolution Report comparisons Export features See the most drastic changes within a given time period Supports WP Rest API And hundreds of other features Easily give your colleagues access to your reports if / when needed Easily exclude certain roles, visitors and pages from being tracked Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.) Import historical data from Google Analytics or WP Statistics Premium paid features: Heatmaps & Session Recordings Form Analytics Media Analytics Funnels SEO features – Keyword rankings Custom reporting Cohorts Users flow Prerequisites and technical requirements: Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view. The minimum PHP memory limit is 128Mb, but we recommend to use a higher limit (memory_limit = 256M). PHP 7.2 at minimum is required. If you have high traffic website, or manage a lot of websites with WordPress MultiSite, we recommend installing Matomo On-Premise or signup to Matomo Cloud and install the Connect Matomo plugin instead. Needing to know more before you install? Have a read through the most popular FAQs to ensure you’re making the right choice for you. Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data! Third party resources we use: After activating this plugin, it will download a Geolocation database (DBIP-City.mmdb) from DB IP into your uploads directory. The DB-IP database is distributed under the Creative Commons Attribution 4.0 International License. This database is needed to detect the location of your visitors based on their IP. When you enter a URL in the SEO ranking widget, then a request with the entered URL may be sent to Google, Alexa, Bing, and other SEO providers. Credits The entire Matomo team and everyone who contributed André Bräkling who is the Author of the Connect Matomo plugin

VigIA (Spanish for “lookout” or “watchman”, incorporating “IA” – Spanish for “AI”) is a complete AI visibility toolkit for WordPress. Monitor 60+ AI crawlers, control access to your content, and optimize how AI systems discover and understand your site. What does VigIA do? Scores your AI visibility with a 100-point analyzer covering 20 checks across 5 categories Tracks AI crawlers visiting your site (GPTBot, ClaudeBot, PerplexityBot, and 60+ others) Provides detailed analytics with advanced filters, server-side pagination, and exportable reports with metadata banner Blocks unwanted crawlers via PHP (403 response) Manages robots.txt rules for AI crawlers with compliance monitoring Sends email alerts about crawler activity (daily, weekly, or monthly) Generates llms.txt files to help AI systems understand your site Serves markdown endpoints for posts, pages, taxonomy archives (categories, tags, WooCommerce product categories, custom taxonomies) and WooCommerce products with schema-like data Generates JSON-LD structured data with Site Identity and AI Discovery signals Exposes abilities for AI agents and automation tools (WordPress 6.9+) Key Features AI Visibility Analyzer * 100-point scoring system with letter grades (A+ to F) * 20 individual checks across 5 categories * Access & AI Discovery (37 pts): robots.txt, AI bot directives, Content Signals, llms.txt, sitemap, RSS feed * Structured Data & Semantic Context (25 pts): JSON-LD schemas, Open Graph, Twitter Cards, meta description, canonical URL * Content Structure & Readability (20 pts): heading hierarchy, semantic HTML5, image alt text, content/HTML ratio * AI Interaction & Distribution (8 pts): markdown delivery, AI share buttons * Access Performance (10 pts): TTFB measurement * Smart recommendations with direct links to VigIA features and plugin suggestions * Analyze any page on your site with URL autocomplete selector * Results cached for 24 hours with manual re-analyze option Analytics Dashboard * Total visits, unique crawlers, and pages crawled statistics * Timeline chart with daily breakdown * Category distribution (AI Training, AI Search, AI Assistant, Data Scraper) * Top crawlers and most crawled pages tables with paginated navigation * Share Buttons & AI-powered Summaries integration: see share button clicks per page * Recent activity log with content type and HTTP status columns (color coded by status family) * Advanced filters: multi-select crawler picker, content type, HTTP status code, and configurable date range * Server-side pagination with four-button pager (first, previous, next, last) — operates over the full database, not just the latest 500 rows * Period comparison functionality * CSV export with a metadata banner (site name, site URL, export type, date range, export timestamp, applied filters) * “Export filtered CSV” button that downloads exactly what the active filters return, with vigia-filtered-YYYY-MM-DD.csv filename * Content type detection distinguishes Home, Post, Page, Product, custom CPTs, Category archive, Tag archive, Date/Author archive, Feed, Sitemap, REST API, File, Admin / login attempts (/wp-admin, /wp-login.php), WordPress system (admin-ajax, xmlrpc, wp-cron, wp-comments-post), 404 Not found, and Other Crawler Blocking * Block crawlers via PHP with 403 Forbidden response * Quick block dropdown in analytics dashboard * Manage blocks from Extras page * Works on any server (Apache, Nginx, LiteSpeed, etc.) Robots.txt Management * Add Disallow rules for AI crawlers * Visual preview of your robots.txt * Compliance monitoring: see which crawlers ignore your rules * One-click blocking for non-compliant crawlers * Works with both physical and virtual robots.txt Email Alerts * Daily, weekly, or monthly reports * Three detail levels: Minimal, Normal, Complete * Non-compliant crawler warnings * Activity comparison with previous period Markdown for Agents * Serve posts, pages and any public post type as optimized markdown for AI agents * Serve taxonomy archive pages (categories, tags, WooCommerce product categories, custom taxonomies) as markdown — disabled by default, opt in per taxonomy * Dedicated .md URL endpoints (e.g., /your-post.md, /category/news.md, /product-category/electronics.md) * Accept: text/markdown content negotiation on posts and taxonomy archive pages * Discoverability via Link HTTP headers and HTML tags * YAML frontmatter for posts: title, date, modified, author, image, categories, tags, post type, lang * YAML frontmatter for taxonomy terms: title, description, url, type, taxonomy, parent, count, image (term meta), lang * WooCommerce product frontmatter adds schema-like fields: sku, product_type, price, regular_price, sale_price, currency, availability, stock_quantity, rating, rating_count, review_count * Taxonomy term body includes the term description (rendered through the_content), the list of direct child terms in hierarchical taxonomies, and an excerpt of the latest posts/products assigned to the term * Product listings inside product_cat archives include an inline summary with formatted price, “was X” on sale items, star rating and out-of-stock flag * Respects blocking rules (blocked crawlers get 403) and LLMs.txt exclusion filters * Per-term noindex detection from Yoast SEO, Rank Math, All in One SEO and SEOPress * Analytics integration: tracks markdown requests per crawler * X-Markdown-Tokens response header * Filters: vigia_markdown_post_eligible, vigia_markdown_term_eligible, vigia_markdown_term_posts_limit * Follows the Cloudflare Markdown for Agents standard LLMs.txt Generator * Select content by post type with one click * Filter by taxonomies (categories, tags, custom) * Manual include/exclude with AJAX search * Exclude by URL patterns (wildcards supported) * SEO plugin integration (auto-exclude noindex content) * Auto-regeneration (daily, weekly, monthly) * Robots.txt integration (add llms.txt and llms-full.txt references) * Generate llms.txt and llms-full.txt files * Full content or excerpt mode * Compatible with Yoast SEO, Rank Math, All in One SEO, SEOPress, The SEO Framework, and Native SEO NoIndexer JSON-LD Structured Data * Generate WebSite and Organization/Person schema for site identity * AI Discovery: ReadAction pointers to llms.txt, llms-full.txt, and Markdown for Agents endpoints * Social profiles and sameAs links for brand identity across the web * SearchAction for Google sitelinks search box * Media library integration for logo selection * SEO plugin conflict detection (Yoast, Rank Math, AIOSEO, SEOPress, The SEO Framework) * Choose output page (front page or any published page) * Live JSON-LD preview with real-time updates * Smart integration with LLMs.txt and Markdown for Agents features Supported AI Crawlers VigIA monitors 60+ AI crawlers including: OpenAI: GPTBot, OAI-SearchBot, OAI-AdsBot, ChatGPT-User Anthropic: ClaudeBot, Claude-SearchBot, Claude-User, Claude-Code Google: Google-Extended, GoogleOther, Gemini-Deep-Research, Google-NotebookLM Perplexity: PerplexityBot, Perplexity-User Meta: Meta-ExternalAgent, FacebookBot, Meta-WebIndexer Amazon: Amazonbot, Amzn-SearchBot, bedrockbot Mistral: MistralAI-User, MistralAI-Index Microsoft: BingBot ByteDance: Bytespider Apple: Applebot-Extended And many more… Privacy Focused VigIA stores visitor data locally in your WordPress database. No data is sent to external servers. Abilities API VigIA is one of the first WordPress plugins to implement the Abilities API introduced in WordPress 6.9. This API allows AI agents, automation tools, and external systems to discover and interact with VigIA’s functionality in a standardized, secure way. What are Abilities? Abilities are self-contained units of functionality that VigIA exposes through WordPress’s central registry. Each ability has defined inputs, outputs, and permissions, making it easy for automation tools to understand and use them. Available Abilities VigIA registers the following abilities: Analytics vigia/get-crawler-stats – Get statistics about AI crawler visits (total visits, unique crawlers, pages crawled) vigia/get-top-crawlers – Get a ranked list of most active AI crawlers vigia/get-top-pages – Get the most crawled pages on your site Blocking vigia/get-blocked-items – List all blocked crawlers and IP addresses vigia/block-crawler – Block a crawler by User-Agent pattern vigia/unblock-crawler – Remove an existing block Robots.txt vigia/get-robots-rules – Get current AI crawler rules in robots.txt vigia/add-robots-disallow – Add a Disallow directive for a crawler vigia/remove-robots-rule – Remove a robots.txt rule Use Cases Automated monitoring: AI agents can query crawler statistics and alert you to anomalies Reactive blocking: Automation tools can block crawlers that repeatedly ignore robots.txt External dashboards: Aggregate data from multiple WordPress sites with VigIA installed WP-CLI integration: Future command-line access through the Abilities API n8n / Make workflows: Build custom automation flows using VigIA’s abilities Requirements The Abilities API ships with WordPress 6.9 and later. On older WordPress versions, VigIA works normally but abilities and MCP are not available. MCP Server (Model Context Protocol) VigIA exposes its 9 abilities as native MCP tools to any MCP-compatible client (Claude Code, Cursor, Claude Desktop, Codex CLI, Antigravity, Continue, Cline, Zed and similar) using the official WordPress MCP Adapter. The adapter ships bundled with the plugin, so the MCP endpoint is active right after installation — no Composer step or terminal access required. Requirements WordPress 6.9 or later (provides the Abilities API) Quick connect (recommended) Open VigIA > Extras > MCP and click “Generate password and connection commands”. The plugin creates a dedicated Application Password named VigIA MCP and renders ready-to-paste commands for Claude Code, Cursor, Claude Desktop and a generic block (URL + Authorization header) for any other MCP client. The plain password is shown only once. If you lose it, revoke the entry from the same panel and generate a new one. Endpoint https://your-site.example/wp-json/vigia/v1/mcp The endpoint uses HTTP Basic auth with the WordPress Application Password. The user must have the manage_options capability. Connecting Claude Code Quick Connect builds the full command for you. The shape is: claude mcp add --transport http vigia https://your-site.example/wp-json/vigia/v1/mcp --header "Authorization: Basic BASE64_OF_USER_AND_APP_PASSWORD" Claude Code merges the new entry into its config file automatically — no risk of breaking other servers. Connecting Cursor Save the JSON block from Quick Connect as ~/.cursor/mcp.json. You can also reach this file from inside Cursor at Settings → Cursor Settings → MCP. If the file already exists with other content, see the FAQ. Claude Desktop and other clients Claude Desktop does not speak HTTP MCP, so it needs a small bridge and a config file of its own. Any other client (Codex CLI, Continue, Cline, Antigravity, Zed, or your own) takes the two raw values Quick Connect exposes: the server URL and the Authorization header. Both cases are covered in the FAQ, together with how to merge VigIA into a config file that already exists without losing what is in it. Read-only mode If you only want your AI to consult VigIA (not change anything), enable “Read-only mode” in the MCP tab. While on, write actions (block, unblock, robots changes) return a permission denied error. Read actions (statistics, top crawlers, blocked items, robots rules) keep working. The toggle stores a vigia_mcp_read_only option that hooks into the vigia_can_write_via_abilities filter. Developers can still force read-only from a mu-plugin: add_filter( 'vigia_can_write_via_abilities', '__return_false' ); The mu-plugin filter at the default priority takes precedence over the toggle. Who can reach the endpoint The endpoint requires the capability to manage options, the same one every tool behind it already asked for. The vigia_mcp_transport_capability filter can lower that bar; each tool keeps its own permission check. After connecting Restart your MCP client after adding the server so it picks up the new tools. Then try a few prompts to confirm everything is wired up: “Show me VigIA crawler stats for the last 7 days.” “List the top 5 most crawled pages on this site.” “Add a robots.txt Disallow rule for TestBot and then list the current AI crawler rules.” The third example exercises a read + write + read round-trip, which is the most complete sanity check. Support Need private support or custom development? Do you need one-on-one help, priority troubleshooting, or a custom feature, integration, or tweak built specifically for your site? I offer private support and custom development. Just contact me and tell me what you need. Need help or have suggestions? Official website WordPress support forum YouTube channel Documentation and tutorials Love the plugin? Please leave us a 5-star review and help spread the word! About AyudaWP We are specialists in WordPress security, SEO, AI and performance optimization plugins. We create tools that solve real problems for WordPress site owners while maintaining the highest coding standards and accessibility requirements.