Matomo Analytics – Powerful, Privacy-First Insights for WordPress vs Simple Analytics

Version 5.10.3 includes an important security related fix, it is highly recommended to update to this version. Already a Matomo On-Premise or Matomo Cloud user? You need to use the Connect Matomo plugin instead of this plugin. For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free! Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way. Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control. It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics. Matomo is free, secure and open – your ethical user insights platform. How Matomo Analytics for WordPress solves problems: 100% data ownership, no one else can see your data All data is stored in your WordPress and not sent to any third party or different country Super easy to install. No coding or technical knowledge needed #nocode Free to use forever Designed to save you time as an out-of-box solution (including many Ecommerce stores) Protects the privacy of your users GDPR Manager No data sampling Opportunities to extend with an ever-growing marketplace Supports over 50 languages Comes equipped with Matomo Tag Manager How Matomo focuses on privacy: Superb user privacy protection Heaps of features to anonymize data and IP addresses WP shortcode to embed an opt-out feature into your website Features to export and delete data for GDPR Ability to configure data retention Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers. Features include: Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box) Campaign tracking Visitor profiles Tag Manager Dashboards Segmentation Real time reports Transitions JavaScript error tracking Extensive geolocation reports / maps Many different visualisations Row evolution Report comparisons Export features See the most drastic changes within a given time period Supports WP Rest API And hundreds of other features Easily give your colleagues access to your reports if / when needed Easily exclude certain roles, visitors and pages from being tracked Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.) Import historical data from Google Analytics or WP Statistics Premium paid features: Heatmaps & Session Recordings Form Analytics Media Analytics Funnels SEO features – Keyword rankings Custom reporting Cohorts Users flow Prerequisites and technical requirements: Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view. The minimum PHP memory limit is 128Mb, but we recommend to use a higher limit (memory_limit = 256M). PHP 7.2 at minimum is required. If you have high traffic website, or manage a lot of websites with WordPress MultiSite, we recommend installing Matomo On-Premise or signup to Matomo Cloud and install the Connect Matomo plugin instead. Needing to know more before you install? Have a read through the most popular FAQs to ensure you’re making the right choice for you. Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data! Third party resources we use: After activating this plugin, it will download a Geolocation database (DBIP-City.mmdb) from DB IP into your uploads directory. The DB-IP database is distributed under the Creative Commons Attribution 4.0 International License. This database is needed to detect the location of your visitors based on their IP. When you enter a URL in the SEO ranking widget, then a request with the entered URL may be sent to Google, Alexa, Bing, and other SEO providers. Credits The entire Matomo team and everyone who contributed André Bräkling who is the Author of the Connect Matomo plugin

Simple Analytics gives you the analytics you need without invading the privacy of your users, with a clean interface and simple integration. Privacy-friendly by design: Simple Analytics is built with privacy in mind. Get the insights you need while respecting your users’ privacy. Simple interface: Google Analytics is a monstrosity of custom dashboards and features. At Simple Analytics, we provide the insights you need in a clear and straightforward interface. No cookiebanner required. Simple Analytics does not use cookies or any other identifiers, meaning you don’t need to add an annoying cookiebanner to your website. You can use Simple Analytics without the need for consent. GDPR-compliant. Simple Analytics is GDPR-compliant and out-of-the-box since we don’t collect, store, or process personally identifiable information. Easy integration. Simple Analytics is easy to install. You can use our WordPress plugin to get started right away. It’s also possible to import your historical Google Analytics traffic so you don’t lose any data switching to Simple Analytics. It’s free. Simple Analytics has a free option to get started. There is a 14-day free trial to explore our paid features. However, you can use Simple Analytics for free forever if you like. Check our live demo Simple Analytics is entirely self-funded and proudly supported by our 18500+ users. We don’t sell your data, we don’t do ads, and we don’t have investors that tell us what to do. We’re here to build a product that you love. Use it for free as long as you need, or if you’re happy, consider one of our paid options for more features and more data history. Features Events – Event Tracking: Monitor specific user interactions that are not captured by standard page views, such as button clicks, form submissions, or video plays. Goals – Goal Tracking: Set specific goals to monitor user interactions on your website, such as conversions or engagement metrics. – Goal Cards: Visual representations of your goals that allow for quick performance assessments. – Custom Filters: Create filters to refine the data associated with each goal, making it easier to analyze specific user behaviors. Ai Analytics – Chat with your analytics to generate custom insights and dashboards. Custom Views – Permanent Filters: Establish permanent filters on your dashboard to focus on specific data sets. – Multi-Domain Merging: Combine data from multiple domains into a single dashboard for a comprehensive overview. – Access Control: Share limited views of your analytics data with team members or stakeholders. Filters – Data Filtering: Apply filters to exclude certain traffic sources or user behaviors, allowing for cleaner, more relevant data analysis. Export Your Data – Data Export Options: Easily export your analytics data in various formats for further analysis or reporting. Import Google Analytics Data – Data Migration: Import historical data from Google Analytics to maintain continuity in your analytics tracking. Email Reports – Automated Reporting: Set up automated email reports to receive regular updates on your website’s performance metrics. Bypass Ad-Blockers – Ad-Blocker Resilience: The tracking script is designed to bypass common ad-blockers, ensuring that you capture more accurate visitor data. Robot Blocking – Bot Traffic Management: Automatically block known bots from skewing your analytics data, leading to more reliable insights. Hide Referral SPAM – Spam Filtering: Filter out referral spam to ensure that your analytics data reflects genuine user interactions. Embed Chart on Your Site – Data Visualization: Embed analytics charts directly on your website for live data displays, enhancing transparency. Trend Lines – Performance Tracking: Utilize trend lines in your analytics to visualize performance over time, aiding in identifying patterns and forecasting. Annotations – Event Marking: Add annotations to your data to mark significant events or changes, providing context for fluctuations in your analytics. Block Your Visits Extension – Personal Visit Exclusion: Use an extension to block your own visits from being tracked, ensuring that your analytics reflect genuine user activity. iOS App – Mobile Access: Access your analytics data on the go with a dedicated iOS app, allowing for real-time insights wherever you are.