Markopolo AI vs Search Analytics for WP

Markopolo AI is a lightweight tracking plugin that captures key WordPress site events and sends them to the Markopolo AI analytics platform for reporting and attribution. Key Features Page and interaction tracking: captures page_view, click, form_interaction, and Search events. Form data capture: can capture name, email, and phone values when they are present in forms. Session tracking: uses a UUID-based session identifier to group user activity. First-party identifier: manages a muid cookie for visitor identification. Marketing attribution data: can include common attribution cookies such as Facebook Pixel, TikTok, Google Analytics, and Microsoft UET cookies when present. Simple configuration: add your Tag ID from a WordPress admin settings page. Lightweight front-end script: loads only when a valid Tag ID and endpoint are configured. How It Works Install and activate the plugin. Go to Settings > Markopolo AIr. Enable Enable Tracking in plugin settings. Enter your Tag ID. Save settings. The plugin loads its front-end script and sends tracked events to the Markopolo endpoint. Tracking is off by default. The plugin does not load front-end tracking until Enable Tracking is enabled by an admin and a valid Tag ID is provided. External Services This plugin relies on Markopolo AI services to provide analytics and attribution functionality. Service A: Event ingestion endpoint What it is used for: Receiving browser-side analytics events for reporting and attribution. Endpoint: https://mtag.markopolo.ai/mark When data is sent: On tracked front-end events (for example page views, clicks, form interactions, and search events) only after admin opt-in via Enable Tracking, with a valid Tag ID and endpoint configured. Data sent may include: tag ID, page URL/path/title, referrer, language, timezone, viewport/screen data, session and visitor identifiers, attribution cookies when available, click metadata, and form-related values such as name/email/phone/search terms when detected. Service B: Settings webhook endpoint What it is used for: Notifying Markopolo when plugin settings lifecycle events occur. Endpoint: https://api-alpha.markopolo.ai/v1/integrations/wordpress/webhook When data is sent: Only after an admin has enabled Enable Tracking. When Tag ID is set for the first time. When Tag ID is updated. When Tag ID is removed. During plugin uninstall, only when tracking is enabled and a Tag ID is configured. Data sent: event name, tag ID, previous tag ID (when applicable), plugin name, site URL, and event timestamp. Service terms and privacy Terms and legal information: https://markopolo.ai/legal Privacy policy: https://markopolo.ai/legal Event Types Tracked page_view: fired on page load. click: fired when users interact with common clickable elements. form_interaction: fired on form change and submit events. Search: fired when a search term is detected from a search form or search URL. Data Collected Depending on the page and user interaction, the plugin may collect and send: Page URL, path, title, referrer, language, timezone, viewport, and screen size Session ID and visitor identifier (muid) Marketing attribution cookies when available Form values such as name, email, phone, and search terms Click metadata such as element text, ID, class, and coordinates Privacy & Consent This plugin tracks customer behavior including: * Page views, clicks, searches, and form interactions * Email addresses and phone numbers from form interactions * Marketing cookies (Facebook Pixel, TikTok, Google Analytics) * Session data and user identifiers All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.). Important: Site owners are responsible for obtaining any user consent required under applicable laws and regulations before enabling or using tracking features. Plugin-level enablement requires admin opt-in. If Enable Tracking is disabled, front-end tracking and settings webhooks are disabled. Front-end tracking also requires a valid Tag ID. Developer Notes The plugin uses a WordPress admin settings page for configuration. Settings are sanitized before being saved. Events are sent asynchronously from the front end. The plugin includes an uninstall routine that removes its saved settings. Support For support, contact the Markopolo team through your account or via email [email protected].

Search Analytics for WP will keep history of the search terms used by your users and group them in a set of statistics including the number of posts resulted from that search term. It can easily aid you in finding what your users are really searching for on your website and make sure you provide exactly what they need. Help and/or ideas are greatly appreciated! You can contribute to the GitHub repository: Search Analytics for WP NOTE: Search Analytics for WP stores all the statistics in your WordPress database. No info is sent to third-party services! Features Record all the search queries made using the standard WordPress search form. Exclude searches made by users with certain user roles or with certain IP addresses Exclude duplicate searches made in certain conditions Choose which user roles are allowed to see the statistics Filter statistics by time periods, with/without results, strings/substrings View each term individual statistics Export data in the current view to CSV Easily delete certain search terms from history Easily erase all history from the database in case a reset is needed Easily erase history older than in case a general cleanup is needed Dashboard widget for a quick glance over your last week’s search stats Multisite compatible Country Geolocation Display search statistics on the front of your website using shortcodes