Side-by-side comparison · 24 data points
| Mailster for WooCommerce | UpdraftPlus | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
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| Developer | — | — |
| Listed | — | — |
| Last updated | — | — |
Backup, restore or migrate your WordPress website to another host or domain. Schedule backups or run manually. Migrate in minutes.
| Metric | Mailster for WooCommerce | UpdraftPlus: WP Backup & Migration Plugin |
|---|---|---|
| Rating | 3.8 ★ | ★ 4.8 ★ |
| Total reviews | 8 | ★ 8.4k |
| Active installs | — | 3,000,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Based on the data on this page, UpdraftPlus: WP Backup & Migration Plugin is the stronger choice for most WordPress Plugin Directory merchants — 4.8★ vs Mailster for WooCommerce's 3.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base. UpdraftPlus: WP Backup & Migration Plugin has the larger user base (8,405 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Mailster for WooCommerce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to UpdraftPlus: WP Backup & Migration Plugin; mid-market and enterprise merchants with specific feature requirements should evaluate both — Mailster for WooCommerce's 8-review base may include the workflow context that matches your specific use case better than UpdraftPlus: WP Backup & Migration Plugin's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Mailster for WooCommerce audit • UpdraftPlus: WP Backup & Migration Plugin audit
| Keyword | Mailster for WooCommerce | UpdraftPlus |
|---|---|---|
| customer support | Not ranked | #69 |
| customer service | Not ranked | #83 |
UpdraftPlus: WP Backup & Migration Plugin has the higher average rating (4.8★ from 8,405 reviews) compared to Mailster for WooCommerce (3.8★ from 8 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Mailster for WooCommerce fits better if you prioritize broader integrations; UpdraftPlus: WP Backup & Migration Plugin is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. UpdraftPlus: WP Backup & Migration Plugin has more onboarding documentation maturity (8,405 reviews vs 8), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Mailster for WooCommerce typically suits early-stage and growth-mode stores based on its review-base composition (8 reviews). UpdraftPlus: WP Backup & Migration Plugin aligns more with established stores with steady traffic (8,405 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Mailster for WooCommerce and UpdraftPlus: WP Backup & Migration Plugin both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Mailster for WooCommerce" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
