Email Marketing for WooCommerce by Omnisend vs MC4WP

Email Marketing for WooCommerce by Omnisend edges out MC4WP: Mailchimp for WordPress on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. MC4WP: Mailchimp for WordPress has the larger user base (1,492 reviews vs 167), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Email Marketing for WooCommerce by Omnisend's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Email Marketing for WooCommerce by Omnisend; mid-market and enterprise merchants with specific feature requirements should evaluate both — MC4WP: Mailchimp for WordPress's 1,492-review base may include the workflow context that matches your specific use case better than Email Marketing for WooCommerce by Omnisend's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: MC4WP: Mailchimp for WordPress audit • Email Marketing for WooCommerce by Omnisend audit

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