Lytics Personalization Engine (Official) vs QuickCEP

Used to seamlessly integrate the most powerful capabilities of the Lytics Personalization Engine directly into WordPress. Once activated, this plugin will automatically configure the Lytics collection and personalization tag on your website, allowing for the deployment of highly targeted web campaigns, personalized content, recommendations, and more. Features Installation: Seamlessly connect your website with Lytics in a few clicks. No development required. Profile Building / Collection: Collect comprehensive visitor data from your WordPress site in real-time, enriching Lytics customer profiles for both anonymous and known visitors. Identity Resolution: Unify user identities across devices and sessions, leveraging Lytics to dynamically personalize site content based on comprehensive user data and segments. Behavioral Insights: Gain deep insights into user behavior, allowing for dynamic content personalization based on actionable data and user segments identified by Lytics. Content Personalization: Enhance user experience by dynamically personalizing site content, tailored to individual user preferences and behaviors as understood by Lytics. Content Recommendation: Improve engagement and user retention through intelligent content recommendations, powered by Lytics’ deep learning about user preferences and behaviors. Lytics.com Feature Support Supports core Lytics tracking and personalization tag installation. Supports data collection and Lytics profile building. Supports creation and delivery of Lytics Web Experiences via Personalization SDK. Supports real-time Lytics powered content recommendations. Supports real-time personalization based on Lytics profile. Privacy User Data: This plugin does not collect any user data. However, the tracking code added by this plugin is used by Lytics to collect a variety of user data in support of building your private customer profiles. You can learn more about Lytics Privacy here. Cookies: The Lytics tracking tag installed uses first party cookies to identify both anonymous and known visitors as well as optional user preferences. Services: This plugin connects to the following Lytics APIs either directly or via the implemented tracking tag: Data Collection (GET/POST) Web Personalization (GET) Content Recommendation (GET) Segments/Collections (GET) Note: Additional API calls may be made to official APIs managed and maintained exclusively by Lytics. Usage Create Access Token: Your Lytics API Token can be found within your account settings on the Lytics platform. We recommend using the admin role. Enable Plugin: Access the Lytics plugin settings via the WordPress admin panel. Enter your Lytics Access Token as instructed and click save. Be sure to enable tag to ensure Lytics is configured properly. Support We’d love for you to join our growing community of Lytics developers. Simply visit https://lytics.com/joinslack and join the conversation.

Intelligent Bots and increase Analyzing the key purchase behaviors, Bots offers various ways to reach customers. Start real-time response, automatically. Omni-channel marketing Interaction and live chat via omni-channel can be realized, like Email, FB, Ins, WhatsApp, etc, enabling full media coverage. Rich marketing activities function We provide EDM and SMS marketing functions, you can see each campaign customer click rate, open rate, and the marketing effect of each campaign. About Quickcep QuickCEP is a SaaS software product targeted at e-commerce websites and DTC websites. Adopting various solutions such as consumer data behavior insight based on customer data platform (CDP), intelligent shopping guide Bot, and marketing automation SOP strategy, QuickCEP aims to improve consumer shopping experience covering all channels, all links, and all scenarios, ultimately helping sellers refine operations, cultivate consumer loyalty, and achieve brand success. 1. Why choose intelligent shopping guide? It enables to track visitors鈥� tracking on website, interact with visitors in time to increase the willingness to order, identify new and returning visitors, send different discount offers to different visitors based on their profile. Integrated with rich shopping-scene templates, you can set up different shopping guide Bots based on different shopping scenes to enhance customers鈥� goodwill, boosting your sales. Handle all kinds of questions of customers, like product inquiries, logistics inquiries, payment inquiries, etc It enables message reply covering all channels. (Chat, Email, Messenger, Instagram, SMS, etc.) 2. How to achieve marketing automation? Reach customers precisely, promote the interaction between consumers and sellers in time, and trigger marketing action. Rich marketing automation templates, rich EDM and landing page templates, accurate analysis of A/B Test result. Full social media interaction, covering Facebook, Instagram, WhatsApp, Tiktok, etc. Provide rich templates of marketing automation strategy (such as recalling abandoned cart, tagging repeat customers, recovering churned customers, etc.). 3. Consumer insight – meets your need to understand consumers Get to know the characteristics of visitors and customers, helping optimize and adjust the Ads strategy in time, thus improving ROAS. Early warning of customer churn. It can categorize similar customers and provide intelligent warning towards new and returning customers churn. Different from the previous blind positioning customers, we provide various charts and analysis based on the insight of consumer behavior attributes, helping you accurately positioning the target group. With the help of our shopping guide Bot, EDM marketing automation and insight analysis, all data are uniformly managed and summarized on our platform, making customer portraits and analysis results more accurate and reliable.