Lytics Personalization Engine (Official) for WordPress

Used to seamlessly integrate the most powerful capabilities of the Lytics Personalization Engine directly into WordPress. Once activated, this plugin will automatically configure the Lytics collection and personalization tag on your website, allowing for the deployment of highly targeted web campaigns, personalized content, recommendations, and more.

Features

Installation: Seamlessly connect your website with Lytics in a few clicks. No development required.

Profile Building / Collection: Collect comprehensive visitor data from your WordPress site in real-time, enriching Lytics customer profiles for both anonymous and known visitors.

Identity Resolution: Unify user identities across devices and sessions, leveraging Lytics to dynamically personalize site content based on comprehensive user data and segments.

Behavioral Insights: Gain deep insights into user behavior, allowing for dynamic content personalization based on actionable data and user segments identified by Lytics.

Content Personalization: Enhance user experience by dynamically personalizing site content, tailored to individual user preferences and behaviors as understood by Lytics.

Content Recommendation: Improve engagement and user retention through intelligent content recommendations, powered by Lytics’ deep learning about user preferences and behaviors.

Lytics.com Feature Support

Supports core Lytics tracking and personalization tag installation.

Supports data collection and Lytics profile building.

Supports creation and delivery of Lytics Web Experiences via Personalization SDK.