Lytics Personalization Engine (Official) vs Metrics Query

Used to seamlessly integrate the most powerful capabilities of the Lytics Personalization Engine directly into WordPress. Once activated, this plugin will automatically configure the Lytics collection and personalization tag on your website, allowing for the deployment of highly targeted web campaigns, personalized content, recommendations, and more. Features Installation: Seamlessly connect your website with Lytics in a few clicks. No development required. Profile Building / Collection: Collect comprehensive visitor data from your WordPress site in real-time, enriching Lytics customer profiles for both anonymous and known visitors. Identity Resolution: Unify user identities across devices and sessions, leveraging Lytics to dynamically personalize site content based on comprehensive user data and segments. Behavioral Insights: Gain deep insights into user behavior, allowing for dynamic content personalization based on actionable data and user segments identified by Lytics. Content Personalization: Enhance user experience by dynamically personalizing site content, tailored to individual user preferences and behaviors as understood by Lytics. Content Recommendation: Improve engagement and user retention through intelligent content recommendations, powered by Lytics’ deep learning about user preferences and behaviors. Lytics.com Feature Support Supports core Lytics tracking and personalization tag installation. Supports data collection and Lytics profile building. Supports creation and delivery of Lytics Web Experiences via Personalization SDK. Supports real-time Lytics powered content recommendations. Supports real-time personalization based on Lytics profile. Privacy User Data: This plugin does not collect any user data. However, the tracking code added by this plugin is used by Lytics to collect a variety of user data in support of building your private customer profiles. You can learn more about Lytics Privacy here. Cookies: The Lytics tracking tag installed uses first party cookies to identify both anonymous and known visitors as well as optional user preferences. Services: This plugin connects to the following Lytics APIs either directly or via the implemented tracking tag: Data Collection (GET/POST) Web Personalization (GET) Content Recommendation (GET) Segments/Collections (GET) Note: Additional API calls may be made to official APIs managed and maintained exclusively by Lytics. Usage Create Access Token: Your Lytics API Token can be found within your account settings on the Lytics platform. We recommend using the admin role. Enable Plugin: Access the Lytics plugin settings via the WordPress admin panel. Enter your Lytics Access Token as instructed and click save. Be sure to enable tag to ensure Lytics is configured properly. Support We’d love for you to join our growing community of Lytics developers. Simply visit https://lytics.com/joinslack and join the conversation.

This Google Analytics for WordPress plugin enables you to track your site using the latest Google Analytics tracking code and allows you to view key Google Analytics stats in your WordPress install. In addition to a set of general Google Analytics stats, in-depth Page reports and in-depth Post reports allow further segmentation of your analytics data, providing performance details for each post or page from your website. The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events. Credits This plugin forked from Google Analytics Dashboard for WP Created by Alin Marcu and forked by Yehuda Hassine Google Analytics Real-Time Stats Google Analytics reports, in real-time, in your dashboard screen: Real-time number of visitors Real-time acquisition channels Real-time traffic sources details Google Analytics Reports The Google Analytics reports you need, on your dashboard, in your All Posts and All Pages screens, and on site’s frontend: Sessions, organic searches, page views, bounce rate analytics stats Locations, pages, referrers, keywords, 404 errors analytics stats Traffic channels, social networks, traffic mediums, search engines analytics stats Device categories, browsers, operating systems, screen resolutions, mobile brands analytics stats In addition, you can control who can view specific Google Analytics reports by setting permissions based on user roles. Google Analytics Tracking Installs the latest Google Analytics tracking code and allows full code customization: Universal Google Analytics (analytics.js) tracking code Global Site Tag (gtag.js) tracking code Enhanced link attribution Remarketing, demographics and interests tracking Page Speed sampling rate control User sampling rate control Cross domain tracking Exclude user roles from tracking Accelerated Mobile Pages (AMP) support for Google Analytics Ecommerce support for Google Analytics User privacy oriented features: IP address anonymization option to follow Do Not Track (DNT) sent by browsers support for user tracking opt-out Google Analytics Dashboard for WP enables you to easily track events like: Downloads Emails Outbound links Affiliate links Fragment identifiers Telephone Page Scrolling Depth Custom event categories, actions and labels using annotated HTML elements With Google Analytics Dashboard for WP you can use custom dimensions to track: Authors Publication year Publication month Categories Tags User engagement Actions and filters are available for further Google Analytics tracking code customization. Google Tag Manager Tracking As an alternative to Google Analytics tracking code, you can use Google Tag Manager for tracking: Google Tag Manager code Data Layer variables: authors, publication year, publication month, categories, tags, user type Exclude user roles from tracking Accelerated Mobile Pages (AMP) support for Google Tag Manager Accelerated Mobile Pages (AMP) features Google Tag Manager basic tracking Google Analytics basic tracking Automatically removes amp/ from Google Analytics tracking page URL Scrolling depth tracking Custom dimensions tracking User sampling rate control Form submit tracking File downloads tracking Affiliate links tracking Hashmarks, outbound links, telephones and e-mails tracking Custom event categories, actions and labels using annotated HTML elements Google Analytics Dashboard for WP on Multisite This plugin is fully compatible with multisite network installs, allowing three setup modes: Mode 1: network activated using multiple Google Analytics accounts Mode 2: network activated using a single Google Analytics account Mode 3: network deactivated using multiple Google Analytics accounts Localization You can translate Metrics Query on translate.wordpress.org.