Lytics Personalization Engine (Official) vs Machete

Used to seamlessly integrate the most powerful capabilities of the Lytics Personalization Engine directly into WordPress. Once activated, this plugin will automatically configure the Lytics collection and personalization tag on your website, allowing for the deployment of highly targeted web campaigns, personalized content, recommendations, and more. Features Installation: Seamlessly connect your website with Lytics in a few clicks. No development required. Profile Building / Collection: Collect comprehensive visitor data from your WordPress site in real-time, enriching Lytics customer profiles for both anonymous and known visitors. Identity Resolution: Unify user identities across devices and sessions, leveraging Lytics to dynamically personalize site content based on comprehensive user data and segments. Behavioral Insights: Gain deep insights into user behavior, allowing for dynamic content personalization based on actionable data and user segments identified by Lytics. Content Personalization: Enhance user experience by dynamically personalizing site content, tailored to individual user preferences and behaviors as understood by Lytics. Content Recommendation: Improve engagement and user retention through intelligent content recommendations, powered by Lytics’ deep learning about user preferences and behaviors. Lytics.com Feature Support Supports core Lytics tracking and personalization tag installation. Supports data collection and Lytics profile building. Supports creation and delivery of Lytics Web Experiences via Personalization SDK. Supports real-time Lytics powered content recommendations. Supports real-time personalization based on Lytics profile. Privacy User Data: This plugin does not collect any user data. However, the tracking code added by this plugin is used by Lytics to collect a variety of user data in support of building your private customer profiles. You can learn more about Lytics Privacy here. Cookies: The Lytics tracking tag installed uses first party cookies to identify both anonymous and known visitors as well as optional user preferences. Services: This plugin connects to the following Lytics APIs either directly or via the implemented tracking tag: Data Collection (GET/POST) Web Personalization (GET) Content Recommendation (GET) Segments/Collections (GET) Note: Additional API calls may be made to official APIs managed and maintained exclusively by Lytics. Usage Create Access Token: Your Lytics API Token can be found within your account settings on the Lytics platform. We recommend using the admin role. Enable Plugin: Access the Lytics plugin settings via the WordPress admin panel. Enter your Lytics Access Token as instructed and click save. Be sure to enable tag to ensure Lytics is configured properly. Support We’d love for you to join our growing community of Lytics developers. Simply visit https://lytics.com/joinslack and join the conversation.

Machete is a simple suite of tools that solves common WordPress annoyances using as few resources as possible. Machete doesn’t cover every single use case, but there is a huge amount of sites that would require less plugins if they used Machete. All Machete tools have two things in common: they solve problems faced by many web developers and they do it using as few server resources as possible. So far, Machete includes the following tools: WordPress Optimization WordPress places a lot of code inside the tag just to keep backward compatibility or to enable optional features. You can disable most of it and save some time from each page request while making your installation safer. Cookies & GDPR Warning We know you hate cookie warning bars. Well, this is the least hateable cookie bar you’ll find. It is really light, doesn’t affect your PageSpeed score and plays well with static cache plugins. Analytics and custom code You don’t need a zillion plugins to perform easy tasks like inserting a verification meta tag (Google Search Console, Bing, Pinterest), a json-ld snippet or a custom stylesheet (Google Fonts, Print Styles, accessibility tweaks…). The Google Analytics and Google Tag Manager tracking codes are PageSpeed optimized, GPDR friendly. Maintenance mode The maintenance mode that ships with WordPress is just a basic lock-down that is activated whenever you do a major update. With machete Maintenance Mode you can hide your unfinished page from visitors and search engines, give your clients a secure temporary access and lock your site without affecting your SEO. Post & Page cloner Adds a “duplicate” link to post, page and most post types lists. Also adds “copy to new draft” function to the post editor. Social Sharing Buttons Social sharing done the Machete way. The icons are made as a custom webfont embedded in a minified CSS file that only weighs 5.8KB. The sharing actions use each platform’s native share URL. WooCommerce Utils WooCommerce was designed to work for every possible use case, but that often leads to unexpected behavior. These simple fixes can improve the WooCommerce user experience by making it behave as clients expect.