Tracking and Consent Manager – WP Full Picture vs Lytics Personalization Engine (Official)

WP Full Picture is a tracking manager for WordPress and WooCommerce. It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent. WP Full Picture replaces: Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit, GTM plugins, like GTM4WP, Consent Management Platforms, like CookieBot, CookieYes, Complianz and others. 🎁 WHAT’S INCLUDED 16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more Built-in, pre-configured consent banner Google Consent Mode v2 and Microsoft UET Consent Mode support Google Tag Manager integration Comprehensive WooCommerce tracking …and much more 🧩 INTEGRATIONS Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos. WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant. Google Analytics learn more Google Ads learn more Meta Pixel learn more Pinterest Ads tag learn more Hotjar learn more Twitter / X learn more Microsoft Advertising learn more Microsoft Clarity learn more LinkedIn Insights Tag learn more TikTok Pixel learn more Plausible Analytics learn more Matomo learn more Inspectlet learn more Crazy Egg learn more PostHog (installation only) Simple Analytics (installation only) Need something else? Install more tools with the built-in Google Tag Manager integration (advanced) or a Custom Integrations module (quick and simple). All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance. 🍪 CONSENT BANNER WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits. It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions. The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data. No complicated setup. No third-party cookie scanners. 👁️ ADVANCED TRACKING With WP Full Picture you can track: WooCommerce events (see below) Clicks in affiliate links, contact links, buttons and other page elements Form submissions Views of popups, ads and pricing tables Page types, categories, tags User roles and statuses and more You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer. [PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like: Server-side tracking with Meta CAPI and Measurement Protocol Google Tag Gateway via Cloudflare Advanced Matching / Enhanced conversions tracking Custom events builder Visitor scoring (for measuring the quality of traffic sources) Metadata tracking JavaScript error tracking and more 🛒 WOOCOMMERCE TRACKING WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager. It tracks key actions like: Product views and list views Additions to cart Starting checkout Completed purchases Coupon usage and more Every event includes detailed product information for accurate conversion tracking and smarter ad targeting. [PRO] The Pro version adds: Status-based order tracking (for higher accuracy) Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers) Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation) 📈 STATISTICS IN WP ADMIN With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin. 💎 WP FULL PICTURE FREE vs PRO See Free vs Pro comparison Quizz: Check if Pro is for you

Used to seamlessly integrate the most powerful capabilities of the Lytics Personalization Engine directly into WordPress. Once activated, this plugin will automatically configure the Lytics collection and personalization tag on your website, allowing for the deployment of highly targeted web campaigns, personalized content, recommendations, and more. Features Installation: Seamlessly connect your website with Lytics in a few clicks. No development required. Profile Building / Collection: Collect comprehensive visitor data from your WordPress site in real-time, enriching Lytics customer profiles for both anonymous and known visitors. Identity Resolution: Unify user identities across devices and sessions, leveraging Lytics to dynamically personalize site content based on comprehensive user data and segments. Behavioral Insights: Gain deep insights into user behavior, allowing for dynamic content personalization based on actionable data and user segments identified by Lytics. Content Personalization: Enhance user experience by dynamically personalizing site content, tailored to individual user preferences and behaviors as understood by Lytics. Content Recommendation: Improve engagement and user retention through intelligent content recommendations, powered by Lytics’ deep learning about user preferences and behaviors. Lytics.com Feature Support Supports core Lytics tracking and personalization tag installation. Supports data collection and Lytics profile building. Supports creation and delivery of Lytics Web Experiences via Personalization SDK. Supports real-time Lytics powered content recommendations. Supports real-time personalization based on Lytics profile. Privacy User Data: This plugin does not collect any user data. However, the tracking code added by this plugin is used by Lytics to collect a variety of user data in support of building your private customer profiles. You can learn more about Lytics Privacy here. Cookies: The Lytics tracking tag installed uses first party cookies to identify both anonymous and known visitors as well as optional user preferences. Services: This plugin connects to the following Lytics APIs either directly or via the implemented tracking tag: Data Collection (GET/POST) Web Personalization (GET) Content Recommendation (GET) Segments/Collections (GET) Note: Additional API calls may be made to official APIs managed and maintained exclusively by Lytics. Usage Create Access Token: Your Lytics API Token can be found within your account settings on the Lytics platform. We recommend using the admin role. Enable Plugin: Access the Lytics plugin settings via the WordPress admin panel. Enter your Lytics Access Token as instructed and click save. Be sure to enable tag to ensure Lytics is configured properly. Support We’d love for you to join our growing community of Lytics developers. Simply visit https://lytics.com/joinslack and join the conversation.