LWS Optimize – All-in-One Speed Booster & Cache Tools vs UpdraftPlus

All-in-one speed optimization: caching, WebP/AVIF, Critical CSS, lazy loading, CDN, and more. Instantly boost Core Web Vitals and site speed! License Released under the terms of the GNU General Public License. Transform Your WordPress Site’s Performance in Just One Click A premium-quality, 100% FREE performance optimization suite developed by top web host LWS – but works perfectly on ANY WordPress hosting! LWS Optimize delivers lightning-fast load times with just one plugin: comprehensive caching, WebP/AVIF image conversion, Critical CSS generation, Lazy Loading, Cloudflare CDN integration, built-in PageSpeed testing – all with zero fees and no host restrictions. Why Your Site Needs LWS Optimize Boost Core Web Vitals scores – Improve your Google rankings Reduce bounce rates – Keep visitors engaged with faster loading times Increase conversions – Speed directly impacts your bottom line Save money – Get premium optimization features without paid subscriptions Simple setup – Pre-configured profiles make optimization effortless Key Features Complete Caching System – File-based page cache, browser cache, and server-side caching (Varnish) serve pages in milliseconds Memory-Based Object Cache – Memcached integration keeps database queries lightning-fast Intelligent Media Handling – Advanced Lazy Loading for images/iframes, automatic dimension attributes, GZIP compression, WebP/AVIF conversion with class/URL exclusions Advanced CSS/JS Optimization – Minify, combine, remove unused CSS, generate Critical CSS, preload essential resources, defer/delay JavaScript execution HTML Optimization – Minify HTML, strip query strings, disable emojis One-Click CDN Setup – Seamless Cloudflare integration with token activation and synchronized cache purging Built-in Performance Testing – Run Google PageSpeed Insights directly in WordPress and track improvement history Database Optimization – Scheduled cleanup of revisions, spam, transients and more User-Friendly Interface – Pre-configured optimization profiles, temporary disable options, and “AI Magic” presets Through our 1-click Auto-Installer, LWS deploys WordPress in seconds with tailored packs like AI Site Generator, Divi Builder bundle, or WordPress + WooCommerce setup. Each pack includes essential LWS plugins—with LWS Optimize working even faster on our WordPress hosting, shared hosting, and cPanel hosting. You can also install it manually via Plugins › Add New, regardless of where your site is hosted. Front-end Optimization Minify and combine CSS & JS Preload critical CSS and fonts Remove unused CSS & generate Critical CSS Defer or delay JavaScript execution Minify HTML Strip query strings, disable emojis Media Optimization Smart Lazy Loading for images, iframes & videos (with exclusion options) Automatic width/height attributes to prevent layout shifts GZIP compression for HTML, CSS, and JavaScript Advanced audio/video preload controls Image Optimization Automatic WebP/AVIF conversion and compression (using Imagick or API) 2000 free API credits monthly (additional credits available) One-click restoration of originals Auto-convert on upload option Caching System High-performance file-based page cache with smart purging and preloading Object cache with Memcached integration Server-side cache with Varnish/LWSCache (optimized for LWS hosting) Browser cache headers Configurable cache exclusions for mobile, logged-in users & dynamic content CDN Integration One-click Cloudflare setup DDoS protection with worldwide distribution Synchronized cache purging Database Optimization Weekly automatic cleanup of revisions, drafts, spam, and transients Performance Testing Integrated Google PageSpeed Insights testing Performance history tracking Enjoy dramatically faster load times, improved Core Web Vitals scores, and higher search engine rankings – all with minimal configuration required!

The UpdraftPlus Backup & Migration Plugin is trusted by the WordPress community to backup, restore and migrate their WordPress websites. UpdraftPlus is actively installed on more than 3 million websites around the world. Backup with UpdraftPlus UpdraftPlus is the world’s highest ranking and most popular scheduled backup and migration plugin. Backup to your preferred storage location and restore in just three clicks. Backup to Dropbox, Google Drive, Amazon S3 (or compatible), Rackspace Cloud, FTP, DreamObjects, Openstack Swift or email. The paid version also allows you to backup to Microsoft OneDrive, Microsoft Azure, Google Cloud, Backblaze B2, SFTP, SCP, pCloud, WebDAV or UpdraftVault, our integrated storage option for UpdraftPlus. Backup manually or schedule to run every 2, 4, 8 or 12 hours, daily, weekly, monthly or fortnightly. Restore with UpdraftPlus Your WordPress website is vulnerable. Your site may get hacked. Something could go wrong with an update or your server could crash. You might need to reverse a change made or a mistake caused by human error. Whatever the reason, you can restore your WordPress website in just a few clicks with UpdraftPlus. Choose which components to restore (e.g. plugins, themes, database etc.), click again to restore, then click again to return to the main screen. Migrate with UpdraftPlus It’s easy to migrate your WordPress website to another web host, server or domain with this free version of UpdraftPlus. To migrate, simply download your database, plugins, themes etc. from the source site, then upload them into your destination site. When migrating, a built-in search-and-replace engine identifies old strings and replaces these to reflect the new location. UpdraftPlus saves you time and reduces the risk of broken links or missing files associated with manual migrations. Why UpdraftPlus? Writing a reliable backup and migration plugin that ‘just works’ consistently across millions of different WordPress deployments is hard. UpdraftPlus is relied upon to do exactly that. We’re trusted and actively deployed on more websites around the world than any other WordPress backup and migration plugin. UpdraftPlus: Backs up, migrates and restores Offers a huge number of remote storage locations Allows you to schedule backups, so you can ‘set and forget’ Is comprehensive and easy to use Is proven to work on over 3 million sites. UpdraftPlus Premium The free version of UpdraftPlus will back up and migrate your website perfectly well. However if you need more features and options you can purchase our Premium version. Backup and Migrate with UpdraftPlus Premium, and: Get automatic backups before updates. Restore the very latest version if a WordPress or plugin update breaks your site. Backup Incrementally. Changes are added to the master, saving server resources vs repeatedly backing up in full. Get more remote storage options including Microsoft OneDrive, SFTP, Microsoft Azure, WebDAV, Google Cloud, SCP, Backblaze and pCloud. Get 1GB of integrated storage with UpdraftVault for 99.999% reliability, redundancy and scalability. Get more control over how many backups are stored in a specified interval. Restore from other backup plugins including BackWPup, BackupWordPress, Simple Backups and more. Run backups at set times e.g. during periods of low traffic. Backup to more than one location for added protection. Get detailed reports. Includes cryptographic checksums so you can verify the integrity of the backup files and more. Get Premium migration. Migrating to the destination site is more direct and can be done from the source site. Get Multisite / multi-network compatibility. Backup non-WP files and databases e.g. tables belonging to your e-commerce store or customisations to WordPress core. Get database encryption. Manage your backups and migrations from the WP-CLI. Get Premium Support. Find out more on our comparison page. UpdraftPlus Premium is available for purchase here. Managing multiple websites? UpdraftCentral is a powerful remote control dashboard for WordPress that allows you to manage your backups, as well as updates, users, pages, posts, plugins and themes from one central location. Choose between: UpdraftCentral (free, self-hosted) UpdraftCentral Premium (paid-for, self-hosted) UpdraftCentral Cloud (paid-for, fully-hosted) Optimize your sites centrally by combining the power of WP-Optimize and UpdraftCentral or manage your backups centrally by combining the power of UpdraftPlus with UpdraftCentral. Need to create a temporary clone of your site? UpdraftClone makes it quick and easy to create a temporary sandbox for changes you want to try out. Simply select the versions of WordPress and PHP that you want, and we’ll do the rest. More about UpdraftClone The full suite of plugins from Team Updraft and friends UpdraftPlus. Backup, migrate and restore. Rated 5* on the plugin directory and trusted by more than 3 million WordPress website owner WP-Optimize. Clean the database, compress images and caching. Optimize your WordPress website. 5* user rating. 1 million + active installs. All-In-One Security (AIOS). Secure your WordPress website. Comprehensive, feature rich and easy to use. 5* user rating and 1 million + active installs. WP Overnight. Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management, customer management solutions and more. Easy Updates Manager. Take control of updates. Lots of features for free, and a Premium version with even more – over 300,000 users. Internal Link Juicer.Boost your SEO. Automate internal links within your WordPress website. Save time and rank higher in the search engines. For other useful, free plugins see our lead developer’s profile, here. Are you multilingual? Can you translate? Do you want to help people that speak your language to backup, migrate and restore their WordPress websites? The UpdraftPlus backup, migration and restoration plugin is ready and waiting. The translation process is easy, and web-based – please go here for instructions: https://updraftplus.com/translate/. Or, if you’re already an expert WordPress translator, just pick out the .pot file from the wp-content/plugins/updraftplus/languages/ directory – if you scan for translatable strings manually, then you need to get these functions: _x(), __(), _e(), _ex(), log_e(). Many thanks to our existing translators. License Copyright 2011-24 David Anderson This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 3 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA Non-English translators are provided by volunteers, and wordpress.org does not give plugin developers control over their translations; thus relying on them is at your own risk; UpdraftPlus cannot guarantee that translations from the original English are accurate. We recognise and thank those mentioned at https://updraftplus.com/acknowledgements/ for code and/or libraries used and/or modified under the terms of their open source licences.