Koko Analytics – Privacy-Friendly WordPress Analytics vs Trackbase Analytics

Koko Analytics is a privacy-friendly and lightweight Google Analytics alternative for WordPress sites. It is a plug and play solution to get GDPR compliant insights into your website visitors without requiring any third-party services. Why choose Koko Analytics? Important insights Koko Analytics provides you with simple and effective analytics. There are no complicated reports to dig through. All the important metrics are visible from a quick glance at your analytics dashboard, right inside your WordPress admin. Privacy-friendly analytics Koko Analytics is a privacy-friendly solution for WordPress. It can be used without any cookies, no personal data is processed or stored and nothing is shared with any third-party. That makes it suitable for GDPR, CCPA, and PECR-compliant website statistics. Lightweight website statistics Koko Analytics is lightweight. It adds less than 1 kilobyte of data to your pages and is fully compatible with all kinds of caching setups. WordPress is bypassed entirely for its collection endpoint, making the impact on your site’s performance as close to zero as possible. Open source analytics Koko Analytics is open source released under the GPL license, just like WordPress itself. The source code is publicly available. Everyone has the right to run, study, share or modify the source code. Features WordPress analytics dashboard – View your website statistics directly inside WordPress admin. Top posts and pages – See which content gets the most visits. Referrer statistics – Find out which websites send traffic to your site. Path-based tracking – Track statistics for any URL, including archives and search pages. Returning visitor detection – Reliably detect returning visitors without cookies. Exclusion rules – Exclude visits from selected WordPress user roles or IP addresses. Historical data imports – Import statistics from Jetpack Stats, Plausible Analytics, Burst Statistics, Statify, WP Statistics, Independent Analytics, or SlimStat Analytics. Automatic data cleanup – Remove historical data older than a chosen number of months or years. Popular posts output – Show your most visited posts or pages with a widget, Gutenberg block, or shortcode. Pageview counter – Show the total number of pageviews for a page with a shortcode or Gutenberg block. Koko Analytics Pro Koko Analytics Pro adds more reporting options for sites that need deeper analytics. Country statistics – See which countries your visitors come from. Technology reports – View browser, operating system, and device statistics. Email reports – Receive periodic analytics reports in your inbox. UTM Campaigns – Measure the performance of your marketing campaigns. Custom event tracking – Track outbound link clicks, contact form submissions, add-to-cart actions, and more. Traffic spike alerts – Get notified by email when traffic changes quickly. View the Koko Analytics live demo or see Koko Analytics Pro pricing.

Trackbase Analytics is the official WordPress plugin for Trackbase. It gives you two things in one simple settings page: Analytics Tracking — enter your Trackbase project ID once and the Trackbase analytics script is automatically loaded in the of every page on your site. Crawler Analytics — detect bot and crawler visits server-side and send them to Trackbase. Works without Cloudflare, without JavaScript, and without any extra infrastructure. This plugin requires a (free or paid) Trackbase account and relies on the Trackbase third-party service to function. Both features are opt-in: nothing is sent to Trackbase until you enter a project ID and/or a crawler key in the plugin settings. See the “External services” section below for full details on what data is transmitted and when. External services This plugin connects to Trackbase, a third-party software-as-a-service platform operated by Trackbase, to provide its analytics and crawler-tracking functionality. The plugin is not functional on its own and requires a Trackbase account. The plugin only contacts the Trackbase service when you have entered a project ID and/or crawler key on the settings page. The service is provided by Trackbase. Its terms and policies are available here: Terms of Service: https://trackbase.ai/terms-of-service/ Privacy Policy: https://trackbase.ai/privacy-policy/ 1. Analytics Tracking script (https://app.trackbase.ai/js/tracker.js) When a Trackbase project ID is configured, a tag is added to the front end of your site that loads the Trackbase analytics script from app.trackbase.ai. This script runs in your visitors’ browsers and collects standard web analytics data such as page URL, referrer, browser type, screen size, and approximate location derived from IP address. What it is used for: collecting website analytics so you can view visitor data in your Trackbase dashboard. Data sent: standard web analytics events triggered in the visitor’s browser (page URL, referrer, browser type, screen size, approximate location derived from IP address). When it is sent: on every page view by a visitor on the front end of your site, only when a project ID is configured. Service provider: Trackbase Terms of Service: https://trackbase.ai/terms-of-service/ Privacy Policy: https://trackbase.ai/privacy-policy/ 2. Crawler Analytics ingest endpoint (https://app.trackbase.ai/api/ingest/wordpress-crawler) When a Crawler Analytics key is configured, the plugin detects bot/crawler visits on your server and sends a small JSON payload to Trackbase’s ingest endpoint for each detected crawler hit. What it is used for: monitoring how search engine and AI crawlers interact with your website so you can view crawler analytics in your Trackbase dashboard. Data sent for each crawler hit: timestamp, requesting client IP address, User-Agent string, requested host, requested path, HTTP method, referrer, HTTP response status, the source identifier “wordpress-plugin”, and the plugin version. When it is sent: only on front-end page requests where the User-Agent matches a known crawler/bot pattern, and only when a crawler key is configured. Service provider: Trackbase Terms of Service: https://trackbase.ai/terms-of-service/ Privacy Policy: https://trackbase.ai/privacy-policy/ By installing this plugin and entering your credentials, you authorize the plugin to transmit the data described above to Trackbase. To stop all transmission, clear the project ID and crawler key fields in the plugin settings. Privacy This plugin transmits data to a third-party service (Trackbase) as documented in the “External services” section above. The plugin itself does not store personal data in your WordPress database — only your Trackbase project ID and crawler key are stored as plugin options. The plugin automatically registers a suggested privacy policy text using wp_add_privacy_policy_content(). To include it in your site’s privacy policy, go to Tools → Privacy in your WordPress admin and review the suggested text for “Trackbase Analytics”. Site owners in jurisdictions with consent requirements (such as GDPR/ePrivacy in the EU/EEA, or similar laws elsewhere) are responsible for obtaining the appropriate visitor consent before enabling analytics tracking on the front end of their site. Support Questions? Visit www.trackbase.ai or use the Contact Support button inside the plugin settings.