Klaviyo vs Machete

Grow faster and more efficiently with personalized email and SMS. Powered by your own customer data. Over 13,000 WooCommerce brands use Klaviyo to power smarter digital relationships. Klaviyo unlocks data across 300+ integrations to drive increased revenue and lifetime value across channels –– email, SMS, mobile push, paid ads, and web –– to drive 46x ROI for our most successful brands. Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more Build email and SMS journeys triggered by specific customer behaviors with a library of high-converting templates built for WooCommerce. These templates include browse abandonment, price drop, canceled order, abandoned checkout, and more, that can be triggered by real-time event-level data. Personalize your messages further with customization for triggers, branches / splits, personalized offers, and A/B testing. Send cart reminders by order value, upsell based on order frequency, or send post-purchase email and SMS based on new vs existing customers. Use single-use, dynamic coupons for targeted offers Add dynamic product recommendations based on browsing history, past purchases, and other behaviors Smart sending allows you to limit the number of emails, SMS, and push notifications customers receive Reusable sections that stay consistent across all templates, for consistency and easy mass-updates Custom HTML/CSS to upload existing templates or code new ones from scratch Sync your WooCommerce store data within minutes As a WooCommerce strategic partner, our direct extension takes only minutes to integrate and is pre-built right out of the box. This allows you to sync all your historical and real-time data, plus utilize metadata (like value, variant name, quantity, and discount codes), so you can stay on top of every single interaction buyers have with your brand. Every event and metadata can be used to build segments and campaigns, send automated flows, and use in reporting, all with no coding required. Active on site Ordered product Fulfilled order Placed order Refunded orders Started checkout Use complete historical and real-time data for precise segmentation Build precise groups of segmented audiences using any combination of event data (e.g. browsing behavior), behavior data (e.g. placed order and refunded orders) and predictive data (e.g. predicted next order date) to target paid ads, email, SMS, and web forms. Klaviyo segments update in real-time any time a profile meets segment criteria––no manual tagging required. Build unlimited segment parameters using all-time data (e.g. your first 100 customers, last year’s BFCM shoppers, engaged subscribers in the last 90 days, etc) Use segments to target signup forms on your WooCommerce store (e.g. customers who have looked at a product page over 5 times but haven’t purchased) Connect Klaviyo with Facebook, Google Ads, and Criteo for retargeting and lookalike segmentation Use our segment growth report to spot any trends and track the performance of specific segments week by week Segment AI uses generative AI to create a segment based on your description Get more answers out of your data With Klaviyo’s reporting tool for data analysis, you can track metrics and benchmarks through dashboards you can share and customize to spot new areas of opportunity and improvement. – Use Klaviyo AI to write SMS and subject lines, design email sections, optimize forms display timing, build predictive analytics, and more – Get real-time revenue data and analytics per automation, campaign, segment, and channel – Benchmark your performance across key metrics with 100 brands in your category – Get account-level email deliverability reporting within our deliverability hub – Manage multiple global accounts with a single login See why 13,000 WooCommerce brands choose to grow with Klaviyo.

Machete is a simple suite of tools that solves common WordPress annoyances using as few resources as possible. Machete doesn’t cover every single use case, but there is a huge amount of sites that would require less plugins if they used Machete. All Machete tools have two things in common: they solve problems faced by many web developers and they do it using as few server resources as possible. So far, Machete includes the following tools: WordPress Optimization WordPress places a lot of code inside the tag just to keep backward compatibility or to enable optional features. You can disable most of it and save some time from each page request while making your installation safer. Cookies & GDPR Warning We know you hate cookie warning bars. Well, this is the least hateable cookie bar you’ll find. It is really light, doesn’t affect your PageSpeed score and plays well with static cache plugins. Analytics and custom code You don’t need a zillion plugins to perform easy tasks like inserting a verification meta tag (Google Search Console, Bing, Pinterest), a json-ld snippet or a custom stylesheet (Google Fonts, Print Styles, accessibility tweaks…). The Google Analytics and Google Tag Manager tracking codes are PageSpeed optimized, GPDR friendly. Maintenance mode The maintenance mode that ships with WordPress is just a basic lock-down that is activated whenever you do a major update. With machete Maintenance Mode you can hide your unfinished page from visitors and search engines, give your clients a secure temporary access and lock your site without affecting your SEO. Post & Page cloner Adds a “duplicate” link to post, page and most post types lists. Also adds “copy to new draft” function to the post editor. Social Sharing Buttons Social sharing done the Machete way. The icons are made as a custom webfont embedded in a minified CSS file that only weighs 5.8KB. The sharing actions use each platform’s native share URL. WooCommerce Utils WooCommerce was designed to work for every possible use case, but that often leads to unexpected behavior. These simple fixes can improve the WooCommerce user experience by making it behave as clients expect.