Klaviyo is the #8 ranked marketing app on WordPress, with a 2.8 average rating from 24 reviews, as of Aug 31, 2026.
Klaviyo is a WordPress Plugin Directory app by klaviyo. With a rating of 2.8★ from 24 reviews, it currently ranks #8 in the Marketing category.
AppRanks data: Klaviyo ranks #8 in Marketing on WordPress Plugin Directory, placing it in the top 2% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Klaviyo is a mixed-rating WordPress app with a limited review volume. It is listed in the Marketing category on WordPress Plugin Directory, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 24 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +Published by klaviyo — established developer track record
Cons
- −Average rating below 4.0 (2.8★) — read recent low-star reviews before committing
- −Limited review base (24) — ratings can shift significantly with new feedback
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See Klaviyo's alternatives ranked by audit score, rating, and review velocity.
How Klaviyo works
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Grow faster and more efficiently with personalized email and SMS. Powered by your own customer data.
Over 13,000 WooCommerce brands use Klaviyo to power smarter digital relationships. Klaviyo unlocks data across 300+ integrations to drive increased revenue and lifetime value across channels –– email, SMS, mobile push, paid ads, and web –– to drive 46x ROI for our most successful brands.
Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more Build email and SMS journeys triggered by specific customer behaviors with a library of high-converting templates built for WooCommerce. These templates include browse abandonment, price drop, canceled order, abandoned checkout, and more, that can be triggered by real-time event-level data.
Personalize your messages further with customization for triggers, branches / splits, personalized offers, and A/B testing. Send cart reminders by order value, upsell based on order frequency, or send post-purchase email and SMS based on new vs existing customers.
Use single-use, dynamic coupons for targeted offers
Add dynamic product recommendations based on browsing history, past purchases, and other behaviors
Smart sending allows you to limit the number of emails, SMS, and push notifications customers receive
Reusable sections that stay consistent across all templates, for consistency and easy mass-updates
Custom HTML/CSS to upload existing templates or code new ones from scratch
Sync your WooCommerce store data within minutes As a WooCommerce strategic partner, our direct extension takes only minutes to integrate and is pre-built right out of the box. This allows you to sync all your historical and real-time data, plus utilize metadata (like value, variant name, quantity, and discount codes), so you can stay on top of every single interaction buyers have with your brand.
Every event and metadata can be used to build segments and campaigns, send automated flows, and use in reporting, all with no coding required.
Active on site
Ordered product
Fulfilled order
Placed order
Refunded orders
Started checkout
Use complete historical and real-time data for precise segmentation Build precise groups of segmented audiences using any combination of event data (e.g. browsing behavior), behavior data (e.g. placed order and refunded orders) and predictive data (e.g. predicted next order date) to target paid ads, email, SMS, and web forms.
Klaviyo segments update in real-time any time a profile meets segment criteria––no manual tagging required.
Build unlimited segment parameters using all-time data (e.g. your first 100 customers, last year’s BFCM shoppers, engaged subscribers in the last 90 days, etc)
Use segments to target signup forms on your WooCommerce store (e.g. customers who have looked at a product page over 5 times but haven’t purchased)
Connect Klaviyo with Facebook, Google Ads, and Criteo for retargeting and lookalike segmentation
Use our segment growth report to spot any trends and track the performance of specific segments week by week
Segment AI uses generative AI to create a segment based on your description
Get more answers out of your data With Klaviyo’s reporting tool for data analysis, you can track metrics and benchmarks through dashboards you can share and customize to spot new areas of opportunity and improvement.
– Use Klaviyo AI to write SMS and subject lines, design email sections, optimize forms display timing, build predictive analytics, and more
– Get real-time revenue data and analytics per automation, campaign, segment, and channel
– Benchmark your performance across key metrics with 100 brands in your category
– Get account-level email deliverability reporting within our deliverability hub
– Manage multiple global accounts with a single login
See why 13,000 WooCommerce brands choose to grow with Klaviyo.
Category rankings
As of Sep 7, 2026- Marketing#8of 437Top 2%
- Email#9of 718Top 2%
- Analytics#14of 664Top 3%
- Woocommerce#23of 2,450Top 1%
- Popular#431of 510Top 85%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Klaviyo ranks for 6 keywords across WordPress Plugin Directory. Here are the top 3:
- 1.ai agentRank #276
- Rank #417
- Rank #638
Competitors & alternatives
Klaviyo doesn't have curated competitor matchups yet. Other tracked marketing apps on WordPress:
Where Klaviyo stands in the Marketing category
Klaviyo ranks #8 of 437 apps in the Marketing category, placing it in the top 2% of the listing.
Frequently asked questions
What is Klaviyo?
Klaviyo is an app for WordPress. It currently holds a 2.8-star rating from 24 merchant reviews, and AppRanks has been tracking its public marketplace data on the refresh cadence published in our methodology. It is listed under the Marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by klaviyo.
Who uses Klaviyo?
Currently around 100,000 active stores have installed Klaviyo. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Marketing category on WordPress.
Where does Klaviyo rank on WordPress?
Klaviyo currently sits at position #8 in the Marketing category on WordPress. That places it in the top 2% of 437 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.