The Innovative Form Builder – IvyForms vs LeadMachine Connector

The Innovative WordPress Form Builder Plugin IvyForms is an innovative drag-and-drop form builder for WordPress that turns form creation into minutes of work instead of hours. Build contact forms, order forms, registration forms, surveys and any custom form you need – on a single screen, with no code and no developer. One-screen form creation, drag-and-drop fields, a real-time preview and ready-made templates mean less setup frustration, a faster launch, and more time to focus on the results your forms bring in. Why Build Your Forms with IvyForms Launch faster – Go from idea to published form in minutes with one-screen creation and ready-made templates, so your campaigns never wait on your forms. No code, no developer – Reorder fields and set labels, placeholders, colors and layout with simple visual controls – keeping your budget and your timeline intact. Grows with your skills – Beginners get a clear, welcoming interface, while advanced users get the flexibility to fine-tune every element. Never get stuck – Email support, detailed documentation with screenshots and videos, and onboarding tutorials mean faster answers and less downtime. From simple to complex – Whether it’s a basic contact form or a multi-step form, you get the same smooth, enjoyable building experience. IvyForms Lite | Free Features & Integrations Drag & Drop Form Builder Build professional forms in minutes – drag, drop and customize fields to get exactly what you need, without writing a single line of code. Gutenberg Block Drop any form straight into the WordPress block editor, so publishing a form is as easy as adding a paragraph. Elementor Integration Add and manage your forms natively inside Elementor and keep your entire page-building workflow in one place. Angie AI Let the Elementor AI agent build and edit forms for you, turning a plain description into a ready-to-use form. MCP Support Connect AI agents through the Model Context Protocol (WordPress 6.9+) so forms can be created and managed automatically – no manual clicking. Dozens of Ready-to-Use Templates Skip the blank page. Start from proven templates for contact, order, registration, booking, and feedback forms and publish in minutes. 20+ Form Fields Capture exactly the data you need – from names and emails to file uploads and product orders (full list below). Permissions Give the right people the right access with role- and user-based permissions, keeping your forms and data under control. File Upload Field Let users attach documents, images and files to their submissions – perfect for applications, support and job forms. Undo & Redo Experiment freely and step backward or forward at any time, so you never lose your work while building. Import / Export with Styles Move complete forms – styling included – between sites in seconds and save hours of rebuilding. Amelia Integration + Amelia Theme Connect IvyForms with Amelia bookings and apply the matching Amelia theme for a consistent booking experience. Google Sheets Integration Send every entry straight to Google Sheets for real-time collaboration, reporting and sharing – with no manual export. Embedded Forms Place any form anywhere on your site with a simple shortcode for maximum reach and flexibility. Submission Confirmations Guide users after they submit with a custom success message or a redirect to your thank-you page. Email Notifications Get instant email alerts on every submission so you can follow up on leads and never miss an entry. Spam Protection Keep submissions clean and trustworthy with built-in Google reCAPTCHA, hCaptcha and Turnstile. Entry Management View, filter, and manage every submission from your dashboard, so your data stays organized and actionable. Mobile-Friendly Forms Deliver a flawless, professional experience on mobile, tablet, and desktop and capture more submissions everywhere. Dark / Light Mode Match your admin style with sleek, dark and light options for a modern, comfortable workspace. Live Form Preview See your form exactly as users will as you build it, so you catch issues before you publish. Customization & Styles Adjust layouts, colors, spacing and appearance to match your brand – no CSS required. wpDataTables Integration Turn raw submissions into sortable, filterable tables and charts to spot trends and share insights fast. Slack Integration Get an instant Slack notification the moment someone submits a form, so your team can act on new leads, feedback and responses without leaving Slack. Form Fields in IvyForms Lite Text – Collect open-ended answers like names, messages or feedback. Number – Capture numeric data such as quantities, ages or amounts. Email – Validated email capture for leads and signups. Phone – Structured phone input with country-code selection. Website/URL – Accept and validate links or web addresses. Name – First/last name fields to personalize submissions. Address – Full address capture for shipping, events or bookings. Radio Button – Let users pick one option from a clear list. Checkbox – Allow multiple selections or consent opt-ins. Dropdown – Clean, organized menus for single or multi-select. Date – Easy date picking for bookings and scheduling. Time – Quick, accurate time selection. Rating – Star-style ratings for feedback and reviews. Slider – Pick a value along a range with a simple slider. GDPR Agreement – Add a consent checkbox for compliant data collection. HTML – Insert custom HTML content anywhere in the form. File Upload – Let users attach documents, images or files. Product – Add purchasable items for order and payment forms. Quantity – Let users set how many of an item they want. Total – Automatically calculate and display the order total. IvyForms Pro | Form Builder Features & Integrations Take your form building to the next level with IvyForms Pro – built for professionals who want smarter, more dynamic forms and deeper integrations. Multi-Step Forms Make long forms easy to complete by breaking them into logical steps. Multi-step forms improve the user journey, reduce drop-offs and increase submission rates – ideal for applications, onboarding and detailed registrations. Conversational Forms Turn any form into a friendly, one-question-at-a-time experience. Conversational forms keep users focused and engaged, lifting completion rates on surveys, quizzes and lead-generation forms. Multiple Confirmations with Conditional Logic Show the right follow-up to the right person. Based on how users answer, display a different success message or redirect them to a different thank-you page – so every submission ends with a relevant, personal response. Multiple Notifications with Conditional Logic Route every submission to the right inbox. Send different email notifications to different team members based on how users answer – so sales, support, and billing each get only the entries that matter to them. Smart, Conditional Forms Show or hide fields based on what users choose, so every visitor sees a shorter, more relevant form and completes it more often. Backend Entry Management Add and edit entries directly from your dashboard. Fix a typo, log a submission that came in by phone or update records without ever touching the database – full control over your data in one place. Integrations: Webhooks & REST API Connect IvyForms to the rest of your stack and automate the busywork. Push submissions to any system in real time with Webhooks, link thousands of apps through Zapier, or build fully custom workflows with the REST API. Multisheets Integration Go beyond a single spreadsheet. Sync entries across multiple Google Sheets for advanced reporting, team collaboration and cleaner data organization. Form Themes Apply polished, predefined style themes in a single click and give every form a professional, on-brand look – with no design work required. Pro Form Fields Unlock advanced fields built for richer data collection: Rich Text, Section, DateTime, Likert Scale, Net Promoter Score (NPS) and Multi-file upload – perfect for surveys, feedback, agreements and detailed submissions. If you want to use these advanced features, check our lifetime and annual plans and choose the one that suits your needs. You’ll get everything in Lite, all Pro features, and every future Lite feature we release. How to Use IvyForms Pro Using IvyForms Pro is simple, but one thing is worth clarifying up front: the Pro version works as an add-on to the free (Lite) plugin. That means you always need the Lite version installed and active – it’s the core engine. The Pro add-on then unlocks all premium features on top of it. Once both are active, the Pro tools appear right inside your form builder. From there you can create advanced forms, enable premium fields, use conditional logic, and access all the extra customization options that come with Pro – without changing your existing workflow. Coming Soon Square payments (Lite), Slack integration (Lite), Calculation field (Pro), Zapier (Pro), Repeater field (Pro), Save & continue later (Pro), Surveys (Pro), and email integrations. USEFUL LINKS FOR OUR FORMS Official Page || Documentation || Youtube || Instagram || Facebook || Blog || Pro Versions External services This plugin connects to the ipwho.is API to obtain country code information for phone number field localization. This feature helps improve user experience by auto-selecting the appropriate country code for phone input fields. What data is sent: – The plugin sends an IP address lookup request to ipwho.is when a form with a phone number field is loaded – No personal identifying information is explicitly sent, but the user’s IP address is implicitly transmitted as part of the request When data is sent: – Only when forms with phone number functionality are loaded and used This service is provided by “https://ipwhois.io”: – Terms of service: https://ipwhois.io/terms – Privacy policy: https://ipwhois.io/privacy

LeadMachine Connector allows you to easily capture leads from your WordPress website and automatically send them to your LeadMachine CRM account. Features Easy setup – just enter your Company ID and API Key Native lead capture forms – customizable shortcode-based contact forms Newsletter signup forms – lightweight form with just name, email, and opt-in Analytics & tracking – automatic UTM, ad click IDs, and browser data collection Gravity Forms integration – connect any Gravity Form to LeadMachine Spam protection – built-in honeypot and time-based bot detection Responsive design – works on all devices AJAX form submission – smooth user experience without page reloads Automatic lead creation – leads instantly appear in your LeadMachine dashboard Tag support – automatically tag leads from different forms Customizable styling – colors, button text, success messages Blog post sync – sync posts to LeadMachine for automated email newsletters Conversion tracking – fires events for Google Analytics, Facebook Pixel, LinkedIn, TikTok, and more Native Form Usage Install and activate the plugin Go to LeadMachine settings in your WordPress admin Enter your LeadMachine Company ID and API Key Customize your form settings Add the shortcode [leadmachine_form] to any page or post Gravity Forms Integration Already using Gravity Forms? Connect your existing forms to LeadMachine: Go to LeadMachine settings > Gravity Forms tab Enable Gravity Forms integration Select a form and map fields to LeadMachine: First Name Last Name Email Phone Company Message Optionally add tags for each form Save settings – submissions now flow to LeadMachine automatically! Shortcode Options Customize individual forms using shortcode attributes: [leadmachine_form title="Contact Us" description="We'd love to hear from you!" tags="Contact Form,Website"] Available attributes: title – Form title (overrides global setting) description – Form description text button_text – Submit button text button_color – Button background color (hex) tags – Comma-separated tags to apply to leads background – Form background color (use “transparent” for none) title_color – Title text color description_color – Description text color label_color – Form label text color Examples: Contact form: [leadmachine_form tags="Contact Form,High Priority"] Newsletter Form For simple newsletter signups, use the dedicated newsletter shortcode: [leadmachine_newsletter] This form only collects: * Full Name * Email Address * Opt-in checkbox Newsletter shortcode attributes: title – Form title (default: “Subscribe to Our Newsletter”) description – Form description text button_text – Submit button text (default: “Subscribe”) tags – Comma-separated tags (default: “newsletter”) optin_text – Opt-in checkbox text (supports HTML for links) name_label – Label for name field email_label – Label for email field All color attributes from the contact form Examples: Newsletter signup: [leadmachine_newsletter title="Stay Updated" tags="newsletter,blog"] Simple signup: [leadmachine_newsletter button_text="Sign Up" button_color="#22c55e"] Analytics & Tracking Both forms automatically collect browser and tracking data: UTM parameters – utm_source, utm_medium, utm_campaign, utm_term, utm_content Ad platform click IDs – Google Ads (gclid), Facebook (fbclid), LinkedIn, TikTok, Microsoft/Bing Browser data – device type, screen size, language, timezone Referrer – where the visitor came from Tracking cookies – Google Analytics, Facebook Pixel, HubSpot, LinkedIn Form submissions also fire conversion events for: * Google Analytics 4 (gtag.js) * Google Analytics Universal (legacy) * Facebook Pixel * LinkedIn Insight Tag * TikTok Pixel * Microsoft/Bing UET * Google Tag Manager dataLayer Conversion & ROAS Tracking (Gravity Forms + Stripe) Fire a Google Ads conversion — and optionally a GA4 purchase event carrying real revenue — when a form is completed. This works with the plugin’s native forms and with connected Gravity Forms, including Gravity Forms + Stripe checkout. Values are always dynamic; nothing is hard-coded. Settings live under LeadMachine > Google Ads: Conversion ID — your Google Ads conversion ID, e.g. AW-123456789 (Google Ads > Goals > Conversions > Tag setup). The global gtag.js tag for this account must be installed on your site. Conversion Label — the conversion action’s label (the part after the slash in the tag). Optional. Send GA4 purchase event — also fire a GA4 purchase event with the transaction value + currency, for revenue / ROAS reporting. Confirmation page — optional but recommended for payment forms. If set, the conversion fires ONLY when the visitor reaches a page whose URL contains this text (e.g. payment-success), so abandoned checkouts are never counted. Leave blank to fire on the first page after submission. How the value is provided (never hard-coded): If your Gravity Form collects payment with the Gravity Forms Stripe or PayPal add-on (payment inside the form), the amount + currency are read automatically from the entry. If checkout happens on a separate / hosted Stripe page, pass the amount on your confirmation redirect’s query string: add value={total}&currency=USD (use the merge-tag picker for {total}). The keys must be exactly value and currency. The conversion still fires without a value, in which case Google Ads uses the conversion action’s own value. Recommended setup for Gravity Forms + Stripe hosted checkout: Update the plugin, then open LeadMachine > Google Ads. Enter your Conversion ID and Label, tick Send GA4 purchase event, and set Confirmation page to your Stripe success/thank-you page (e.g. payment-success). In the Gravity Form’s Confirmation (Page Redirect), enable Pass Field Data via Query String and include value={your total merge tag}&currency=USD. Ensure the global Google tag (gtag.js) for your Ads account is installed site-wide — via your Google tag, Google Site Kit, or a header snippet. On a completed purchase the plugin fires the Google Ads conversion and (if enabled) a GA4 purchase, both carrying the transaction value + currency, and only on the confirmation page — so abandoned checkouts are excluded. Verify with Google Tag Assistant or GA4 DebugView on the confirmation page: you should see conversion and purchase events with value and currency populated.