Ad platform click IDs – Google Ads (gclid), Facebook (fbclid), LinkedIn, TikTok, Microsoft/Bing
Browser data – device type, screen size, language, timezone
Referrer – where the visitor came from
Tracking cookies – Google Analytics, Facebook Pixel, HubSpot, LinkedIn
Form submissions also fire conversion events for:
* Google Analytics 4 (gtag.js)
* Google Analytics Universal (legacy)
* Facebook Pixel
* LinkedIn Insight Tag
* TikTok Pixel
* Microsoft/Bing UET
* Google Tag Manager dataLayer
Conversion & ROAS Tracking (Gravity Forms + Stripe)
Fire a Google Ads conversion — and optionally a GA4 purchase event carrying real revenue — when a form is completed. This works with the plugin’s native forms and with connected Gravity Forms, including Gravity Forms + Stripe checkout. Values are always dynamic; nothing is hard-coded.
Settings live under LeadMachine > Google Ads:
Conversion ID — your Google Ads conversion ID, e.g. AW-123456789 (Google Ads > Goals > Conversions > Tag setup). The global gtag.js tag for this account must be installed on your site.
Conversion Label — the conversion action’s label (the part after the slash in the tag). Optional.
Send GA4 purchase event — also fire a GA4 purchase event with the transaction value + currency, for revenue / ROAS reporting.
Confirmation page — optional but recommended for payment forms. If set, the conversion fires ONLY when the visitor reaches a page whose URL contains this text (e.g. payment-success), so abandoned checkouts are never counted. Leave blank to fire on the first page after submission.
How the value is provided (never hard-coded):
If your Gravity Form collects payment with the Gravity Forms Stripe or PayPal add-on (payment inside the form), the amount + currency are read automatically from the entry.
If checkout happens on a separate / hosted Stripe page, pass the amount on your confirmation redirect’s query string: add value={total}¤cy=USD (use the merge-tag picker for {total}). The keys must be exactly value and currency. The conversion still fires without a value, in which case Google Ads uses the conversion action’s own value.
Recommended setup for Gravity Forms + Stripe hosted checkout:
Update the plugin, then open LeadMachine > Google Ads. Enter your Conversion ID and Label, tick Send GA4 purchase event, and set Confirmation page to your Stripe success/thank-you page (e.g. payment-success).
In the Gravity Form’s Confirmation (Page Redirect), enable Pass Field Data via Query String and include value={your total merge tag}¤cy=USD.
Ensure the global Google tag (gtag.js) for your Ads account is installed site-wide — via your Google tag, Google Site Kit, or a header snippet.
On a completed purchase the plugin fires the Google Ads conversion and (if enabled) a GA4 purchase, both carrying the transaction value + currency, and only on the confirmation page — so abandoned checkouts are excluded.
Verify with Google Tag Assistant or GA4 DebugView on the confirmation page: you should see conversion and purchase events with value and currency populated.
Standardized capabilities
AppRanks hasn't mapped this app to standardized capabilities yet. The developer's own feature list is shown above.
AppRanks tracks competitor sets per category. For LeadMachine Connector, the independent listing audit includes a competitive context section, and the full WordPress app index shows the broader marketplace landscape this app competes in. Sign up free to surface a side-by-side competitor matrix customized to your tracked apps.
LeadMachine Connector is a WordPress app by LeadMachineFYI. It holds a 5.0-star average from 1 review on WordPress.
About LeadMachine Connector on the WordPress Plugin Directory
LeadMachine Connector is one of the apps AppRanks tracks on the WordPress Plugin Directory. We refresh public marketplace data — pricing, rating, review count, category position, featured-section memberships — within the per-marketplace freshness targets published on our methodology page, and we publish the snapshot here exactly as it appears on the source marketplace. There is no proprietary score on this page; everything you see is mirrored from the live listing at our last crawl. If you are evaluating LeadMachine Connector against alternatives, the independent listing audit scores it against the same rubric we apply to every app on the platform — listing completeness, rating health, review velocity, merchandising, and ranking consistency. The audit also surfaces a prioritized recommendation list, so a developer can see exactly which fixes would move the score most. For market context, browse the full WordPress app index to see how this app's metrics compare against others on the same marketplace.
