Side-by-side comparison · 24 data points
| Image Optimizer – Optimize Images and Convert to WebP or AVIF | WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More | |
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| Description | ||
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Automatically resize, optimize, and convert images to WebP and AVIF. Compress images in bulk or on upload to boost your WordPress site performance.
| Metric | Image Optimizer – Optimize Images and Convert to WebP or AVIF | WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More |
|---|---|---|
| Rating | 1.6 ★ | ★ 4.8 ★ |
| Total reviews | 72 | ★ 14k |
| Active installs | — | 6,000,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
| Review velocity (30d) | — | 33 new |
Based on the data on this page, WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More is the stronger choice for most WordPress Plugin Directory merchants — 4.8★ vs Image Optimizer – Optimize Images and Convert to WebP or AVIF's 1.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base. WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More has the larger user base (14,325 reviews vs 72), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Image Optimizer – Optimize Images and Convert to WebP or AVIF's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More; mid-market and enterprise merchants with specific feature requirements should evaluate both — Image Optimizer – Optimize Images and Convert to WebP or AVIF's 72-review base may include the workflow context that matches your specific use case better than WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Image Optimizer – Optimize Images and Convert to WebP or AVIF audit • WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More audit
| Keyword | Image Optimizer – Optimize Images and Convert to WebP or AVIF | WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More |
|---|---|---|
| online forms | Not ranked | #1 |
| form builder | Not ranked | #1 |
| feedback form | Not ranked | #1 |
No tracked changes.
| Signal | Image Optimizer – Optimize Images and Convert to WebP or AVIF | WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More |
|---|---|---|
| Average rating | 1.6 ★ (72) | 4.8 ★ (14k) |
| Rating distribution | 5— 4— 3— 2— 1— | 589% 47% 33% 20% 11% |
| Reviews · last 7 days | — | +11 |
| Reviews · last 30 days | — | +33 |
| Reviews · last 90 days | — | +82 |
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WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More has the higher average rating (4.8★ from 14,325 reviews) compared to Image Optimizer – Optimize Images and Convert to WebP or AVIF (1.6★ from 72 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Image Optimizer – Optimize Images and Convert to WebP or AVIF fits better if you prioritize broader integrations; WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More has more onboarding documentation maturity (14,325 reviews vs 72), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Forms Made Fun
Love the stats!
Makes forms simple
Great simple way to make forms
works great
Image Optimizer – Optimize Images and Convert to WebP or AVIF typically suits early-stage and growth-mode stores based on its review-base composition (72 reviews). WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More aligns more with established stores with steady traffic (14,325 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Image Optimizer – Optimize Images and Convert to WebP or AVIF and WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Image Optimizer – Optimize Images and Convert to WebP or AVIF" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.