Image Optimization – Compress Images and Convert to WebP or AVIF for WordPress Plugin Directory
By Elementor
Image Optimization – Compress Images and Convert to WebP or AVIF is the #7 ranked performance app on WordPress, with a 1.7 average rating from 77 reviews, as of Aug 31, 2026.
Image Optimization – Compress Images and Convert to WebP or AVIF is a WordPress Plugin Directory app by Elementor. With a rating of 1.7★ from 77 reviews, it currently ranks #7 in the Performance category.
AppRanks data: Image Optimization – Compress Images and Convert to WebP or AVIF ranks #7 in Performance on WordPress Plugin Directory, placing it in the top 1% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Image Optimization – Compress Images and Convert to WebP or AVIF is a mixed-rating WordPress app with a limited review volume. It is listed in the Performance category on WordPress Plugin Directory, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 77 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +Published by Elementor — established developer track record
Cons
- −Average rating below 4.0 (1.7★) — read recent low-star reviews before committing
- −Limited review base (77) — ratings can shift significantly with new feedback
Looking to switch from Image Optimization – Compress Images and Convert to WebP or AVIF?
See Image Optimization – Compress Images and Convert to WebP or AVIF's alternatives ranked by audit score, rating, and review velocity.
How Image Optimization – Compress Images and Convert to WebP or AVIF works
Show full descriptionShow less
Image Optimization (formally known as Image Optimizer) is an easy-to-use WordPress plugin that reduces image size through various compression and resizing techniques – all of which preserve the highest possible image quality. Image Optimization supports many popular formats, including JPEG, PNG, WebP, AVIF, and GIF.
Reduced file sizes for boosted performance Image Optimization ensures faster loading times, enhanced user experience, and overall boosted website performance. It reduces the size of your website’s images, improving Core Web Vitals and search engine rankings. With the Image Optimization’s exceptional capabilities and unique algorithms, you can fine tune images and reduce their file sizes while retaining quality with lossless or lossy compression.
Features
Image formats supported include JPEG, PNG, WebP, AVIF and GIF.
Works in the background: The only plugin in the category that optimizes your images in the background, without you having to stay on the page during optimization.
Resize large images: The user can set a maximum pixel width, after which images will automatically be resized. (default value set to 1920px)
2 compression levels: Lossless – highest quality with minimal compression; Lossy – maximum compression with somewhat reduced quality.
Optimize on upload: Automatically optimizes images when you upload them.
Bulk or individual optimization: Flexible image optimization options, whether it’s on-demand scaling and compression, or bulk optimization for your entire image library.
EXIF Metadata: Select whether to clear image metadata to reduce size even further without impacting image quality.
Backup original images: Ability to delete backups permanently to save space. (We recommend backing up your website beforehand.)
Restore original images (all sizes) for selected media files if needed.
Convert to WebP and AVIF: Get efficient and faster-loading formats with WebP and AVIF for even better web performance.
Image thumbnails: Resize all image sizes by default. Allow the user to choose specific image sizes based on WordPress-registered thumbnail sizes.
Bulk or single image optimization Image Optimization by Elementor lets you optimize all images in your library either one at a time, or in a batch according to your preferences and settings. Easily configure the plugin to scale or compress your images on-demand, or automatically have them triggered as they are being uploaded. Or, if you have a large number of images already uploaded, the bulk optimization feature allows you to resize and/or compress your entire library of existing images in just a few clicks.
Two Compression Levels With Image Optimization’s advanced algorithms, you can compress images and reduce their file size at the level that makes the most sense for you. We offer 2 types of compression for processing images giving you the perfect balance of compression and quality.
Lossless Compression: Lossless compression reduces image file sizes without sacrificing or diminishing the quality of your images. This type of compression reduces file sizes by removing unused or unnecessary data so that no image details are lost along the way. Hence, you are able to reduce the file size and still maintain the quality of your image.
Lossy Compression: Lossy compression performs maximum compression resulting in lightweight images and smaller file sizes. It reduces image size by removing image data that is generally invisible to the human eye and minimizes any compromise in image quality.
Convert to WebP and AVIF: Convert images to the slimmer WebP or AVIF formats for even better optimization with a 25-30% savings over JPEG and PNG. Most browsers support WebP, however if they don’t, you can have fallback versions of the image available in the same format as the original image.
By tailoring compression to the level you need, your visitors will enjoy faster load times, improved responsiveness, and a seamless browsing experience. Our approach also enables your website to rank higher in search results. Since a search engine’s ranking is heavily influenced by speed, user experience, and Core Web Vitals, Elementor’s Image Optimization is an invaluable tool for any website, especially one that’s abundant with images.
Get started today For more information about Image Optimization, visit our official website or Try It Now.
If you have any questions or need support, feel free to contact us or visit our help center.
This plugin requires a connection to an active Elementor account in order to identify the user and provide the purchased service. This connection is triggered manually by the user via the plugin’s settings panel.
This plugin uses a 3rd party service operated by Elementor, which accepts a standard image in JPG, PNG, GIF or WEBP format and returns a web optimized image based on the selected settings. This flow is triggered by the user or automatically (based on the selected plugin settings) on a compatible image upload or by manually initiating optimize process.
Related Plugins Email Deliverability: Effortlessly manage transactional emails. High deliverability, logs and statistics, and no SMTP plugins needed.
Category rankings
As of Sep 4, 2026- Performance#7of 762Top 1%
- Popular#60of 510Top 12%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Image Optimization – Compress Images and Convert to WebP or AVIF ranks for 1 keywords across WordPress Plugin Directory. Here are the top 1:
- 1.contactRank #957
Competitors & alternatives
Image Optimization – Compress Images and Convert to WebP or AVIF doesn't have curated competitor matchups yet. Other tracked performance apps on WordPress:
Compare
Compare
Compare
Frequently asked questions
What is Image Optimization – Compress Images and Convert to WebP or AVIF?
Image Optimization – Compress Images and Convert to WebP or AVIF is an app for WordPress. It currently holds a 1.7-star rating from 77 merchant reviews, and AppRanks has been tracking its public marketplace data on the refresh cadence published in our methodology. It is listed under the Performance category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Elementor.
Who uses Image Optimization – Compress Images and Convert to WebP or AVIF?
Currently around 1,000,000 active stores have installed Image Optimization – Compress Images and Convert to WebP or AVIF. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Performance category on WordPress.
Where does Image Optimization – Compress Images and Convert to WebP or AVIF rank on WordPress?
Image Optimization – Compress Images and Convert to WebP or AVIF currently sits at position #7 in the Performance category on WordPress. That places it in the top 1% of 762 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.