Image Optimizer – Optimize Images and Convert to WebP or AVIF vs Converter for Media – Optimize images | Convert WebP & AVIF

Image Optimizer is an easy-to-use WordPress plugin that reduces image size through various compression and resizing techniques – all of which preserve the highest possible image quality. Image Optimizer supports many popular formats, including JPEG, PNG, WebP, AVIF, and GIF. REDUCED FILE SIZES FOR BOOSTED PERFORMANCE Image Optimizer ensures faster loading times, enhanced user experience, and overall boosted website performance by reducing the size of your website’s images, resulting in improved Core Web Vitals and search engine rankings. With the Image Optimizer’s exceptional capabilities and unique algorithms, you can fine tune images and reduce their file sizes while retaining quality with lossless or lossy compression. FEATURES Image formats supported include JPEG, PNG, WebP, AVIF and GIF. Works in the background: The only plugin in the category that optimizes your images in the background, without you having to stay on the page during optimization. Resize large images: The user can set a maximum pixel width, after which images will automatically be resized. (default value set to 1920px) 2 compression levels: Lossless – highest quality with minimal compression; Lossy – maximum compression with somewhat reduced quality. Optimize on upload: Automatically optimizes images when you upload them. Bulk or individual optimization: Flexible image optimization options, whether it’s on-demand scaling and compression, or bulk optimization for your entire image library. EXIF Metadata: Select whether to clear image metadata to reduce size even further without impacting image quality. Backup original images: Ability to delete backups permanently to save space. (We recommend backing up your website beforehand.) Restore original images (all sizes) for selected media files if needed. Convert to WebP and AVIF: Get efficient and faster-loading formats with WebP and AVIF for even better web performance. Image thumbnails: Resize all image sizes by default. Allow the user to choose specific image sizes based on WordPress-registered thumbnail sizes. BULK OR SINGLE IMAGE OPTIMIZATION Image Optimizer by Elementor lets you optimize all images in your library either one at a time, or in a batch according to your preferences and settings. Easily configure the plugin to scale or compress your images on-demand, or automatically have them triggered as they are being uploaded. Or, if you have a large number of images already uploaded, the bulk optimization feature allows you to resize and/or compress your entire library of existing images in just a few clicks. 2 COMPRESSION LEVELS With Image Optimizer’s advanced algorithms, you can compress images and reduce their file size at the level that makes the most sense for you. We offer 2 types of compression where images will be processed, giving you the perfect balance of compression and quality. Lossless Compression: Lossless compression reduces image file sizes without sacrificing or diminishing the quality of your images. This type of compression reduces file sizes by removing unused or unnecessary data so that no image details are lost along the way. Hence, you are able to reduce the file size and still maintain the quality of your image. Lossy Compression: Lossy compression performs maximum compression resulting in lightweight images and smaller file sizes. It reduces image size by removing image data that is generally invisible to the human eye and minimizes any compromise in image quality. Convert to WebP and AVIF: Convert images to the slimmer WebP or AVIF formats for even better optimization with a 25-30% savings over JPEG and PNG. Most browsers support WebP, however if they don’t, you can have fallback versions of the image available in the same format as the original image. By tailoring compression to the level you need, your visitors will enjoy faster load times, improved responsiveness, and a seamless browsing experience. Our approach also enables your website to rank higher in search results. Since a search engine’s ranking is heavily influenced by speed, user experience, and Core Web Vitals, Image Optimizer by Elementor is an invaluable tool for any website, especially one that’s abundant with images. Get Started Today For more information about Image Optimizer, visit our official website or Try It Now. If you have any questions or need support, feel free to contact us or visit our help center. This plugin requires a connection to an active Elementor account in order to identify the user and provide the user with the purchased service. This connection is triggered manually by the user via the plugin’s settings panel. This plugin uses a 3rd party service operated by Elementor, which accepts a standard image in JPG, PNG, GIF or WEBP format and returns a web optimized image based on the selected settings. This flow is triggered by the user or automatically (based on the selected plugin settings) on compatible image upload or by manually initiating optimize process. Related Plugins Site Mailer: Effortlessly manage transactional emails with Site Mailer. High deliverability, logs and statistics, and no SMTP plugins needed.

Speed up your website using our ease image optimizer by serving WebP and AVIF images. By replacing files in standard JPEG, PNG and GIF formats with WebP and AVIF formats, you can save over a half of the page weight without losing quality. After installing the plugin, you can optimize your entire Media Library with a single click — no further action required. When image optimization finishes, every visitor will automatically receive new images with significantly reduced file sizes. As of today, over 95% of users use browsers that support the WebP format. The loading time of your website depends to a large extent on its weight and the level of image optimization. Using our WebP Converter, now you can and speed up it in a few seconds without much effort! This will be a profit both for your users who will not have to download so much data, but also for a server that will be less loaded. Remember that a better optimized website also affects your Google ranking. Image optimization is very important. AVIF support Now in the PRO version you can use AVIF as the output format for your images. The AVIF format is a new extension — is the successor to WebP. Images converted to the AVIF format weigh about 50% less than images converted only to the WebP format, while maintaining better image quality. Enjoy peace of mind knowing that AVIF is supported by over 90% of browsers. And if any visitor has an older browser, our plugin will automatically fall back to WebP — so every user gets fast, high-quality images without a hitch. Unlock the magic of AVIF in our PRO version — upgrade today for unparalleled image performance. How does this work? When a browser tries to load an image file, the plugin checks if it supports the AVIF format (if enabled in the plugin settings). If so, the browser will receive the equivalent of the original image in the AVIF format. If it does not support AVIF, but supports the WebP format, the browser will receive the equivalent of the original image in WebP format. In case the browser does not support either WebP or AVIF, the original image is loaded. This means full support for all browsers. A guide on how to test whether the plugin is working properly can be found here. Additional information If you have just installed the plugin, you can optimize images with one click. Image size will be smaller after generate AVIF and WebP! New images that will be added to the Media Library will be converted automatically. Our image optimizer does not modify your original images in any way. This means security for you and your files. Files converted to AVIF and WebP format are saved in a separate directory: /wp-content/uploads-webpc/. You lose nothing – if you had to remove the plugin, it will remove everything after itself. It does not leave any trace, so you can check it with ease. Convert WebP and AVIF – it is the future of image optimization! Optimize images and raise your website to a new level now! Install the plugin and enjoy the website that loads faster by image optimization. Surely you and your users will appreciate it. Converting images to WebP and AVIF simultaneously guarantees the lowest weight of your images and compatibility with all browsers. By using the AVIF format you will reduce the weight of your images even more compared to WebP. Support for additional directories You can convert WebP and AVIF, and optimize images not only from /uploads directory but also from /plugins and /themes directories. This allows full integration with WebP and AVIF formats! Development of the plugin If you love our plugin, leave a ★★★★★ review on WordPress.org — it really makes our day and helps others discover it! Please also read the FAQ below. Thank you for being with us!