Image Optimization – Compress Images and Convert to WebP or AVIF vs Imagify Image Optimization

Image Optimization (formally known as Image Optimizer) is an easy-to-use WordPress plugin that reduces image size through various compression and resizing techniques – all of which preserve the highest possible image quality. Image Optimization supports many popular formats, including JPEG, PNG, WebP, AVIF, and GIF. Reduced file sizes for boosted performance Image Optimization ensures faster loading times, enhanced user experience, and overall boosted website performance. It reduces the size of your website’s images, improving Core Web Vitals and search engine rankings. With the Image Optimization’s exceptional capabilities and unique algorithms, you can fine tune images and reduce their file sizes while retaining quality with lossless or lossy compression. Features Image formats supported include JPEG, PNG, WebP, AVIF and GIF. Works in the background: The only plugin in the category that optimizes your images in the background, without you having to stay on the page during optimization. Resize large images: The user can set a maximum pixel width, after which images will automatically be resized. (default value set to 1920px) 2 compression levels: Lossless – highest quality with minimal compression; Lossy – maximum compression with somewhat reduced quality. Optimize on upload: Automatically optimizes images when you upload them. Bulk or individual optimization: Flexible image optimization options, whether it’s on-demand scaling and compression, or bulk optimization for your entire image library. EXIF Metadata: Select whether to clear image metadata to reduce size even further without impacting image quality. Backup original images: Ability to delete backups permanently to save space. (We recommend backing up your website beforehand.) Restore original images (all sizes) for selected media files if needed. Convert to WebP and AVIF: Get efficient and faster-loading formats with WebP and AVIF for even better web performance. Image thumbnails: Resize all image sizes by default. Allow the user to choose specific image sizes based on WordPress-registered thumbnail sizes. Bulk or single image optimization Image Optimization by Elementor lets you optimize all images in your library either one at a time, or in a batch according to your preferences and settings. Easily configure the plugin to scale or compress your images on-demand, or automatically have them triggered as they are being uploaded. Or, if you have a large number of images already uploaded, the bulk optimization feature allows you to resize and/or compress your entire library of existing images in just a few clicks. Two Compression Levels With Image Optimization’s advanced algorithms, you can compress images and reduce their file size at the level that makes the most sense for you. We offer 2 types of compression for processing images giving you the perfect balance of compression and quality. Lossless Compression: Lossless compression reduces image file sizes without sacrificing or diminishing the quality of your images. This type of compression reduces file sizes by removing unused or unnecessary data so that no image details are lost along the way. Hence, you are able to reduce the file size and still maintain the quality of your image. Lossy Compression: Lossy compression performs maximum compression resulting in lightweight images and smaller file sizes. It reduces image size by removing image data that is generally invisible to the human eye and minimizes any compromise in image quality. Convert to WebP and AVIF: Convert images to the slimmer WebP or AVIF formats for even better optimization with a 25-30% savings over JPEG and PNG. Most browsers support WebP, however if they don’t, you can have fallback versions of the image available in the same format as the original image. By tailoring compression to the level you need, your visitors will enjoy faster load times, improved responsiveness, and a seamless browsing experience. Our approach also enables your website to rank higher in search results. Since a search engine’s ranking is heavily influenced by speed, user experience, and Core Web Vitals, Elementor’s Image Optimization is an invaluable tool for any website, especially one that’s abundant with images. Get started today For more information about Image Optimization, visit our official website or Try It Now. If you have any questions or need support, feel free to contact us or visit our help center. This plugin requires a connection to an active Elementor account in order to identify the user and provide the purchased service. This connection is triggered manually by the user via the plugin’s settings panel. This plugin uses a 3rd party service operated by Elementor, which accepts a standard image in JPG, PNG, GIF or WEBP format and returns a web optimized image based on the selected settings. This flow is triggered by the user or automatically (based on the selected plugin settings) on a compatible image upload or by manually initiating optimize process. Related Plugins Email Deliverability: Effortlessly manage transactional emails. High deliverability, logs and statistics, and no SMTP plugins needed.

Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up. 🏆 The Easiest Image Optimization Plugin for WordPress Imagify is the simplest image optimization plugin for WordPress to optimize images, so your website loads faster and images stay lighter. It’s designed for site owners who want quick and effective results with a very easy setup. With Imagify, you can resize and compress images and convert them to WebP and AVIF directly from your WordPress dashboard, with up to 20MB of images optimized each month for free. Automatic image optimization takes just one click and does not require technical knowledge. Whether you’re uploading new images, running bulk image optimization on an existing media library, or handling image optimization for WooCommerce product photos, Imagify makes the process simple, reliable, and easy to manage. What sets Imagify apart: WebP and AVIF conversion included in the free plan, so you can use next-gen image formats right away. Easy to use, with no advanced configuration to learn. Smart image compression and optimization that does the job for you and reduces file size while preserving image quality. Bulk image optimization that runs in the background. Watch the video and see for yourself why Imagify is the easiest image optimizer to make your images lighter and save time: ✨ Optimize Images with Imagify – Features at a Glance: Smart Compression (Does the job for you) – Automatically balances image quality and performance. You don’t need to tweak settings. Imagify handles image optimization without losing quality, so you save time and get consistent results without having to choose any settings. Lossless Compression (Optional) – Prefer pixel-perfect quality? Choose lossless compression. This option is ideal for photographers and quality-focused websites. Next-Gen Formats: Convert WebP and Convert AVIF in One Click – Convert your images to WebP for wide compatibility or AVIF for superior compression in one click. This helps improve your Google PageSpeed performance score and Core Web Vitals grades. Resize Large Images Automatically – Resize oversized images to a maximum width of up to 2560 pixels on upload or during optimization. This can reduce file size by up to 80 percent while keeping images optimized on all devices. Asynchronous Bulk Image Optimization – Optimize your entire Media Library in the background without slowing down your site. Bulk optimization runs asynchronously, so you can keep working while Imagify handles the image optimization process for you – ideal for large WordPress image compression jobs. On-the-Fly Image Resizing – Resize images directly from the app or within WordPress. This makes it easy to optimize images at the ideal size right away. Original Image Backup – Keep your original images stored in a separate folder before the optimization process. This makes it easy to restore them at any time. Flexible File and Size Optimization – Choose which WordPress image sizes you want to optimize, including thumbnail, medium, large, 1536 px, and 2048 px. This helps you optimize only what you actually use and manage your monthly quota more efficiently. Auto-Optimize on Upload – New images are optimized automatically as soon as you upload them to WordPress. No manual steps and no forgotten images: you’ll get automatic image optimization from the moment you hit publish. MCP: AI Access for Imagify – Connect Imagify to your AI tool of choice and get answers based on your Imagify data. Ask your AI about image optimization status, available quota, or whether your images have WebP and AVIF versions. You can also troubleshoot issues or optimize and restore a single image directly from the conversation. Imagify is the first image optimization plugin to offer this kind of AI connection. ✨ In short, you have everything you need to optimize images at scale while keeping quality high and your setup simple. 💡 Why Optimize Images with Imagify? Imagify is an image optimizer built by the same team behind WP Rocket and focuses on delivering the best performance while saving you time, whether you are new to image optimization for WordPress or managing a large number of images across multiple websites. Imagify helps you compress and optimize images, convert them to WebP and AVIF, and easily improve performance, including PageSpeed scores and Core Web Vitals. You’ll make your images load quicker without spending time adjusting settings. 📸 Optimize and Compress Images Easily Imagify helps you optimize images by reducing their file size without losing image quality. Your pages load faster, without changing how your images look to your visitors. You can compress and resize images as they are uploaded, or optimize existing images in your media library. Imagify supports common image formats, including PDFs. If images are too large, you can set a maximum width. Oversized images are automatically resized during optimization, proportionally and without cropping. The part you’ll love the most: Imagify uses Smart Compression to automatically choose the best balance between image quality and file size, so you get lighter images without visible quality loss or having to tweak settings yourself. ⚙️ Enjoy Image Optimization in the Background If you have many images, image optimization in bulk lets you optimize them all at once. The process runs in the background, so you can keep working while Imagify optimizes images for you. Original images are always preserved and can be restored at any time. 🔄 Convert Images to WebP and AVIF In addition to resizing and compressing, with Imagify you can convert images to WebP and AVIF without upgrading, as next-gen image conversion is included in all plans, including the free one.) You can choose whether to generate WebP images, AVIF images, or both from the Imagify settings. Once enabled, Imagify creates next-gen versions of your images. To serve these image formats on your site, you simply enable the option to display images in WebP and AVIF. Imagify then delivers the best format supported by each visitor’s browser. Image fallback is handled automatically. If a browser does not support WebP or AVIF, the optimized JPG or PNG version is served instead, ensuring full compatibility. Imagify supports next-gen conversion for all common image formats, including JPG, JPEG, PNG, and GIF. For instance, you can convert GIF to WebP, JPEG and JPG to WebP, and even PNGto WebP. The same goes for AVIF: you can convert GIF to AVIF, JPEG and JPG to AVIF, PNG to AVIF. ⚡ Boost Your Pagespeed Insights Score and Optimize Core Web Vitals Heavy images are one of the most common reasons pages load slowly. When images are too large or not served in modern formats, they drag down performance and user experience. Imagify helps you fix this at the source by compressing images and converting them to the next-gen formats mentioned above, so pages load faster and feel smoother to visitors. Such image optimization tasks help your site meet Google’s performance recommendations, fix PageSpeed Insights audits such as “Serve images in next-gen formats”” and ““Efficiently encode images”, and improve key metrics like Core Web Vitals. With lighter images across your site, you get faster load times and better performance where it matters most and, piece on the cake, without having to fine-tune performance settings yourself! 🔌 Connect Your AI Tool to Imagify with MCP Running multiple websites? With MCP (Model Context Protocol), you can get answers about your websites from a single conversation with your AI tool. Connect Imagify to an MCP-compatible AI tool such as Claude, GitHub Copilot, Codex, or ChatGPT, and it can access your actual Imagify data to answer questions, troubleshoot issues, and optimize or restore a single image when you ask. MCP is enabled by default, so there’s nothing to configure in Imagify itself. Just connect from your AI tool and you’re ready to go. Ask questions like: * “How many images still need optimization?” * “Do I have enough quota left to optimize everything?” * “Why wasn’t my hero image optimized?” Your AI tool can also optimize or restore a single image when you ask it to. Nothing happens to your images unless you ask for it. MCP is included in all Imagify plans, free and paid, at no extra cost. It works alongside the plugin, not instead of it. Bulk optimization and settings changes still happen in the Imagify plugin itself. Requires WordPress 6.9+ and Imagify 2.3+. 💬 What Do Our Users Think of Imagify? Here’s what our users have to say about us after optimizing their images with Imagify: “Images and other media are the largest parts on your web pages (most likely). Therefore don’t forget to optimise images for the web before adding to your site. For WordPress there are many optimisation plugins available. My favourite is Imagify” — Mark Wilkinson ”To give your images a slimming treatment, without altering them aesthetically, there is a great plugin on WordPress: Imagify. Simple, efficient and functional, it’s really worth a look.”— WP Marmite “Imagify is an awesome tool that is powerful & easy to use. It’s fast, rivals and surpasses other established plugins/software. Awesome!” — Simon Harper “If you want to “squeeze” your images as much as possible and “trim out” your website on the highest professional level… Imagify” — Ivica Delic “Clearly Imagify is the most awesome WordPress plugin to compress images on your website! A must try” — Eric Walter 💰 Is Imagify Free? You can optimize for free 20MB of images (that’s about 200 images) every month. You can also convert to the next-gen WebP format for free. Need to compress more images? Have a look at our plans: https://imagify.io/pricing 💡 Want Image Optimization Tips? If you want to optimize images and know more about using WebP images on WordPress, improving your PageSpeed score with Imagify, or compressing multiple images online, take a look at our blog: https://imagify.io/blog/ It’s packed with advice on image compression and so much more! How to Convert Images to WebP on WordPress with Imagify How to Optimize Images on WordPress for Performance and SEO How to Reduce Image Size Without Losing Quality (and Save Space) How to Resize and Compress Multiple Images Online (Easy Methods) How to Make Photos Load Faster on WordPress: 6 Key Tactics How to Optimize Images for Page Speed (and Google) 👥 Who Are We? We are WP Media, the company behind WP Rocket, the best caching plugin for WordPress. Our mission is to improve the web, we are making it faster with WP Rocket and lighter with Imagify. ✉️ Get in Touch! Website: Imagify.io Contact Us: https://imagify.io/contact Twitter: https://twitter.com/imagify 🚀 Related Plugins WP Rocket: Best caching plugin to speed-up your WordPress website. Lazy Load: Best Lazy Load script to reduce the number of HTTP requests and improve the website’s loading time. License: GPLv2 or later License URI: http://www.gnu.org/licenses/gpl-2.0.html