If-So Dynamic Content – Elementor & All Page Builders Personalization vs Ultimate Form – Multi-Step Form Builder, Conversion Analytics & Lead Forms

Looking for a simple yet powerful display conditions or visibility control solution (that actually works with page caching)? If-So is the premier conditional logic and personalization plugin for WordPress. It lets you dynamically show, hide, or swap content based on who your visitor is, where they are located, and how they interact with your site. While generic visibility add-ons break under strict server caching or force you to exclude pages from your cache, If-So is built from the ground up to deliver fast, cache-immune marketing automation across all page builders. 🚀 Key Features at a Glance If-So is the most comprehensive geotargeting, personalization and conditional logic plugin for WordPress. It combines enterprise-level features with a simple, no-code setup: Simple Setup – Configure and launch your first campaign in under 60 seconds. No coding. For All Page Builders – Universal shortcode system brings dynamic functionality to any editor or theme setup. Elementor and Gutenberg Integration – For quick element, widget, and block visibility control. 360° Geolocation Solution – Highly accurate IP-to-location, HTML5 geolocation, and visitor self-selection. Advanced Conditional Logic – Unlimited visibility rules based on visitor data. WooCommerce Integration – Target buyers by location, cart items, history, or total spend. Built-in Analytics & A/B Testing – Track real-time views, measure conversions, and optimize. Behavioral Segmentation – Assign visitors to dynamic audiences and deliver a cohesive, personalized journey across multiple pages. 🌍 360° Geolocation – Straight Out of the Box Deliver highly accurate localized experiences with absolutely no setup required. Enjoy ultimate flexibility in determining a visitor’s location by combining premium IP-to-location mapping, a precise HTML5 geolocation API, and user self-selection forms. Show, Hide, or Swap Content: Instantly personalize text, banners, images, or pricing fields for specific countries, cities, states, or continents. Geolocation Redirects: Automatically route visitors to country-specific landing pages or localized subdomains. Geo-Blocking: Restrict, lock, or grant access to specific elements or pages based on geographic regions. Geo Pop-ups: Trigger lightweight, location-specific pop-up overlays tailored directly to local audiences. And more; take your personalization further with advanced options like Dynamic Keyword Insertion (Geo DKI), auto-local time displays, timezone-based scheduling, and more. Discover all geolocation capabilities >> 🛠️ Elite Visibility Control for All Page Builders Compatible with any page builder and WordPress setup, If-So offers deep visual integration for top editors alongside a flexible shortcode system for everything else: Elementor Native – Adds a dedicated “If-So Display Conditions” tab to every widget, section, column, or flexbox container. Gutenberg Native – Set smart conditional visibility rules directly on core WordPress blocks. For All Page Builders – Use dynamic triggers and shortcodes to easily apply conditional content inside Divi, Bricks, Breakdance, and more. 🧪 Built-In A/B Testing & Conversion Analytics Run split tests on any page element and measure exactly which version converts better — directly inside WordPress, no third-party tools required. Test Anything – Headlines, CTAs, images, entire sections, pop-ups, or any trigger-based content element. Built-In Conversion Tracking – Define your own conversion goals and measure results per version, right inside your dashboard. Two Report Views – Analyze results by conversion goal or by trigger, depending on what question you’re trying to answer. Cache-Compatible – Tests run reliably even on fully cached sites, with no impact on page speed. Learn more about A/B Testing >> WHY MARKETING EXPERTS CHOOSE IF-SO 100% Page Cache Immune: Unlike generic visibility plugins that break when caching is enabled, If-So uses advanced page-load handling to ensure dynamic content renders perfectly alongside WP Rocket, LiteSpeed, Cloudflare, or server-level caching. Built-In A/B Testing & Analytics: Run split tests on any page element and track exactly which version converts — views, conversions, and conversion rate per version, right inside your WordPress dashboard. No Google Analytics setup required. Zero Complex Rules: Create advanced multi-layered personalization loops in under 60 seconds without writing a single line of code. HOW IT WORKS Using Elementor or Gutenberg Select any widget, element, or block in your editor. Open the If-So Conditions panel on the side menu. Choose your condition (e.g., Geolocation -> Country is United States) and input the variation. Using Any Other Page Builder Go to the If-So dashboard and click Add New Trigger. Select your target rules and enter the personalized version. Define your default fallback content. Copy the shortcode and place it anywhere on your layout. WHICH CONDITIONS CAN BE SET WITH IF-SO? 🎯 Powerful Display Conditions & Personalization Rules Choose from our massive library of native conditions to target your audience. You can combine multiple rules using smart conditional logic to build the ultimate personalized user experience. 🌍 Geotargeting: * Country-level detection – Target visitors by country. * City-level precision – Personalize down to specific cities. * State & Region tracking – Adapt content by state or province. * Continent grouping – Apply broad rules for entire continents. * IP Address & Ranges – Filter or target specific IP networks. 📣 Traffic & Marketing: * UTM Parameters – Target by Source, Medium, Campaign, and Content. * Google Ads Campaigns – Personalize dynamically via GCLID tracking. * Referral Site URL – Display content based on the originating site. * Search Engine Referrers – Adapt for Google, Bing, or Yahoo traffic. * URL Query Strings – Read custom parameters straight from the URL. 👤 Visitor Behavior: * Logged-in Status – Swap elements for members vs. public guests. * WordPress User Roles – Tailor views for Admins, Authors, or Customers. * New vs. Returning – Welcome fresh eyes or reward repeat visitors. * Page View Frequency – Trigger shifts based on site interaction history. * Dynamic A/B Testing – Set automated split percentage distribution. 🕒 Time & Context: * Exact Date & Time – Schedule time-sensitive sales or deadlines. * Weekly Schedules – Set recurring hours or daily specials. * Local Time Zone – Display schedules aligned with the visitor’s clock. * Current Page Path – Set contextual triggers for specific sections. * Custom Sessions – Store temporary parameters during user visits. 💻 Technology & Data: * Device Type – Optimize explicitly for Mobile, Tablet, or Desktop. * Browser & OS – Target Chrome, Safari, iOS, Android, and more. * Language Detection – Read browser languages automatically. * Cookies & Local Storage – Hook into your own custom browser data. 🔌 E-Commerce & Extensions: * Show/Hide Products by Location – Restrict or display specific items based on regional availability. * WooCommerce Cart Products – Target specific items chosen by shoppers. * WooCommerce Cart Value – Upsell dynamically based on total cart value. * WooCommerce Order History – Identify and reward high-value lifetime buyers. * Membership Tiers – Native rules for MemberPress, Wishlist, and PMPro. * Advanced Data Sync – Seamlessly read fields from ACF, Forms, and LearnDash. 👤 Behavioral Audiences & User Segmentation Don’t just personalize a single element — build a cohesive user journey. If-So allows you to automatically assign visitors into predefined audiences based on their location, traffic source, or on-site interactions. Once grouped, you can deliver tailored content variations across multiple pages throughout their entire session. Learn more about Audiences >> 🚀 Powerful Extra Features Discover the advanced tools that make If-So the ultimate conversion optimization suite for WordPress: Dynamic Keyword Insertion (DKI) – Drop real-time values instantly into your text blocks. Display the visitor’s city/country, capture UTM parameters, or show auto-localized event times using smart shortcodes. See DKI options >> User Self-Selection Forms – Let visitors choose their own experience. Embed intuitive dropdown filter forms that allow users to select their own segment or target audience choice. Learn more >> Conditional Pop-ups – Launch lightweight, high-converting overlays that trigger dynamically based on any chosen If-So targeting condition. Learn more >> Dynamic Content from CSV – Scale your personalization effortlessly. Manage thousands of geo-targeted locations, regional details, or translation variables using a simple spreadsheet upload. Learn more >>

Ultimate Form is a powerful, free form builder for WordPress — and the only one with a built-in, privacy-first conversion dashboard that shows you exactly where visitors drop off, so you can fix the steps and fields that cost you leads. Build multi-step funnels, add conditional logic, collect file uploads, send email notifications and manage every submission — all from one plugin with no limit on the number of forms, fields or entries. No cookies, no account, no upsell wall around the basics. Why Ultimate Form? It’s genuinely unlimited — unlimited forms, steps, fields and submissions in the free version. You can see what’s working — most form plugins collect entries; Ultimate Form also tells you your conversion rate, your funnel and your worst-performing fields, with zero personal data. It looks good out of the box — a clean, modern form with floating labels, a clear focus ring and a consistent brand colour system across the whole plugin. It respects privacy by design — hashed entry IPs (salted SHA-256), cookieless analytics with no IP at all, Do-Not-Track support and a consent-checkbox generator. Key Features Drag & Drop Builder with 25+ field types (text, email, phone, textarea, select, radio, checkbox, multi-select, date/time, number, currency, URL, password, rating, range slider, color, file upload, multiple files, name, address, ZIP lookup, repeater, calculator, CAPTCHA, …) Multi-Step Forms with a configurable progress bar and step navigation Form Analytics — privacy-first conversion dashboard: views, start & conversion rate, step funnel, step-abandonment, field drop-off, validation hotspots, device & traffic source — no cookies, no IP addresses, aggregated data only Conditional Logic — show/hide fields and steps based on previous answers File Uploads — single and multiple file fields with type and size validation; uploads appear as download links in each entry Email Notifications — per-form templates for customer, admin and custom recipients Design Configurator — live preview for colours, typography, spacing and logo Entries Management — view, search, filter, star, paginate and export submissions as CSV Save & Continue — visitors can resume a long form where they left off Webhook Integration — send form data to any external URL via HTTP POST Honeypot Spam Protection — invisible spam protection on every form GDPR Compliant — hashed entry IPs, cookieless analytics with no IP, consent-checkbox generator, optional Strict GDPR mode Translation Ready — every user-facing string is translatable Shortcode Embed — [ultimate_form id="X"] works with any theme or page builder Elementor Widget — a dedicated widget to drop any form straight into your Elementor layouts Iframe Embed — embed a form on external, non-WordPress websites with a ready-to-paste iframe snippet Conversion Tracking — fire dataLayer / Meta Pixel events on successful submission for Google Tag Manager (Google Ads & custom events in Pro) Need More? Ultimate Form Pro adds powerful features for businesses: Stripe & PayPal payment processing WooCommerce integration CRM integration (Brevo, HubSpot, ActiveCampaign, Pipedrive, Salesforce, Mailchimp) Native PDF generation from submissions Telegram, Discord & Slack notifications Zapier / Make automation Form cloning, A/B testing, submission limits GDPR data export & erasure tools Signature field Priority support Get Ultimate Form Pro External Services This plugin does not communicate with any external service by default. All form submissions are stored locally in your WordPress database. The following optional features may connect to a third-party service, but only when explicitly enabled and configured by the site administrator: 1. Webhook Addon (Generic HTTP POST) What it does: Forwards form submission data to an arbitrary URL that the administrator configures inside the plugin settings (Settings → Addons → Webhook). When data is sent: Only when (a) the Webhook addon is enabled, (b) a valid URL is provided by the administrator, and (c) a form submission is received that is mapped to the webhook. What data is sent: The serialized form submission (form ID, submitted field values, submission ID, timestamp). The complete payload is the data the administrator configured the form to collect. Where it is sent: The endpoint URL is entirely controlled by the administrator. The plugin does not ship with a pre-configured destination. There is no Ultimate Form vendor server involved at any point. Service provider: N/A — the destination is user-configured. The administrator is responsible for ensuring that the receiving endpoint complies with their privacy policy and applicable law. 2. Plugin Support Form (delta-web-solution.de) What it does: The plugin Help page contains a contact form that, when submitted by an administrator, sends an email to [email protected] (the plugin vendor) using the WordPress wp_mail() function. When data is sent: Only when the administrator clicks “Send” on the Help page support form. What data is sent: The message text and reply-to email address typed by the administrator. Nothing is sent automatically. Where it is sent: Routed via the local WordPress wp_mail() mailer to [email protected]. No third-party API is involved. Service provider: Delta Web Solution (the plugin author). Website: https://delta-web-solution.de Terms of Use: https://delta-web-solution.de/agb Privacy Policy: https://delta-web-solution.de/datenschutz Note on the free version The free Ultimate Form plugin does not contain any license server, telemetry, analytics or “phone home” code. All feature-detection happens locally inside the plugin code. There is no upgrade or activation check that contacts a remote server.