Ultimate Form – Multi-Step Form Builder, Conversion Analytics & Lead Forms for WordPress

Ultimate Form is a powerful, free form builder for WordPress — and the only one with a built-in, privacy-first conversion dashboard that shows you exactly where visitors drop off, so you can fix the steps and fields that cost you leads.

Build multi-step funnels, add conditional logic, collect file uploads, send email notifications and manage every submission — all from one plugin with no limit on the number of forms, fields or entries. No cookies, no account, no upsell wall around the basics.

Why Ultimate Form?

It’s genuinely unlimited — unlimited forms, steps, fields and submissions in the free version.

You can see what’s working — most form plugins collect entries; Ultimate Form also tells you your conversion rate, your funnel and your worst-performing fields, with zero personal data.

It looks good out of the box — a clean, modern form with floating labels, a clear focus ring and a consistent brand colour system across the whole plugin.

It respects privacy by design — hashed entry IPs (salted SHA-256), cookieless analytics with no IP at all, Do-Not-Track support and a consent-checkbox generator.

Key Features

Drag & Drop Builder with 25+ field types (text, email, phone, textarea, select, radio, checkbox, multi-select, date/time, number, currency, URL, password, rating, range slider, color, file upload, multiple files, name, address, ZIP lookup, repeater, calculator, CAPTCHA, …)

Multi-Step Forms with a configurable progress bar and step navigation

Form Analytics — privacy-first conversion dashboard: views, start & conversion rate, step funnel, step-abandonment, field drop-off, validation hotspots, device & traffic source — no cookies, no IP addresses, aggregated data only