UpdraftPlus vs Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress

Turn abandoning visitors into email subscribers, leads, and paying customers — with 12+ on-site message styles, unlimited campaigns, and zero SaaS impression caps. Icegram Engage is the all-in-one WordPress popup builder, welcome bar, slide-in, and lead generation toolkit built for bloggers, agencies, and WooCommerce stores. Unlike popup-only plugins or expensive SaaS tools that throttle your monthly pageviews, Icegram Engage lets you combine multiple message formats inside a single targeted campaign — completely inside WordPress and without writing a single line of code. Explore Features: Icegram Engage Official Page Compare Plans: Icegram Engage Pricing (Free & Max) Browse Templates: Icegram Engage Template Gallery Read the Guides: Icegram Engage Documentation & Knowledge Base Why Choose Icegram Engage Over Typical Popup Plugins? Most WordPress popup plugins either restrict your free account to 500–1,000 monthly impressions, cap you at 3 free popups, or force “Powered by” branding onto your site. Icegram Engage gives you an unthrottled conversion engine free forever: Unlimited Campaigns & Unlimited Impressions: Create as many popups, action bars, and opt-ins as you want with zero monthly visitor or pageview limits. More Than Just Popups (4 Free + 8 Max Message Styles): Combine lightbox popups, floating header/footer bars (Hello Bars), slide-in messengers, and toast notifications in one multi-step campaign. No Forced Branding: Put your brand first — zero mandatory “Powered by” credit links on your frontend campaigns. 100% WordPress-Native & Cache-Friendly: Built-in Lazy Loading loads campaigns asynchronously after page render so your Core Web Vitals and caching plugins stay fast. Works With Any Form or Email Service: Embed forms from Icegram Express, Icegram Collect, Contact Form 7, WPForms, Gravity Forms, or any external ESP HTML form in one click. Curious how Icegram Engage compares to other tools? Check out our detailed comparisons on Icegram Alternatives & Reviews, including Ninja Popups vs. Icegram Engage. Every High-Converting Message Type at Your Fingertips Don’t rely on intrusive popups alone. Icegram Engage lets you match the right message format to every stage of the visitor journey: Included Free Forever: * Lightbox & Opt-In Popups: Classic centered modals for newsletter signups, lead magnets, content upgrades, and discount offers. * Action Bars (Header & Footer Hello Bars): Sticky or floating top and bottom notification bars for sitewide announcements, free shipping bars, and flash sales. * Slide-In Messengers: Polite corner slide-in boxes that capture attention on scroll without blocking page content. * Toast Notifications: Compact, OS-style alert notifications for social proof, urgent updates, and quick CTAs. Unlocked in Icegram Engage Max: * Full-Screen Overlays & Welcome Mats: Distraction-free, full-window takeovers that maximize email opt-in conversions. * Inline Content Blocks & Opt-In Boxes: Embed conversion blocks seamlessly inside blog posts, landing pages, or sidebars. * Sticky Notes, Ribbons & Corner Badges: Eye-catching visual callouts for seasonal promotions and coupon codes. * Sidebars, Interstitials & Tab Triggers: Persistent two-step tab triggers and timed interstitial screens. Everything You Get 100% Free — Forever Unlimited Popups, Action Bars, Slide-Ins & Toasts: Run unlimited simultaneous campaigns across your site. 50+ Mobile-Responsive Templates: Launch in seconds with conversion-tested designs from the Icegram Engage Gallery — including seasonal templates for Black Friday, Cyber Monday, Halloween, and Christmas. Multi-Message Campaign Sequencing: Group multiple message types inside a single campaign (for example, display an Action Bar at 0 seconds, a Slide-In Messenger at 5 seconds, and a Popup at 15 seconds). Smart Page, User & Device Targeting: Show or hide campaigns on specific pages, posts, custom post types, homepage, or wildcard URLs, and filter by logged-in/logged-out status, user roles, or device type (Desktop, Tablet, Mobile). Time Delay & On-Click Triggers: Trigger messages automatically after X seconds on page or when a visitor clicks a specific link or button. Session & Cookie Retargeting: Prevent popup fatigue by hiding messages for X days or for the rest of the session once shown or converted. One-Click Form Embed & Clean-Up: Paste raw HTML form code from any newsletter service using the Embed Form button (which automatically strips conflicting styles) or insert any WordPress form shortcode. Custom CSS, JS & Shortcode Support: Customize colors, fonts, and animations visually, or add custom CSS, JavaScript, and shortcodes directly inside any message. One-Click Campaign Duplication & Lazy Load: Clone winning campaigns in a click and enable asynchronous Lazy Loading for full page-caching compatibility. Icegram Engage Max — Advanced Triggers, Split Testing & Revenue Optimization When you are ready to recover abandoning visitors and optimize conversion rates scientifically, Icegram Engage Max unlocks: Exit-Intent Technology: Detect the exact millisecond a visitor is about to leave your site and trigger a targeted exit popup or discount offer. Advanced Behavioral Triggers: Trigger messages by scroll depth (middle or bottom of page), user inactivity, JavaScript events, two-step click opt-ins, or when a visitor arrives from a specific referring URL. A/B Split Testing: Test headlines, designs, CTA buttons, and message types head-to-head to see which variation wins. Conversion & Impression Analytics: Track views, conversions, and conversion rates per campaign and message directly inside WordPress. Countdown Timers (Static & Evergreen): Create urgency and FOMO for product launches, webinars, and seasonal sales. 100+ Max Templates & 10+ Entrance/Exit Animations: Access the complete template library and attention-grabbing transitions. Geo-Location Targeting & Content Locking: Personalize offers by visitor country/location and gate premium content behind an opt-in form. CTA Click Actions: Open another message, submit a form, or trigger AJAX actions when a visitor clicks your CTA button. Remote Campaigns on Non-WordPress Sites: Deploy your Icegram Engage campaigns on external HTML, Shopify, or non-WordPress landing pages via Icegram Engage Remote. Built for WooCommerce & eCommerce Stores Reduce Cart & Checkout Abandonment (Max): Trigger exit-intent coupon popups when shoppers attempt to leave the cart or checkout page. Free Shipping & Promo Bars (Free & Max): Pin a sticky header Action Bar announcing free shipping thresholds or storewide coupon codes. Cross-Sell & Product Launch Callouts: Highlight featured products, seasonal bundles, and flash sales on specific WooCommerce product categories. Seamless WordPress Ecosystem Integrations Icegram Engage works out of the box with your favorite email marketing platforms, form builders, and page builders: Email Marketing & CRM Platforms: Icegram Express (Email Subscribers), Mailchimp, MailPoet, FluentCRM, ActiveCampaign, AWeber, ConvertKit (Kit), Constant Contact, GetResponse, Campaign Monitor, Brevo (Sendinblue), HubSpot, Drip, Infusionsoft (Keap), Emma, Amazon SES, SendGrid, and SparkPost. WordPress Form Plugins: Icegram Collect, Contact Form 7 (CF7), WPForms, Gravity Forms, Ninja Forms, Forminator, Elementor Pro Forms, Formidable Forms, Fluent Forms, and Mailchimp for WordPress (MC4WP). eCommerce, Page Builders & Multilingual: WooCommerce, Easy Digital Downloads (EDD), Gutenberg Block Editor, Classic Editor, Elementor, Divi, Beaver Builder, WPBakery / Visual Composer, Avada, Wishlist Member, and WPML. Why Site Owners Switch to Icegram Engage “5X More Engagement than OptinMonster! Explored all the popup plugins out there & this is the best WordPress popup plugin I have ever used. Plus it is easy to use and the free themes are fun to help fit our messages as we need them.” – mimdoc “I really love this plugin. It’s one of the best popup plugins I have ever used. I have tried other prominent plugins, but none has provided such top-notch performance. It’s definitely worth buying compared to other high-priced plugins with fewer functionalities.” – liltrucks “Five years of phenomenal results, satisfaction and counting! Icegram Engage has never let me down. It’s an incredible popup plugin & still the best!” – Markarayner “We’ve been using Icegram Engage as well as the compatible Email and Newsletter plugin from Icegram for blog subscription and lead generation forms. It’s easy to set up and it does what it’s supposed to do.” – IrinaT “We needed a simple to use plugin that would allow us to publish a news bulletin popup, and Icegram exceeded expectations. Plus, it’s versatile for campaigns and scheduled notices. Impressive!” – malcstewart Other Popular Plugins from the Icegram Team Icegram Express – Complete self-hosted email marketing, newsletters, post notifications, and WooCommerce automation. Icegram Mailer – Reliable email deliverability, no-code SMTP replacement, and email logs for WordPress. Icegram Collect – Simple lead capture, contact forms, and subscription forms with built-in CRM/webhook sync. Temporary Login Without Password – Create self-expiring admin login links for developers and support teams. Smart Manager – Bulk edit and manage WooCommerce products, orders, coupons, and WordPress posts in an Excel-like spreadsheet. External Services Icegram Engage connects to Icegram services for gallery items and optional user feedback: Template Gallery (icegram.com/gallery): Fetches ready-made campaign templates when browsing or importing designs in the admin dashboard. Feedback API (api.icegram.com): Sends user-submitted feedback and optional diagnostic details only when explicitly submitted by the site administrator. Data is transmitted only when these admin features are used and is handled in accordance with the Icegram Privacy Policy.

The UpdraftPlus Backup & Migration Plugin is trusted by the WordPress community to backup, restore and migrate their WordPress websites. UpdraftPlus is actively installed on more than 3 million websites around the world. Backup with UpdraftPlus UpdraftPlus is the world’s highest ranking and most popular scheduled backup and migration plugin. Backup to your preferred storage location and restore in just three clicks. Backup to Dropbox, Google Drive, Amazon S3 (or compatible), Rackspace Cloud, FTP, DreamObjects, Openstack Swift or email. The paid version also allows you to backup to Microsoft OneDrive, Microsoft Azure, Google Cloud, Backblaze B2, SFTP, SCP, pCloud, WebDAV or UpdraftVault, our integrated storage option for UpdraftPlus. Backup manually or schedule to run every 2, 4, 8 or 12 hours, daily, weekly, monthly or fortnightly. Restore with UpdraftPlus Your WordPress website is vulnerable. Your site may get hacked. Something could go wrong with an update or your server could crash. You might need to reverse a change made or a mistake caused by human error. Whatever the reason, you can restore your WordPress website in just a few clicks with UpdraftPlus. Choose which components to restore (e.g. plugins, themes, database etc.), click again to restore, then click again to return to the main screen. Migrate with UpdraftPlus It’s easy to migrate your WordPress website to another web host, server or domain with this free version of UpdraftPlus. To migrate, simply download your database, plugins, themes etc. from the source site, then upload them into your destination site. When migrating, a built-in search-and-replace engine identifies old strings and replaces these to reflect the new location. UpdraftPlus saves you time and reduces the risk of broken links or missing files associated with manual migrations. Why UpdraftPlus? Writing a reliable backup and migration plugin that ‘just works’ consistently across millions of different WordPress deployments is hard. UpdraftPlus is relied upon to do exactly that. We’re trusted and actively deployed on more websites around the world than any other WordPress backup and migration plugin. UpdraftPlus: Backs up, migrates and restores Offers a huge number of remote storage locations Allows you to schedule backups, so you can ‘set and forget’ Is comprehensive and easy to use Is proven to work on over 3 million sites. UpdraftPlus Premium The free version of UpdraftPlus will back up and migrate your website perfectly well. However if you need more features and options you can purchase our Premium version. Backup and Migrate with UpdraftPlus Premium, and: Get automatic backups before updates. Restore the very latest version if a WordPress or plugin update breaks your site. Backup Incrementally. Changes are added to the master, saving server resources vs repeatedly backing up in full. Get more remote storage options including Microsoft OneDrive, SFTP, Microsoft Azure, WebDAV, Google Cloud, SCP, Backblaze and pCloud. Get 1GB of integrated storage with UpdraftVault for 99.999% reliability, redundancy and scalability. Get more control over how many backups are stored in a specified interval. Restore from other backup plugins including BackWPup, BackupWordPress, Simple Backups and more. Run backups at set times e.g. during periods of low traffic. Backup to more than one location for added protection. Get detailed reports. Includes cryptographic checksums so you can verify the integrity of the backup files and more. Get Premium migration. Migrating to the destination site is more direct and can be done from the source site. Get Multisite / multi-network compatibility. Backup non-WP files and databases e.g. tables belonging to your e-commerce store or customisations to WordPress core. Get database encryption. Manage your backups and migrations from the WP-CLI. Get Premium Support. Find out more on our comparison page. UpdraftPlus Premium is available for purchase here. Managing multiple websites? UpdraftCentral is a powerful remote control dashboard for WordPress that allows you to manage your backups, as well as updates, users, pages, posts, plugins and themes from one central location. Choose between: UpdraftCentral (free, self-hosted) UpdraftCentral Premium (paid-for, self-hosted) UpdraftCentral Cloud (paid-for, fully-hosted) Optimize your sites centrally by combining the power of WP-Optimize and UpdraftCentral or manage your backups centrally by combining the power of UpdraftPlus with UpdraftCentral. Need to create a temporary clone of your site? UpdraftClone makes it quick and easy to create a temporary sandbox for changes you want to try out. Simply select the versions of WordPress and PHP that you want, and we’ll do the rest. More about UpdraftClone The full suite of plugins from Team Updraft and friends UpdraftPlus. Backup, migrate and restore. Rated 5* on the plugin directory and trusted by more than 3 million WordPress website owner WP-Optimize. Clean the database, compress images and caching. Optimize your WordPress website. 5* user rating. 1 million + active installs. All-In-One Security (AIOS). Secure your WordPress website. Comprehensive, feature rich and easy to use. 5* user rating and 1 million + active installs. WP Overnight. Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management, customer management solutions and more. Easy Updates Manager. Take control of updates. Lots of features for free, and a Premium version with even more – over 300,000 users. Internal Link Juicer.Boost your SEO. Automate internal links within your WordPress website. Save time and rank higher in the search engines. For other useful, free plugins see our lead developer’s profile, here. Are you multilingual? Can you translate? Do you want to help people that speak your language to backup, migrate and restore their WordPress websites? The UpdraftPlus backup, migration and restoration plugin is ready and waiting. The translation process is easy, and web-based – please go here for instructions: https://updraftplus.com/translate/. Or, if you’re already an expert WordPress translator, just pick out the .pot file from the wp-content/plugins/updraftplus/languages/ directory – if you scan for translatable strings manually, then you need to get these functions: _x(), __(), _e(), _ex(), log_e(). Many thanks to our existing translators. License Copyright 2011-26 David Anderson This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 3 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA Non-English translators are provided by volunteers, and wordpress.org does not give plugin developers control over their translations; thus relying on them is at your own risk; UpdraftPlus cannot guarantee that translations from the original English are accurate. We recognise and thank those mentioned at https://updraftplus.com/acknowledgements/ for code and/or libraries used and/or modified under the terms of their open source licences.