Icegram Engage – Popups, Optins, CTAs & Lead Generation vs Poptin –

Icegram Engage helps you create popups, opt-in forms, and call-to-action (CTA) messages to capture leads and communicate with visitors—without requiring coding skills. The plugin provides multiple message types such as popups, header and footer bars, slide-ins, inline messages, and overlays. You can control when and where messages appear using display rules like page targeting, time delays, scroll position, and user actions. Create different message types like popups, header and footer bars, slide-ins, inline messages, and overlays. Each format is designed to collect signups, promote offers, or highlight important updates. You control when and where messages appear on specific pages, after a delay, on scroll, or based on user actions so they feel relevant, not intrusive. Icegram Engage is ideal for blogs, business sites, and online stores that want visitors to take action instead of leaving. LEAD GENERATION AND EMAIL LIST BUILDING PLUGIN Icegram Engage is your ultimate toolkit for transforming website visitors into loyal subscribers and customers. This powerful plugin offers advanced targeting options (a wide range of popups, floating hello bars, slide-ins, optins, exit triggers, forms, and more), split testing, call-to-action elements, and high-converting templates—all without having to write a single line of code. ★★★★★ 👉 Best Popup plugin ever come across! I really love this plugin. It’s one of the best popup plugins I have ever used. I have tried other prominent plugins, but none has provided such top-notch performance. I use this plugin on almost all of my websites. It’s definitely worth buying compared to other high-priced plugins with fewer functionalities. – liltrucks Turn your website into a conversion machine Convince and Convert visitors to leads with crafted marketing templates Drive website visitors with header/footer bars Communicate with customers through support pages/landing pages Attract your audience with CTA or Call-to-Action elements Reduce bounce rate with relevant resources/lead magnets Retain customers with interactive mini-games & coupon codes Grab attention with sticky notes & hello bars Create urgency and FOMO with countdown timers. Powerful, Proven & Tested Popups and more Icegram Engage’s popup maker offers mobile-responsive optins, ensuring a seamless user experience: Lightbox popups Email optin popups Lead gen popups Video popups Exit-Intent popups Scroll-Triggered popups Timed popups Click-Triggered popups Full-Screen overlay popups Slide-In popups eCommerce popups Entry popups Boost your revenue and email lists with smart targeting and personalization. Deliver the right messages to the right audience at the right time. ★★★★★ 👉 Great even for a novice! An easy-to-use plugin that even a novice can figure out. Very pleased with the various features this plugin offers. – JConstantin99 Beyond popups, Icegram Engage has other lead capture message styles Action bars / Header-Footer bars / Hello bars Toast Notifications Slide-ins / Messengers Full-Screen Popus / Overlays / Welcome Mats Inline Blocks Tabs Sidebars Interstitials Ribbons Stickies Badges Seamlessly integrate with popular email platforms, leverage in-depth analytics, and enjoy excellent support—all for free. Drive brand leads affordably with Icegram Engage. Build your newsletter list and increase visitor returns with this CTA plugin, acquiring high-quality leads at no cost. ★★★★★ 👉 Great plugin for lead generation We’ve been using Icegram Engage as well as the compatible Email and Newsletter plugin from Icegram for blog subscription and lead generation forms. It’s easy to set up and it does what it’s supposed to do. Thank you! – IrinaT Learn how to install the Icegram Engage plugin and get started – Installation Guide View all documentation to harness the power of optins – Knowledge Base WHAT MAKES ICEGRAM ENGAGE A BETTER WORDPRESS LEAD GENERATION & CTA PLUGIN THAN ITS COMPETITORS? Icegram Engage is a responsive lead capture plugin with growth-focused features and no bloats. 1. Seamless integration with top email marketing platforms Connect effortlessly with leading Email Service Providers (ESPs), including Icegram Express, MailChimp, AWeber, Campaign Monitor, ActiveCampaign, AWS, Sendgrid, Constant Contact, MailPoet, GetResponse, InfusionSoft, Sparkpost, and more. Automate email campaigns when new leads arrive. Set up autoresponders to automate your email campaigns whenever a new lead arrives. 2. Diverse popup styles and opt-in forms Create a variety of lead conversion forms, from eye-catching popups to mobile-responsive lightbox subscription boxes, CTAs, action bars, and more – all with Icegram Engage, and all for free. 3. Mobile responsive templates and themes Icegram Engage gallery offers a wide range of mobile-responsive templates, ensuring your messages look flawless on any device. Seamless viewing, every time. 4. Unlimited popups and lead acquisition campaigns With Icegram Engage, you’re not limited by the number of lead acquisition campaigns. Experience the freedom of a truly free WordPress opt-in plugin. 5. Precise targeting and display rules Reach your audience with pinpoint accuracy. Target specific pages and device users, and schedule campaigns with unmatched precision. ★★★★★ 👉 Wonderful plugin: My Game Changer from 2020! I discovered Icegram plugins at the start of 2020. I have tried many related plugins. I ended up buying two of Icegram’s plugins. Very impressed. – oneirishrover 6. 50+ High-converting templates Take your business to the next level with our premium collection of 50+ high-converting opt-in popups. Skyrocket your lead generation efforts without breaking the bank. Explore all templates and demos in our Template Gallery. 7. Advanced customization options Tailor your campaigns with custom CSS & JS code for a truly personalized touch without installing third-party plugin. 8. Eye-catching popup animations Grab your visitors’ attention with eye-catching animations for your email popups, messages, and action bars. 9. Lazy load for enhanced performance Keep your website running smoothly by using the “Lazy Load” option to load Icegram Engage campaigns after default scripts. Avoid conflicts with our “Lazy Load” option. 10. Smart retargeting for better user experience Personalize campaigns based on visitor sessions, days, or even years. Engage your audience with CTA buttons and trigger retargeting for better user experiences. ★★★★★ 👉 5+ Years of Outstanding Performance! Five years of phenomenal results, satisfaction and counting! Icegram Engage has never let me down. It’s an incredible popup plugin & still the best! – Markarayner 11. Use shortcodes for easy campaign display Effortlessly display messages, campaigns, CTAs, and popups on any page or blog post using our handy shortcodes. 12. Professional popups with no enforced branding Most popular plugins out there in the same space force users to display their brand under the “powered by” section. Icegram Engage is an open-source WordPress lead generation popup plugin that puts your brand first – no forced branding. 13. Duplicate campaigns with a single click Save time on repetitive tasks by duplicating existing campaigns effortlessly. 14. Sleek user interface and elegant design With Icegram Engage, you can effortlessly create unlimited popups and captivating Calls-to-Action (CTAs). This user-friendly WordPress popup plugin is tailor-made for lead generation. 15. WPML plugin compatibility Icegram Engage seamlessly integrates with the latest WPML plugin, allowing you to provide regional language content to your audience. Unlock your WordPress website’s full potential with Icegram Engage. Download now and explore the future of popup marketing! Explore Icegram Engage’s official features page for detailed info. ★★★★★ 👉 5X More Engagement than Optinmonster When COVID-19 hit, Icegram Engage became our go-to weapon. It’s not just about surviving; it’s about thriving, and Engage has made that possible. This incredible tool has taken our member outreach to unprecedented heights, all while keeping things incredibly user-friendly. Explored all the popup plugins out there & this is the best WordPress popup plugin I have ever used..Plus it is easy to use and the free themes are fun to help fit our messages as we need them. Wave goodbye to the competition, including Optinmonster – Icegram Engage is the unbeatable choice! – mimdoc BEST SUITED FOR Bloggers Freelancers with little or no money Small businesses Business consultants Store owners eCommerce websites WooCommerce users Developers Journalists Educational institutions / coaches NGOs / Non-profits Affiliate marketers Marketing agencies How Icegram Engage caters to them all? Lead optin and forms for bloggers Business messages for entrepreneurs Call back for business consultants Retaining coupons for store owners Action bars for journalist websites Review modules for health sectors Advanced blocks for developers Non-intrusive popups for agencies Lead magnets for fitness gurus CTAs for affiliate marketers Want to know how you can use Icegram Engage to boost your profits? Read this – Icegram Engage Use Cases [best pop-up examples included] THE FREE PLUGIN IS GOOD. BUT ICEGRAM ENGAGE PREMIUM IS EXCEPTIONAL! While the free version of our plugin provides valuable features, Icegram Engage Premium takes your experience to the next level, offering an array of enhanced functionalities and capabilities. Quick analytics to track campaign performance Exit-intent popup campaigns to convince abandoning visitors 100+ premium templates with improved UI 10+ advanced campaign animations and transitions A/B testing campaign Non-intrusive stickies to showcase messages Show Icegram messages on Non-WordPress websites Target optins based on geo-location Fullscreen popups and interstitial messages for better conversion and leads WHY 20K+ PEOPLE TRUST ICEGRAM ENGAGE Automates smart email marketing campaigns Robust support & growth-focused templates No design or development skills required Dedicated product documentation & tutorials Secure plugin code & non-intrusive lead capturing Focuses on user experience & GDPR compliant Works with the latest WP version & any theme Upgrade to Icegram Engage Pro or Max for even greater results. Get Started Today With Icegram Engage, you can double your conversions within minutes, even with our free plan. Say goodbye to high bounce rates and hello to more subscribers, increased traffic to your landing pages, higher sales, and reduced abandonment rates. Premium Icegram Plugin | Marketing Blog | Support Help Desk Icegram Engage Champions: Real-life User Testimonials ★★★★★ Best plugin for lead generation: A Clear Winner! We’ve been using Icegram Engage as well as the compatible Email and Newsletter plugin from Icegram for blog subscription and lead generation forms. It’s easy to set up and it does what it’s supposed to do. Thank you! – IrinaT ★★★★★ 100% Reliable Plugin for Success! Icegram’s reliability is unmatched, making it 3 times better than other popup plugins. I’ve had zero issues & ensures your success without a hitch. Support is top-notch.- katzw ★★★★★ Icegram with 5-Star Features: Unbeatable Choice for News Notices! We needed a simple to use plugin that would allow us to publish a news bulletin popup, and Icegram exceeded expectations. Plus, it’s versatile for campaigns and scheduled notices. Impressive!- malcstewart Check more reviews about the Icegram Engage WordPress popup plugin – Ratings & Testimonials Icegram Engage vs Alternatives – A proven choice among Popup plugins Discover why Icegram Engage stands out as the top choice in the world of WordPress popup plugins. Here’s the detailed one-to-one review: 👉 Optin Monster vs Icegram Engage – Complete Feature Analysis 👉 Ninja Popups vs Icegram Engage – Plugin Faceoff 👉 Hellobar vs Icegram Engage – Comparative Analysis 👉 Sumo Me vs Icegram Engage – Full Review Icegram Engage’s Successful Journey: Take a look at our great journey so far. 🏆 8 successful years in the market 🏆 20,000+ active installs and counting 🏆 25000+ premium customers 🏆 300+ ⭐⭐⭐⭐⭐ ratings on WordPress support forum 🏆 Dedicated Team of Real Human Premium Support Executives 🏆 1500+ support tickets closed in 6 months Many more to come! We are continually working to add goal-based features that empower your marketing efforts. Let’s Socialize: Facebook Page | Twitter Handle | YouTube Channel | LinkedIn Page Some of our other free plugins on WordPress.org ➡ Icegram Express – Complete newsletter plugin ➡ Icegram Collect – Best Forms Plugin on WordPress ➡ Temporary Login Without Password – It’s a handy tool to support our customers. We use it daily. ➡ Smart Manager – Manage & Bulk edit Products, Orders & more… ➡ Offermative – Dynamic discount pricing, related product recommendations, upsells and funnels for WooCommerce. Signup for Free | Resources | Knowledge Base | Contact Support External services Icegram Engage connects to Icegram services for gallery items and feedback. Gallery (icegram.com/gallery): Fetches campaign templates. Feedback (api.icegram.com): Sends user-submitted feedback and optional details. Data is sent only when these features are used and handled per Icegram’s privacy policy.

All-in-one email marketing, email automation, pop ups, forms, and coupon platform to grow your audience, nurture customer relationships, and drive more sales. 🎉 Support | Demo | Upgrade | Sign Up for Free Create beautiful email campaigns, newsletters, email popups, sms pop ups, exit intent popup, coupons and email marketing automation to convert more visitors into leads, subscribers, and sales. How Poptin Emails & Pop Ups Can Help Your Business Grow 🚀 Grow your email list using email popups and forms Segment contacts using behavior, tags, pop up interaction, and custom properties Send targeted newsletters and email campaigns Automate welcome, abandoned cart, birthday, reactivation and lifecycle emails Recover cart abandonment with spin the wheel, exit offers, upsell pop up and email automation Nurture customers with personalized email marketing journeys, coupons and promotions Create a Poptin account for free Poptin is an all-in-one web application that works seamlessly with WordPress and many other platforms. Create popups, forms, email campaigns, newsletters, and email marketing automation by opening your free account 📧 EMAIL MARKETING AUTOMATION Poptin gives you everything you need to grow and engage your audience in one platform. Organize and segment contacts using behavioral and engagement data, create and send unlimited email campaigns and newsletters, and automate personalized customer journeys based on subscriber activity, website behavior, ecommerce events, and lifecycle stages to increase conversions, retention, and revenue. Unlimited email campaigns and unlimited email sending on all email marketing plans – no monthly sending caps. Contact Management & Segmentation Organize, manage, and segment your audience using tags, custom properties, popup and form interactions, engagement history, activity tracking, and behavioral data. Create highly targeted segments based on subscriber attributes, actions, website activity, and email campaign engagement to deliver more relevant experience Contact profiles with complete activity history and engagement timeline Custom properties including text, number, date, and boolean fields Tags, subscriber preferences, and custom attributes Popup and form interaction tracking Website activity and visitor behavior tracking UTM campaign, source, medium, content, term, and ID tracking Email engagement tracking (opens, clicks, bounces, unsubscribes) Consent and subscription status tracking Contact search, filtering, import, and export Dynamic merge tags and contact personalization Segment by * Tags, newsletter preferences, and custom properties * Popup and form submissions * Popup views, conversions, and gamified popup interactions * Email opens, clicks, bounces, and engagement activity * Website visits, page views, and browsing behavior * Traffic source, referral source, and UTM campaigns * Location, country, language, browser, OS, and device * Subscription status, consent status, and lifecycle stage Dynamic segments that update automatically as contacts change Email Campaigns & Newsletters Create, personalize, and send beautiful email campaigns and newsletters with our drag-and-drop editor. Use audience segmentation, preferences, dynamic content, personalization, coupons, scheduling, and advanced targeting to reach the right contacts at the right time and improve engagement, conversions, and sales. * Visual automation workflow builder * Welcome email automations * Abandoned cart recovery sequences * Birthday and anniversary email automations * Reactivation and win-back campaigns * Lead nurturing sequences * Coupon delivery automations * Customer onboarding journeys * Cross-sell and upsell campaigns * Trigger email automations from popup and form activity * Trigger email automations from website activity and visitor behavior * Trigger automation from email opens, clicks, and engagement activity * Trigger email automations from tags, subscriber preferences, and contact property changes * Trigger automations from dates, birthdays, anniversaries, and custom date fields * Wait and delay actions for timed email automation and customer journeys * Split conditions and branching logic for advanced automation flows * Multi-step customer journeys with personalized paths * Automation performance tracking and reporting 💻 SMART POP UPS & EMBEDDED FORMS Poptin forms and popup plugin tracks the website’s visitors’ behavior and shows the right message at the right time. The platform helps to improve conversion rate and turn more visitors into leads, sales, newsletter subscribers, increases engagement, and recovers abandoning website and cart visitors using exit offers and exit intent technology and many other pop ups triggers. You can create anything your marketing heart desires, from advanced overlays to SMS popups, inline forms, call button pop up, WhatsApp button, welcome bar, exit popups, and social widgets – it’s all on-brand and fully customizable with our powerful popup builder. Our popup plugin includes exit intent trigger on the free plan and many other advanced features. The free plan comes with 1,000 visitors of popups and forms per month, and 250 contact for email marketing. Unlimited popups, forms, integrations & leads. What do you get with Poptin? Drag-and-Drop Pop Up Builder – Create popups and contact forms in minutes without coding Responsive Templates – Choose from popup and form templates including lightbox, slide-in, floating bar, notification bar, fullscreen, video, countdown, mobile popups, and more Inline Forms – Build inline forms and embed them anywhere on your website using a shortcode Exit-Intent Technology – Unlimited exit popups. Our exit intent trigger is included on all plans 🥳 Analytics & Reporting – Track popup, form, and conversion analytics to optimize performance Advanced Targeting & Triggers – Target visitors using exit intent, scroll depth, inactivity, page visits, clicks, URL targeting, device targeting, geolocation, traffic source, schedules, and audience targeting. Run your popup with our Autopilot trigger and get optimized results Custom Design – Customize popups and forms with images, videos, HTML, CTAs, effects, layouts, and positioning Integrations – Connect your pop ups with MailChimp, GetResponse, Omnisend, Kit, Pipedrive, ActiveCampaign, HubSpot, Klaviyo, Zoho CRM, Salesforce, Zapier, Make, and many more email marketing, CRM, and marketing automation platforms A/B Testing – Compare video popups, popup forms, triggers and other pop up variations to improve conversion rate optimization Custom Fields – Add predefined and custom fields to your pop ups including dropdowns, radio buttons, checkboxes, hidden fields, dates, and more Gamified Popups – Increase engagement with Spin the Wheel, Scratch Card, and Pick a Gift popups. Highly recommended for WooCommerce stores to increase sales Landing Page Links – Collect leads using dedicated landing page links for popups and forms Draft & Autosave – Automatically save and protect your work while creating and editing popups and forms Multiple Users Management – Manage multiple users and sub-accounts with Agency and Growth plans. SEO-Friendly & Accessibility Ready – SEO-friendly, accessible popups, forms, and widgets optimized for desktop and mobile devices. Multi-Language Support & RTL – Create popups and forms in English, Hebrew, German, Japanese, Italian, Arabic, French, and many more languages & Full RTL support Dynamic Content & Merge Tags – Display personalized text and images in popups and forms using Merge Tags and UTM parameters Custom HTML Embeds – Embed quizzes, surveys, polls, maps, forms, social share buttons, and more directly into your popups Multi-Step Popup Flows – Launch a popup from another popup and create double opt-in, 2-step lightbox, slide-in, fullscreen overlays, and advanced conversion flows Heatmaps & Session Recording Integrations – Track popup and form performance with Hotjar, Microsoft Clarity, Lucky Orange, ClickTale, FullStory, Smartlook, Crazy Egg, Mouseflow, and other heatmap and session recording tools Compatible with Popular WordPress Builders – Show popups and forms on websites built with Elementor, Divi, Bricks Builder, Beaver Builder, WPBakery, SeedProd, Oxygen, Breakdance, Gutenberg, and more Deep WooCommerce integration – coming soon! Advanced Triggers & Targeting Rules Pop up Triggers Display popups based on visitor actions and behavior, including Exit Intent, Time Delay, Scroll Depth, Pages Visited, Click Count, Inactivity, On-Click Triggers, JavaScript Triggers, and Cart Triggers. Pop up Targeting Options Target your pop ups to visitors based on URL/Page Targeting, Device, Countries & Geo-Location (including US states), OS & Browsers, Days, Hours & Dates, Traffic Sources (Organic, Google Ads, Facebook, ChatGPT, Gemini, Claude, Perplexity, Reddit, YouTube, Pinterest, X, and more), New vs Returning Visitors, Cookies, Previous Pages Visited, Popup Engagement, View Count, Title Tags, Source Code, JavaScript Conditions, IP Blocking, AdBlock Detection, and more. Gamified Pop ups Increase engagement, capture more leads, and drive more sales with interactive gamified popups. Create Spin the Wheel pop up, Scratch Card, and Pick a Gift popups with our gamified popup builder to reward visitors with coupon codes, discounts, and special offers. Perfect for WooCommerce stores looking to boost conversions and make pop ups promotions more engaging. Available gamified popups: Spin to Win pop up Wheel of fortune pop ups or spin wheel pop ups let your visitors spin a wheel and get the chance to win one of the many prizes or codes on your wheel. Use the wheel of fortune pop up or spin wheel popup for almost always win situation for your visitors. Scratch Card pop up Scratch off pop ups or scratch card pop ups are where you set a code and the customer will “scratch” the card to reveal the code for your customers to use in your shop. Use a scratch off popup for that lottery card feel. There’s always a code that customers will win with the scratch cards popups. Pick a Gift pop up Pick a gift pop ups let your customers pick from one of three gifts for a chance to win a special code that can be used in your store. Use the gift pop ups if you want a bit of more thrill, with the visitors getting a chance to win a code or nothing at all. Drag and Drop Inline Form Builder Create inline contact forms with Poptin and easily embed them anywhere on your website using a shortcode. Use smart targeting and trigger options to maximize conversions, and build beautiful forms from scratch or with ready-made templates. Similar to pop ups, add powerful elements such as countdown timers, videos, custom HTML, images, shapes, and button attention effects to increase engagement. We support all field types, including name, email, phone, custom fields, dates, websites, numbers, dropdowns, radio buttons, checkboxes, and more, giving you complete flexibility to create the perfect form for any use case. Use our form builder to create different versions for desktop and mobile, and display them using the same shortcode. Run A/B tests – use our form builder to create a different version of your form, and also create a different trigger and targeting rules. Display different versions of your contact form using the same shortcode, and find out what’s the best version of your inline contact form. Just like our pop ups, inline forms support all of Poptin’s integrations, allowing you to automatically send leads to your CRM, email marketing platform, help desk, webinar software, and more. Create advanced experiences by triggering a pop up after a form submission, showing a form only to visitors who interacted with a specific pop up, and combining forms and pop ups together to build highly targeted conversion funnels. Create a Poptin account for free Poptin is an all-in-one web application that works seamlessly with WordPress and many other platforms. Create popups, forms, email campaigns, newsletters, and email marketing automation by opening your free account Coupons Create and manage fixed-value or unique coupon codes and display them directly in your coupon popups, discount pop ups, forms, and email campaign. Automatically reward visitors with personalized discounts, promotional offers, and coupon codes to increase conversions, recover abandoned visitors, grow your email list, and drive more sales. Track coupon usage through pop ups, redemptions, and performance to measure the effectiveness of your promotions and marketing campaigns. Email & Pop Ups API & MCP (Coming Soon) Automate your email marketing workflows with our upcoming API. Update contact properties, tags, preferences, and subscriber data programmatically, trigger email automations based on customer actions, and send email campaigns directly from your applications, websites, and internal systems. The API will also provide access to popup creation and management, including MCP support for AI agents that can build and optimize pop ups automatically. Retrieve popup performance and conversion statistics, manage campaigns at scale, and connect Poptin with your custom applications, workflows, and AI-powered experiences. 70+ Popup Integrations Connect pop ups & forms with the tools you already use, including Mailchimp, HubSpot, Salesforce, Pipedrive, Klaviyo, Omnisend, ActiveCampaign, Kit (ConvertKit), Brevo, Zapier, Make, Google Sheets, Webhooks, and many more. Sync contacts, automate workflows, trigger campaigns, and keep your marketing data connected across your entire tech stack. Manage API keys securely from your account and connect Poptin with Zapier, Make, webhooks, custom applications, and thousands of other tools. Use Poptin directly from your WordPress admin panel or as a standalone app Access and manage your contacts, email campaigns, email automation, pop ups, forms, coupons, and analytics directly from your WordPress admin panel. Create, publish, track, and optimize your popups and email campaigns without switching between multiple tools, platforms or tabs. Security & GDPR Features: Poptin follows industry-standard security practices and is ISO 27001 compliant, ensuring your data is handled securely. Poptin includes built-in tools to help you comply with GDPR and other privacy regulations. Lead and Contact Deletion Controls – Manually delete leads at any time from the Leads dashboard. Automatic Data Retention – Automatically delete lead data after 1, 3, 6, 12, 18, or 24 months, or choose to never store or never delete leads Lead Information Access – View lead details, including IP addresses, for compliance, auditing, and record-keeping purposes. Consent Checkboxes – Add consent checkboxes to require visitors to agree to your terms before submitting a pop up or form. Double Opt-In Support – Enable double opt-in email confirmations to verify subscribers before adding them to your email list Account Management – Easily update the email address and other information associated with your account. Privacy-Friendly Tracking – Reduced cookie usage to help support privacy and compliance requirements Click here to read more Popular popups, email campaigns & mail automation use cases * Show an exit-intent popup with a discount and automatically send abandoned cart emails to visitors who leave your checkout page before completing a purchase. * Display a newsletter popup after visitors scroll 60% of a blog post, then automatically enroll them in a multi-email welcome series. * Display personalized popups with coupon codes to visitors arriving from Google Ads, Facebook Ads, ChatGPT, or other marketing campaigns, and follow up with targeted email campaign. * Collect dates through your forms and automatically send birthday emails, anniversary offers, and special promotions. * Automatically identify contacts who haven’t opened or clicked emails recently and launch reactivation campaigns to win them back.