GTM Kit – Google Tag Manager & GA4 integration vs VigIA – AI Visibility, Analytics & Control

GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags. The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed. The settings are organised around what you are trying to do (Setup, Events & data layer, Commerce, Consent & privacy, and Tools), so related options live together and the setting you need is quick to find. Know when your tracking breaks Tracking fails quietly. A caching plugin strips the container out of the page, a second plugin loads it a second time, a staging copy reports into your live property, and nothing on the settings screen says so. GTM Kit checks one of your own pages once a day, the way a visitor receives it, and tells you when nothing on your site is loading your container, or when your pages load tracking twice. Where it recognises the plugin or tool adding the second copy, it names it. Two checks in WordPress’s own Site Health screen report whether your container is set up and reaching your pages, and whether consent is configured. A GTM Kit section on the Info tab lists your whole configuration on one screen and copies it into a support request with one click. On sites WordPress reports as staging, development or local, GTM Kit leaves the container out, so test traffic never reaches your live analytics. The data layer is still built there, and a setting loads the container anyway when you are measuring a test site on purpose. eCommerce events tracked with Google Analytics 4 The following GA4 events are automatically included in the dataLayer: WooCommerce view_item_list select_item view_item add_to_wishlist [Premium] add_to_cart view_cart remove_from_cart begin_checkout add_shipping_info add_payment_info purchase refund [Premium] order_paid [Premium] order_processing [Premium] order_completed [Premium] order_refunded [Premium] subscription_started [Premium] Unlock all features with GTM Kit Premium. Easy Digital Downloads view_item add_to_cart begin_checkout purchase Flexible container implementation Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed. You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting. You can also exclude specific pages from GTM entirely. Add URL patterns on the Container settings page and GTM Kit holds back the container, the noscript fallback, and its data layer scripts on matching pages. Useful for third-party checkout iframes, partner-hosted subpages, and in-app webview routes that run their own tracking. Glob patterns are supported by default, with optional regex for advanced matching. Moving from another Google Tag Manager plugin GTM Kit imports settings from Google Tag Manager for WordPress, Google Tag Manager for WooCommerce, Metronet Tag Manager and other GTM plugins, at any time, from the Tools page. Your container ID, data layer variables, Consent Mode defaults, excluded user roles and container environment come across in one step. Before anything is written you see exactly which of your settings will be replaced, and only settings the other plugin actually configured are touched. Post data You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager. – Post type: include the type of the current post or archive page. – Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc. – Categories: include the categories of the current post or archive page. – Tags: include the tags of the current post or archive page. – Post title: include the post title of the current post. – Post ID: include the Post ID of the current post. – Post date: include the post date. – Post author name: include the post author name. – Post author ID: include the post author ID.

VigIA (Spanish for “lookout” or “watchman”, incorporating “IA” – Spanish for “AI”) is a complete AI visibility toolkit for WordPress. Monitor 60+ AI crawlers, control access to your content, and optimize how AI systems discover and understand your site. What does VigIA do? Scores your AI visibility with a 100-point analyzer covering 20 checks across 5 categories Tracks AI crawlers visiting your site (GPTBot, ClaudeBot, PerplexityBot, and 60+ others) Provides detailed analytics with advanced filters, server-side pagination, and exportable reports with metadata banner Blocks unwanted crawlers via PHP (403 response) Manages robots.txt rules for AI crawlers with compliance monitoring Sends email alerts about crawler activity (daily, weekly, or monthly) Generates llms.txt files to help AI systems understand your site Serves markdown endpoints for posts, pages, taxonomy archives (categories, tags, WooCommerce product categories, custom taxonomies) and WooCommerce products with schema-like data Generates JSON-LD structured data with Site Identity and AI Discovery signals Exposes abilities for AI agents and automation tools (WordPress 6.9+) Key Features AI Visibility Analyzer * 100-point scoring system with letter grades (A+ to F) * 20 individual checks across 5 categories * Access & AI Discovery (37 pts): robots.txt, AI bot directives, Content Signals, llms.txt, sitemap, RSS feed * Structured Data & Semantic Context (25 pts): JSON-LD schemas, Open Graph, Twitter Cards, meta description, canonical URL * Content Structure & Readability (20 pts): heading hierarchy, semantic HTML5, image alt text, content/HTML ratio * AI Interaction & Distribution (8 pts): markdown delivery, AI share buttons * Access Performance (10 pts): TTFB measurement * Smart recommendations with direct links to VigIA features and plugin suggestions * Analyze any page on your site with URL autocomplete selector * Results cached for 24 hours with manual re-analyze option Analytics Dashboard * Total visits, unique crawlers, and pages crawled statistics * Timeline chart with daily breakdown * Category distribution (AI Training, AI Search, AI Assistant, Data Scraper) * Top crawlers and most crawled pages tables with paginated navigation * Share Buttons & AI-powered Summaries integration: see share button clicks per page * Recent activity log with content type and HTTP status columns (color coded by status family) * Advanced filters: multi-select crawler picker, content type, HTTP status code, and configurable date range * Server-side pagination with four-button pager (first, previous, next, last) — operates over the full database, not just the latest 500 rows * Period comparison functionality * CSV export with a metadata banner (site name, site URL, export type, date range, export timestamp, applied filters) * “Export filtered CSV” button that downloads exactly what the active filters return, with vigia-filtered-YYYY-MM-DD.csv filename * Content type detection distinguishes Home, Post, Page, Product, custom CPTs, Category archive, Tag archive, Date/Author archive, Feed, Sitemap, REST API, File, Admin / login attempts (/wp-admin, /wp-login.php), WordPress system (admin-ajax, xmlrpc, wp-cron, wp-comments-post), 404 Not found, and Other Crawler Blocking * Block crawlers via PHP with 403 Forbidden response * Quick block dropdown in analytics dashboard * Manage blocks from Extras page * Works on any server (Apache, Nginx, LiteSpeed, etc.) Robots.txt Management * Add Disallow rules for AI crawlers * Visual preview of your robots.txt * Compliance monitoring: see which crawlers ignore your rules * One-click blocking for non-compliant crawlers * Works with both physical and virtual robots.txt Email Alerts * Daily, weekly, or monthly reports * Three detail levels: Minimal, Normal, Complete * Non-compliant crawler warnings * Activity comparison with previous period Markdown for Agents * Serve posts, pages and any public post type as optimized markdown for AI agents * Serve taxonomy archive pages (categories, tags, WooCommerce product categories, custom taxonomies) as markdown — disabled by default, opt in per taxonomy * Dedicated .md URL endpoints (e.g., /your-post.md, /category/news.md, /product-category/electronics.md) * Accept: text/markdown content negotiation on posts and taxonomy archive pages * Discoverability via Link HTTP headers and HTML tags * YAML frontmatter for posts: title, date, modified, author, image, categories, tags, post type, lang * YAML frontmatter for taxonomy terms: title, description, url, type, taxonomy, parent, count, image (term meta), lang * WooCommerce product frontmatter adds schema-like fields: sku, product_type, price, regular_price, sale_price, currency, availability, stock_quantity, rating, rating_count, review_count * Taxonomy term body includes the term description (rendered through the_content), the list of direct child terms in hierarchical taxonomies, and an excerpt of the latest posts/products assigned to the term * Product listings inside product_cat archives include an inline summary with formatted price, “was X” on sale items, star rating and out-of-stock flag * Respects blocking rules (blocked crawlers get 403) and LLMs.txt exclusion filters * Per-term noindex detection from Yoast SEO, Rank Math, All in One SEO and SEOPress * Analytics integration: tracks markdown requests per crawler * X-Markdown-Tokens response header * Filters: vigia_markdown_post_eligible, vigia_markdown_term_eligible, vigia_markdown_term_posts_limit * Follows the Cloudflare Markdown for Agents standard LLMs.txt Generator * Select content by post type with one click * Filter by taxonomies (categories, tags, custom) * Manual include/exclude with AJAX search * Exclude by URL patterns (wildcards supported) * SEO plugin integration (auto-exclude noindex content) * Auto-regeneration (daily, weekly, monthly) * Robots.txt integration (add llms.txt and llms-full.txt references) * Generate llms.txt and llms-full.txt files * Full content or excerpt mode * Compatible with Yoast SEO, Rank Math, All in One SEO, SEOPress, The SEO Framework, and Native SEO NoIndexer JSON-LD Structured Data * Generate WebSite and Organization/Person schema for site identity * AI Discovery: ReadAction pointers to llms.txt, llms-full.txt, and Markdown for Agents endpoints * Social profiles and sameAs links for brand identity across the web * SearchAction for Google sitelinks search box * Media library integration for logo selection * SEO plugin conflict detection (Yoast, Rank Math, AIOSEO, SEOPress, The SEO Framework) * Choose output page (front page or any published page) * Live JSON-LD preview with real-time updates * Smart integration with LLMs.txt and Markdown for Agents features Supported AI Crawlers VigIA monitors 60+ AI crawlers including: OpenAI: GPTBot, OAI-SearchBot, OAI-AdsBot, ChatGPT-User Anthropic: ClaudeBot, Claude-SearchBot, Claude-User, Claude-Code Google: Google-Extended, GoogleOther, Gemini-Deep-Research, Google-NotebookLM Perplexity: PerplexityBot, Perplexity-User Meta: Meta-ExternalAgent, FacebookBot, Meta-WebIndexer Amazon: Amazonbot, Amzn-SearchBot, bedrockbot Mistral: MistralAI-User, MistralAI-Index Microsoft: BingBot ByteDance: Bytespider Apple: Applebot-Extended And many more… Privacy Focused VigIA stores visitor data locally in your WordPress database. No data is sent to external servers. Abilities API VigIA is one of the first WordPress plugins to implement the Abilities API introduced in WordPress 6.9. This API allows AI agents, automation tools, and external systems to discover and interact with VigIA’s functionality in a standardized, secure way. What are Abilities? Abilities are self-contained units of functionality that VigIA exposes through WordPress’s central registry. Each ability has defined inputs, outputs, and permissions, making it easy for automation tools to understand and use them. Available Abilities VigIA registers the following abilities: Analytics vigia/get-crawler-stats – Get statistics about AI crawler visits (total visits, unique crawlers, pages crawled) vigia/get-top-crawlers – Get a ranked list of most active AI crawlers vigia/get-top-pages – Get the most crawled pages on your site Blocking vigia/get-blocked-items – List all blocked crawlers and IP addresses vigia/block-crawler – Block a crawler by User-Agent pattern vigia/unblock-crawler – Remove an existing block Robots.txt vigia/get-robots-rules – Get current AI crawler rules in robots.txt vigia/add-robots-disallow – Add a Disallow directive for a crawler vigia/remove-robots-rule – Remove a robots.txt rule Use Cases Automated monitoring: AI agents can query crawler statistics and alert you to anomalies Reactive blocking: Automation tools can block crawlers that repeatedly ignore robots.txt External dashboards: Aggregate data from multiple WordPress sites with VigIA installed WP-CLI integration: Future command-line access through the Abilities API n8n / Make workflows: Build custom automation flows using VigIA’s abilities Requirements The Abilities API ships with WordPress 6.9 and later. On older WordPress versions, VigIA works normally but abilities and MCP are not available. MCP Server (Model Context Protocol) VigIA exposes its 9 abilities as native MCP tools to any MCP-compatible client (Claude Code, Cursor, Claude Desktop, Codex CLI, Antigravity, Continue, Cline, Zed and similar) using the official WordPress MCP Adapter. The adapter ships bundled with the plugin, so the MCP endpoint is active right after installation — no Composer step or terminal access required. Requirements WordPress 6.9 or later (provides the Abilities API) Quick connect (recommended) Open VigIA > Extras > MCP and click “Generate password and connection commands”. The plugin creates a dedicated Application Password named VigIA MCP and renders ready-to-paste commands for Claude Code, Cursor, Claude Desktop and a generic block (URL + Authorization header) for any other MCP client. The plain password is shown only once. If you lose it, revoke the entry from the same panel and generate a new one. Endpoint https://your-site.example/wp-json/vigia/v1/mcp The endpoint uses HTTP Basic auth with the WordPress Application Password. The user must have the manage_options capability. Connecting Claude Code Quick Connect builds the full command for you. The shape is: claude mcp add --transport http vigia https://your-site.example/wp-json/vigia/v1/mcp --header "Authorization: Basic BASE64_OF_USER_AND_APP_PASSWORD" Claude Code merges the new entry into its config file automatically — no risk of breaking other servers. Connecting Cursor Save the JSON block from Quick Connect as ~/.cursor/mcp.json. You can also reach this file from inside Cursor at Settings → Cursor Settings → MCP. If the file already exists with other content, see the FAQ. Claude Desktop and other clients Claude Desktop does not speak HTTP MCP, so it needs a small bridge and a config file of its own. Any other client (Codex CLI, Continue, Cline, Antigravity, Zed, or your own) takes the two raw values Quick Connect exposes: the server URL and the Authorization header. Both cases are covered in the FAQ, together with how to merge VigIA into a config file that already exists without losing what is in it. Read-only mode If you only want your AI to consult VigIA (not change anything), enable “Read-only mode” in the MCP tab. While on, write actions (block, unblock, robots changes) return a permission denied error. Read actions (statistics, top crawlers, blocked items, robots rules) keep working. The toggle stores a vigia_mcp_read_only option that hooks into the vigia_can_write_via_abilities filter. Developers can still force read-only from a mu-plugin: add_filter( 'vigia_can_write_via_abilities', '__return_false' ); The mu-plugin filter at the default priority takes precedence over the toggle. Who can reach the endpoint The endpoint requires the capability to manage options, the same one every tool behind it already asked for. The vigia_mcp_transport_capability filter can lower that bar; each tool keeps its own permission check. After connecting Restart your MCP client after adding the server so it picks up the new tools. Then try a few prompts to confirm everything is wired up: “Show me VigIA crawler stats for the last 7 days.” “List the top 5 most crawled pages on this site.” “Add a robots.txt Disallow rule for TestBot and then list the current AI crawler rules.” The third example exercises a read + write + read round-trip, which is the most complete sanity check. Support Need private support or custom development? Do you need one-on-one help, priority troubleshooting, or a custom feature, integration, or tweak built specifically for your site? I offer private support and custom development. Just contact me and tell me what you need. Need help or have suggestions? Official website WordPress support forum YouTube channel Documentation and tutorials Love the plugin? Please leave us a 5-star review and help spread the word! About AyudaWP We are specialists in WordPress security, SEO, AI and performance optimization plugins. We create tools that solve real problems for WordPress site owners while maintaining the highest coding standards and accessibility requirements.