GTM Kit – Google Tag Manager & GA4 integration for WordPress Plugin Directory
By TLA Media
GTM Kit – Google Tag Manager & GA4 integration is the #22 ranked analytics app on WordPress, with a 4.8 average rating from 20 reviews, as of Aug 31, 2026.
GTM Kit – Google Tag Manager & GA4 integration is a WordPress Plugin Directory app by TLA Media. With a rating of 4.8★ from 20 reviews, it currently ranks #22 in the Analytics category.
AppRanks data: GTM Kit – Google Tag Manager & GA4 integration ranks #22 in Analytics on WordPress Plugin Directory, placing it in the top 4% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
GTM Kit – Google Tag Manager & GA4 integration is a category-leading WordPress app with a limited review volume. It is listed in the Analytics category on WordPress Plugin Directory, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 20 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +High average rating (4.8★) signals consistent merchant satisfaction
- +Published by TLA Media — established developer track record
Cons
- −Limited review base (20) — ratings can shift significantly with new feedback
Looking to switch from GTM Kit – Google Tag Manager & GA4 integration?
See GTM Kit – Google Tag Manager & GA4 integration's alternatives ranked by audit score, rating, and review velocity.
How GTM Kit – Google Tag Manager & GA4 integration works
Show full descriptionShow less
GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.
The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.
The settings are organised around what you are trying to do (Setup, Events & data layer, Commerce, Consent & privacy, and Tools), so related options live together and the setting you need is quick to find.
Know when your tracking breaks Tracking fails quietly. A caching plugin strips the container out of the page, a second plugin loads it a second time, a staging copy reports into your live property, and nothing on the settings screen says so.
GTM Kit checks one of your own pages once a day, the way a visitor receives it, and tells you when nothing on your site is loading your container, or when your pages load tracking twice. Where it recognises the plugin or tool adding the second copy, it names it.
Two checks in WordPress’s own Site Health screen report whether your container is set up and reaching your pages, and whether consent is configured. A GTM Kit section on the Info tab lists your whole configuration on one screen and copies it into a support request with one click.
On sites WordPress reports as staging, development or local, GTM Kit leaves the container out, so test traffic never reaches your live analytics. The data layer is still built there, and a setting loads the container anyway when you are measuring a test site on purpose.
eCommerce events tracked with Google Analytics 4 The following GA4 events are automatically included in the dataLayer:
WooCommerce
view_item_list
select_item
view_item
add_to_wishlist [Premium]
add_to_cart
view_cart
remove_from_cart
begin_checkout
add_shipping_info
add_payment_info
purchase
refund [Premium]
order_paid [Premium]
order_processing [Premium]
order_completed [Premium]
order_refunded [Premium]
subscription_started [Premium]
Unlock all features with GTM Kit Premium.
Easy Digital Downloads
view_item
add_to_cart
begin_checkout
purchase
Flexible container implementation Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed.
You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting.
You can also exclude specific pages from GTM entirely. Add URL patterns on the Container settings page and GTM Kit holds back the container, the noscript fallback, and its data layer scripts on matching pages. Useful for third-party checkout iframes, partner-hosted subpages, and in-app webview routes that run their own tracking. Glob patterns are supported by default, with optional regex for advanced matching.
Moving from another Google Tag Manager plugin GTM Kit imports settings from Google Tag Manager for WordPress, Google Tag Manager for WooCommerce, Metronet Tag Manager and other GTM plugins, at any time, from the Tools page. Your container ID, data layer variables, Consent Mode defaults, excluded user roles and container environment come across in one step.
Before anything is written you see exactly which of your settings will be replaced, and only settings the other plugin actually configured are touched.
Post data You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager.
– Post type: include the type of the current post or archive page.
– Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc.
– Categories: include the categories of the current post or archive page.
– Tags: include the tags of the current post or archive page.
– Post title: include the post title of the current post.
– Post ID: include the Post ID of the current post.
– Post date: include the post date.
– Post author name: include the post author name.
– Post author ID: include the post author ID.
Category rankings
As of Sep 4, 2026- Analytics#22of 664Top 4%
- Woocommerce#65of 2,450Top 3%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
GTM Kit – Google Tag Manager & GA4 integration ranks for 8 keywords across WordPress Plugin Directory. Here are the top 3:
- Rank #276
- Rank #364
- Rank #482
Competitors & alternatives
GTM Kit – Google Tag Manager & GA4 integration doesn't have curated competitor matchups yet. Other tracked analytics apps on WordPress:
Frequently asked questions
What is GTM Kit – Google Tag Manager & GA4 integration?
GTM Kit – Google Tag Manager & GA4 integration is an app for WordPress. It currently holds a 4.8-star rating from 20 merchant reviews, and AppRanks has been tracking its public marketplace data on the refresh cadence published in our methodology. It is listed under the Analytics category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by TLA Media.
Who uses GTM Kit – Google Tag Manager & GA4 integration?
Currently around 30,000 active stores have installed GTM Kit – Google Tag Manager & GA4 integration. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Analytics category on WordPress.
Where does GTM Kit – Google Tag Manager & GA4 integration rank on WordPress?
GTM Kit – Google Tag Manager & GA4 integration currently sits at position #22 in the Analytics category on WordPress. That places it in the top 3% of 664 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.