GTM Kit – Google Tag Manager & GA4 integration for WordPress
By TLA Media
- Category rank
- #22 in Analytics
- Listing audit
- 53/100
GTM Kit – Google Tag Manager & GA4 integration is a WordPress Plugin Directory app by TLA Media. With a rating of 4.8★ from 20 reviews, it currently ranks #22 in the Analytics category.
GTM Kit – Google Tag Manager & GA4 integration is the #22 ranked Analytics app on WordPress, with a 4.8 average rating from 20 reviews, as of Sep 11, 2026.
AppRanks verdict
Generated from marketplace data as of Sep 11, 2026
GTM Kit – Google Tag Manager & GA4 integration ranks #22 of 664 in Analytics on WordPress. It holds a 4.8★ average from 20 reviews on WordPress.
Pros
- +4.8★ average across 20 reviews
Cons
- −Only 20 reviews — the average can still move with a few new ratings
How GTM Kit – Google Tag Manager & GA4 integration works
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GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.
The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.
The settings are organised around what you are trying to do (Setup, Events & data layer, Commerce, Consent & privacy, and Tools), so related options live together and the setting you need is quick to find.
Know when your tracking breaks Tracking fails quietly. A caching plugin strips the container out of the page, a second plugin loads it a second time, a staging copy reports into your live property, and nothing on the settings screen says so.
GTM Kit checks one of your own pages once a day, the way a visitor receives it, and tells you when nothing on your site is loading your container, or when your pages load tracking twice. Where it recognises the plugin or tool adding the second copy, it names it.
Two checks in WordPress’s own Site Health screen report whether your container is set up and reaching your pages, and whether consent is configured. A GTM Kit section on the Info tab lists your whole configuration on one screen and copies it into a support request with one click.
On sites WordPress reports as staging, development or local, GTM Kit leaves the container out, so test traffic never reaches your live analytics. The data layer is still built there, and a setting loads the container anyway when you are measuring a test site on purpose.
eCommerce events tracked with Google Analytics 4 The following GA4 events are automatically included in the dataLayer:
