GTM Kit – Google Tag Manager & GA4 integration vs Globe Visitors Counter

GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags. The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed. The settings are organised around what you are trying to do (Setup, Events & data layer, Commerce, Consent & privacy, and Tools), so related options live together and the setting you need is quick to find. Know when your tracking breaks Tracking fails quietly. A caching plugin strips the container out of the page, a second plugin loads it a second time, a staging copy reports into your live property, and nothing on the settings screen says so. GTM Kit checks one of your own pages once a day, the way a visitor receives it, and tells you when nothing on your site is loading your container, or when your pages load tracking twice. Where it recognises the plugin or tool adding the second copy, it names it. Two checks in WordPress’s own Site Health screen report whether your container is set up and reaching your pages, and whether consent is configured. A GTM Kit section on the Info tab lists your whole configuration on one screen and copies it into a support request with one click. On sites WordPress reports as staging, development or local, GTM Kit leaves the container out, so test traffic never reaches your live analytics. The data layer is still built there, and a setting loads the container anyway when you are measuring a test site on purpose. eCommerce events tracked with Google Analytics 4 The following GA4 events are automatically included in the dataLayer: WooCommerce view_item_list select_item view_item add_to_wishlist [Premium] add_to_cart view_cart remove_from_cart begin_checkout add_shipping_info add_payment_info purchase refund [Premium] order_paid [Premium] order_processing [Premium] order_completed [Premium] order_refunded [Premium] subscription_started [Premium] Unlock all features with GTM Kit Premium. Easy Digital Downloads view_item add_to_cart begin_checkout purchase Flexible container implementation Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed. You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting. You can also exclude specific pages from GTM entirely. Add URL patterns on the Container settings page and GTM Kit holds back the container, the noscript fallback, and its data layer scripts on matching pages. Useful for third-party checkout iframes, partner-hosted subpages, and in-app webview routes that run their own tracking. Glob patterns are supported by default, with optional regex for advanced matching. Moving from another Google Tag Manager plugin GTM Kit imports settings from Google Tag Manager for WordPress, Google Tag Manager for WooCommerce, Metronet Tag Manager and other GTM plugins, at any time, from the Tools page. Your container ID, data layer variables, Consent Mode defaults, excluded user roles and container environment come across in one step. Before anything is written you see exactly which of your settings will be replaced, and only settings the other plugin actually configured are touched. Post data You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager. – Post type: include the type of the current post or archive page. – Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc. – Categories: include the categories of the current post or archive page. – Tags: include the tags of the current post or archive page. – Post title: include the post title of the current post. – Post ID: include the Post ID of the current post. – Post date: include the post date. – Post author name: include the post author name. – Post author ID: include the post author ID.

Globe Visitors Counter (Lite) adds a beautiful, fast, iframe-isolated 3D visitor globe to any WordPress site. It instantly shows your audience geography — fully locally, privately, and without any third-party tracking. This Lite version is designed for clarity, speed, and instant visual feedback — especially on landing pages and campaign pages. Use Case: Instant Visual Feedback for Advertising Campaigns The situation You have a product or a service. You launch an advertising campaign: Google Ads Facebook / Instagram TikTok banner ads email campaigns any other traffic source All traffic is sent to one landing page. Usually what comes next is boring: tables, charts, numbers, dashboards, “we’ll analyze it later”. The solution You place Globe Visitors Counter Lite directly on the landing page. No server setup. No external analytics. No configuration. And you start seeing your traffic with your own eyes. How it works (very simple) You launch the ads Visitors arrive at the page Each real visitor appears as a dot on the globe — in real time, from their actual location The globe comes alive and instantly shows: – whether people are coming at all – which countries and regions react – whether the campaign works or misses completely No dots — ads don’t work. Dots appear — ads are alive. Why Lite is perfect for landing pages Lite is not deep analytics. It’s a visual “life indicator”. Perfect when you need: – fast visual feedback – immediate confirmation that traffic is real – zero setup and zero learning curve – a simple “wow effect” for clients, teams, or investors You watch, not analyze. Key Features Interactive 3D Land-Cover globe included out of the box Real-time visitor logging using a tiny local JSON file Historical dots displayed automatically Zero configuration, works with all themes & editors Shortcode-based, easy placement on any page No cookies, no remote APIs, GDPR-friendly Ultra-fast loading thanks to iframe sandboxing How It Works When a page with the shortcode is opened, the plugin loads a fully self-contained viewer from: /wp-content/uploads/visitors-lite-landcover/ Each visit is logged locally as a minimal record (timestamp + coordinates + city + country) into: visitors.json Everything stays on your server. No tracking pixels. No third-party analytics. No cookies. Why Use It Ideal for landing pages and product launches Visualizes global audience instantly Safe for cached pages and CDNs Works even on heavily optimized sites When You May Need the Full Version Lite is intentionally simple and fast. If you need: – long-term statistics – multiple pages or sites – extended visitor history – advanced visual modes and skins – more control and customization …then the Full (Pro) version may be a better fit. Lite remains perfect for single pages, launches, tests, and quick visual validation. Tester Program (optional) We are tuning defaults and performance for upcoming builds. If you want to enable advanced features during testing at no cost (extra visual modes, effects, skins), join via Support: https://wordpress.org/support/topic/looking-for-testers-free-advanced-features-for-feedback/ Usage Shortcode: [visitors_globe_lite title=”VISITORS” width=”100%” height=”600″] Attributes: – title — optional caption above the globe – width — iframe width (100% or fixed px) – height — iframe height in px Place the shortcode anywhere — Classic or Block editor.