GTM Kit – Google Tag Manager & GA4 integration vs Terovania Game Marketing Widgets for Steam®

GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags. The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed. The settings are organised around what you are trying to do (Setup, Events & data layer, Commerce, Consent & privacy, and Tools), so related options live together and the setting you need is quick to find. Know when your tracking breaks Tracking fails quietly. A caching plugin strips the container out of the page, a second plugin loads it a second time, a staging copy reports into your live property, and nothing on the settings screen says so. GTM Kit checks one of your own pages once a day, the way a visitor receives it, and tells you when nothing on your site is loading your container, or when your pages load tracking twice. Where it recognises the plugin or tool adding the second copy, it names it. Two checks in WordPress’s own Site Health screen report whether your container is set up and reaching your pages, and whether consent is configured. A GTM Kit section on the Info tab lists your whole configuration on one screen and copies it into a support request with one click. On sites WordPress reports as staging, development or local, GTM Kit leaves the container out, so test traffic never reaches your live analytics. The data layer is still built there, and a setting loads the container anyway when you are measuring a test site on purpose. eCommerce events tracked with Google Analytics 4 The following GA4 events are automatically included in the dataLayer: WooCommerce view_item_list select_item view_item add_to_wishlist [Premium] add_to_cart view_cart remove_from_cart begin_checkout add_shipping_info add_payment_info purchase refund [Premium] order_paid [Premium] order_processing [Premium] order_completed [Premium] order_refunded [Premium] subscription_started [Premium] Unlock all features with GTM Kit Premium. Easy Digital Downloads view_item add_to_cart begin_checkout purchase Flexible container implementation Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed. You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting. You can also exclude specific pages from GTM entirely. Add URL patterns on the Container settings page and GTM Kit holds back the container, the noscript fallback, and its data layer scripts on matching pages. Useful for third-party checkout iframes, partner-hosted subpages, and in-app webview routes that run their own tracking. Glob patterns are supported by default, with optional regex for advanced matching. Moving from another Google Tag Manager plugin GTM Kit imports settings from Google Tag Manager for WordPress, Google Tag Manager for WooCommerce, Metronet Tag Manager and other GTM plugins, at any time, from the Tools page. Your container ID, data layer variables, Consent Mode defaults, excluded user roles and container environment come across in one step. Before anything is written you see exactly which of your settings will be replaced, and only settings the other plugin actually configured are touched. Post data You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager. – Post type: include the type of the current post or archive page. – Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc. – Categories: include the categories of the current post or archive page. – Tags: include the tags of the current post or archive page. – Post title: include the post title of the current post. – Post ID: include the Post ID of the current post. – Post date: include the post date. – Post author name: include the post author name. – Post author ID: include the post author ID.

The first completely trackable and GDPR-friendly Steam widget solution for WordPress! This plugin allows you to integrate a responsive and customizable Steam game widget without using external iframes – fully hosted on your own site. Unlike the official Steam iframe widget, this plugin offers: – ✅ Trackable wishlist button clicks (Google Tag Manager & GA4 compatible) – ✅ Custom UTM parameters for tracking your Steam page links – ✅ Fully responsive layout optimized for mobile & desktop – ✅ GDPR-friendly (no iframes, external scripts, embedded content or cookies) Perfect for indie developers, publishers, and marketing teams who want analytics-ready game landing pages without breaking privacy rules. Why choose this over the official Steam widget? – The official widget loads external content (iframe) → not GDPR-friendly – No easy event tracking → this plugin adds full GTM & GA4 support – No UTM link control → this plugin enables custom campaign tracking Plugin Highlights: – Dynamic Steam API integration (auto-loads game info by App ID) – Fully customizable design without coding – Gutenberg block with native Toolbar controls (easy drag & drop): – Set Steam App ID via Dropdown (with validation) – Language chooser with search functionality (maps to Steam API languages) – Toolbar toggles: Show Price / Age Rating / Feature Icons / Release Info – Inspector with help texts for all important fields (App ID, UTM, Footnote, CTA) – Steam data language: – Uses the selected language for Steam content (description, price/ratings) – Automatic English fallback if a language has no localized text – Note: UI labels follow the WordPress site language – Fully responsive layout, optimized for mobile & desktop – GDPR-friendly: no Steam iframe, optional local image caching – UTM parameters for tracking your outbound Steam links in Steam analytics – Tracking: pushes steamWidgetImpression and steamWishlistClick to the dataLayer (GTM/GA4-ready) 📌 Note: Premium features coming soon (advanced color customization and additional layouts). Disclaimer This plugin is not affiliated with, endorsed, or sponsored by Valve Corporation. “Steam” and the Steam logo are trademarks or registered trademarks of Valve Corporation. All rights reserved by their respective owners. License This plugin is licensed under the GPL v2 or later.