Tag Pilot FREE – Google Tag Manager Integration for WooCommerce vs GTM Kit – Google Tag Manager & GA4 integration

Tracking eCommerce events via Google Tag Manager and DataLayer makes adding new growth channels a straighforward task. Regardless of a number of connected platforms the data quality and events coverage stays the same. This plugin, once activated, starts pushing standard GA4 eCommerce events into GTM DataLayer. Once the data is there you can leverage Google Tag Manager containers to connect virtually any analytics o marketing platform, even if you’re still undecided on your choice. To speed up the process, our plugin offers pre-packaged integrations for GA4 and Facebook Pixel. You can be up and running in minutes, bypassing the need for time-consuming GTM configuration. See how it works here: Check live demo here (perform typical shop activities – add to cart, purchase – to see how events are triggered). This demo showcase all PRO plugin features – FREE version is limited to 2 events listed below. More information and documentation can be found here. Example scenarios Analyse eCommerce behaviors and study your sales funnel in Google Analytics 4 Get most out of Facebook and Instagram paid campaigns with conversion tracking Optimise your Google Ads campaigns with Enhanced Conversion (requires PRO version) Expand to new platforms with TikTok, Pinterest and Microsoft UET presets (requires PRO version) Supported events After the plugin is installed it automatically tracks the following events: Add To Cart Purchase Which are a great base for conversion measurements and analysing sales funnels related to cart behavior. For full eCommerce events coverage, improved handling and professional support, buy PRO version. You can also subscribe to our Tag Pilot Care support service for ongoing assistance, expert guidance, and priority help whenever you need it. PRO Version The paid version covers following events: view_item_list select_item view_item add_to_cart view_cart remove_from_cart begin_checkout add_billing_info add_payment_info add_shipping_info purchase user_data Comes with presets for: Google Ads (Enhanced Conversions) Google Ads Dynamic Remarketing Facebook Pixel (Advanced Matching) Microsoft UET / Bing Ads Pinterest TikTok Consent Mode Server-side GTM Additonally, works with 3rd party plugins: WooCommerce Brands Yith Brands WooCommerce Quick View WooCommerce Wishlists WPC Smart Wishlist WooCommerce Multilingual WPML Polylang Advantage over alternative solutions Only one plugin needed Without a GTM plugin, you would need a separate plugin for each of those integrations. Each plugin can track events differently. They can cause conflicts and slow-down on the front-end With a dedicated GTM plugin, all data is sent in standardized Google format to Google Tag Manager which forwards events to multiple destination services. Reporting consistency A common problem when trying to use other GTM and Google Analytics plugins is that data can be sent twice corrupting analytics reporting. Using DataLayer is a standard way to ensure your tracking information stays consistent across all connected tools. Google Consent Mode v2 Using GTM and dataLayer allows to build more complex scenarios, such as only processing the data after obtaining user consent. Other plugin directly pipe events into target system no matter if required permission was given or not.

GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags. The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed. The settings are organised around what you are trying to do (Setup, Events & data layer, Commerce, Consent & privacy, and Tools), so related options live together and the setting you need is quick to find. eCommerce events tracked with Google Analytics 4 The following GA4 events are automatically included in the dataLayer: WooCommerce view_item_list select_item view_item add_to_wishlist [Premium] add_to_cart view_cart remove_from_cart begin_checkout add_shipping_info add_payment_info purchase refund [Premium] order_paid [Premium] order_processing [Premium] order_completed [Premium] order_refunded [Premium] subscription_started [Premium] Unlock all features with GTM Kit Premium. Easy Digital Downloads view_item add_to_cart begin_checkout purchase Flexible container implementation Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed. You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting. You can also exclude specific pages from GTM entirely. Add URL patterns on the Container settings page and GTM Kit holds back the container, the noscript fallback, and its data layer scripts on matching pages. Useful for third-party checkout iframes, partner-hosted subpages, and in-app webview routes that run their own tracking. Glob patterns are supported by default, with optional regex for advanced matching. Post data You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager. – Post type: include the type of the current post or archive page. – Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc. – Categories: include the categories of the current post or archive page. – Tags: include the tags of the current post or archive page. – Post title: include the post title of the current post. – Post ID: include the Post ID of the current post. – Post date: include the post date. – Post author name: include the post author name. – Post author ID: include the post author ID.