MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) vs GTM Kit – Google Tag Manager & GA4 integration

Google Analytics Plugin for WordPress With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress. We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence. At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business. Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer). The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not! Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL. That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites. MonsterInsights Pro This plugin is the lite version of MonsterInsights Pro plugin that comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, video tracking and tons more. Click here to purchase the best premium Google Analytics plugin for WordPress now! We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too! Quick & Easy Google Analytics Setup Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks…and can even break your website! With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks. If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary). See what one business owner is saying about MonsterInsights: It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress. Steven Gliebe Google Analytics Dashboard Our goal at MonsterInsights is to make Google Analytics easy and accessible for everyone. We understand that Google Analytics has a steep learning curve. That’s why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard. We have even created customized reports to help you filter through the noise and see the stats that really matter! Audience Report shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and more. Publishers Report helps you understand which pages your visitors are arriving, and which pages they are leaving from. Designed specifically for blogs and other resource sites, this powerful report will show you which outbound links are getting clicked so you can easily optimize for higher conversions. Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion. Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place). Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business. Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic. Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more. Site Speed Report makes it easy to track pagespeed insights and loading times for your website and get the information you need to improve user experience and your SEO rankings. Landing Page Report instantly shows you which pages need to be optimized to increase engagement and help you make more money without needing to log into Google Analytics. Source and Medium Report gives you an easy view of Google Analytics UTM tracking to see where you traffic comes from. Technology Report shows you which devices and browsers visit your website, so you can optimize for each visitor. Campaign Report easily unlocks all of your Google Analytics UTM tracking to show you how effective your marketing efforts have been. Pages Report shows you which pages are most poplular on your website, and shows impressive metrics like bounce rate, engaged sessions to help you optimize. Coupon Report showcases your coupon usage, and shows important metrics like average order value and revenue. Cart Abandon Report shows you which products and the amount of revenue your customer’s are leaving in their carts. Funnel Report visually shows you how many people view items in your store, add to cart, and make a purchase. You can easily breakdown the funnel and conversion report into channel, and customize your dates for in depth analysis. Works automatically with WooCommerce analytics, and Easy Digital Downloads. Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. We built MonsterInsights to be the Google Analytics plugin that we wish we had. We currently use MonsterInsights on all our portfolio companies which include both media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales. I love being able to drill down into the analytics via the reporting feature. I have the PRO version and it makes a big difference what you can analyze. I’m glad that I can integrate with Pretty Links too! Kim Beasley – MonsterInsights user Simply put, MonsterInsights allow you to take full advantage of all the powerful Google Analytics features. After reading this exhaustive feature list, you can probably imagine why MonsterInsights is the best Google Analytics plugin for WordPress. Give MonsterInsights a try. Credits This plugin is created by Chris Christoff and Syed Balkhi with sponsorship from WPBeginner. Branding Guidelines MonsterInsights® is a registered trademark of MonsterInsights LLC. When writing about the Google Analytics for WordPress plugin by MonsterInsights, please make sure to uppercase the first letters of both word. MonsterInsights (correct) Monster Insights (incorrect) monsterinsights (incorrect) monsterinsight (incorrect)

GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags. The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed. The settings are organised around what you are trying to do (Setup, Events & data layer, Commerce, Consent & privacy, and Tools), so related options live together and the setting you need is quick to find. Know when your tracking breaks Tracking fails quietly. A caching plugin strips the container out of the page, a second plugin loads it a second time, a staging copy reports into your live property, and nothing on the settings screen says so. GTM Kit checks one of your own pages once a day, the way a visitor receives it, and tells you when nothing on your site is loading your container, or when your pages load tracking twice. Where it recognises the plugin or tool adding the second copy, it names it. Two checks in WordPress’s own Site Health screen report whether your container is set up and reaching your pages, and whether consent is configured. A GTM Kit section on the Info tab lists your whole configuration on one screen and copies it into a support request with one click. On sites WordPress reports as staging, development or local, GTM Kit leaves the container out, so test traffic never reaches your live analytics. The data layer is still built there, and a setting loads the container anyway when you are measuring a test site on purpose. eCommerce events tracked with Google Analytics 4 The following GA4 events are automatically included in the dataLayer: WooCommerce view_item_list select_item view_item add_to_wishlist [Premium] add_to_cart view_cart remove_from_cart begin_checkout add_shipping_info add_payment_info purchase refund [Premium] order_paid [Premium] order_processing [Premium] order_completed [Premium] order_refunded [Premium] subscription_started [Premium] Unlock all features with GTM Kit Premium. Easy Digital Downloads view_item add_to_cart begin_checkout purchase Flexible container implementation Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed. You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting. You can also exclude specific pages from GTM entirely. Add URL patterns on the Container settings page and GTM Kit holds back the container, the noscript fallback, and its data layer scripts on matching pages. Useful for third-party checkout iframes, partner-hosted subpages, and in-app webview routes that run their own tracking. Glob patterns are supported by default, with optional regex for advanced matching. Moving from another Google Tag Manager plugin GTM Kit imports settings from Google Tag Manager for WordPress, Google Tag Manager for WooCommerce, Metronet Tag Manager and other GTM plugins, at any time, from the Tools page. Your container ID, data layer variables, Consent Mode defaults, excluded user roles and container environment come across in one step. Before anything is written you see exactly which of your settings will be replaced, and only settings the other plugin actually configured are touched. Post data You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager. – Post type: include the type of the current post or archive page. – Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc. – Categories: include the categories of the current post or archive page. – Tags: include the tags of the current post or archive page. – Post title: include the post title of the current post. – Post ID: include the Post ID of the current post. – Post date: include the post date. – Post author name: include the post author name. – Post author ID: include the post author ID.