UpdraftPlus vs Ghost Kit – Page Builder Blocks, Motion Effects & Extensions

UpdraftPlus: WP Backup & Migration Plugin edges out Ghost Kit – Page Builder Blocks, Motion Effects & Extensions on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. UpdraftPlus: WP Backup & Migration Plugin has the larger user base (8,405 reviews vs 46), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Ghost Kit – Page Builder Blocks, Motion Effects & Extensions's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to UpdraftPlus: WP Backup & Migration Plugin; mid-market and enterprise merchants with specific feature requirements should evaluate both — Ghost Kit – Page Builder Blocks, Motion Effects & Extensions's 46-review base may include the workflow context that matches your specific use case better than UpdraftPlus: WP Backup & Migration Plugin's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Ghost Kit – Page Builder Blocks, Motion Effects & Extensions audit • UpdraftPlus: WP Backup & Migration Plugin audit

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