GAinWP Google Analytics Integration for WordPress vs Site Kit by Google – Analytics, Search Console, AdSense, Speed

The GAinWP Google Analytics Integration for WordPress plugin easily integrates Google Analytics tracking and dashboard reporting into your website in just minutes. It was created from the excellent Google Analytics Dashboard for WordPress (GADWP) plugin to maintain a simple, direct Google Analytics integration for those concerned about data privacy. In addition to a set of general Google Analytics stats, in-depth page reports and in-depth post reports allow further segmentation of your analytics data, providing performance details for each post or page from your website. The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events. Google Analytics Real-Time Stats Google Analytics reports, in real-time, in your dashboard screen: Real-time number of visitors Real-time acquisition channels Real-time traffic sources details Google Analytics Reports The Google Analytics reports you need, on your dashboard, in your All Posts and All Pages screens, and on site’s frontend: Sessions, organic searches, page views, bounce rate analytics stats Locations, pages, referrers, keywords, 404 errors analytics stats Traffic channels, social networks, traffic mediums, search engines analytics stats Device categories, browsers, operating systems, screen resolutions, mobile brands analytics stats In addition, you can control who can view specific Google Analytics reports by setting permissions based on user roles. Google Analytics Tracking Installs the latest Google Analytics tracking code and allows full code customization: Universal Google Analytics (analytics.js) tracking code Global Site Tag (gtag.js) tracking code Enhanced link attribution Remarketing, demographics and interests tracking Page Speed sampling rate control User sampling rate control Cross domain tracking Exclude user roles from tracking Accelerated Mobile Pages (AMP) support for Google Analytics Ecommerce support for Google Analytics User privacy oriented features: IP address anonymization option to follow Do Not Track (DNT) sent by browsers support for user tracking opt-out GAinWP enables you to easily track events like: Downloads Emails Outbound links Affiliate links Fragment identifiers Telephone Page Scrolling Depth Custom event categories, actions and labels using annotated HTML elements With GAinWP you can use custom dimensions to track: Authors Publication year Publication month Categories Tags User engagement Actions and filters are available for further Google Analytics tracking code customization. Google Tag Manager Tracking As an alternative to Google Analytics tracking code, you can use Google Tag Manager for tracking: Google Tag Manager code Data Layer variables: authors, publication year, publication month, categories, tags, user type Exclude user roles from tracking Accelerated Mobile Pages (AMP) support for Google Tag Manager Accelerated Mobile Pages (AMP) features Google Tag Manager basic tracking Google Analytics basic tracking Automatically removes amp/ from Google Analytics tracking page URL Scrolling depth tracking Custom dimensions tracking User sampling rate control Form submit tracking File downloads tracking Affiliate links tracking Hashmarks, outbound links, telephones and e-mails tracking Custom event categories, actions and labels using annotated HTML elements GAinWP on Multisite This plugin is fully compatible with multisite network installs, allowing three setup modes: Mode 1: network activated using multiple Google Analytics accounts Mode 2: network activated using a single Google Analytics account Mode 3: network deactivated using multiple Google Analytics accounts GAinWP on GitHub You can submit feature requests or bugs on GAinWP repository. Why this Plugin The IntelligenceWP project leverages the GADWP plugin for core Google Analytics integrations. After the Google Analytics Dashboard for WordPress changed maintainers in April 2018, users expressed concern over the new auth process proving 3rd party access to Google API keys and analytics data. GAinWP implements a direct auth process where API keys only reside in your WordPress site eliminating 3rd party access. The long term goal of the project is to provide an open, standards based Google Analytics WordPress API to facilitate integration of Google Analytics data by other plugins and themes into WordPress. Credits This plugin was originally created by Alin Marcu as the Google Analytics Dashboard for WordPress (GADWP) Standard Installation Upload the full ga-in directory into your wp-content/plugins directory. In WordPress select Plugins from your sidebar menu and activate the GAINWP – Google Analytics Integration for WordPress plugin. Open the plugin General Settings page, which is located under Google Analytics menu. Make sure Setup Mode is set to “Tracking & Reporting” (default). Click the Authorize Plugin button. Click the red Get Access Code link to open a new browser tab/window and follow the steps to generate the code. Back on your WordPress browser tab/window, copy and paste the access code into the Access Code input field. Click Save Access Code button. After the save, select the Tracking ID / View for your site. Click the Save Changes button. Reporting Only Installation Complete steps 1-3 from the Standard Installation. Set Setup Mode to “Reporting only”. Click Save Changes. Complete steps 5-8 from the Standard Installation. Tracking Only Installation Follow setups 1-3 of the Standard Installation. Set Setup Mode to “Tracking only”. Copy and paste your Tracking ID from Google Analytics into the Tracking ID input. Click Save Changes. Localization You can translate GAinWP on translate.wordpress.org. License GAinWP it’s released under the GPLv2, you can use it free of charge on your personal or commercial website.

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free. Bringing the best of Google tools to WordPress Site Kit includes powerful features that make using these Google products seamless and flexible: Easy-to-understand stats directly on your WordPress dashboard Official stats from multiple Google tools, all in one dashboard Quick setup for multiple Google tools without having to edit the source code of your site Metrics for your entire site and for individual posts Easy-to-manage, granular permissions across WordPress and different Google products Supported Google tools Site Kit shows key metrics and insights from different Google products: Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site. Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete. AdSense: Keep track of how much your site is earning you. PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights. Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager. Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account. Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts. Ads: Get customers and sell more with targeted traffic from Google Ads.