Fullmetrix Reporting, Analytics & Marketing for WooCommerce vs UpdraftPlus

Fullmetrix is a WooCommerce analytics and reporting platform built to help ecommerce teams understand performance, find growth opportunities and make better marketing decisions. Connect your store and explore WooCommerce sales, orders, customers, products, subscriptions and marketing performance from one clear dashboard. Track the metrics that matter: net revenue, average order value, customer lifetime value, repeat purchases, cohort retention, product performance, refunds, subscriptions and abandoned carts. Fullmetrix is a hosted analytics service. A Fullmetrix account is required to connect your WooCommerce store. WooCommerce analytics that lead to action Go beyond standard WooCommerce reports and generic web analytics. Fullmetrix transforms your store data into ecommerce insights you can use to improve acquisition, retention, merchandising and profitability. Monitor gross and net revenue, orders, refunds and average order value Analyze customers, products, variations, categories and countries Track customer lifetime value, repeat purchase rate and retention Compare cohorts to understand how customer behavior changes over time Explore subscription revenue, active subscriptions and recurring customers Follow abandoned carts and customer activity in real time Create reusable customer, order and product segments Consolidate multiple ecommerce stores in one reporting workspace If you are looking for an alternative to Metorik, Triple Whale, Putler or other ecommerce analytics platforms, Fullmetrix brings reporting, customer intelligence and marketing activation together in one workspace. Understand your customers Identify your most valuable customers, first-time buyers, repeat purchasers, inactive customers and customers at risk of churn. Use ecommerce segmentation to create audiences based on purchasing behavior, order history, products, location, customer value and other WooCommerce data. Build segments for VIP and high-LTV customers, first-time and repeat buyers, abandoned carts, inactive customers, subscription customers and product-based audiences. Measure retention with LTV and cohort analysis Revenue alone does not tell you whether your store is building lasting growth. Fullmetrix helps you measure customer lifetime value, repeat purchases and cohort retention. Compare customer groups by acquisition period and see when they return, how often they order and how much revenue they generate over time. Analyze products and merchandising Discover which products, variations and categories generate the most sales. Explore product performance, customer purchase patterns, frequently bought-together products, sales by country and historical pricing data. Connect analytics with marketing Turn ecommerce insights into marketing audiences. Create customer segments and use them across acquisition and retention workflows, including audience activation for Meta Ads, Google Ads and TikTok Ads. Connect complementary data sources such as GA4, Google Search Console and advertising platforms to understand store and campaign performance from the same workspace. Built for WooCommerce performance Fullmetrix synchronizes store data in the background and performs reporting outside your WordPress database. The connector supports WooCommerce HPOS and WooCommerce Subscriptions. Get started in 2 minutes Create your Fullmetrix account on fullmetrix.com Install this plugin and paste your connection code Open your Fullmetrix dashboard and start growing External services This plugin connects your WooCommerce store to the Fullmetrix platform (fullmetrix.com). It relies on the following external service: Fullmetrix API What it is: Fullmetrix is an e-commerce analytics platform that aggregates and analyzes your store data. What data is sent and when: On connection (one-time): Your store URL, plugin version, WooCommerce version, currency, timezone, and locale are sent to https://fullmetrix.com/api/plugin/register when you enter your connection code and click “Connect”. On page load (frontend): The plugin loads a JavaScript tracker (t.js) from https://fullmetrix.com/t.js on all public pages. This script collects anonymous visitor browsing data (page views, cart activity) and sends it to https://fullmetrix.com/api/webhooks/events. On configuration check: The plugin periodically fetches its remote configuration from https://fullmetrix.com/api/plugin/config (cached for 5 minutes). On data sync (triggered from Fullmetrix dashboard): Orders, customers, products, categories, coupons, refunds, and subscription data are exported to Fullmetrix when a sync is initiated. On real-time changes: When orders, customers, products, or coupons are created or updated in WooCommerce, a webhook notification is sent to https://fullmetrix.com/api/webhooks/ecommerce. All communications use HTTPS and are authenticated with HMAC-SHA256 signatures. No data is sent to any third party other than the Fullmetrix service. Fullmetrix Terms of Service Fullmetrix Privacy Policy Privacy Policy This plugin connects your WooCommerce store to the Fullmetrix service (fullmetrix.com). See the “External services” section above for full details on data transmission. See the Fullmetrix Privacy Policy for more details.

The UpdraftPlus Backup & Migration Plugin is trusted by the WordPress community to backup, restore and migrate their WordPress websites. UpdraftPlus is actively installed on more than 3 million websites around the world. Backup with UpdraftPlus UpdraftPlus is the world’s highest ranking and most popular scheduled backup and migration plugin. Backup to your preferred storage location and restore in just three clicks. Backup to Dropbox, Google Drive, Amazon S3 (or compatible), Rackspace Cloud, FTP, DreamObjects, Openstack Swift or email. The paid version also allows you to backup to Microsoft OneDrive, Microsoft Azure, Google Cloud, Backblaze B2, SFTP, SCP, pCloud, WebDAV or UpdraftVault, our integrated storage option for UpdraftPlus. Backup manually or schedule to run every 2, 4, 8 or 12 hours, daily, weekly, monthly or fortnightly. Restore with UpdraftPlus Your WordPress website is vulnerable. Your site may get hacked. Something could go wrong with an update or your server could crash. You might need to reverse a change made or a mistake caused by human error. Whatever the reason, you can restore your WordPress website in just a few clicks with UpdraftPlus. Choose which components to restore (e.g. plugins, themes, database etc.), click again to restore, then click again to return to the main screen. Migrate with UpdraftPlus It’s easy to migrate your WordPress website to another web host, server or domain with this free version of UpdraftPlus. To migrate, simply download your database, plugins, themes etc. from the source site, then upload them into your destination site. When migrating, a built-in search-and-replace engine identifies old strings and replaces these to reflect the new location. UpdraftPlus saves you time and reduces the risk of broken links or missing files associated with manual migrations. Why UpdraftPlus? Writing a reliable backup and migration plugin that ‘just works’ consistently across millions of different WordPress deployments is hard. UpdraftPlus is relied upon to do exactly that. We’re trusted and actively deployed on more websites around the world than any other WordPress backup and migration plugin. UpdraftPlus: Backs up, migrates and restores Offers a huge number of remote storage locations Allows you to schedule backups, so you can ‘set and forget’ Is comprehensive and easy to use Is proven to work on over 3 million sites. UpdraftPlus Premium The free version of UpdraftPlus will back up and migrate your website perfectly well. However if you need more features and options you can purchase our Premium version. Backup and Migrate with UpdraftPlus Premium, and: Get automatic backups before updates. Restore the very latest version if a WordPress or plugin update breaks your site. Backup Incrementally. Changes are added to the master, saving server resources vs repeatedly backing up in full. Get more remote storage options including Microsoft OneDrive, SFTP, Microsoft Azure, WebDAV, Google Cloud, SCP, Backblaze and pCloud. Get 1GB of integrated storage with UpdraftVault for 99.999% reliability, redundancy and scalability. Get more control over how many backups are stored in a specified interval. Restore from other backup plugins including BackWPup, BackupWordPress, Simple Backups and more. Run backups at set times e.g. during periods of low traffic. Backup to more than one location for added protection. Get detailed reports. Includes cryptographic checksums so you can verify the integrity of the backup files and more. Get Premium migration. Migrating to the destination site is more direct and can be done from the source site. Get Multisite / multi-network compatibility. Backup non-WP files and databases e.g. tables belonging to your e-commerce store or customisations to WordPress core. Get database encryption. Manage your backups and migrations from the WP-CLI. Get Premium Support. Find out more on our comparison page. UpdraftPlus Premium is available for purchase here. Managing multiple websites? UpdraftCentral is a powerful remote control dashboard for WordPress that allows you to manage your backups, as well as updates, users, pages, posts, plugins and themes from one central location. Choose between: UpdraftCentral (free, self-hosted) UpdraftCentral Premium (paid-for, self-hosted) UpdraftCentral Cloud (paid-for, fully-hosted) Optimize your sites centrally by combining the power of WP-Optimize and UpdraftCentral or manage your backups centrally by combining the power of UpdraftPlus with UpdraftCentral. Need to create a temporary clone of your site? UpdraftClone makes it quick and easy to create a temporary sandbox for changes you want to try out. Simply select the versions of WordPress and PHP that you want, and we’ll do the rest. More about UpdraftClone The full suite of plugins from Team Updraft and friends UpdraftPlus. Backup, migrate and restore. Rated 5* on the plugin directory and trusted by more than 3 million WordPress website owner WP-Optimize. Clean the database, compress images and caching. Optimize your WordPress website. 5* user rating. 1 million + active installs. All-In-One Security (AIOS). Secure your WordPress website. Comprehensive, feature rich and easy to use. 5* user rating and 1 million + active installs. WP Overnight. Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management, customer management solutions and more. Easy Updates Manager. Take control of updates. Lots of features for free, and a Premium version with even more – over 300,000 users. Internal Link Juicer.Boost your SEO. Automate internal links within your WordPress website. Save time and rank higher in the search engines. For other useful, free plugins see our lead developer’s profile, here. Are you multilingual? Can you translate? Do you want to help people that speak your language to backup, migrate and restore their WordPress websites? The UpdraftPlus backup, migration and restoration plugin is ready and waiting. The translation process is easy, and web-based – please go here for instructions: https://updraftplus.com/translate/. Or, if you’re already an expert WordPress translator, just pick out the .pot file from the wp-content/plugins/updraftplus/languages/ directory – if you scan for translatable strings manually, then you need to get these functions: _x(), __(), _e(), _ex(), log_e(). Many thanks to our existing translators. License Copyright 2011-24 David Anderson This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 3 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA Non-English translators are provided by volunteers, and wordpress.org does not give plugin developers control over their translations; thus relying on them is at your own risk; UpdraftPlus cannot guarantee that translations from the original English are accurate. We recognise and thank those mentioned at https://updraftplus.com/acknowledgements/ for code and/or libraries used and/or modified under the terms of their open source licences.