FooConvert – AI Popup Builder for Flyouts, Overlays & Bars vs Popup Builder & Popup Maker for WordPress – OptinMonster

FooConvert lets you build stunning popups using natural language with our AI Popup Builder. It uses your brand colors and styling as context, so popups match your website look and feel. Alternatively, you can create bars, flyouts, and overlay popups from one of our templates. Or from scratch. Don’t like the templates? Ask AI to edit it to your liking. All popups are block-based and you edit them directly in the WordPress block editor. FooConvert also includes built-in popup blocks, display rules, open triggers, lead capture, popup analytics and styling controls. Read the FooConvert documentation Try the FooConvert backend demo What FooConvert Includes Create bars, flyouts, and overlay popups with the block editor. AI Popup Builder and Brand Context tools for WordPress 7+ sites. 15 bundled popup templates. Sign Up, Countdown, and Coupon blocks. Support for WordPress core blocks, embeds, and shortcodes inside popup content. Display rules for locations, exclusions, and user targeting. Triggers for page load, timers, scroll depth, exit intent, and element interactions. Leads capture with CSV export. Popup stats with daily activity charts. Google Fonts support and popup styling controls. Popup Types Bar: top or bottom bar announcements, promo strips, newsletter bars, and sticky calls to action. Flyout: slide-in messages and sidebar-style flyouts that stay visible without taking over the whole screen. Overlay: centered modal popups for forms, announcements, coupon offers, and embedded content. AI Popup Builder Start with a simple prompt and let FooConvert’s AI Popup Builder create a high converting popup that matches your website brand. It can help with campaign ideas, copy, layout, images, and brand fit, so you can launch faster without starting from a blank canvas. The AI tools require WordPress 7 or newer and a configured WordPress AI connector. Create bars, flyouts, and overlays from natural-language prompts. Use one of our starter prompts for common campaigns to get your going faster. Edit existing popups using natural language to save time. Match popup colors, fonts, spacing, and button styles to your website brand. Reuse your Brand Context across all your popups. Generate background images for your popups. Built in conversion playbook to help you create high converting popups. AI Connector Testing We have successfully generated popups using these WordPress AI connector provider and model combinations: OpenAI: gpt5.5 Anthropic: opus4.7 Google: gemini-3.5-flash Building Popup Content Use WordPress core blocks and most third-party blocks inside popup content. Shortcodes and embedded content are supported inside popups. Sign Up block: capture name and email, or run email-only forms, with configurable labels, placeholders, button text, and success behavior. Countdown block: build evergreen or fixed countdown campaigns with editable labels and optional close-on-expire behavior. Coupon block: show a coupon code with copy-to-clipboard behavior, custom button text, copied message, and optional close-on-copy behavior. Templates And Design Controls Start from one of the 15 bundled templates or build from scratch. Adjust colors, spacing, borders, radius, shadows, dimensions, and typography in the editor. Add background images to popup designs. Choose a global editor background so the editing canvas is easier to work with. Register Google Fonts from the settings screen and reuse fonts bundled with templates. Build responsive popups for desktop and mobile layouts. Display Rules Show popups on the entire site, front page, blog index, search results, no-results pages, and 404 pages. Target specific posts, pages, public custom post types, public taxonomies, and post type archives. Add exclusions so a popup appears only where it makes sense. Target all users, only logged-in users, only logged-out users, or specific user roles. Popup Triggers Open on page load. Open after a timer elapses. Open after a visitor scrolls a chosen percentage of the page. Open on exit intent. Open when an anchor is clicked. Open when an anchor becomes visible. Open when a selected element is clicked. Leads And Popup Stats View captured leads from the built-in Leads screen in wp-admin. Search, sort, bulk delete, and export selected leads to CSV. View per-popup stats including views, unique visitors, engagements, and daily activity charts. Open popup stats directly from the popup list table. Popup analytics data is retained for 14 days by default. Settings And Admin Tools Add demo content to see example bars, flyouts, and overlays on a real site. Choose the popup editor background for all popup types. Save reusable Brand Context details so generated campaigns can match your colors, typography, voice, and offer style. Enable debug mode when troubleshooting an issue. Hide selected dashboard panels or promo messages if you want a cleaner admin area. Review database stats and remove old or orphaned event data. Copy system information when contacting support. Typical Use Cases Newsletter signup bar on the homepage. Coupon or limited-time offer overlay. Slide-in lead magnet or content upgrade. Announcement bar for site-wide notices. Embedded video or shortcode-based popup content. Pro Version FooConvert Pro adds tools for WooCommerce stores and marketers who want to build better campaigns, learn what works, and connect popups to real business results. A/B testing for popup ideas and offers. WooCommerce revenue attribution. Store-focused popup blocks. WooCommerce targeting rules and shopper behavior triggers. Lead delivery to Mailchimp, MailPoet, Brevo, and custom webhooks. More detailed analytics with longer data retention. Background Image Generator Create polished popup backgrounds without opening a design tool or hunting for stock images. FooConvert turns adjustable visual styles into ready-to-use background images, so every campaign can feel branded and intentional. Image generation is available from the AI Popup Builder when your configured WordPress AI connector supports image generation. Generate a new background directly from the popup background image controls. Start with modern styles like gradients, swirls, soft noise, pattern textures, and colorful shapes. Match the image to your campaign with custom colors, presets, variation, and size controls. Use popup-friendly layouts for bars, flyouts, overlays, or a custom shape. Save and apply the generated background to the popup in one step. A/B Testing Test different popup ideas against each other and use real visitor behavior to decide what works best. Run experiments for offers, headlines, layouts, calls to action, and timing. Create an experiment from an existing published popup. Duplicate the control popup to make variants faster. Split traffic evenly or choose custom traffic weights. Pick the goal that matters most: clicks, conversions, or leads. Compare views, clicks, conversions, leads, goal rate, improvement, and confidence. Let FooConvert Pro automatically complete the test or apply a winner when your rules are met. Sales Revenue Attribution See which popups help drive WooCommerce orders. FooConvert Pro connects popup engagement to sales, so you can measure campaigns by revenue instead of guessing from views and clicks alone. Credit sales to the popup interaction that helped lead to the order. Choose whether to count revenue when an order is created or after payment is confirmed. Set how far back FooConvert should look for a matching popup interaction. Avoid duplicate credit for the same shopper session. View attributed revenue, order counts, recent sales, and top revenue popups in wp-admin. PRO Blocks FooConvert Pro includes extra popup blocks built for ecommerce offers, cart incentives, and sales campaigns. Apply Coupon block: let shoppers apply a WooCommerce coupon directly from a popup. Choose what happens after a coupon is applied, including closing the popup or sending shoppers to the cart or checkout. Free Shipping Progress block: show shoppers how close they are to free shipping using their live cart total. Customize the free shipping threshold, almost-there message, unlocked message, progress bar, and styling. Confetti block: add a celebratory effect when a coupon, offer, or sale popup opens. WooCommerce Display Rules Show store campaigns only where they make sense. WooCommerce display rules help you match the popup to the page, product, and stage of the buying journey. Target the shop, cart, checkout, and My Account pages. Show campaigns on product pages, product category pages, or product tag pages. Target any WooCommerce page when you want a broader store-wide campaign. Use exclusions to keep popups away from pages where they do not belong. Combine WooCommerce rules with FooConvert’s standard location and user targeting. WooCommerce Triggers Open popups at the right moment in the shopping journey. WooCommerce triggers react to cart activity, coupons, checkout events, and product interest. Show an offer after a shopper adds or removes a product from the cart. Trigger campaigns when cart value is above or below a chosen amount. Respond when a coupon is applied or when a coupon fails. Rescue checkout visitors with checkout view, exit intent, error, and payment failure triggers. Reach high-intent shoppers based on product views, time on page, scroll depth, repeat views, or cart idle time. Lead Automation Integrations Keep leads moving after they are captured. FooConvert Pro can send new subscribers to the tools your business already uses while still saving the lead inside WordPress. Send leads to a selected Mailchimp audience. Add subscribers to a selected MailPoet list. Add or update contacts in Brevo. Send lead data to Zapier, Make, n8n, or custom systems with webhooks. Test connections, fetch available lists, add webhook headers, and review integration errors from the settings screen. Advanced Analytics + Retention Understand more than whether a popup was seen. FooConvert Pro gives you deeper campaign reporting so you can improve popups based on clicks, conversions, revenue, and visitor engagement. Track clicks, click-through rate, conversions, conversion rate, engagement rate, and overall sentiment. See unique visitors, unique sessions, returning visitors, closes, and attributed sales. Add clicks, conversions, closes, sales, and update markers to activity charts. Compare week-over-week changes for views, engagements, clicks, and conversions. Keep analytics data longer with the Pro default of 30 days and configurable retention settings. Repository The source code for this plugin is available publicly on GitHub here.

🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales – #1 most popular popup builder plugin! 🚀 The Best Popup Builder for WordPress and Email Newsletter Popup Plugin OptinMonster is the best WordPress popup plugin and the most popular, too! Over 1.2 MILLION smart marketers like you trust us to make sure no good lead goes uncaptured! OptinMonster turns your website visitors into new leads, subscribers and sales. Excellent product and customer service “I love the product. I didn’t think popups were important, but with the seamless integration of other products such as MailChimp and WPForms, they are a winner! It makes it easier to collect data and leads. OptinMonster team is always ready to fix any problem you encounter when setting up the forms. They are patient, kind, and upbeat. They make life easier for those who are not developers. This plugin is a must for your business.” @sarana01 OptinMonster’s easy-to-use popup maker makes creating pop-ups and email subscription forms, sticky floating bars, engaging spin-a-wheel campaigns, and interactive popups a breeze. And our mobile popups ensure that your marketing messages look great on all devices. …all WITHOUT needing a coder or designer…saving you time AND money. OptinMonster integrates with dozens of the most popular email marketing services, CRMs and eCommerce platforms including MailChimp, Hubspot, ConvertKit, Klaviyo, Keap/Infusionsoft, Active Campaign, WooCommerce, Easy Digital Downloads, MemberPress, Google Analytics and many others. If we don’t have a native integration with your marketing platform, we’ve got you covered still with one of our no-code integrations: Copy/paste your form’s code using our Embedded Form block Embed WPForms, Gravity Forms, Formidable Forms, NinjaForms, CF7, or any other shortcode based form plugin for WordPress Use our powerful Webhooks to send lead information wherever you’d like Connect OptinMonster to Zapier Unlock hundreds of automations using Uncanny Automator for WordPress Do all this and more without sacrificing website performance because we’ve optimized the OptinMonster popup builder for both web and server performance. And we have the best Customer Support team! With almost 800 five-star reviews on WordPress.org, award winning support (including optional live chat or video calls), our team is here to help you win and win more often! OptinMonster is a SaaS service and requires an OptinMonster account. When you install this plugin, you’ll get to register for a free account that includes 3 campaigns and up to 500 campaign impression credits. Those credits are yours forever. If you use all of them, your account will be upgraded so your campaigns continue to display. Of course, you can always control your upgrade preferences within your account. When you’re ready to explode your growth, try OptinMonster Pro to access more advanced solutions like Exit-Intent, Campaign Scheduling, Countdown Timers and more. Here’s why smart business owners, designers, and developers love OptinMonster! Easy Pop-up Builder From OptinMonster Increase Conversions Lightbox Popups – Easily create custom popups to grow your email list, show coupons, make a WooCommerce cross-sell or WooCommerce upsell campaign, and more using our popup maker. Floating Bar Popups – Create sticky header bars, hello bars and floating bars to show free shipping notices, website announcement alert, sale countdown timer, and more. Slide-in Popups – Create scroll box popups that slide out from bottom of the screen to highlight your offer, like WooCommerce upsells, related posts, and coupon codes. Fullscreen Welcome Mats – Create full screen popups and welcome mats to focus your visitor’s attention on your best offer. Gamified Spin a Wheel Popup – Create coupon wheel optins to increase your store’s conversions with gamification. Inline Signup Forms – Unlike a popup, inline newsletter signup forms can be embedded anywhere inside your page content, or automatically at the start or end of each post. Sidebar Forms – Add an email newsletter signup form in your blog’s sidebar to get more subscribers using a shortcode or Gutenberg block. Content Locker Popups – Turn any inline campaign into a content locker or gated content with our easy to use inline optins. Countdown Timers – Boost urgency and scarcity for limited time offers with countdown timers (great for sales promotion, live events, webinars, and product launches). Both static and evergreen timers included. Yes / No Popups – Create multi-step, progressive optins that results in better list segmentation and higher marketing conversions. Mobile Popups – Create mobile-specific popups that are only shown to users on smart phones and tablets. Great for mobile app downloads or making specific offers to your mobile visitors. Canvas Custom Popup – Create campaigns from scratch using our drag & drop popup builder for any use case. AI Popups Smart Optimizations – Our Smart Optimizations use proven, time-tested, high-converting copywriting principles and Artificial Intelligence (AI) to automatically improve the copy present within a text block. Our Drag and Drop Popup Maker and Popup Templates Make It Easy Easily customize the look and feel of your campaigns, and even add dynamic elements like countdown timers, spin a wheel, etc that change based on user behavior (no code necessary). OptinMonster comes with hundreds of popup templates to help you save time, far more than competitors like Popup Builder, Popup Maker, Icegram (sometimes called Ice Gram), Sumo or Hustle. Easily search them by your industry, business goal, holiday or features. I have never before seen such effectiveness and efficiency in an optin tool than I have with OptinMonster. In under 2 hours of work, I doubled my daily optin rates thanks to OptinMonster’s incredible options. Dave Chesson, Owner of Kindlepreneur See Case Study Exit Intent Popups and OnSite Retargeting Did you know that over 70% of visitors abandoning your website will never return? OptinMonster’s signature exit-intent popup technology can help you convert abandoning visitors into subscribers and customers. With exit intent popups, visitors see a popup message with your best offer at the precise moment they’re about to leave. Exit popups are proven to convert an additional 2 – 4% of your visitors into email subscribers and paying customers. You can use exit intent popups combined with OnSite Retargeting to show different popup messages to new visitors vs returning visitors. These advanced popup triggers are highly effective in growing your email list, reducing cart abandonment, and saving you moeny on PPC advertising and retargeting ads. In only 7 months, we added more than 95,000 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it! Michael Stelzner, Founder of Social Media Examiner See Case Study Smart Page Targeting and Behavior Based Personalization And the best WordPress popup plugin comes with advanced page targeting and behavior based personalization, too! This means you can show a popup for specific page or section of your site, or based on users’ geolocation, or even when a visitor clicks a specific link…and so much more. You can even show unique popups based on user’s past behavior such as: have they clicked on an existing marketing popup, seen another popup campaign, closed a marketing popup, viewed X number of pages, etc. These personalization features of OptinMonster popups make them highly effective in improving your lead generation, increasing subscribers, and growing sales. Using OptinMonster, I was able to increase sales $55,000 after capturing nearly 7% more leads with a single optin! Cole Joseph, Owner of Cole’s Classroom See Case Study Popup A/B Testing, Email Marketing Integrations, and Popup Analytics Unlike other WordPress lead generation plugins, OptinMonster comes with reliable A/B split testing and accurate analytics without slowing down your site. Most of them use wp-ajax to setup analytics. This slows down your site and also results in unreliable analytics due to cache plugin settings. Similarly, A/B testing in a most WordPress popup plugins is broken because caching plugins can skew the data. We fixed both these issues with our superior infrastructure, so you can have reliable A/B testing for popups, accurate conversion analytics, and seamless email marketing / CRM integrations for your marketing (bonus: lead storage & lead backup are included, too). Credits This WordPress popup plugin is created by Thomas Griffin and Syed Balkhi. Branding Guideline OptinMonster® is a registered trademark of Retyp LLC. When writing about the popup plugin by OptinMonster, please make sure to uppercase the letter O and M. OptinMonster (correct) Optin Monster (incorrect) optinmonster (incorrect) optin monster (incorrect) Exit-Intent®, OnSite Retargeting®, and OnSite Follow Up Campaigns® are also registered trademarks of Retyp LLC. See our Press & Brand Assets page for more details.