Fluid Checkout for WooCommerce – Lite vs Matomo Analytics – Powerful, Privacy-First Insights for WordPress

Get up to 36% increase in conversion rates, eliminate unnecessary friction at the checkout page and benefit from increased customer satisfaction and loyalty. Fluid Checkout simplifies and improves the checkout experience on WooCommerce websites for your new and repeating customers with a truly linear, Shopify-like checkout. Ask for shipping information before billing in a multi-step or one-step checkout layout optimized for mobile and large table and desktop screens, easily add trust symbols on various positions on the checkout page, display the coupon code field in a way that does not distract your customers, hide optional fields behind a link button, instantly validate checkout fields, automatically save customer data even between page refresh, skip steps already completed and offer customers to log into their account without leaving the checkout page. Improve the accessibility at the checkout page with support for keyboard-only navigation and screen readers. With Fluid Checkout PRO, expand the checkout experience to the cart and order received pages, choose from various design templates, let customers edit cart items at the checkout page, match orders with existing customer account without friction with the account matching feature, display express checkout button at the top of the checkout page, display billing address before billing or force a single address section, format and validate international phone numbers. View detailed list of features on our website View all available add-ons on our website Demos Fluid Checkout PRO Fluid Checkout Lite Top notch plugin and support team! Cleanest and easiest checkout plugin on the market – it will save you a lot of headache in setting up your checkout flow and the support team is active/responsive and consistently working to improve. Just go ahead download and activate this one 🔥🔥🔥 @vsonacci Insane how great this is! This plugin radically modernizes and cleans up the WooCommerce checkout. While doing a better job at UX & Conversion Optimization, it’s also more compatible with plugins… even ahead of the new Gutenberg WooCommerce Checkout block that’s been under development! Quite insane how the developer is doing this. And a free plugin!! @allancaeg Lite features (Free) Multi-step or Single-step: Choose between multi-step and one-step checkout layouts. While Fluid Checkout changes the layout of the checkout page, it will still look and feel like your website. Optimized for mobile: Fluid Checkout is optimized for mobile devices and will surface the most appropriate keyboard type on fields such as phone and email. In fact, Fluid Checkout was created with mobile devices in mind, and enhanced with more functionality and style for bigger screens. Easily add trust symbols to the checkout page: Add any widget such as accepted payment methods, security badges, reviews, testimonials, or anything that can boost the perceived trust customers have on the website. Shipping before billing: Customers expect to fill up shipping information before thinking about billing, by asking for the shipping information before billing, we remove unnecessary friction, matching the customer’s expectations. Hide optional fields: The average checkout page has 16 open fields, by removing optional fields from the immediate view we can reduce that number to about 8-9 fields. These fields can still be entered as the customer can click the “Add ” links to reveal the fields they need. Examples of these fields are the “Company”, “Address line 2”, “Phone” and “Order notes”. Instant field validation: The default WooCommerce checkout only validates when the form is submitted, leading to confusion and frustration. Customers want the “Place order” button to be the last thing they click to complete their purchase. Some things can only be validated when placing the order, such as if the credit card is valid and has enough funds to cover the order total, however, most errors at checkout can be prevented by instantly validating the customer data. Integrated coupon code field at the checkout: When users see an open coupon code field at the checkout page the changes they will leave the website and go “coupon hunting” is very high, and they might not come back. The integrated coupon code field is displayed in a custom expansible section, and while less noticeable is still discoverable by customers who have a coupon and need to add it. Shipping phone field: Add a separate phone field for shipping-related questions, in addition to the native billing phone field. Automatically saved customer data: customers won’t lose any information they already have entered on the checkout page, and will get back exactly where they left when re-visiting it. Only payment information won’t be saved for security reasons. Skip completed steps: Repeat customers will love how easy it is to complete their next purchase. Fluid Checkout skips the steps where all required information is provided and validated while providing an easy way to review and change any of the information. Log-in without leaving the checkout: Repeat customers with an account registered can log in from the checkout page directly without having to visit another page and make their way back to checkout. PRO features Design templates: choose the design template that best fits your theme and website styles. Choose from the templates: Classic, Boxed, Split and Minimalist. Account matching: let registered customers complete the purchase without logging in and associate the order to existing customer account. Edit cart at checkout: let customers edit product quantity or remove products directly from the checkout page. You might even want to ditch the cart page entirely. Express checkout: display express checkout buttons from popular payment methods at the checkout page. Cart page optimization: always updated cart, with operations processed via AJAX, cart cross-sells display, coupon code field, and layout consistent with the checkout page. Thank you / Order confirmation page: order details layout consistent with the checkout page on the order received page and account view order pages. Order Pay page: beautiful layout for the order pay page, consistent with the checkout page, and displays the order details so your customers can confirm what they are paying for. Billing before billing & force billing same as shipping: Choose between options to move the billing address section on the checkout form, including forcing billing and shipping addresses into a single address section. Offer gift options: let customers add a gift message to their order that can to be printed with the packing slips generated by popular invoices and packing slips plugins. Local pickup: hide shipping address when a local pickup shipping method is selected. International phone number: format and validate phone fields on the checkout and account pages based on the country. Integrated coupon code field at the checkout: more options for positions to display the coupon code field. Future features: Improved Local Pickup Delayed account creation Customize checkout steps and fields … and more. Want all features? Get the Fluid Checkout PRO Bundle plan with all the PRO features and all add-ons for a special price. View detailed list of PRO features on our website Fluid Checkout PRO demo site Add-ons Even more features available as separate plugins: Google Address Autocomplete for WooCommerce: let customers search their addresses and autofill fields in the checkout page using the Google APIs, reducing by around 40% the number of fields they need to type. Also available to use without Fluid Checkout. Address book: allow customers to save multiple addresses to their account and choose which ones to use at the checkout and cart pages. EU-VAT Assistant: Collect and validate EU VAT numbers at the checkout page, removes tax charges on reverse charge basis and confirms customer location when needed. View all products. Want all features? Get the Fluid Checkout PRO Bundle plan with all the PRO features and all add-ons for a special price. Fully Customizable In addition to a number of default settings, multi-step or single step layouts and design templates (PRO) and easily enabling/disabling features from settings page, the plugin provides templates files many filter and action hooks that allow for fine tuned customizations. For more information and examples, see our guides: Customize template files Customize button colors and styles Customize colors of elements on Fluid Checkout Tested WooCommerce Themes Some themes may need adjustments due to not using WooCommerce standards hooks or styles. We’ve tested certain third-party WooCommerce themes to ensure better compatibility with Fluid Checkout. If your theme is not on the list it does not mean it won’t work. Only that we have not tested it yet. Free Themes Astra Blocksy Divi Flatsome Generate Press Go Hello Elementor Hestia Kadence Neve Ocean WP OnePress Orchid Store Page Builder Framework Phlox PopularFX Storefront Woostify Zakra Premium Themes Aora Avada Diza Electro Enfold Hazel Impreza Kentha LeadEngine Minimog Mr. Tailor OnAir2 Phlox PRO Razzi Riode Shoptimizer Striz The Hanger Woodmart Zota ** Don’t see your theme in the list? No problem. ** Only the themes that we have added explicit compatibility with or that we have tested and works as expected are listed above. Try Fluid Checkout now and if you experience any issues please let us know through the support forum and we’ll fix it asap. Compatible with popular plugins Payment Gateways Integration Rede for WooCommerce Klarna Checkout for WooCommerce by Krokedil. Mercado Pago payments for WooCommerce PagSeguro for WooCommerce Payment Plugins for PayPal WooCommerce Payment Plugins for Stripe WooCommerce PaysonCheckout for WooCommerce by Krokedil. Rede WooCommerce WooCommerce Affirm Gateway WooCommerce Amazon Pay WooCommerce Authorize.Net Gateway WooCommerce PayPal Standard WooCommerce PayPal Payments WooCommerce PayPal Checkout Gateway WooCommerce Stripe Gateway WooCommerce Stripe Payment Gateway Payment Gateways – with Express Checkout (PRO feature) WooCommerce Amazon Pay WooCommerce Stripe Gateway WooCommerce Stripe Payment Gateway Payment Plugins for PayPal WooCommerce Payment Plugins for Stripe WooCommerce Payment Plugins Braintree For WooCommerce Klarna Checkout for WooCommerce PaysonCheckout for WooCommerce Dintero for WooCommerce Nets Easy for WooCommerce Svea Checkout for WooCommerce Plugins Brazilian Market on WooCommerce (see demo) Checkout Field Editor for WooCommerce (free and PRO) – by ThemeHigh Captcha Pro Creative Mail Elementor (free and PRO) Flexible Checkout Fields for WooCommerce FluentCRM Pro Flexible Shipping German Market Germanized for WooCommerce Klaviyo MailerLite WooCommerce Integration MailPoet Oxygen Builder Brevo WooCommerce Email Marketing (formerly Sendinblue) WooCommerce Correios – by Claudio Sanches WP Crowdfunding Plugins (PRO feature) WooCommerce PDF Invoices & Packing Slips – by Ewout Fernhout WooCommerce Print Invoices/Packing Lists – by SkyVerge ** Don’t see a plugin in the list? No problem. ** Only the plugins that we have added explicit compatibility with, or that we have tested and works as expected are listed above. If a plugin or payment method is not on the list it does not mean it won’t work. Only that we have not tested it yet. Try Fluid Checkout now and if you experience any issues please let us know through the support forum and we’ll fix it asap. Translations We understand this is very important to all users worldwide. Fluid Checkout is fully localized and translatable using the built-in WordPress functions, and currently translated into 83 languages out of the 132 languages supported by WordPress, which should include all the most used languages. All translations are done automatically through DeepL or Google Translate as available on those services. Some translations errors are expected to happen. Please contact our support and we will evaluate and fix these errors. RTL Support RTL languages are supported. The plugin will adjust its layout to RTL languages as expected. IMPORTANT NOTES: – Languages with variations will use the same language file. For example, when the website is in German the translation used will be German (Formal). For all Spanish speaking countries, the translation used will be Spanish (Spain). – All official translations were made using automated methods such as Google Translate or DeepL. If you encounter any errors in the translation to your language, please report them to us and we’ll fix it. See our documentation on How to translate Fluid Checkout plugins into your language.

Version 5.11.1 and above include an important security related fix, it is highly recommended to update to this version. Already a Matomo On-Premise or Matomo Cloud user? You need to use the Connect Matomo plugin instead of this plugin. For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free! Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way. Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control. It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics. Matomo is free, secure and open – your ethical user insights platform. How Matomo Analytics for WordPress solves problems: 100% data ownership, no one else can see your data All data is stored in your WordPress and not sent to any third party or different country Super easy to install. No coding or technical knowledge needed #nocode Free to use forever Designed to save you time as an out-of-box solution (including many Ecommerce stores) Protects the privacy of your users GDPR Manager No data sampling Opportunities to extend with an ever-growing marketplace Supports over 50 languages Comes equipped with Matomo Tag Manager How Matomo focuses on privacy: Superb user privacy protection Heaps of features to anonymize data and IP addresses WP shortcode to embed an opt-out feature into your website Features to export and delete data for GDPR Ability to configure data retention Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers. Features include: Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box) Campaign tracking Visitor profiles Tag Manager Dashboards Segmentation Real time reports Transitions JavaScript error tracking Extensive geolocation reports / maps Many different visualisations Row evolution Report comparisons Export features See the most drastic changes within a given time period Supports WP Rest API And hundreds of other features Easily give your colleagues access to your reports if / when needed Easily exclude certain roles, visitors and pages from being tracked Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.) Import historical data from Google Analytics or WP Statistics Premium paid features: Heatmaps & Session Recordings Form Analytics Media Analytics Funnels SEO features – Keyword rankings Custom reporting Cohorts Users flow Prerequisites and technical requirements: Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view. The minimum PHP memory limit is 128Mb, but we recommend to use a higher limit (memory_limit = 256M). PHP 7.2 at minimum is required. If you have high traffic website, or manage a lot of websites with WordPress MultiSite, we recommend installing Matomo On-Premise or signup to Matomo Cloud and install the Connect Matomo plugin instead. Needing to know more before you install? Have a read through the most popular FAQs to ensure you’re making the right choice for you. Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data! Third party resources we use: After activating this plugin, it will download a Geolocation database (DBIP-City.mmdb) from DB IP into your uploads directory. The DB-IP database is distributed under the Creative Commons Attribution 4.0 International License. This database is needed to detect the location of your visitors based on their IP. When you enter a URL in the SEO ranking widget, then a request with the entered URL may be sent to Google, Alexa, Bing, and other SEO providers. Credits The entire Matomo team and everyone who contributed André Bräkling who is the Author of the Connect Matomo plugin