Virfice – vs Email Marketing for WooCommerce by Omnisend

Virfice is a self-hosted email marketing and automation plugin for WordPress and WooCommerce. Create newsletters, send targeted email campaigns, capture and manage subscribers, build automated workflows, customize transactional emails, and track campaign performance—all from your WordPress dashboard. Unlike subscriber-based email marketing platforms, Virfice keeps your contacts and campaign data on your own WordPress site. There is no per-contact pricing or artificial subscriber limit. Connect your preferred SMTP provider and retain control of your audience, sending infrastructure, and email marketing data. Get Virfice Pro | Documentation | Support What Can You Do with Virfice? 🎨 Create and send targeted email marketing campaigns 🧲 Capture subscribers with customizable signup forms 🗂️ Organize and segment contacts using lists, tags, and custom fields 🔍 Target audiences with include/exclude filters ⏰ Send campaigns instantly or schedule them for later 🔁 Resend campaigns to non-openers 🤖 Automate emails based on WordPress and WooCommerce events 🛒 Recover abandoned carts with automated follow-up emails 👋 Create welcome, birthday, post-purchase, and customer-engagement workflows 🛍️ Send WooCommerce-triggered emails based on purchases, carts, and customer actions 🧾 Customize and fully brand WooCommerce transactional emails 📧 Customize WordPress system emails 📦 Design emails using ready-made templates and reusable content blocks 📊 Track deliveries, opens, clicks, bounces, and failures ✉️ Connect, configure, and test your preferred SMTP provider—no additional SMTP plugin required A complete Self-Hosted Email Marketing Solution for WordPress Virfice brings email marketing into WordPress, giving you direct control over your audience and campaign data. Your contacts remain on your website instead of being locked inside a third-party email marketing platform. No per-subscriber or per-contact pricing. No artificial limit on the number of contacts you can manage. Send through your preferred SMTP or email delivery provider. Keep your audience, campaigns, and marketing data in WordPress. Manage newsletters, automations, forms, and transactional emails from one dashboard. Your practical sending volume, deliverability, and sending costs depend on your hosting environment and chosen email delivery provider. WordPress Newsletters and Email Campaigns Create, design, schedule, and send newsletters without leaving WordPress. Use the visual email builder and ready-made templates for product updates, company news, offers, announcements, and regular subscriber newsletters. Target the right audience using lists and tags, include or exclude specific subscriber groups, personalize email content, send immediately or schedule campaigns, and resend campaigns to contacts who did not open the original email. Visual Email Builder Create professional, responsive emails with a visual builder built directly into WordPress. Add and arrange content, personalize messages, apply global brand styles, and reuse sections to design faster while keeping your emails consistent. Visual email-building experience. Reusable ready blocks and content sections. Professionally designed email templates. Responsive email layouts. Brand-wide header, footer, colors, and styles. Dynamic placeholders for personalized content. Email preview and test-email options. Audience and Subscriber Management Manage your email marketing audience directly inside WordPress. Add and update contacts manually. Import contacts from CSV files. Export audience data. Organize contacts with lists and tags. Store custom contact fields. Include or exclude audience groups from campaigns. View and edit individual contact information. Manage subscription and unsubscribe status. Email Marketing Automation Build event-based email automation workflows using triggers, conditions, delays, and actions. Automatically welcome subscribers, engage WordPress users, follow up with customers, recover abandoned carts, and deliver timely messages based on activity across your website. Available Automation Triggers Forms Form Submitted Users & Customers New Signup User Birthday User Logged In WooCommerce Order Created Order Paid Order Processing Order Completed Order Cancelled Order On Hold Order Refunded Order Pending Payment Customer Account Created Cart Abandoned Use these triggers to create welcome emails, birthday emails, order follow-ups, post-purchase sequences, payment reminders, customer onboarding, cart-recovery campaigns, and other WordPress and WooCommerce email automations. Abandoned Cart Recovery for WooCommerce Recover potential sales with automated abandoned-cart emails. Virfice can initiate a workflow when a registered or guest customer’s cart becomes abandoned, allowing you to send timely reminders and guide the shopper back to checkout. When an abandoned cart is purchased or emptied, its queued recovery workflow is cleared automatically, helping prevent unnecessary follow-up emails. Lead Capture Forms Grow your email list with customizable, mobile-friendly signup forms—without installing a separate form plugin. Capture leads directly in WordPress, collect custom information, and connect form submissions to your email marketing automations. Email Analytics and Tracking Track campaign delivery, opens, clicks, bounces, and failures from a centralized dashboard. Review campaign performance, understand subscriber engagement, and use the results to improve future newsletters and email campaigns. Open and click tracking can be affected by recipient privacy features, email-client behavior, and other technical factors. WordPress and WooCommerce Transactional Emails Design and manage supported WordPress system emails and WooCommerce transactional emails from one visual interface. Apply your branding, customize the content, preview the result, and send test emails before using a design on your store. Supported Emails New Account Email – Welcome customers or WordPress users after account creation. Reset Password Email – Customize password-reset messages. New Order Email – Notify the store administrator when a new order is placed. Cancelled Order Email – Notify the store administrator when an order is cancelled. Failed Order Email – Notify the store administrator when an order fails. Order On Hold Email – Update customers when an order is placed on hold. Order Processing Email – Notify customers when an order is paid and processing. Order Completed Email – Notify customers when an order is completed. Order Refunded Email – Inform customers when an order is refunded. Customer Invoice Email – Send order details and payment links when applicable. Customer Note Email – Send notes added to a customer’s order. Built-In SMTP Configuration Connect your preferred SMTP service directly inside Virfice. Configure authentication, send a test email, and manage email delivery without installing an additional SMTP plugin. Virfice does not operate an email delivery network. Actual delivery is handled by your configured SMTP or email service provider. Virfice Free and Virfice Pro Virfice Free includes the core tools available in the plugin downloaded from WordPress.org. Virfice Pro extends the platform with additional email marketing, automation, WooCommerce, and audience-management capabilities. Feature availability may vary by plan and version. Visit the Virfice website for the current feature comparison. How to Use Virfice No coding or advanced technical knowledge is required. Install and activate Virfice. Open Virfice from your WordPress dashboard. Configure your sender information and preferred SMTP provider. Import or capture contacts and organize them with lists and tags. Design a newsletter, create a campaign, customize a transactional email, or build an automation workflow. Send a test email, review your settings, and activate or schedule your email.

POWERFUL, YET INTUITIVE EMAIL MARKETING, NEWSLETTER, SMS MARKETING & AUTOMATION PLUGIN FOR WOOCOMMERCE Omnisend is the ultimate email & SMS marketing plugin and CRM solution for WooCommerce, and helps more than 150,000 ecommerce stores around the world sell more stuff to more people. Our email marketing platform is designed to help you increase your revenue and effortlessly grow your business. With Omnisend, you can manage your customer relationships, build your email & SMS lists, send targeted campaigns, create automation workflows, and track your results — all from within your WordPress dashboard. Best of all, it’s completely free to get started! Some of the features of Omnisend include: 🎉 All-in-one email & SMS marketing solution With Omnisend, you can create and send email and SMS campaigns to targeted audiences, send sequential emails, onboard your new customers, and automate your full marketing strategy with a powerful automation visual workflow builder. Once your email marketing campaigns are sent, reports with stats like open rate, click rate, and sales made from that specific campaign are ready for you to analyze. You can also track the data like who opened the emails and who clicked, and segment your customers further based on this information. 📧📱 Email & SMS Campaigns Build beautiful email and SMS campaigns using our intuitive drag-and-drop editor Use dynamic content to personalize the experience for your customers Automatically import your store’s branding (logos, colors and fonts) into your email marketing messages & popups to save even more time Send or schedule emails and SMS messages at a future date and time, and track your results in real-time Use customer data to segment and target your email marketing campaigns to the right audience at the right time — create segments based on behavior, demographics, purchase history, and more Set up automated campaigns that trigger based on customer behavior: Welcome new subscribers, recover abandoned carts, upsell and cross-sell products, and more Use Omnisend’s product recommendation feature to automatically suggest products that your customers are most likely to buy Test different subject lines, content, and designs to see what works best for your audience Get insights into your campaigns with detailed reporting and analytics, and see how many people opened, clicked, and converted from your emails 🎉 Automation workflows Build powerful automation workflows with our visual workflow builder Automate your email marketing strategy from welcome emails to abandoned cart reminders and win-back campaigns Trigger automation workflows based on user actions like sign-up, form submission, product purchase, or even inactivity Measure workflow metrics in every step and find where you can do better Use Omnisend’s powerful automation workflows to create seamless multi-channel experiences — send emails, SMS, push notifications, and more in a single workflow Automatically sync your email and SMS audiences with Facebook Custom Audiences and Google Ads Use our visual workflow builder to create complex automation workflows that drive conversions and revenue, and trigger campaigns based on behavior, demographics, purchase history, and more Use dynamic content to personalize your email marketing campaigns based on customer data, show different product recommendations, pricing, and messaging to different segments 📱 SMS marketing Set up automated SMS campaigns to engage customers with targeted messaging. Use SMS for order confirmations, shipping updates, and promotions Use customer data to segment and target your SMS campaigns to the right audience at the right time by creating segments based on behavior, demographics, purchase history, and more Use our customizable opt-in forms to collect phone numbers and consent to send SMS messages Get insights into your SMS campaigns with advanced reporting and analytics to see how many people received, clicked, and converted from your messages 🎉 Integrated opt-in forms Create and use opt-in forms right from Omnisend, and for more advanced forms, use our integrations with popular form builders Use forms with your automation workflows as a trigger and automate your post-form submission Segment your users based on different form submissions or submitted data 🎉 Built-in analytics & dashboards View your full business insights right from the Omnisend dashboard with graphs, charts, and data widgets Track every email marketing and SMS message and get in-detail metrics 🤖Omnisend AI Instantly generate email copy, subject lines, and preheaders in your brand’s voice Get AI-powered suggestions for grammar, tone, and style improvements Automatically personalize messages based on customer behavior and preferences Recommend the right products for each shopper using browsing and purchase history Dynamically adapt one campaign to different customer types – no need to create multiples Automatically build segments based on purchase data, engagement, RFM, and more Predict churn and re-engage at-risk customers before they drop off Identify high-value shoppers so you can target them with tailored campaigns 🎉 Ecommerce integrations Integrations: Omnisend integrates with all major ecommerce tools, including Gorgias, Yotpo, Zapier, ShipStation, and 100s more Product recommendations: Use Omnisend’s product recommendation feature to automatically suggest products that your customers are most likely to buy Facebook and Google Ads sync: Automatically sync your contact data with Facebook ads or Google Ads to create targeted lookalike audiences Advanced ecommerce reporting: Get insights into your ecommerce performance with detailed reporting and analytics to see how much revenue you generated, what products are selling, and more 🎉 Even more features Turn your website visitors into subscribers with our website signup forms Push notifications that let you reach all people online who opted in to receive push messages Double opt-in feature for getting quality leads Find out which contacts are becoming unengaged and optimize your email and SMS campaigns accordingly 🛡️ FULLY GDPR READY Omnisend is a self-hosted WordPress plugin. You own your data, and it is protected with the latest security standards. Our platform is fully GDPR compliant, so you can be confident that your customers’ data is being collected and used in a responsible way. DRIVE ENGAGEMENT WITH OMNISEND Omnisend is an all-in-one email and SMS marketing automation platform designed to help ecommerce businesses drive engagement and increase revenue. Built by a team of experienced developers with a passion for ecommerce, Omnisend has been a top choice for merchants across the globe for over 10 years. Omnisend started in 2014 as an email marketing platform called Soundest. From day one, we made it our priority to put ecommerce marketers at the center of every decision we’d make — and that hasn’t changed at all. Join thousands of happy customers and start driving engagement with Omnisend today. Here’s what our customers are saying about us: ★★★★★ “Very great functionality that makes my WooCommerce business grow rapidly. The support is outstanding, and they always do their best to solve everything I need.” ★★★★★ “Omnisend is excellent for a very beginner. It’s so easy to use but if you do not understand something, customer service is always ready to help. There is a chat icon on every page, and they answer just some minutes after the question. I feel very encouraged even if is my very first experience with such a service.” ★★★★★ “I manage multiple stores with different providers, mostly were mailchimp, well after trying omnisend (especially with big data stores) I decided to switch multiple big stores (over 100k orders); the decision was easy to make as the sync process on mailchimp, it took a week! Here it took 3 hours! That is just the biggest leap for me as mailchimp would randomly disconnect the store or cancel automations without notice (multiple accounts). Using omnisend on almost 10 stores for 4 months and everything is great! The interface, automations and support are very good, I strongly recommend them for stores who need data statistics and segmentation (grouping) on their audience (lists), who need fast automations, great, reliable and fast support. P.S. Their API has responses and it’s pretty well documented, I’ve made a few implementations and everything looks great!” ★★★★★ “We have been using Omnisend for some time now and their interface is easy and intuitive and integrating with our other systems and apps has been seamless. If ever we have a question they are quick to answer and are always helpful. A big shout out to both Agustine and Stefan they are a credit to your team 🙂” WPBeginner talks about us in this video: Omnisend Email & SMS marketing reviews by other experts: NATIVE WOOCOMMERCE INTEGRATION: Omnisend’s email marketing & SMS plugin seamlessly integrates with WooCommerce to help you collect leads, create targeted segments, send emails, and grow your email and SMS list. FORM INTEGRATION: Add Omnisend’s signup forms to your WordPress site with a few clicks and automatically add new subscribers to your Omnisend account. You can also segment your email marketing & SMS subscribers based on the form they filled out or the page they signed up from. WOO COMMERCE INTEGRATION: Omnisend’s plugin is the perfect tool for WooCommerce users. You can segment your email marketing & SMS contacts based on their purchase history, including items purchased, total spend, and more. You can also send targeted campaigns to customers based on their purchase history, such as abandoned cart reminders and post-purchase follow-ups. SMS MARKETING: With Omnisend’s SMS integration, you can effortlessly send targeted SMS campaigns to your customers. You can segment customers based on their purchase history, website activity, and more. GREAT USER EXPERIENCE: Omnisend’s plugin is intuitive, with a user-friendly interface that lets you create and manage email marketing & SMS campaigns directly from your WordPress dashboard. With Omnisend’s plugin, you can take your email & SMS marketing to the next level. Ads integrations: Drive more traffic to your store with improved targeting and reporting. Facebook Lead Ads Facebook Custom Audiences Google Ads Customer Match Facebook Auto-Post Campaigns Amazon Attribution PageFly Landing Page Builder Reelevant GemPages Quizell Postcard Marketing Automation Subscription integrations: Send targeted campaigns and trigger automated messages based on contact subscription status and activity. Recharge Owids Glew.io Govalo Subscriptions by Loop Getsitecontrol Reviews integrations: Show your customers you care about them by following up on their reviews. Judge.me Yotpo Product Reviews Loox Product Reviews & Photos Stamped.io Reviews, Ratings & Loyalty Growave ‑ Loyalty, Wishlist, Reviews Junip – Product Reviews & UGC Reviews and Customer Platform Opinew Product Reviews Reviews.io: Product Reviews POWR UGC Galleries Fera Vitals: All-in-One Marketing Loyalty & Rewards integrations: Discover apps that’ll help you turn one-time customers into repeat customers. Smile Loyalty Lion Happy Birthday Discount Gameball Stamped.io Reviews, Ratings & Loyalty Yotpo Loyalty & Referrals ReConvert Upsell & Cross-Sell Growave ‑ Loyalty, Wishlist, Reviews ONE: Popups, SMS & Email Marketing 99minds – Gift Card, Loyalty & Promotion UpViral Lateshipment – Automate Post-Purchase Emails Goaffpro Affiliate Marketing Conjured Referrals Lootly Audmate Giveaway Ninja Affiliate & Influencer marketing integrations: Use influencer marketing and affiliate data to make your workflows more relevant. Gatsby GrowthHero – Partner Marketing Goaffpro Affiliate Marketing Conjured Referrals UpPromote: Affiliate Marketing Webplanex Cashback Rewards Giveaway Ninja Automations & Middleware integrations: Set up and customize automations between Omnisend and your favorite apps. MESA – Workflow Automation Zapier Make Alloy Integrately GemPages Tresl – Segments Supermetrics Glew.io Appy Pie Connect SyncSpider Argoid Upsell Cross‑sell Engine Shipping & Logistics integrations: Keep your customers up-to-date about their order status and shipping information. AfterShip ShipStation Easyship MultiParcels Rush – Order Tracking & Lookup Sufio ParcelPanel Order Tracking Lateshipment – Automate Post-Purchase Emails WeSupply – Track Order, Lookup & Returns TrackingMore Tracktor Loop Exchanges and Returns Customer support integrations: Apps to help you keep your brand top of mind. Gorgias Re:amaze Intercom Sufio PageFly Landing Page Builder Attentive Contact Form Builder Tidio ‑ Live Chat & Chatbots Back-in-stock & wishlist integrations: Build workflows based on back-in-stock items and your contact’s wishlists. Swym Back In Stock – Restock Alerts Wishlist Hero Notify Me! Back in Stock Alerts SEAMLESS MIGRATION FROM MAILCHIMP, KLAVIYO, & MORE Omnisend has made migration from other ESPs or CRMs — like Mailchimp and Klaviyo — a seamless experience, thanks to our dedicated migration tools. That’s right, just a few clicks and a few minutes, and you’ll get your data imported into Omnisend. Switch now from Klaviyo, Mailchimp, ConvertKit, MailerLite, Drip and Active Campaign in just minutes.