EasyCommerce – Agentic AI Ecommerce & Online Store Builder vs UpdraftPlus

A customer visits your store at 2 AM and types: “Do you have red sneakers in size 10 under $80?” EasyCommerce’s built-in AI shopping agent searches your catalog, filters by color and size, shows matching products with prices, collects the customer’s details, places the order, and delivers a payment link – all in one conversation. No staff required. No abandoned browsing sessions. A completed sale while you slept. Everything Built In, Free at the Core The core plugin is completely free. Sell digital products, physical goods, subscriptions, and software licenses from one plugin – no separate third-party extension stack to assemble and maintain. Every AI feature – Shopping Agent, Store Copilot, content writer, image generator- is built in and runs on 100 free credits every month (200 first month), refreshed automatically. Connect your EasyCommerce account and they work out of the box; there are no third-party AI keys or subscriptions to configure. Try it live – no signup required What Is EasyCommerce? EasyCommerce is a WordPress online store builder and AI ecommerce plugin built for the AI era, with conversational selling and store management at its core rather than bolted on afterwards. It’s a modern alternative to WooCommerce and Easy Digital Downloads (EDD), and a free Migration addon brings your existing store across in one click. Built on dedicated database tables (not WordPress posts), EasyCommerce is engineered for performance at scale – it handles large catalogs of 10,000+ products without slowdown. AI Features Agentic AI – Your AI Sales & Store Management Team Two autonomous agents work together: one sells on your storefront 24/7, the other manages your store from the admin panel. Shopping Agent – Conversational Storefront Customers interact in natural language and complete the full purchase journey without leaving the chat. Discovery: Search by keyword, color, size, or price. Browse by category or brand. Get full product details, variants, reviews, and ratings. Pre-purchase: Get an order total with shipping and coupon applied. Validate coupon codes. Calculate shipping to a specific address. Order placement: Collects customer details conversationally, creates a pending order with one or more products, auto-creates a WordPress account for new customers, and delivers a payment link – all in one conversation. Post-purchase self-service: Check order status, view price breakdown, apply a coupon to an unpaid order, update delivery address, add notes, cancel a pending order, or request a confirmation email resend – all verified by email ownership, no support ticket needed. Store Copilot – Natural Language Store Management Available on every EasyCommerce admin page. Ask questions and take action in plain English. “What were my top 5 products last month vs this month?” Ranked table with units sold and revenue. “Create a 20% off coupon called SUMMER20, minimum spend $50, expires December 31” Done. “Issue a refund on order #1042” Validates balance, updates status, sends refund email. “Show customers who haven’t purchased in 90 days” Instant filtered list. Multi-Channel Agent Extend the shopping agent to Facebook Messenger and WhatsApp via addons. Each channel is a separate addon – launch one, then add more. AI Smart Search Understands intent even with typos and natural language. “ifon” iPhone products “apple’s phone” iPhone products “wirless hedphones” Wireless headphones Generative AI – Your AI Copywriter & Product Photographer Three tools that write product descriptions, generate visuals from text, and edit product photos – no designers or copywriters required. AI Content Writer Generate professional product descriptions from your product title and a custom prompt. Short summaries: 20-40 words (catalog pages) Long descriptions: 600-900 words (product pages) SEO-optimised and conversion-focused AI Image Generator Create professional product visuals from a text description. Digital product covers and concept art Marketing graphics and social media assets Product visualisations before a photoshoot AI Image Editor Professional photo editing with simple text commands. Background removal (studio-quality results) Image enhancement: lighting, clarity, colour Style transformation and object editing Luna – Always-free in-dashboard help assistant. Answers how-to questions whenever you’re stuck. Quick Links Live Demo – Try EasyCommerce instantly. No signup, no install. AI Features – Full AI feature overview Ecommerce Features – Complete ecommerce feature list Addons – 25+ free addons: Mailchimp, Klaviyo, FluentCRM, HubSpot, Zendesk, Slack, Google Sheets Sync, WPBakery, Paddle, PDF Invoices, Points & Rewards, Wishlist, Sliding Cart, Delivery Date Picker, and more Pricing Comparisons Documentation Developer Docs Support Who Is EasyCommerce For? Digital Product Creators Course creators, authors, designers, and software developers selling ebooks, templates, PDFs, videos, music, and downloadable files. Coming from Easy Digital Downloads? Bring your catalog across in one click. – Secure digital file delivery with download limits – AI-generated product descriptions and cover images – Software license management (Pro addon) Subscription Businesses SaaS founders, membership sites, coaching programmes, and communities selling recurring access. – Flexible billing: weekly, monthly, quarterly, yearly – Automatic recurring payments via Stripe and PayPal – Customer self-service subscription dashboard – Pause and cancel subscriptions; email notifications for renewals, failures, and cancellations Learn more Software Licensing Businesses WordPress plugin and theme developers, SaaS products, and digital products requiring activation control. – Automatic license key generation with activation limits per license – Usage tracking, remote deactivation management, and API for license validation – Automatic renewal handling for subscriptions Learn more Physical Product Stores Retailers and handmade goods sellers managing real inventory. – Product variations: size, color, material with per-variant inventory tracking and stock alerts – AI product photography and fast page loads even at 10,000+ products WordPress Agencies Web developers building ecommerce sites for clients. – One plugin for the whole store instead of assembling many extensions – Clean, well-documented codebase with hooks, filters, and full REST API – AI features clients can use right away – Predictable pricing Complete Feature List Agentic AI – Shopping Agent – Conversational storefront: product discovery, order placement, post-purchase support 24/7 – Store Copilot – Natural language store management: analytics, orders, catalog, customers, complex data queries – Multi-Channel Agent – Extend to Facebook Messenger and WhatsApp via addons – Luna Help Assistant – Always-free in-dashboard help for store owners – AI Smart Search – Intent-based search with typo correction and natural language understanding Generative AI – AI Content Writer – Product descriptions and summaries from title and prompt – AI Image Generator – Product visuals from text descriptions – AI Image Editor – Background removal, enhancement, style transformation – AI Template Builder – Complete store layouts and product page designs – AI Attribute Generator – Auto-create product options in one click Sell Anything – Digital Products – PDFs, videos, music, software, ebooks with secure delivery – Physical Products – Inventory, shipping, size/color/material variants – Subscriptions – Recurring billing for memberships, SaaS, coaching (Pro addon) – Software Licenses – Activation keys, renewal management (Pro addon) – Variable Products – Auto-generate all variants with one click – Mixed Physical + Digital – One listing, both variant types, each delivers correctly Payments – Stripe, PayPal, Mollie, Braintree, Square, Cash on Delivery, bKash, Nagad – 200+ countries, 135+ currencies – Apple Pay & Google Pay via Stripe Marketing & Conversion – Abandoned Cart Recovery – Automated personalised reminder emails – Coupons & Discounts – Percentage, fixed, Buy X Get Y, free shipping, product-specific – Email Automation – Order confirmations, shipping updates with dynamic placeholders – Cross-Sell & Upsell – At product page, cart, and checkout – Product Reviews & Ratings – Star ratings with moderation and bulk management from admin Store Management – Real-Time Dashboard – Sales charts, trending products, low-stock alerts with predicted days to out-of-stock – Order Management – Full lifecycle: pending, completed, failed, refunded, partial refunds – Customer Profiles – Purchase history, lifetime value, internal notes – Reports & Analytics – Overview, orders, revenue, customers, products with GeoMap and heatmaps – Shipping & Tax – Weight-based rates; pre-populated tax tables for US, Canada, Brazil – Manual Order Creation, Guest Checkout, Direct Checkout, CSV Importer, Profit & Margin Tracking, Store Mode, Brands Taxonomy, Activity Log Design & Customisation – Gutenberg-Native blocks, Elementor & Beaver Builder compatible – Variation Swatches – Color, image, and label selectors instead of dropdowns – Three Storefront Templates with AJAX filters, Quick View, Product Comparisons, and Variation Images – Six built-in shortcodes: [easycommerce-checkout], [easycommerce-dashboard], [easycommerce-login], [easycommerce-register], [easycommerce-reset], [easycommerce-payment] Performance & Developer – Dedicated database tables – engineered for scale, handles 10,000+ products without degradation – REST API, 100+ action hooks, 50+ filter hooks, headless support – Developer Documentation – REST API, hooks, data models, custom payment gateways, building addons Product Management Everything in one place. No switching between five menus. Single-screen product creation – title, description (or generate with AI), images (or generate with AI), price, stock, variants, and shipping all on one page Auto-variant generation – define size, color, and material once; EasyCommerce generates every combination automatically Per-variant inventory – track stock, SKU, and price independently per variant Profit calculator – enter your product cost and see profit amount and margin update in real time Mixed physical + digital variants – one product listing with both types; each delivers correctly CSV import – bulk-upload simple and variable products via CSV Dashboard & Reporting Real-time dashboard with dual Y-axis sales chart, trending products, low-stock alerts (with predicted days to out-of-stock), and abandoned cart modal for follow-up emails without switching screens. Five dedicated report pages with interactive charts, GeoMap, and heatmaps: – Overview: Gross revenue, net revenue, order count, refunds, products sold, customer count – Orders: Volume over time, status breakdown, order type, fulfillment performance – Revenue: Gross vs net trends, refund rate, average order value, revenue by product – Customers: New vs returning ratio, top customers by lifetime value, geographic GeoMap – Products: Most Sold and Least Sold lists, single product deep-dive, profit margin by product Abandoned Cart Recovery Many shoppers add to cart but leave before paying. EasyCommerce helps win those sales back with automated reminder emails. Configurable recovery timer – set the delay before a reminder triggers Personalised emails – customer name, cart items, total, and direct checkout link Dashboard action – view abandoned carts and send custom follow-ups without switching screens Recovery tracking – monitor which timing works best Payments & Checkout No added transaction fees – EasyCommerce adds no fees of its own; you pay only your payment processor’s standard rates. 135+ currencies – auto-detection based on customer location Guest checkout – no account required; auto-created after purchase if email is new Direct checkout – send customers straight to checkout, bypassing the cart Pre-populated tax rates – one-click import for the US, Canada, and Brazil Apple Pay & Google Pay via Stripe, no extra setup Partial refunds across Stripe, PayPal, Square, Braintree, and Mollie On the Roadmap Active development. These features are in progress and will ship in upcoming releases: Voice Search, AI Cross-Sell, Smart Retry for Failed Payments Subscription Plan Changes, Setup Fees, Free Trial Periods Migrate From WooCommerce or Easy Digital Downloads in One Click Install the free Migration addon, click “Start Migration”, wait 5-30 minutes. It imports from both WooCommerce and Easy Digital Downloads (EDD): all products (simple, variable, digital), images, categories, orders, customer accounts, and reviews. Zero downtime – your store stays live throughout. Pro customers get free white-glove migration assistance. Addon Ecosystem 25+ free addons at easycommerce.dev/addons: CRM & Email Marketing: Mailchimp, Klaviyo, FluentCRM, HubSpot Support & Operations: Zendesk, Slack notifications, Google Sheets Sync Store Experience: Points & Rewards, Wishlist, Sliding Cart, Delivery Date Picker Payments: Paddle, bKash, Nagad, Rocket, Bank Transfer Content & Design: WPBakery integration, PDF Invoices, Checkout Editor Migration: WooCommerce & Easy Digital Downloads migration (one-click import of all products, orders, customers, and reviews) All addons are free. Premium addons are included in Pro. Community Community – Tips, questions, and store owner discussions Facebook Page – Product updates and announcements X (Twitter) LinkedIn YouTube – Tutorials and feature walkthroughs Source Code & Build EasyCommerce is fully open source (GPLv2 or later). The complete, human-readable source – including the un-minified React and JavaScript in spa/ and blocks/ that compiles to the bundled files in build/ – is published at: https://github.com/codexpertofficial/easycommerce To build the compiled assets from source: Clone the repository Install PHP dependencies: composer install Install JavaScript dependencies: npm install Build all bundles and blocks: npm run build Build tools: Node.js 20+, npm, Composer, and Webpack (configuration in webpack.config.js). Full developer documentation at easycommerce.dev/docs/dev. External services The plugin contacts these third-party services, each only when its feature is used or enabled: EasyCommerce AI (my.easycommerce.dev) — powers all AI features; sends your prompt plus the product/order/conversation data needed to answer, authenticated by your connected account. Terms: https://easycommerce.dev/terms-of-service — Privacy: https://easycommerce.dev/privacy-policy EasyCommerce geo database (cdn.easycommerce.dev) — downloads the country/state/city list for shipping, tax and address forms; no data is sent. Terms: https://easycommerce.dev/terms-of-service — Privacy: https://easycommerce.dev/privacy-policy Stripe (js.stripe.com) — loads Stripe.js at checkout and sends card, order and billing data to process the payment. Terms: https://stripe.com/legal — Privacy: https://stripe.com/privacy PayPal (paypal.com) — loads the PayPal SDK at checkout and sends order data to process the payment. Terms: https://www.paypal.com/us/legalhub/useragreement-full — Privacy: https://www.paypal.com/us/legalhub/privacy-full Mollie (js.mollie.com) — loads Mollie Components at checkout and sends payment data to process the payment. Terms: https://www.mollie.com/user-agreement — Privacy: https://www.mollie.com/privacy Braintree (js.braintreegateway.com) — loads the Braintree Drop-in at checkout and sends card and order data to process the payment. Terms: https://www.braintreepayments.com/legal/braintree-services-agreement — Privacy: https://www.braintreepayments.com/legal/braintree-privacy-policy Square (web.squarecdn.com) — loads the Square Web Payments SDK at checkout and sends card and order data to process the payment. Terms: https://squareup.com/us/en/legal/general/ua — Privacy: https://squareup.com/us/en/legal/general/privacy Luna (helpwp.dev) — optional admin help widget; sends the questions you type to answer how-to queries. Terms: https://helpwp.dev/terms/ — Privacy: https://helpwp.dev/privacy/ CARTO (basemaps.cartocdn.com) — loads background map tiles for the Reports location maps; no data is sent. Terms: https://carto.com/legal/ — Privacy: https://carto.com/privacy/

The UpdraftPlus Backup & Migration Plugin is trusted by the WordPress community to backup, restore and migrate their WordPress websites. UpdraftPlus is actively installed on more than 3 million websites around the world. Backup with UpdraftPlus UpdraftPlus is the world’s highest ranking and most popular scheduled backup and migration plugin. Backup to your preferred storage location and restore in just three clicks. Backup to Dropbox, Google Drive, Amazon S3 (or compatible), Rackspace Cloud, FTP, DreamObjects, Openstack Swift or email. The paid version also allows you to backup to Microsoft OneDrive, Microsoft Azure, Google Cloud, Backblaze B2, SFTP, SCP, pCloud, WebDAV or UpdraftVault, our integrated storage option for UpdraftPlus. Backup manually or schedule to run every 2, 4, 8 or 12 hours, daily, weekly, monthly or fortnightly. Restore with UpdraftPlus Your WordPress website is vulnerable. Your site may get hacked. 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Backup non-WP files and databases e.g. tables belonging to your e-commerce store or customisations to WordPress core. Get database encryption. Manage your backups and migrations from the WP-CLI. Get Premium Support. Find out more on our comparison page. UpdraftPlus Premium is available for purchase here. Managing multiple websites? UpdraftCentral is a powerful remote control dashboard for WordPress that allows you to manage your backups, as well as updates, users, pages, posts, plugins and themes from one central location. Choose between: UpdraftCentral (free, self-hosted) UpdraftCentral Premium (paid-for, self-hosted) UpdraftCentral Cloud (paid-for, fully-hosted) Optimize your sites centrally by combining the power of WP-Optimize and UpdraftCentral or manage your backups centrally by combining the power of UpdraftPlus with UpdraftCentral. Need to create a temporary clone of your site? UpdraftClone makes it quick and easy to create a temporary sandbox for changes you want to try out. Simply select the versions of WordPress and PHP that you want, and we’ll do the rest. More about UpdraftClone The full suite of plugins from Team Updraft and friends UpdraftPlus. Backup, migrate and restore. Rated 5* on the plugin directory and trusted by more than 3 million WordPress website owner WP-Optimize. Clean the database, compress images and caching. Optimize your WordPress website. 5* user rating. 1 million + active installs. All-In-One Security (AIOS). Secure your WordPress website. Comprehensive, feature rich and easy to use. 5* user rating and 1 million + active installs. WP Overnight. Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management, customer management solutions and more. Easy Updates Manager. Take control of updates. Lots of features for free, and a Premium version with even more – over 300,000 users. Internal Link Juicer.Boost your SEO. Automate internal links within your WordPress website. Save time and rank higher in the search engines. For other useful, free plugins see our lead developer’s profile, here. Are you multilingual? Can you translate? Do you want to help people that speak your language to backup, migrate and restore their WordPress websites? The UpdraftPlus backup, migration and restoration plugin is ready and waiting. The translation process is easy, and web-based – please go here for instructions: https://updraftplus.com/translate/. Or, if you’re already an expert WordPress translator, just pick out the .pot file from the wp-content/plugins/updraftplus/languages/ directory – if you scan for translatable strings manually, then you need to get these functions: _x(), __(), _e(), _ex(), log_e(). Many thanks to our existing translators. License Copyright 2011-24 David Anderson This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 3 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA Non-English translators are provided by volunteers, and wordpress.org does not give plugin developers control over their translations; thus relying on them is at your own risk; UpdraftPlus cannot guarantee that translations from the original English are accurate. We recognise and thank those mentioned at https://updraftplus.com/acknowledgements/ for code and/or libraries used and/or modified under the terms of their open source licences.