GTM4WP – A Google Tag Manager (GTM) plugin for WordPress vs Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce

Google Tag Manager (GTM) is Google’s free tool for everyone to manage and deploy analytics and marketing tags as well as other code snippets using an intuitive web UI. To learn more about this tool, visit the official website. This plugin places the GTM container code snippets onto your WordPress website so that you do not need to add them manually. Multiple containers are also supported, and each container can have its own environment parameters, custom domain and custom path. The plugin complements your GTM setup by pushing page meta data and user information into the so-called data layer. Google’s official help pages include more details about the data layer. PHP 8.0 and WordPress 6.3 are required to use this plugin. GTM container code placement The original GTM container code is divided into two parts: The first part is a javascript code snippet that is added to the section of every page of the website. This part is critical to enable all features of GTM, and this plugin helps to place this part correctly on your site. The second part is an iframe snippet that acts as a failsafe/fallback should users’ JavaScript be disabled. Google recommends – for best performance – to place this code snippet directly after the opening tag on each page. Albeit not ideal, it will work when placed lower in the code. This plugin provides a code placement option for the second code snippet. If your WordPress theme is compatible with the additions of WordPress 5.2, then this plugin will place this second snippet in the right place. Users of the Genesis theme, GeneratePress theme, Elementor, Oxygen Builder and Beaver Builder Theme will also have it placed correctly. To utilize this, set the compatibility mode in the plugin options to off. All other users can place this second code snippet using custom PHP code (the “Manually coded” option), or select the so-called “Footer” option to add the code lower on the page (this is not the recommended way, but it will work). Basic data included post/page titles post/page dates post/page category slugs post/page tag slugs post/page author ID and name post/page ID post types post format post count on the current page + in the current category/tag/taxonomy custom terms associated with any post type logged in status logged in user role logged in user ID (to track cross device behavior in Google Analytics) logged in user email address (both unhashed and SHA256 hashed values to be used with tracking) logged in user creation date site search data site name and id (for WordPress multisite instances) IP address of the visitor (please obtain the visitor’s explicit consent before using this) post author data from PublishPress Authors, including co-authors and guest authors Content & engagement data Optional page variables that help with behavior tracking and Google Analytics 4 content grouping: content word count and estimated reading time last modified date and content age in days comment count and comment status page template, featured image presence, page hierarchy and sticky flag primary category, detected from Yoast SEO or Rank Math page language, detected from WPML or Polylang Browser / OS / Device data browser data (name, version, engine) OS data (name, version) device data (type, manufacturer, model) Data is collected in the browser using User-Agent Client Hints and pushed as a gtm4wp.deviceData event. Note that Safari and Firefox expose less detail than Chromium based browsers. Media player events Track users’ interactions with any embedded media: YouTube Vimeo Soundcloud HTML5 audio and video Dailymotion Mixcloud Cloudflare Stream Wistia JW Player VideoPress Spotify Twitch You can choose to fire data layer events when the media player loads, when the media is played, when it is paused or stopped, and optionally when the user reaches 10, 20, 30, …, 90, 100% of the media duration. Each event also populates Google Tag Manager’s built-in Video variables (Video Status, Video URL, Video Title, Video Provider, Video Duration, Video Current Time, Video Percent, Video Visible). Tracking is supported for embedded media using the built-in oEmbed feature of WordPress, as well as most other media plugins and copy/pasted embed codes. Players inserted into the page after it has loaded (for example in a popup, a lightbox or via AJAX) can also be tracked by turning on the optional “Track dynamically inserted players” setting. Tag restrictions: allowlist & blocklist Tag Manager tags, triggers and variables To increase website security, you have the option to allowlist or blocklist tags, triggers and variables. You can prevent specific tags from firing, or prevent the use of certain variable types, regardless of your GTM setup. If the Google account associated with your GTM account is compromised, an attacker could easily execute malware on your website without accessing its code on your hosting server. By blocklisting custom HTML tags, custom JavaScript variables and sandboxed scripts (custom tag and variable templates), you can secure the Tag Manager container. Integration Google Tag Manager for WordPress integrates with several popular plugins. More integrations to come! Contact Form 7: fire an event when a form is submitted with any result (mail sent, mail failed, spam detected, invalid input, submission aborted or terms not accepted). Optionally push the Google Analytics 4 recommended form events (form_start, form_submit, generate_lead) as well WooCommerce: Implementation of GA4 E-commerce Support for the Cart, Checkout, Mini-Cart, Product Collection and cross-sell blocks, not only the classic shortcode based pages Enhanced Conversions user data on the purchase event for Google Ads Compatibility with High Performance Order Storage (HPOS) Does not support promotions, since WooCommerce does not have such a feature (yet) Does not support refunds CheckoutWC: optional support for its multi step checkout template PublishPress Authors: co-author and guest author data in the page variables AMP: load your AMP container on the AMP version of your pages Google Consent Mode v2: fire the “default” command with specific consent flags to integrate with non-certified Consent Management Platforms (CMPs) and plugins Cookiebot: use automatic cookie blocking mode if needed Axeptio: load the Axeptio SDK and push every consent change into the data layer CookieYes: push a data layer event whenever the visitor’s consent changes Server side containers If you are using a server side container, you can enter your custom domain name and custom path to load gtm.js from there. Both can be set per container, so you can mix server side and standard containers on the same site. Cache-safe data layer (experimental, off by default) On sites using a full page cache (LiteSpeed, WP Rocket, Varnish, Cloudflare APO), the HTML generated for one visitor is served to everyone else as well. Any visitor specific value written into the data layer would therefore leak to other visitors – the classic example being a page cached while an editor was logged in, then served to anonymous visitors with that editor’s email address and role still in the data layer. When this option is enabled, no visitor or session data is written into cacheable HTML at all. Those values are delivered in the browser instead, under the same data layer variable names, so your existing Google Tag Manager setup keeps working. Export & import your settings You can export all plugin settings into a JSON file and import them on another site, which makes it easy to roll out the same configuration across several websites. Imported files are treated as untrusted and every value is validated before it is stored. Exclude specific user roles from being tracked You can set which user roles need to be excluded from tracking when a user with that role visits the frontend. This will completely disable the container code for that user. Staging and development sites The container can be limited to production environments only, so a cloned or staging copy of your site does not send data into your production Google Tag Manager container. This relies on the WP_ENVIRONMENT_TYPE setting of WordPress. For developers Version 2.0 is a complete object oriented rewrite. Every feature is a module, and third party plugins can register their own modules through the gtm4wp_register_modules action. All public template functions, filter and action names, wp-config constants and the option storage key of the 1.x versions are unchanged, so existing integrations keep working.

Conversios is an all-in-one conversion tracking and product feed plugin for WooCommerce. It tracks purchases and the full shopping journey in Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta (Facebook & Instagram), TikTok, and Snapchat, and syncs your product feed to 4 channels — Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog — from a single dashboard. Instead of running separate plugins for pixels, Conversion API (CAPI) events, product feeds, and reporting, Conversios replaces them with one no-code setup that takes about 15 minutes. It tracks 15+ GA4 ecommerce and engagement events, includes free TikTok Pixel purchase conversion tracking, is trusted by 60,000+ stores, and is fully compatible with WooCommerce HPOS (High-Performance Order Storage). Universal Commerce Protocol (UCP) (Pro) makes your WooCommerce products discoverable and purchasable inside Google Gemini shopping experiences, synced through Google Merchant Center with server-side purchase tracking. (Requires an approved Google Merchant Center account.) Order Recovery Engine (Pro) recovers untracked conversions in GA4, Google Ads, and Meta to close the gap between WooCommerce orders and ad platform reports. In a published WooCommerce case study, a global paint brand reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions after implementing Conversios, along with a smaller GA4 vs WooCommerce reporting gap. Read it here: Global paint brand sees 90% lift in Meta Ads with Conversios Walkthrough Video Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing. Why is my WooCommerce data inconsistent across GA4 and ad platforms? Most WooCommerce stores lose conversion data to browser restrictions, ad blockers, and fragmented tracking set up across multiple plugins. The result: GA4, Google Ads, and Meta each report different revenue than WooCommerce, and product feeds for Google, Meta, Microsoft, and TikTok fall out of date and get disapproved. Conversios fixes this by unifying pixel tracking, server-side tracking, product feed sync, and reporting in one plugin. You manage everything from a single dashboard — no developer required — and validate platform numbers against real WooCommerce orders. Customer Feedback “Outstanding support. Setup was quick and issues were resolved efficiently.” @sajava “Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS.” @boomstudio GA4 Tracking for WooCommerce (Free) Conversios connects Google Analytics 4 to WooCommerce and tracks 15+ ecommerce and engagement events automatically — purchase, refund, add to cart, checkout steps, product views, plus scroll depth, form submissions, sign-ups, logins, and file downloads. No code, no Google Tag Manager expertise needed (though you can use your own GTM container if you prefer). Google Ads & Microsoft Ads Conversion Tracking Google Ads remarketing tag to build audiences (Pro) Google Ads purchase conversion tracking with Enhanced Conversions (Pro) Google Ads Dynamic Remarketing for personalized product ads (Pro) Microsoft UET (Universal Event Tracking) for Microsoft Ads reporting and remarketing (Free) Microsoft Ads purchase conversion tracking — included (Free), rare in this category Meta Pixel, TikTok, CAPI & More Pixels Meta (Facebook & Instagram) Pixel for ad tracking and conversion optimization (Free) Meta Conversions API (CAPI) — server-side events that survive iOS restrictions and ad blockers (Pro) TikTok Pixel with automated setup, ecommerce events, and purchase conversion tracking (Free) TikTok Conversions API (CAPI) for server-side event accuracy (Pro) Snapchat Pixel for ad tracking and audience building (Free) Snapchat Conversions API (CAPI) for server-side event accuracy (Pro)(https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme) Pinterest Tag, LinkedIn Insight Tag, X (Twitter) Pixel (Free) In total, Conversios offers 12+ pixel and marketing tool integrations in one plugin. Server-Side Tracking (Pro) Server-side tracking sends conversion events from your server instead of the visitor’s browser, so purchases are still recorded when browser tracking is blocked. Conversios server-side tracking improves accuracy on Safari and iOS and on ad-blocked traffic, and supports GA4 server events, Google Ads Enhanced Conversions, Meta CAPI, TikTok CAPI, and Snapchat CAPI. The Order Recovery Engine then recovers conversions that were still missed. See Pro plans WooCommerce Product Feed for Google Shopping and More (Free) A product feed is the structured product data (title, price, availability, images) that shopping channels need to show your products. Conversios syncs your WooCommerce catalog in real time to: Google Merchant Center for Google Shopping ads Microsoft Merchant Center (Bing Shopping) Meta Catalog (Facebook & Instagram Shops) TikTok Catalog for ecommerce ads Real-time updates for price, availability, and variants reduce feed disapprovals and keep listings accurate — no separate feed plugin needed. Reports & Insights Inside WordPress Stop checking GA4, Google Ads, Meta, and WooCommerce separately. Conversios centralizes key reports inside your WordPress admin: GA4 general reports for events and conversions (Free) GA4 Ecommerce Funnel reporting (Pro) Google Ads conversion reporting (Pro) Meta Ads conversion reporting (Pro) White-label PDF reports for clients and stakeholders (Pro) Heatmap and Session Recording Integrations (Free) Microsoft Clarity for session recordings and heatmaps Hotjar for session replays, heatmaps, and feedback polls Crazy Egg for heatmaps and scrollmaps Full feature list: Conversios features Supported Payment Methods Purchase conversions work with common WooCommerce payment gateways, including Stripe, PayPal, WooCommerce Payments, Authorize.Net, and Razorpay. Important: Purchase tracking works when the payment flow redirects customers to the WooCommerce Order Received / Thank You page. Any gateway that returns users to this page after successful payment will be tracked correctly. Server-side tracking (Pro) can help recover some offsite gateway cases. Supported WooCommerce Events Conversios tracks the complete WooCommerce shopping journey using standard GA4 ecommerce and engagement events. Store and product browsing – page_view (page visit) – view_item_list (category or product list view) – select_item (product click) – view_item (product detail page) Cart actions – add_to_cart (add product to cart) – remove_from_cart (remove product from cart) – view_cart (cart page view) Checkout steps – begin_checkout (checkout started) – add_shipping_info (shipping method selected) – add_payment_info (payment method selected) Orders and purchase – purchase (order completed) – refund (order refunded) Other GA4 engagement events – scroll (scroll depth tracking) – form_submit (Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms) – signup (user sign-up) – login (user login) – email_click, phone_click, address_click – file_download (file download tracking) – article_load (content or article load events) Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization — contact [email protected]. Consent Mode v2 Support (Free) Google Consent Mode v2 lets you keep measuring conversions in a privacy-compliant way by adjusting tracking based on visitor consent. Conversios supports Basic and Advanced Google Consent Mode v2 plus Microsoft Consent Mode for GDPR and CCPA compliance. Conversios does not provide a consent banner. It sends or blocks tracking based on your existing Consent Management Platform (CMP). Compatible CMPs include CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot. For Consent Mode setup help, email [email protected] — configuration is handled by the Conversios team. Best Fit for Which Stores WooCommerce DTC brands running paid ads that need consistent purchase conversion reporting in GA4 and ad platforms Stores selling physical or digital products where purchase and checkout data drives ROAS decisions Stores using multiple ad platforms that want pixels, feeds, and conversions managed in one place Stores that want to validate GA4 and ad platform conversions against WooCommerce orders Agencies managing client stores (white-label reports and priority support in Pro) Merchants who prefer a no-code setup without developer dependency Setup in Minutes Get started in about 15 minutes with a no-code setup wizard. One plugin replaces separate tools for tracking, feeds, and reporting. Support Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email [email protected] or chat on WhatsApp. Step-by-step guides: Setup Documentation Check whether tracking is working on your site with our free tool: Website Tracking Checker Tool Pro users get priority support and dedicated onboarding assistance; most tickets are resolved within 24 hours. Privacy Policy View our detailed privacy policy here. Compatibility Conversios is compatible with the following major plugins and setups: Perfect Brands for WooCommerce, YITH WooCommerce Brands, WooCommerce Brands (for Product Feed) YITH Multi-Currency Switcher for WooCommerce YITH Custom Thank You Page for WooCommerce Multi-currency plugins like WOOCS, CURCY, and WBW Currency Switcher CMPs like CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot (for Consent Mode v2) Lead generation plugins: Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms WooCommerce High-Performance Order Storage (HPOS) WordPress Multisite WPML and Polylang for multilingual stores